1( )( )MANAGEMENT (1)MANAGEMENT (1)Introduction to ManagementIntroduction to Management

CCtlinatlina RADU, MBA, PhD.RADU, MBA, PhD.BucharestBucharest UniversityUniversity of of EconomicEconomic StudiesStudies

Objectives

To provide a brief overview of themanagement process

To debateTo generate ideas To generate ideas

To have fun together

2References (1)References (1)

C t M A S d W G 2009 Carpenter, M.A.; Sanders, W.G. 2009. Strategic Management: A Dynamic Perspective. Concepts and Cases, 2nd edition. Upper Saddle River: Pearson Education.

Pettinger. R.; Nelson, B.; Economy, P. 2011. Management for Dummies 2nd editionManagement for Dummies, 2nd edition. Chichester: John Wiley & Sons.

Robbins, S.; Coulter, M. 2007. Management. Upper Saddle River: Prentice Hall.

References (2)References (2)

Robbins, S.; Delenzo, D.; Coulter, M. 2013. , ; , ; ,Fundamentals of Management Essential Concepts and Applications, 8th edition. Pearson Education.

Tucker, K.; Allman, V. 2004. Animals Inc. A Business Parable for the 21st Century. London: Random House Business Books.

Additional learning materials: relevant articles from a variety of journals and magazines, related to the practices of management in Romania and at international level.

3Course Schedule, 2015Course Schedule, 2015No. Week Activity

1 February 16 February 20 Introduction to management. Organizing activities. General information on the whole

course. Managerial functions.

2 February 23 February 27 Organization and the external environment. Exploring the macro-environment (PESTEL)

and the micro-environment (Porters five forces model)

3 March 2 March 6 Exploring the internal environment. Resources and competitive advantage. SWOT analysis.

4 March 9 March 13 Strategy formulation and implementation

5 March 16 March 20 Decision-making

6 March 23 March 25 Organizational structure

7 March 30 April 3 Groups and teams

8 April 6 April 10 What is leadership?8 April 6 April 10 What is leadership?

9 April 20 April 24 Motivating and rewarding employees

10 April 27 May 1 Communication and information

11 May 4 May 8 Negotiation

12 May 11 May 15 Organizational culture. International strategies.

13 May 18 May 22 Competitive intelligence, ethics and social responsibility

14 May 25 May 29 What is management? Final considerations; summing-up; feedback

Seminar Schedule, 2015Seminar Schedule, 2015No. Week Activity

1 February 16 February 20 Introductory seminar: introducing participants and listening to their expectations,

organizing and planning activities, discussing the deadlines for some activities,

explanation of the assessment methods.

2 February 23 February 27 Case study Negotiation

3 March 2 March 6 Managerial simulation (Preparation)

4 March 9 March 13 Managerial simulation (Rounds 1 and 2)

5 March 16 March 20 Managerial simulation (Rounds 3 and 4)

6 March 23 March 25 Managerial simulation (Rounds 5 and 6)

7 March 30 April 3 Decision-making Decision tree and other decision techniques

8 April 6 April 10 Communication interactive games

9 April 20 April 24 What is management? Debate after readings (recommended: Animals Inc . A

B i P bl f th 21 t t b K th A T k d V d All )Business Parable for the 21st century, by Kenneth A. Tucker and Vandana Allman)

10 April 27 May 1 Motivation test Career anchors; analysis of the differences among participants and

emphasis on the importance of the existence of these differences

11 May 4 May 8 Negotiation game derived from Prisoners dilemma

12 May 11 May 15 Project presentations (in teams)

13 May 18 May 22 Game (in teams) building towers by taking into account a series of preset criteria

14 May 25 May 29 What is management? Final considerations; summing-up, feedback

4AssessmentAssessment

70% 70% Written examWritten exam

30% 30% Continuous assessment:Continuous assessment: Managerial simulation (10%)Managerial simulation (10%) Project assessment (10%)Project assessment (10%) Debate, quizzes, active participation, Debate, quizzes, active participation,

organization & quote proposals (10%)organization & quote proposals (10%)

Circles of Influence

ControlControlControlControl

InfluenceInfluence

NonNon--influenceinfluence

5Contact details (EContact details (E--mail)mail)

catalina.radu@ase.rocatalina.radu@ase.ro catalina.radu.ase@gmail.comcatalina.radu.ase@gmail.com

kataradu@yahoo comkataradu@yahoo com kataradu@yahoo.comkataradu@yahoo.com

Exercise (3Exercise (3--5 minutes)5 minutes)

StepStep 11 TakeTake aa sheetsheet ofof paperpaper WriteWrite downdown StepStep 11.. TakeTake aa sheetsheet ofof paperpaper.. WriteWrite downdownyouryour namename andand otherother detailsdetails (number(number ofof youryourgroup)group)..

StepStep 22.. WhatWhat isis management?management? WriteWrite 33--55wordswords (concepts)(concepts) thatthat youyou considerconsider areare keykeyitemsitems inin definingdefining managementmanagement..itemsitems inin definingdefining managementmanagement..

StepStep 33.. HowHow dodo II definedefine success?success? WriteWrite youryourownown definitiondefinition andand givegive thethe sheetsheet ofof paperpaper totoyouryour instructorinstructor.. MakeMake suresure itit diddid notnot taketake youyoumoremore thanthan 55 minutesminutes forfor thethe wholewhole exercise!!!exercise!!!

6In order to have success, In order to have success, is luck important?is luck important?

YES!YES!

butbut

Luck does happen. Its when preparation Luck does happen. Its when preparation meets opportunity.meets opportunity.

Robin ChaseRobin ChaseRobin ChaseRobin Chase

7What is management?What is management?

The process of getting things doneThe process of getting things done The process of getting things done, The process of getting things done, effectively and efficiently, through and effectively and efficiently, through and with other peoplewith other people

The process of planning, organizing, The process of planning, organizing, leading, and controlling an leading, and controlling an organizations human, financial, organizations human, financial, material, and other resources to material, and other resources to increase its effectiveness.increase its effectiveness.

Efficiency versus Efficiency versus effectivenesseffectiveness

EfficiencyEfficiency = doing the things right; it = doing the things right; it refers to the relationship between refers to the relationship between inputs and outputs; it might seek to inputs and outputs; it might seek to minimize the resource costs;minimize the resource costs;

EffectivenessEffectiveness = doing the right = doing the right things; it emphasizes the idea of goal things; it emphasizes the idea of goal attainmentsattainments

8Managerial Functions (1)Managerial Functions (1)

Managerial Functions (2)Managerial Functions (2)

PlanningPlanning decide on organizational decide on organizational goals allocation and use of resources goals allocation and use of resources to achieve these goalsto achieve these goals

Organizing Organizing establish the rules and establish the rules and reporting relationships that allow reporting relationships that allow people to achieve organizational goalspeople to achieve organizational goals

9Managerial Functions (3)Managerial Functions (3)

LeadingLeading encourage and coordinate encourage and coordinate individuals and groups so that they individuals and groups so that they work toward organizational goalswork toward organizational goals

C t lliC t lli l t h ll thl t h ll th Controlling Controlling evaluate how well the evaluate how well the organization is achieving its goals and organization is achieving its goals and take action to maintain and improve take action to maintain and improve performance or take corrective actionperformance or take corrective action

THANK YOU.THANK YOU.andandandand

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