Managing in a Borderless Worldbizperspective

7/30/2019 Managing in a Borderless Worldbizperspective

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He talks abt the regions where business is done the TRIAD the japan, north America and Europe.

How to do business globally. Flow of info is very imp

He talks abt the control of access of info.

When the GNP gets around 10% per year, then religion and govt irrelevant.

Common language- the international business language is English.

Examples of pharmaceutical, semiconductor industry

These are the basic important concepts for making business global

The detailed concepts for making business global

You will look at the triad and form a lead country model or the universal triad

Lead country modelyoull look at the model and focus on the adaptation of the model.

So this adaptation is not based on the region but on the market size.

Market segmentationyoull look at the market size and segment that market.

Position your product.

The he talks abt the product itself and he says there are 3 types of products 1. Described by levitt

who looks at products based on design and based on popular price.-p1

P2- looks at interaction with a designer

P3- clustered products these are based on premier pricing

Insiderization :

Which looks at how to make a strategy

You must establish the infrastructure for you to distinguish the customer and the market. This

infrastructure is built so that you can pull the customer based on brand image and information. This also

involves a business system which is shaped by the preference of the customer.

The system is not the same for an industrial product

In industrial product you also look at cutting down the cost and increasing the productivity

The head office or headquarters mentality :

This is based on how youll force the model.

And it looks at how to adapt and how to shake up the home system and how to learn patiently.


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There is a pattern which has to be persistent and persevered otherwise you cannot succeed globally

You have to be flexible in this headquarters mentality because the return on investment is not the same

in all the countries. Do not rely on the balance sheet and look at ways of adjusting how you calculate the

ROI

The headquarters mentality looks at the structure of the organization and how to change the systems in

the structure of that organization.

OD- organizational development

You cannot find the causes of problems but the problems can be solved if you have good people at the

local level

It is not pressures of globalization it is not needs of the customer not cash flow not discovering a new

place not tracking your customers not replicating the home market but delivering the value..

In strategy, he talks abt mental paralysis or analysis-paralysis.

There is nothing called black and white because there are thousand shades of grey in between.

You must establish your goals and you must know how to measure it and you must know the scope of

your vision

You must use logic

You must be fleixible or else youll not get alternatives

Dont be perfectionist..

The timing means last man standing.

How to analyze information and use gut-feeling.

He says having chosen the direction.. obstinately persist with execution.

Also you must look at the details of the analysis before goin ahead

KSF- key success factors

Challenging the constraints

There is not much we can do..

Strategic schizophrenia : Management letter- agreement and then contract

This can be done by a normal integrated company centralized decentralized and recentralized.


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Attitude :

Decision processes :

It must adhere to the basic assumptions .

Product portfolio Management : it looks at two things external environment and how is the market

And the internal environment and how strong you are in the market.

Every successful company has to look at 3 things economies of scale once achieved, youll look at

brand and distribution

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Managing in a Borderless Worldbizperspective