Management Thesis Final Report1

8/8/2019 Management Thesis Final Report1

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A COMPARATIVE STUDY

ON

LEVEL OF CUSTOMER PERCEPTION TO WARDS HDFC STANDARD

LIFE INSURANCE AND BIRLA SUN LIFE INSURANCE

An Final Report Submitted by:


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Table of Contents

1. Acknowledgements2. Introduction

a) Need for study

b) Industrial Profile

c) Company profile

3. Objective s

4. Methodology

a) Data Collection

b) Sample Size

c) Sampling Method

d) Data Interpretation

5. Weekly progress till date

6. Limitation

7. Data Analysis

8. Finding & Suggestion

9. Conclusion

10. Annexure

a) Questionnaire

b) Bibliography


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INTRODUCTION

NEED FOR STUDY:

Customer perceptions are dynamic. First of all, with the developing relationship between customer and

company, his perceptions of the company and its products or services will change. The more experience

the customer accumulates, the more his perceptions will shift from fact-based judgments to a more

general meaning the whole relationship gains for him. Over time, he puts a stronger focus on the

consequence of the product or service consumption. Moreover, if the customers circumstances change,

their needs and preferences often change too. In the external environment, the offerings of competitors,

with which a customer compares a product or service will change, thus altering his perception of the best

offer around. Another point is that the public opinion towards certain issues can change. This effect can

reach from fashion trends to the public expectation of good corporate citizenship. Shells intention to

dump its Brent Spar platform into the ocean significantly altered many customers perception of which

company was worth buying fuel from. Research has been donning on the impact of market share on the

perceived quality of a product Depending on the nature of the product and the customers preferences,

increasing market share can have positive or negative effects on how the customer perceives the product.

In these days customer perception is very important .When compared to customer perception of the

insurance company to other insurance company. The customer perception is showing the problems of

company. One company to other company will be show the difference of the customer services like high

quality, low price, offering door delivery service and sometimes company offering free demo class

regarding some electronic products. Thats why many people are attracted to private organization.

Customer perception is an important component of our relationship with our customers. Given that 90%plus of our orders at some point involve the phone, how we handle the telephone is essential to creating aperception for our customer that aligns with a companys mission of service. The following is a great way

of handling the phone.

1. The greeting is Good Morning/Afternoon this is Joshua with (your company name). How may I help

you?

2. Always ask and receive a response from people before you put them on hold, Would you please hold .

. ? then be sure they are not on hold very long otherwise offer to call them back.

3. Remember to smile on the phone. Slow down and speak plainly and clearly. Smiling stretches your

vocal cords, and gives a more upbeat presentation to the customer. Slowing down ensures that thecustomers perception is of an organized systematic company that can handle their project. Getting it

done right and on time consistently.

4. If you transfer a call and know who is calling, tell the name of the caller to your co-worker so they can

greet the person by their name.


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5. Under no circumstances should any interaction with a client be used to express any sense of overwhelm

that you may have. We are swamped, we are so busy, and etc. may be acceptable office banter in most

companies but it really should not be! If I am a customer and I am looking to get a rush project done, this

type of comment tells me that I might want to consider looking elsewhere. Customers do not care how

busy we are when they call and ask, How busy are you? What they really care about is can we take careof another project they have for us.

We know from talking to clients that often they feel that they are bothering us or have a concern that they

might be overloading us. It is curious to know that sometimes these are our best clients that have this

concern. Therefore, anything that might reinforce this is something we want to avoid (you do not need to

send your work to other vendors even though you have given us a lot of work already, we can handle it).

One possible response to Are you busy? is to say, We are busy, but never too busy to help you - what

can I do for you? or words to that effect. They are the customers. They do not want to hear about our

situation they want to talk about what we can do for them.

6. If we have to contact a customer with bad news of any kind realize that your tone of voice and

approach to it set the tone. We do not want to be nonchalant as if it is not big deal. Nor do we want to act

like a terrible calamity occurred. Here are keys to contacting customers with bad news:

Prepare rehearse and organize what you are going to communicate to them and how you are going to

communicate it to them.

Be sure there is no hint of blame or avoiding responsibility. Customers do not care about the folder

being broken, the copier jamming or any other things. That is our problem. It is not their problem and

they actually do not want to hear about it. Certainly, later in the conversation if they ask, what the source

of the delay, problem, etc. is you can share that with them, but it should not be something that you want to

volunteer early in the conversation.

