AN

ASSIGNMENT

On

MANAGEMENT CONCEPT OF SAWDES MOVIE

IN PARTIAL FULFILLMENT OF THE

REQUIREMENT OF THE SUBJECT MANAGERIAL COMMUNICATION

first semester division-A OF

MASTER OF BUSINESS ADMINISTRATION

SUBMITED TO: SUBMITED BY:

- Prof. Abhisekh Parikh - Krunal H. Kakadiya (32)

Submission on : 16th, December,2013

V. M. Patel Institute of Management

A movie review of swades based on management concepts

1. INTRODUCTION

Mohan in hindi means everyone favorite. Here we are going toput up a review of the film

Swades based on the managementconcepts. Mohan here refers to two interpretations:-

1. How a person can be a transformational leader. I e How an ordinaryperson can

become extraordinary.

2. By giving this title I also meant that Swades is a question raised to all the citizens of

our country about ‟What is India and What it can be‟

The story of Swades begins with the introduction of Mohan Bhargava, an Indian living and

working in the USA. Mohan, a scientist for NASA is assigned to the Global Precipitation

Measurement Satellite project. From the exterior all seems well for Mohan, but he is troubled

with the thoughts of his childhood nanny Kaveriamma who still resides in India.

The story of Swades begins with the introduction of Mohan Bhargava, an Indian living and

working in the USA. Mohan, a scientist for NASA is assigned to the Global Precipitation

Measurement Satellite project. From the exterior all seems well for Mohan, but he is troubled

with the thoughts of his childhood nanny Kaveriamma who still resides in India.

Swades is a movie about an NRI (Mohan) who comes back to India to meet his old nanny

(Kaveri Amma) and take her back with him.

The movie is in a village setting and shows how Mohan got involved in the affairs of the

village and how later it brings a change of heart and makes him come back and settle down in

India. The movie is a slice of life but holds a lot of message for training and development.

The movie argues for: do-it-yourself „Development‟, take „Responsibility‟ and about individual

empowerment.

It has multiple messages not just for NRIs to return home and work towards making difference,

but also of how one determined person can transform a community. India needs a revolution to

come right from the bottom level. We need a million Mohan‟s, not just one.

This movie advocates the “victory of individual spirit". It is about “lighting a bulb”. It is about

an individual‟s personal beliefs pitted against a society‟s hypocritical potpourri of “paramparas

and sanskritis".

It is about the transformation of an individual who is indifferent and cynical to the ways of

society, to an individual who doesn‟t accept the status-quo and stands for the people, against

people.It is about life. It is about a billion others who wait for Mohans‟ to change India.

Life also is a training field and lessons learnt from every day experiences and events develops

us and equips us to face challenges in our professional and personal life.

1.1 THE FILM ALSO OPENS WITH THE FOLLOWING QUOTATION FROM

GANDHI

“Hesitating to act because the whole vision might not be achieved, or because others

do not yet share it, is an attitude that only hinders progress.”

Set in modern day India, Swades is a film that tackles the issues that development throws

up on a grass root level.

It is to this India, which is colorful, heterogeneous and complex that Mohan Bhargava , a

bright young scientist working as a project manager in NASA, returns to on a quest to

find his childhood nanny. The story revolves around main characters Mohan, Kaveri

Amma, Gita and hundreds of innocent villagers of Charanpur.

The film uses the contrast between the highly developed world of NASA, which has been

at the forefront of advances in space research, and this world back home in India, which

is at the crossroads of development.

Mohan's simple quest becomes the journey that every one of us goes through in search of

that metaphysical and elusive place called "home".

2. TEAM WORK

Swades shows how teamwork pays, especially in the scenes where Mohan and the

villagers work together to bring in electricity in Charanpur. The title envisions the

emerging concepts of HR i.e. from

“I to we concept.”

After trying hard in explaining the benefits of unity Mohan and other villagers make

hydro electric power plant to solve the irregular electricity in village & get success…

3. A FEW LESSONS FROM SWADES

Aashutosh Gowarikars latest flick, Swades, brings with it a lot of lessons. Of course, the

moral lessons and patriotism is one thing, it also bring with it the management lessons.

The three main characters of the movie, Mohan Bhargava, Geeta and Kaveriamma depict

many management qualities.

