Course File for Marketing Management 1 New

7/31/2019 Course File for Marketing Management 1 New

1/19

Ajay Samyal/ Assistant Professor/Department of Management Studies | MIMIT Malout

PUNJAB TECHNICAL UNIVERSITY

Marketing Management (MB204)Max. Marks :100

External Assessment : 60

Internal Assessment :40

UNIT-I

Introduction to marketing: Core concepts, Marketing and selling, Marketing mix. Factors affecting

marketing environment. Marketing and globalization Marketing planning process & strategic planning.

Marketing Information System : Concept and Components. Consumer Behaviour & Factors influencing

consumer buying behaviour, Buying process. Market Segmentation & Targeting. Competitors Analysis.

UNIT-II

Product Decisions: Product Mix, Differentiation & Positioning, New product development, Consumer

adoption process, Product Life Cycle and strategies, Packaging and Labelling decisions. Branding & brand

equity, Services Marketing, Pricing Decisions: Objectives, Factors affecting pricing decisions, Pricing

Methods, Pricing Strategies.

UNIT-III

Distribution Decisions: Nature and types of Marketing Channels, Channel Design and Channel

Management Decisions, Retailing, Wholesaling, Physical distribution.

Promotion Decisions: Communication process, Promotion Mix, Advertising, Sales Promotion, Public

Relations, Managing the Sales force.

UNIT-IV

New Concepts: Green Marketing, Global Marketing, Buzz marketing, viral marketing Customer

Relationship Management (CRM), Strategic marketing vs. Marketing management, Strategic marketing

process. E-Commerce: Marketing in the digital age.


2/19


List of Books

S.No. Title Author Publication

1 Marketing Management Kotler, Philip Prentice Hall

2 Marketing Management Subhash c. Jain Cengage

3 Marketing Management Ramaswamy &

Namakumari

McMillan

4 Marketing Management Kotler & Armstrong Prentice Hall

5 Marketing Management Kotler & Koshy Prentice Hall

6 Principles of Marketing Kurtz & boone Cengage


3/19


Lecture Wise Syllabus Topics

S.No. Topics No of Lecture Resource

1 Introduction to marketing 1 Philip Kotler

2 Core concepts, Marketing and selling 2 Philip Kotler

3

Marketing mix.

Factors affecting marketing environment. Marketing and

globalization Marketing

planning process & strategic planning

2 Philip Kotler

4 planning process & strategic planning 2 Philip Kotler

5Marketing Information System : Concept

and Components2 Philip Kotler

6Consumer Behaviour & Factors influencing consumer buying

behaviour, Buying process3 Philip Kotler

7 Market Segmentation & Targeting 2 Philip Kotler

8

Competitors

Analysis. 3 Philip Kotler +Presentation

9

Product Decisions: Product Mix, Differentiation &

Positioning, New product

development,

2 Philip Kotler

10Consumer adoption process, Product Life Cycle and

strategies2 Philip Kotler

11

Packaging and Labelling decisions. Branding & brand equity,

Services Marketing, 3 Philip Kotler

12

Distribution Decisions: Nature and types of Marketing

Channels, ChannelDesign and Channel Management Decisions, Retailing,

Wholesaling, Physical

Distribution.

3 Philip Kotler

13

Promotion Decisions : Communication process, Promotion

Mix,

Advertising, Sales Promotion, Public Relations, Managing the

Sales force.

2 Philip Kotler

14

New Concepts: Green Marketing, Global Marketing, Buzz

marketing, viral

Marketing

2 Philip Kotler

15 Customer Relationship Management (CRM) 4 Philip Kotler

16

Strategic marketing vs. Marketing management, Strategic

marketing process.

E-Commerce: Marketing in the digital age.

4 Philip Kotler

17

Pricing Decisions: Objectives, Factors affecting pricing

decisions, Pricing

Methods, Pricing Strategies.

3 Philip Kotler


4/19


MST Wise Syllabus

MST I

Introduction to marketing: Core concepts, Marketing and selling, Marketing mix.

Factors affecting marketing environment. Marketing and globalization Marketingplanning process & strategic planning.

Marketing Information System: Concept and Components. Consumer Behaviour &

Factors influencing consumer buying behaviour, Buying process.

Unit I

MST II

Market Segmentation & Targeting. Competitors

Analysis. Unit I

Product Decisions: Product Mix, Differentiation & Positioning, New productdevelopment, Consumer adoption process, Product Life Cycle and strategies,

Packaging and Labelling decisions. Branding & brand equity, Services Marketing.Unit II

Distribution Decisions: Nature and types of Marketing Channels, Channel

Design and Channel Management Decisions, Retailing, Wholesaling, Physical

Distribution. Promotion Decisions : Communication process, Promotion Mix,

Advertising, Sales Promotion, Public Relations, Managing the Sales force.