Be absolutely certain that you have options to give the customer in these situations. This allows them to

be more in control rather than a victim. What are options? What are solutions? Do not call them with the

problem unless you are also providing solutions to them.

Learn what you could have done to prevent this problem from occurring and do so next time. Again, the

customer is calling us to take on their problems and to solve their problems. They really do not want (nor

do they care) to know about our problems.

7. Remember to always thank the customer. Thank them for calling. Thank them for their business.

Thank them for cooperation and understanding. Thank them for a well prepared electronic file. Thankthem for a referral. Thank them for the professional manner in which they and their company interact

with us.

8. Realize that gossiping and complaining about the customer is only a recipe for tearing down therelationship with them. How could the gossip or complaint be turned into a dialogue with them (ratherthan your monologue being put on loud speaker to your co-workers) so as to help give them an

extraordinary experience? Getting into communication with customers about what we need from them

and what are ways that they can improve what they are doing, so that we can do a better job for them,

provides them with an extraordinary experience. To be of true service - to be a true partner - to help busy

people like them - we need to do more proactive direction of our customers or at least providing them

with ideas, options, suggestions and ways that they can improve.


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We are really taking on making it easy and effective for them to communicate with their audiences. We

need to expand beyond what happens within our own four walls to what is actually happening in their

companies. Consistently getting projects completed accurately and on or ahead of schedule is very good.

The next level for us is greatness. Greatness offers us the possibility of helping our customers transform

how they manage their communications. Complaining and gossiping about customers keeps us fromdoing that. This is very different than from our heart seeking to improve things for our customer and for

ourselves by getting into communication with them, dialogue with them with a rich understanding anddeep appreciation of their business and their challenges.

9. be curious do not take things for granted with customers. Why are they doing this project? What are

they hoping to get from it? Why are they not asking us about this or that service? What changes are they

making in their business? How is their business doing? All these things can help deepen our business

relationship with the customer.


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Brief History of the Insurance Sector in India

Insurance sector in India is one of the booming sectors of the economy and is growing at the rate

of 15-20 per cent annum. Together with banking services, it contributes to about 7 per cent to thecountry's GDP. Insurance is a federal subject in India and Insurance industry in India is governed

by Insurance Act, 1938, the Life Insurance Corporation Act, 1956 and General Insurance

Business (Nationalization) Act, 1972, Insurance Regulatory and Development Authority (IRDA)

Act, 1999 and other related Acts.

The origin of life insurance in India can be traced back to 1818 with the establishment of the

Oriental Life Insurance Company in Calcutta. It was conceived as a means to provide for English

Widows. In those days a higher premium was charged for Indian lives than the non-Indian lives

as Indian lives were considered riskier for coverage. The Bombay Mutual Life Insurance Society

that started its business in 1870 was the first company to charge same premium for both Indianand non-Indian lives. In 1912, insurance regulation formally began with the passing of Life

Insurance Companies Act and the Provident Fund Act.

By 1938, there were 176 insurance companies in India. But a number of frauds during 1920s and

1930s tainted the image of insurance industry in India. In 1938, the first comprehensive

legislation regarding insurance was introduced with the passing of Insurance Act of 1938 that

provided strict State Control over insurance business.

Insurance sector in India grew at a faster pace after independence. In 1956, Government of India

brought together 245 Indian and foreign insurers and provident societies under one nationalized

monopoly corporation and formed Life Insurance Corporation (LIC) by an Act of Parliament,viz. LIC Act, 1956, with a capital contribution of Rs.5 crore.

The (non-life) insurance business/general insurance remained with the private sector till 1972.

There were 107 private companies involved in the business of general operations and their

operations were restricted to organized trade and industry in large cities. The General Insurance

Business (Nationalization) Act, 1972 nationalized the general insurance business in India witheffect from January 1, 1973. The 107 private insurance companies were amalgamated and

grouped into four companies: National Insurance Company, New India Assurance Company,

Oriental Insurance Company and United India Insurance Company. These were subsidiaries ofthe General Insurance Company (GIC).

In 1993, the first step towards insurance sector reforms was initiated with the formation ofMalhotra Committee, headed by former Finance Secretary and RBI Governor R.N. Malhotra.

The committee was formed to evaluate the Indian insurance industry and recommend its future

direction with the objective of complementing the reforms initiated in the financial sector.

