managerial acconting project

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    SUBMITTED BY

    Ankit Aggarwal

    FT-IB-10-809

    ACKNOWLEDGEMENT

    I would like to thank my faculty for giving me the opportunity to in the field

    of managerial accounting . While developing this project I have learn t many

    things which will undoubtedly help me in the future.

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    A well combination of theory of marketing and accounting and the

    practice of cost accounting helped me in compiling this project on 'setting up

    a centralized / chain ' business .

    I am also very much indebted to our college for providing us a

    conducive environment to learn and implement our theoretical knowledgeinto practice.

    I am also grateful to my friends and family who supported me and all

    those people directly or indirectly helped me in accomplishing this project.

    CENTRALISED BUSINESS /CHAIN OF FAST FOOD . .

    FOODFUSIONN..

    1.Company summary

    2.Swot Analysis

    3.Market Analysis

    4.Financial plan

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    5.Future plan..

    COMPANY SUMMARY

    FOODFUSIONN is the concept to serve delicious street food in a

    most hygienic way. The idea is to bring all the food vender that

    operates on street under one company and make them legal ..so,

    that they will operate with companys brand name and logos.

    They will mainly carry out their business at different junction of

    the city which are busy . For ex. Alutikkiwala,chaatwalaGolgapawala, Vhelpuriwala ..

    company ownershipThe business will start out as a sole -proprietorship owned by the

    founder ..

    Start-up-summaryThe Founder of the company is Ankit Aggarwal . He is has

    completed his post Graduation diploma in business management

    in Inetrnational Business (PGDM-IB) IILM-GSM ,a prestigious

    college in greater noida.

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    How I will go about my plan

    1.A impermanent structure will be allotted to the vender

    on a contract basis .for ex 6month ,1year.

    2.The stall will be allotted to general people after properverification of their background.

    3.I have plan to accumulate some fund from public it

    self.

    SWOT ANALYSIS OF :FOODFUSIONN

    STRENGTH1.The concept is unique and new in the market.

    2.Foods will be easily available at different parts of the city .

    3.Quality food in low price that every body can afford.

    4.Good promotion medium.

    WEEKNESS

    1.New player in the market .2.specification of place for business.

    OPPORTUNITY

    1.To capitalize on the increasing demand of junk food market.

    2.Growing trend and customer base .

    3.R.B.I taking steps in influencing bank for cheaper interest on loan .

    THREAT

    1.Emergence of any player and thus increasing more competition .

    2.Additional services tax of 12.5%.

    3.Present inflation may force us to increase the price of our product.

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    MARKET ANALYSIS

    Strategy and implementation summary.

    Our strategy is simple we intend to succeed by giving

    people a combination of great ,healthy food at low cost.

    Implementation isn't simple ,but that's in doing for it,

    not in the plan .

    COMPETITIVE EDGE.

    My competitive edge is my uniqueness of my concept.

    MANAGEMENT SUMMARY

    As far is management is concerned the founder hasundergone a rigorous management education in various

    fields,a rigorous summer training in company and also

    have a valuable experience in business(sweets).besides,

    to meet the complexities of the business and to ensure

    proper functioning ,we are also hiring a manager with

    over 10 year of experience in required industry .

    FINANCIAL PLAN.

    I expect to raise rs 50000 thousand from each vendor

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    ie;if I start my business near about 100 vendor I will

    able to raise (25000*100=25,00,000) lakh and to

    borrow rs 2500000 gauranteed by SBA as a 10 year loan

    .BREAKEVEN ANALYSIS.

    My break even analysis is based on the average of the

    first year numbers. Total amount generated as revenue

    from sales during the year ,total cost of sales and all

    expenses .i realize that this is not really same as fixed

    cost ,but this conservative assumption make for a betterestimate of real risk..

    PROJECTED PROFIT AND LOSS

    As the profit and loss table shows , I expect to become

    barely profitable in the first year it self .

    Proforma profit and loss account. 2011(rs)Revenue Generated (Sales)300000*12 =3600000

    Establishment cost of stall = 2500000

    others = 0

    ........................................................

    Total cost of sales = 3600000

    gross margin =1100000

    Gross margin% = 44%

    Expenses

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    Government license obtained

    for trading.. =300000

    pay roll =100000

    other =000000.................................................

    Total operating expenses profit

    before interest and taxes.. =400000

    Interest paid 16% =400000

    Taxes paid 30% =90000

    Net profit =210000...............................................

    PROJECTED BALANCESHEET

    ASSETS 2011

    office building 2200000copy right 200000

    Trademark 100000

    cash in hand 200000

    Total asset 2700000

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    LIABILITIES

    capital 2500000

    creditor 150000bills payable 50000

    Total liabilities 2700000

    FUTURE PLAN ..

    As per the plan the company will break even in the first

    year .The company will earn a profit around 8% on

    sales which is a very good sign .The requirement of theworking capital will be met by the cash generated from

    vendor .By the end of the year the company will have a

    2.10 lakh .The goal of the company in the first two year

    is to increase its market penetration by increasing its

    number of units as vendor .The company will try to

    reach up to 500 units as vendor in major cities of India .The company also has the strategy to open

    theme food outlets in Delhi and different cities as early

    as possible.

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    ( Plan is not yet completed )