Unit III

MST III

Pricing Decisions: Objectives, Factors affecting pricing decisions, PricingMethods, Pricing Strategies. Unit II

New Concepts: Green Marketing, Global Marketing, Buzz marketing, viral

marketing Customer Relationship Management (CRM)

Strategic marketing vs. Marketing management, Strategic marketing process.

E-Commerce: Marketing in the digital age.

Unit IV


5/19


Assignments

Assignment I

Marketing Information System: Concept and Components.

Assignment II

Distribution Decisions: Nature and types of Marketing Channels, Channel

Design and Channel Management Decisions, Retailing, Wholesaling, Physical

Distribution.

Assignment III


6/19


Group Discussion Topics.

Brain Drain

What is development? Developing Villages to Urban area?

Love Marriage Vs. Arrange Marriage

Is rural India strength for India?

Fashion good or bad?

Why MBA?

Green Marketing

Professional Ethics


7/19


Case Studies


8/19


Academic Calendar

EventsOdd Semester (2011-

2012)Even Semester (2011-2012)

Academic Session 18.07.2011 to 12.11.2011 12-12-2012 to 30-03-2012

I Mid Semester test 07-08-09 Sept 2011 23-24-25 Jan., 2012

II Mid Semester test 03-04-05 Oct 2011 22-23-24 Feb 2012

III Mid Semester test 07-08-09 Nov 2011 26-27-28 March 2012

Practical Examinations &

Preparatory holidays14-19 Nov 2011 02-07 April 2012

End Semester Exam

(Regular)21-11-2011 to 05-12-2011 09-04-2012 to 23-04-2012

Institutional Training/

Workshop Training-------------- 26-04-2012 to 30-05-2012

Vacations(for faculty) 23-11-2011 to 07-12-2011 24-04-2012 to 24-06-2012

Break for students who go for

workshop training01-06-2012 to 24-06-2012

Odd Semester starts 2012-13 25-06-2012


9/19


Group Discussion Topics.

1. Advertising is a Waste of Resources

2. Do Women make Good Managers?

3. Positive Attitude and not Knowledge is required for Business Success

4. We Need More Entrepreneurs than Managers

5. What is the Difference between People who do Things Rightly and People who do Right Things?


10/19


PUNJAB TECHNICAL UNIVERSITYPROJECT MANAGEMENT & ENTERPRENEURSHIP (MB 402)

Max. Marks: 100External Assessment: 60Internal Assessment: 40

UNIT IEntrepreneur: definition, characteristics and skills. Generating and screening of business ideas.Govt. support to entrepreneurs, Entering/buying and Exit/selling a business, EntrepreneurialFinance: venture capital. Family business: Opportunities, and problems of small business inIndia.

UNIT IIProject: Definition and characteristics. Demand analysis and technical analysis. Environment

Impact Analysis, Managerial Appraisal.

UNIT IIIEstimating project cost, Sources of finance, Preparation of projected financial statements: CashFlow Statement, Income Statement and Balance Sheet. Project Investment Criteria.

UNIT IVRisk analysis: Management risk, market risk, technical risk.Introduction to social benefit cost analysis, UNIDO and LM approach.Implementation: Project planning and control, project organization. Review and audit of ProjectCost and implementation time.

Reference Books:1. Roy, Rajeev; Entrepreneurship; Oxford University Press.2. Chandra, Prasanna ; Projects: Planning, Analysis Selection, Financing, ImplementationAnd Review; Tata McGraw Hill.


11/19


List of Books

S.No. Title Author Publication

1. Entrepreneurship David.H.Hault Prentice Hall

2. Entrepreneurship Roy, Rajeev Oxford UniversityPress

3. Projects: Planning, AnalysisSelection, Financing,Implemntationand Review

Chandra, Prasanna Tata McGraw Hill

4. Project Management &Entrepreneurship

Rosy Joshi, MunishBansal

Kalayani


12/19


Lecture Wise Syllabus Topics

S.No. Topics No of

Lecture

Resource

1Entrepreneur: definition, characteristics andskills.

2 David.H.Hault Book

2 Generating and screening of business ideas 2 David.H.Hault Book

3 Govt. support to entrepreneurs 3 David.H.Hault Book

4 Entering/buying and Exit/selling a business 2 David.H.Hault Book

5Entrepreneurial finance: venture capital.

2David.H.Hault +Rosy Joshi +

Internet (wekipedia)

6Family business: Opportunities, and problems ofsmall business in India.