Key Recommendations of Malhotra Committee

Structure


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Government stake in the insurance Companies to be brought down to 50%.

Government should take over the holdings of GIC and its subsidiaries so that these

subsidiaries can act as independent corporations.

All the insurance companies should be given greater freedom to operate.

Competition

Private Companies with a minimum paid up capital of Rs.1billion should be allowed to

enter the industry.

No Company should deal in both Life and General Insurance through a single Entity.

Foreign companies may be allowed to enter the industry in collaboration with the

domestic companies.

Postal Life Insurance should be allowed to operate in the rural market.

Only one State Level Life Insurance Company should be allowed to operate in each state.

Regulatory Body

The Insurance Act should be changed. An Insurance Regulatory body should be set up.

Controller of Insurance should be made independent.

Investments

Mandatory Investments of LIC Life Fund in government securities to be reduced from

75% to 50%.

GIC and its subsidiaries are not to hold more than 5% in any company.

Customer Service

LIC should pay interest on delays in payments beyond 30 days Insurance companies must be encouraged to set up unit linked pension plans.

Computerization of operations and updating of technology to be carried out in the

insurance industry.

Malhotra Committee also proposed setting up an independent regulatory body - The Insurance Regulatory

and Development Authority (IRDA) to provide greater autonomy to insurance companies in order to

improve their performance and enable them to act as independent companies with economic motives.

Insurance sector in India was liberalized in March 2000 with the passage of the Insurance Regulatory and

Development Authority (IRDA) Bill, lifting all entry restrictions for private players and allowing foreign

players to enter the market with some limits on direct foreign ownership. There is a 26 percent equity cap

for foreign partners in an insurance company. There is a proposal to increase this limit to 49 percent. Theopening up of the insurance sector has led to rapid growth of the sector. Presently, there are 16 life

insurance companies and 15 non-life insurance companies in the market. The potential for growth of

insurance industry in India is immense as nearly 80 per cent of Indian population is without life insurance

cover while health insurance and non-life insurance continues to be well below international standards.


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Some of the important milestones in the life insurance

business in India are:

185o Non life insurance debuts with triton insurance company

1870 Bombay mutual life assurance society is the first Indian owned Life insurer

1912 - The Indian Life Assurance Companies Act enacted as the first statute to regulate the life insurance

business.

1928 - The Indian Insurance Companies Act enacted to enable the government to collect statistical

information about both life and non-life insurance businesses.

1938 - Earlier legislation consolidated and amended to by the Insurance Act with the objective of

protecting the interests of the insuring public.

1956 - 245 Indian and foreign insurers and provident societies taken over by the central government and

nationalized. LIC formed by an Act of Parliament, viz. LIC Act, 1956, with a capital contribution of Rs. 5

crore from the Government of India.

The General insurance business in India, on the other hand, can trace its roots to the Triton Insurance

Company Ltd., the first general insurance company established in the year 1850 in Calcutta by the British.

Some of the important milestones in the general insurance business in India are:

1907 - The Indian Mercantile Insurance Ltd. set up, the first company to transact all classes of generalinsurance business.

1957 - General Insurance Council, a wing of the Insurance Association of India, frames a code of conduct

for ensuring fair conduct and sound business practices.

1968 - The Insurance Act amended to regulate investments and set minimum solvency margins and the

Tariff Advisory Committee set up.

1972 - The General Insurance Business (Nationalization) Act, 1972 nationalized the general insurance

business in India with effect from 1st January 1973.

107 insurers amalgamated and grouped into four companys viz. the National Insurance Company Ltd.,

the New India Assurance Company Ltd., the Oriental Insurance Company Ltd. and the United India

Insurance Company Ltd. GIC incorporated as a company.


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HDFC Standard Life Insurance and Birla Sun Life Insurance Company

Profiles

ABOUT BIRLA SUN LIFE INSURANCE COMPANY LIMITED:

Birla Sun Life Insurance pioneered the unique Unit Linked Life Insurance Solutions in India

Within 4 years of its launch, BSLI has cemented its position as a leading player in the Private Life

Insurance Industry.

There has been focus on Investment Linked Insurance Products, supported with protection products to

maintain leadership in product innovation.

