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MANAGING MARKETINGLOGISTICS
Professor Chip BesioCox School of BusinessSouthern Methodist University
SIGNIFICANCE OF SUPPLY CHAINAND LOGISTICS MANAGEMENT
KEY CONCEPTS
Logistics – getting the right amount of the right products to the right place at the right time at the lowest possible cost.
Logistics Management – the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods from the point of origin to the point of consumption to satisfy customers requirements.
Relating logistics management and supply chain management to supplier networks and marketing channels
The automotive supply chain includes thousands of firms that provide the 5,000 or so parts in a typical car
Aligning a Supply Chain with Marketing Strategy
• Understand the Customer
• Understand the Supply Chain
• Harmonize the Supply Chainwith the Marketing Strategy
LOGISTICS & SUPPLY CHAIN MANAGEMENTSUPPLY CHAIN MGMT & MKT STRATEGY
MARKETING MATTERSIBM’s Integrated Supply Chain—
Delivering a Total Solution for Its Customers
LOGISTICS & SUPPLY CHAIN MANAGEMENTSUPPLY CHAIN MGMT & MKT STRATEGY
LO4
Dell: A Responsive Supply Chain
Wal-Mart: An Efficient Supply Chain
• Cross-docking
Supply chain managers balance total logistics cost factors against customer service factors
Advantages and disadvantages of five modes of transportation
KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN
TRANSPORTATION
Railroads
• Containers
• Intermodal Transportation
• Piggy-Back or Traileron Flatcar (TOFC)
KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN
TRANSPORTATION
Motor Carriers
Air Carriers and Express Companies
Freight Forwarders/Express Companies
KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN
TRANSPORTATION
Pipelines
Water
KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN
WAREHOUSING AND MATERIALS HANDLING
Storage Warehouses
Distribution Centers
Materials Handling
CLOSING THE LOOP:REVERSE LOGISTICS
Reverse Logistics
MAKING RESPONSIBLE DECISIONSReverse Logistics and Green Marketing
Go Together at Hewlett-Packard: Recycling e-Waste