2 David.H.Hault +Rosy Joshi

7 Project: Definition and characteristics. 3 Chandra, Prasanna

8Demand analysis , technical analysis,EnvironmentImpact Analysis , Managerial Appraisal

6 Chandra, Prasanna

9 Estimating project cost 3 Chandra, Prasanna

10 Sources of finance 2 Chandra, Prasanna

11

Preparation of projected financial statements:CashFlow Statement, Income Statement and BalanceSheet

4 Chandra, Prasanna

12 Project Investment Criteria. 3 Chandra, Prasanna

13Risk analysis: Management risk, market risk,technical risk.

2Chandra, Prasanna +Internet Wekipedia

14Introduction to social benefit cost analysis,UNIDO and LM approach

4 Chandra, Prasanna

15

Implementation: Project planning and control,project organization. Review and audit of ProjectCost and implementation time.

5 Chandra, Prasanna


13/19


MST Wise Syllabus

MST I

Entrepreneur: definition, characteristics and skills. Generating and screening ofbusiness ideas.Govt. support to entrepreneurs, Entering/buying and Exit/selling a business

Unit I

MST II

Entrepreneurial Finance: venture capital. Family business: Opportunities, andproblems of small business in India. Unit I

Project: Definition and characteristics. Demand analysis and technical analysis.EnvironmentImpact Analysis, Managerial Appraisal.

Unit II

Estimating project cost, Sources of finance, Preparation of projected financialstatements: CashFlow Statement, Income Statement and Balance Sheet. Project InvestmentCriteria.

Unit III

MST III

Risk analysis: Management risk, market risk, technical risk.Introduction to social benefit cost analysis, UNIDO and LM approach.Implementation: Project planning and control, project organization. Review andaudit of Projectcost and implementation time.

Unit IV


14/19


List of Students

S.No. Name of Students Class Roll

No

Uni. Roll No.

1 Amandeep Singh 801 100502244848

2 Arshdeep Kaur 802 100502244849

3 Ashok Kumar 803 100502244850

4 Baldeep Kumar 804 100502244851

5 Deepak Kumar 805 100502244852

6 Deepankar Sharma 806 100502244853

7 Dinesh Bansal 807 100502244854

8 Harash Bansal 808 100502244855

9 Harvinder Singh 809 10050224485610 Kanwaldeep singh 810 100502244857

11 Lakhveer Singh 811 100502244858

12 Narinder pal Singh 812 100502244859

13 Navdeep Kaur 813 100502244860

14 Navjeet Kaur 814 100502244861

15 Neha Jindal 815 100502244862

16 Omkar Kaur 816 100502244863

17 Pankaj Kumar Jaiswal 817 100502244864

18 Prerna 818 100502244865

19 Rahul Nagpal 819 100502244866

20 Raj Kumar 821 10050224486721 Rakesh Parshad Joshi 822 100502244869

22 Ramandeep Kaur 823 100502244870

23 Rashpal Singh Mahi 824 100502244871

24 Ritish Garg 825 100502244872

25 Rohit Kumar 826 100502244873

26 Sachin Kumar 827 100502244874

27 Sachin Partap 828 100502244875


15/19


28 Sagar Juneja 829 100502244876

29 Sangita Rani 830 100502244877

30 Sorav 831 100502244878

31 Sunny 832 100502244879

32 Vinay Bansal 833 100502244880

33 Vishvdeep Chhouda 834 100502244881

34 Dilbag 835

MALOUT INSTITUTE OF MANAGEMENT &INFORMATION TECHNOLOGY

A Course File

Of

Project Management & Entrepreneurship

MBA

4th Semester


16/19


Prepared by

Ajay Samyal

Assistant Professor

Department of Management Studies

MIMIT Malout

Mob: 8427103077

Contents

1.Syllabus prescribed by PTU

2.List of Books

3.Lecture wise Syllabus

4.MST Wise Syllabus

5.Assignments

6.Group Discussion Topics

7.Case Studies

8.FRP Topics


17/19


9.Students List (Annexure I)

10.Academic Calendar (Annexure II)

11. Award Lists (Annexure III)

12. Question Papers

13. Others

FRP Topics

Roll No Name Project Title

804 Baldeep Kumar A Study On Effectiveness Of POP in banking

813 Navdeep Kaur A Study On Effectiveness Of Training Programme in banking

824 Rashpal Singh Mahi CRM in Pvt sector Bank

826 Rohit Kumar CRM in Public sector Bank835 Dilbag Consumer Perception Of Internet Banking

Project Format

1. Introduction2. Literature review3. Objectives of the Study4. Research Methodology (Research Design, Sample unit, Sample Size, Sampling Techniques)5. Findings (Review of present /Improvements /Future plan)6. Conclusion7. Recommendations and Suggestions


18/19


8. Appendices9. Bibliography

Assignments

Assignment I

Generating and screening of business ideas. Govt. support to entrepreneurs.

Assignment II

Assignment III


19/19


Documents

Course File for Marketing Management 1 New