Multi Distribution Channels- Direct Sales Force, Alternate Channels and Group offering convenient

channels of purchase to customers

Web-enabled IT systems for superior customer services

First to have issued policies over the Internet

Corporate governance and a high degree of transparency in all business practices and procedures

First to have an operational Business Continuity Plan

Strong fundamentals based on the Aditya Birla group's local insight and Sun Life financials

global expertise

VisionTo create long term value along with market leadership

Mission

To help people mitigate risks of life, accident, health and money at all stages and under all circumstances

Enhance the financial future of our customers, including enterprises.

Values

Integrity

Commitment

Passion

Seamlessness

Speed
http://www.birlasunlife.com/birlasunlife/Insurance/BSLI_MP/BSLI_AboutUs/Company_Profile/abtus_comprofile2.aspx#adityahttp://www.birlasunlife.com/birlasunlife/Insurance/BSLI_MP/BSLI_AboutUs/Company_Profile/abtus_comprofile2.aspx#sunlifehttp://www.birlasunlife.com/birlasunlife/Insurance/BSLI_MP/BSLI_AboutUs/Company_Profile/abtus_comprofile2.aspx#adityahttp://www.birlasunlife.com/birlasunlife/Insurance/BSLI_MP/BSLI_AboutUs/Company_Profile/abtus_comprofile2.aspx#sunlife


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HDFC STANDARD LIFE INSURANCE COMPANY PROFILE

HDFC standard life insurance company ltd. is one of Indias leading private life insurance

companies, which offers a range of individual and group insurance solutions. it is a joint venture between

housing development finance corporation limited (HDFC ltd.), Indias leading housing finance institution

and one of the subsidiaries of standard life, leading providers of financial services in the united kingdom.

Both the promoters are well known for their ethical dealings and financial strength and are thus

committed to being a long-term player in the life insurance industry all-important factors to consider

when choosing your insurer.

HDFC Limited.

In Financial Year 2007-2008 its assets under management crossed Rs. 1,20,000, Cr.

As at March 31, 2008 outstanding deposits stood at Rs. 20,000 crores. The depositor base now

stands at around 3.2 million depositors.

Rated AAA by CRISIL and ICRA for the 14th consecutive year

Stable and experienced management

High service standards

Standard Life Group (Standard Life and its subsidiaries)

The Standard Life group has been looking after the financial needs of customers for over 180

years

It currently has a customer base of around 7 million people who rely on the company for their

insurance, pension, investment, banking and health-care needs

Its investment manager currently administers 125 billion in assets

It is a leading pensions provider in the UK, and is rated by Standard & Poor's as 'strong' with a

rating of A+ and as 'good' with a rating of A1 by Moody's

Standard Life was awarded the 'Best Pension Provider' in 2004, 2005 and 2006 at the Money MarketingAwards, and it was voted a 5 star life and pensions provider at the Financial Adviser Service Awards

for the last 10 years running. The '5 Star' accolade has also been awarded to Standard Life Investments

for the last 10 years, and to Standard Life Bank since its inception in 1998. Standard Life Bank was

awarded the 'Best Flexible Mortgage Lender' at the Mortgage Magazine Awards in 2008


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OBJECTIVES

The main of the present study of is accomplishing the following objective.

Proper understanding and analysis of life insurance industry.

To know about brand awareness of HDFC Standard Life Insurance, Birla Sun Life

Insurance and customers preference about HDFC Standard Life Insurance and Birla Sun

Life Insurance.

Conduct market survey on a sample selected from the entire population and derived

opinion on the research.

According the market survey come know about how much potential of insurance market

in our city.

And base on analysis of the result thus obtained make a report on that research.

Study of marketing strategies of HDFC Standard Life Insurance and Birla Sun Life

insurance

Customer perception about the various life insurance products available in India.

To find the right candidate.


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METHODOLOGY

Data collection

There are two types of data collection method use in my project work report.

-Primary data

-Secondary data.

For my project, I decided on primary data collection method for observing of company and

approaching customers directly in the field, comparing and references to know their interest in

business with company in my project and also make questionnaire for creating on business class

people is Nellore city for company.

I decided on secondary data collection method was used by referring to various websites,

books, magazines, journals and daily newspapers for collection information regarding project

under study

In our project, we decided primary data collection method because our study nature does not

permit to apply observational method. In survey approach we had selected a questionnaire

method for taking a customer view because it is feasible from the point of view of our subject &

survey purpose. We conducted 150 sample of survey in our project.

SAMPLE SIZE: - The sample size is 150

SAMPLING METHOD: - I used simple random sampling to collect the data.


