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Name: Sami Ullah BBA (F)
Material Symbols:
If you will, imagine yourself walking through the front door of
a glass office building on thecorner of a bustling downtown city
block. People are swinging leather bags full ofdocuments and
wearing Armani suits and Ferragamo shoes as they walk past flower
stands
selling loose roses and fresh-cut sunflowers. As you push the
heavy darkened door, you seea reception desk across the wide marble
floor.
Inset in the marble is a replica of a compasss surrounding the
logo of the organization, andabove it a set of clocks reports the
time in different parts of the world. A woman wearing asuit,
matching lipstick and a cordless headset directs calls over a vast
switchboard thatbecomes visible as you approach the uniformed
security agent who gives you directions.When the brass-trimmed
elevator door opens, you find yourself in a glassed entry
thatallows a sweeping view of a long conference table and the city
30 stories below.
Humor us with another imaginary voyage. Its been a long day at
work and you realize
theres nothing in the house for dinner. You decide to go out for
some quick food. You crossa wide parking lot leading into a small
entryway with automatic doors that open into awaiting area where
other people are standing.
Resting your hand on the metal posts that direct you into your
place in line, you look up tosee a menu that is posted on the wall
along with pictures of food. Looking around, you seethe sticky
linoleum floor and a colorful play area. When you finally get to
the front of theline, the young person looking at the cash register
cannot seem to get your order correct.She calls a manager, who
appears holding a heavy bundle of keys to correct the mistake.
So, where have we been? There are many ways to answer that
question. We could namespecific businesses, but we havent been
quite detailed enough to do that. We could give themost general
answer: two organizations. But we feel we know more than that. It
wouldnot be surprising to learn that the first is called Morgan
Stanley or Barclays. Nor would itbe a shock to find the second
called McDonalds or Happi House.
How do we understand so much from very brief descriptions of
imaginary travels? Theanswer is symbol, which is a powerful,
physical indicator of organizational life. We knowthat these are
different places by the things we find there. We know a lot about
each placethrough our associations and inferences from objects such
as switchboards, elevators,conference tables, cash registers,
linoleum floors, and plastic trays.
Story: (Apple and Steve jobs)At 20, he and a friend (Steve
Wozniak) started a company in a garage on April 1, 1976.Later that
year, the duo debuted the Apple I at the Homebrew Computer Club in
Palo Alto,California. A local store offered to buy 50 machines and
to finance the production, the duohad to sell their most expensive
possesions. Jobs sold his Volkswagen van while Wozniaksold his
Hewlett-Packard scientific calculator.
8/3/2019 MANAGEMNT ASSIGNMNT
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Name: Sami Ullah BBA (F)
Jobs named their company Apple in memory of a happy summer he
had spent as anorchard worker in Oregon.
By 1982 however, his company sales sagged in the face of
competition from IBMs new PC.Jobs and Wozniak unveiled their new
creation, Lisa to increase the companys bottom line,
only to be another expensive failure.Not wanting to dwell on
these successive failures, they worked on a new machine called
theMacintosh. Jobs was reported to commandeered the project,
ruthlessly pushing itscomputer engineers and flying a pirate flag
above the building where the team worked.
By 1986 the Mac, which Jobs promised to be insanely greatwas a
huge success. After 10years, starting from 2 kids working in a
garage, Apple computer had grown into a $2 billiondollar company
with over 4000 employees.
At 30 Jobs, however, was fired from the company he co-founded
with Steve Wozniak. Heleft the company after losing a bitter battle
over control with Apples CEO John Sculley
(whom Jobs had recruited from Pepsi Cola).
Rituals:Rituals are repetitive sequences of activities that
express and reinforce the key values ofthe organization what goals
are most important which people are important, and whichpeople are
expendable. One of the better Known corporate rituals is Wal-Marts
companychant. Begun by the companys founder, Sam Walton as a way to
motivate and unite hisworkforce, Gimme a W, gimme and A gimme and L
, gimme a squiggle, give me an M, A, R,T ! has become a company
ritual that bonds Wal-Mart workers and reinforces SamWaltons belief
in the importance of his employees to the companys success.
Similarcorporate chants are used by IBM, Ericsson, Novell, Deutsche
Bank, and Pricewaterhousecoopers.
Language:Many organizations and units within organizations use
language as a way to identify
members of culture or subculture. By learning this language,
members attest their
acceptance of the culture and, in so doing help to preserve it.
The following are examples of
terminology used by employees a Knight Ridder Information, a
California based data
redistributor: accession number (a number assigned to each
individual record in a
database); KWIC (a set of key words-in-context); and rational
operator (searching a
database for names or key terms in some order). If youre a new
employee at Boeing you
will find yourself learning a whole unique vocabulary of
acronyms including: BOLD (Boeingonline data). CATIA (computer
graphics aided three dimensional interactive application),
MAIDS (manufacturing assembly and installation data system). POP
(purchased outside
production) and SLO (service level objectives.