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DATA INTERPRETATION:

The collected data is interpreted through pie charts, bar diagrams, & graphical method.

WEEKLY PROGRESS TILL DATE

S.No Week No Duration Details

1. 1st Week July 14- July 19 Selecting the Management thesis-1title by discussing with the faculty

supervisor

2. 2nd Week July 21 July 26 Gathering of information from the

customer data base through differentmodels

3. 3rd Week July 28- August 2 Preparation of the questionnaire

4. 4th Week August 4 August 9 Collecting the data on the basis of questionnaire

5. 5th Week August 11-August 16 Recheck the data and collection of more accurate data

6. 6th Week August 18- August 23 Analyzing the data and framing thereport

7. 7th Week August 25-August 30 Submission of the interim thesis

8. 8th Week September 1- September 6 Interim thesis presentation

9. 9th Week September 8-September13 Conducting interviews with the middle

class customers and other customers

10. 10th Week September 15-September 20 Gathering information from the various

secondary sources

11. 11thWeek September 22-Septmeber 27 Tabulation of the collecting raw data

12. 12th Week September 29-October 4 Analyzing the data and framing thereport

13. 13the Week October 6- October 11 Preparation of the final thesis

14. 14th week October 13- October 18 Final thesis presentation, Submission

of the report


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LIMMITATION

Some of the difficulties and limitations faced by me during my training are as follows:

Lack of awareness among the people

Perception of the people towards Insurance sector

Increased competition

Lack of awareness about the earning opportunity in the Insurance sector


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DATA ANALYSIS

a) Age wise classification:

Age No Of Members

18 25 11

26 30 22

31 45 44

46 to above 23

No Of Memb

0

10

20

30

40

50

18

25

26

30

31

45

46 to

above

ye a

NoOf

Customers

No Of Memb

b) Gender wise classification:

Gender No of Member


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Male 66

Female 34

No of Member

0

20

40

60

80

Male Female

year

NoOfCustomers

No of Member

c) Member Wise classification:

Family member No Of Member

2 4 40

5 8 48

8 to above 12


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Members

0

20

40

60

2 4 5 8 8 to aboveNo Of Members

NoOfCustomers

No Of Member

d) Income wise classification:

Income No of Members

40k 70k 17

70k 1 Lake 41

1 Lake to 3 Lakes 28

3 Lacks 14

Income Wise Classificatio

01020304050

40k

70k

70k

1 Lake

1 Lake

to 3

Lakes

3

Lacks

Income (P.A)

NoOfCustomers

No of Members


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Interpretation: - 41% of people have tack insurance and is ranked number one by that percent

of respondent.

e) No of having Insurance:

Insurable Member Uninsurable members

42% 58%

No of Having Insurance

No of having

InsuranceInsurable Member

No of having

Insurance

Uninsurable

members

Interpretation: Only 42% people having insurance in Nellore so it is potential for insurance

company to capture to all that market


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f) No. Of having Insurance:

Having insurance No of members

Self 40

Spouse 28

Children 21

Parent 18

All 11


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0

10

20

30

40

50

Self

Spouse

Children Pa

rent

all

NoofMembers

No of members

Interpretation: Among that 42% people who having insurance, 6hey have insurance 40% for

self 28% for spouse 21% for children and 18% for their parents and 11% for all family numbers,

g) No. Of Having Under/Fully insurable person:

Under insurable persons Fully insurable person

82% 18%


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Under

insurablepersons,

82%

Fully

insurable

person,

18%Under insurable

persons

Fully insurable

person

Interpretation:

Only 42% people having life insurance but among them82% of the people have

under insurable person and is ranked number once by that percent of respondent.

h) Market share of different insurance plan:

Insurance plan Market Share

Term plan 39%

Money back Plan 14%

Endowment Plane 15%

Child Plan 8%


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Unit Link Plan 24%

Market share of different insurance plan Market

Share

Term plan,

39%

Money

back Plan,

14%

Endowment

Plane, 15%

Child Plan,

8%

Unit Link

Plan, 24%Term plan

Money back Plan

Endowment Plane

Child Plan

Unit Link Plan

Interpretation: 39% of people have Unit linked Plan and is ranked number one by that percent

of respondent

i) Data give benefits of insurance cover perceived by respondents:

Benefits No. of Respondents Share (%)

Cover future uncertainty 55 55

Tax deductions 20 20


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Future investment 25 25

Total 100 100

55

20 25

0102030

405060

Coverfuture

uncertainty

Tax

deductions

Future

investmentN

o.ofResp

ondents

No. ofRespondents

Interpretation: 55% of the respondents believe that covering future uncertainty is the biggest

benefit of insurance policy

20% & 25% of them believe that other benefits are tax deduction & future investment

FINDINGS AND SUGGESTIONS

Almost 80% of respondents have an insurance policy.

People have more number of life insurance policies as compared to non life insurance.

Majority of the respondents preferred/have LIC policy since it was the only option due

to complete government control in insurance sector.

Due to increased in consumerism new product is launched every day. Thus non

life/general insurance business is also going to have boom period.

Due to the increasing concern of people towards their health/life the life insurance

business has good prospects.


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According the survey only 42% people are insured in HDFCSLI and 24% Birla Sun

Life so remaining other part is potential for insurance sector

Among that 42% people who having insurance, 6hey have insurance 40% for self 28%

for spouse 21% for children and 18% for their parents and 11% for all family numbers,

also its very help full for insurance sector so they should take necessary step for capturethis potential.

Only 42% people having insurance in HDFC SLI & Birla Sun Life insurance in

that42% these are 82% people are under insured and other 18% people fully insured

according to their income so that is also plus point for insurance sector to capture the

market.

CONCLUSION

I have come to know about the customer perception about the insurance sector and how itvaries with their behaviors and cultures this helps me increase my marketing skills, have

more knowledge about the products and improve my communication skills. I have also

come to know how to talk with different types of customers in different situations and I amable to solve their queries in a more effective way.


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All the insurance company must advertise more in the market because not all

people know more about life insurance policy.

Most number of people wants guaranteed returns so company must focus on this forthe customer investment.

Make insurance policy which can buy any one so we can insurance them throughthis type of life insurance policy.


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ANNEXURE

QUESTIONNNAIRE

Dear Sir/Madam

I Sridhar pursuing MBA with Marketing and Finance as my specialization request you to spare a

few minutes for answering this form, which will help me in completing my project.

1. How long are you associated with this company?

a) 0 4 months b) 4 8 months c) 8-12 months

d) 12-16 months e) above 1year


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2. Qualification

a) Non Graduate b) Graduate c) Post Graduate

d) Research e) any other (Please specify)

3. Are you employed? (Yes / No)________________________________

4. Do you have insurance policy? (Yes / No) ________________________

5. How did you first hear about our company Names?

a) Television b) Radio c) Newspaper

d) Magazine e) Word-of-mouth f) Internet

g) Other: Please Specify _______________

6. Which of these companies do you like best?

a) HDFC Standard Life Insurance b) Birla Sun Life Insurance

c) LIC d) ICICI Life Insurance

7. Which companys insurance policy you prefer the most? (rank them)

a) HDFC Standard Life Insurance b) Birla Sun Life Insurance

c) LIC d) ICICI Life Insurance

8. Which insurance policy do you have?

a) Life b) Non Life c) Both

9. How many products do you buy in the fast year?

a) 1 b) 2 c) 3 d) 4 above

10. For how many years do you have insurance policy? (please tick)

a) < 5year b) 5 10 year

c) 10 15 year d) Any other (please specify) ________________________

11. What do you think are the benefit of insurance cover? (Rank them)

a) Cover future uncertainty b) Tax Deduction

c) Future Investment d) Any other (please specify) ________________________

12. You monthly House holds Income?


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a) < 10k b) 10k 20k

c) 20k 30 k d) 30k 40k

d) Any other (please specify) _____________________

13. Which future of your policy attracted you to buy it? (Rank them)

a) Low premium b) Large rick coverage

c) Money back coverage d) Reputation of company

e) Any other (please specify) ___________

14. Do you really think Life Insurance Policy Cover I n todays scenario is not essential?

_____________________________________________________________________________________

_____________________________________________________________________________________

Thank you

Name: __________________

Address: ___________________

___________________

___________________

Occupation: ____________________

BIBLIOGRAPHY

In order to obtain more information regarding the present study and to substantiate it with theoretical

proof, the following references were made:-

Library of College

Insurance chronicle


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Websites visitedd:

www.google.com

www.birlasunlife.com

www.hdfcstandardlifeinsurance.com

Documents

Management Thesis Final Report1