The character played by Shahrukh khan, Mohan Bhargava, shows a lot of leadership

qualities which make him the man of the revolution. The man, who came to take his

nanny with him, ultimately returns to his motherland.

Lets have a look at various morals of the story:

Focus Mohans aim was to bring back his nanny, Kaveriamma, and he was focused. He

did whatever he could to achieve his goal. Crossed all hurdles on the way to realize his

goal. His focus was not hocus-pocus, until he realized the true sense of his life. His being

an Indian and what he could do for his motherland. Once enlightened, again he didnt let

himself distracted by any of the disturbances, but focused on the goals.

He decided to light the bulb in his own home instead of lighting the neighbors house.

En-cash on opportunities Getting more kids to the school was a milestone in achieving

his goal. He didnt miss any opportunity in bringing more kids to the school. He explored

all horizons, met all prospects, and one way or the other convinced them to send their

kids to school. He didnt except defeat even though there were few supporters. Ripping on

the strengths, he one by one changed all weaknesses into strengths, thereby uniting the

people and bringing more kids to school.

When the movie show is interrupted by power outage and everything goes bizarre, he

takes up the opportunity to convince people and show them the strength of unity.

People are your power Once he realizes that the only problem is the differences among

people, he tries to resolve them. He makes them understand that the power of team lies in

its members. The power lies in the people.

He finds people who can bring change and convince them to act for the betterment of the

village, and thus cultivates a harmony, team spirit and motivated force of people who are

ready to do anything for their common goal progress of the village, charanpur.

Don‟t hesitate to say sorry As a leader, Mohan accepts his mistakes, apologizes and

corrects them. He shows the most admirable and important quality of leader of listening

to the criticism, accepting the mistakes and thrives for improvement.

Take Charge, Take Control After all the hard work he does by creating teams, working

day and night for laying down the whole electricity generation plan and mechanism, he is

confident the bulb will light. When he does not see it lighting, instead of blaming or

cursing, he finds the problem, and tries to solve it.

Throughout his journey to the village and the time he is there, he focuses on the big-

picture instead of small issues. He makes the villagers understand the importance of

education, unity and power of people.

Mohan plays an important role in making people realize their power; Kaveriamma also

succeeds in her efforts of showing him the real aim of his life. She shows him that the

meaning of his life lies with his own people. She make him realize that the Destiny of ice

is to melt in its own water.

Geeta, who has a passion for teaching, let go the chance to fly to America, which is the

dream of many girls of her age, let go the love of her life, because she has faith in herself.

She has faith in god and faith in her motherland. She has a faith that he will come back

one day.

She teaches a lesson of confidence, commitment and faith, which is so powerful that it

makes Mohan leave his job, leave his comfort, and come back to make his life

worthwhile for others, repay the debts of his motherland, and once again, light the bulb of

belief, progress and love in the heart of his Swades.

4. MANAGEMENT LESSONS

The title Swades We, the People.

Swades shows how teamwork pays, especially in the scenes where Mohan and the

villagers work together to bring in electricity in Charanpur. The title envisions the

emerging concepts of HR i.e. from “I to we concept.”

Mohan portrays a true leader in Swades. We have instances of Mohan leadership in

which certain inevitable qualities of a leader like:

Knowledge Perseverance Patience Initiative Negotiation skills Motivational Skill

Empathy Ready to take responsibility attitude.

Mohan represent a true transformational leader who changes the destiny of a small

village and leaves a question in everyone mind.

“ Can i be a leader who can uproot the problems of India and make it shine?”

Gita also has shown certain leadership qualities initiative to be in Charanpur with a

mission fem powering the village with a

“try until you succeed attitude.”

5. RESISTANCE TO CHANGE AND CHANGE MANAGEMENT

Orthodox attitude of villagers towards education.

Mohan, gita and few responsible villagers changed their attitude.

Another instance of change management is the electricity generation in a village which

lived in darkness for decades.

“Swades” set a good example of how rural problems can be addressed by talented people

who decide to chuck their lucrative careers abroad and return to their roots in India.

A recent IFC report showcases Indian Social Ventures like Husk Power Systems, Water

Health International and Suvidhaa Info serve. In the days to come, trust Bollywood to

come up with more variants of the “Swades” theme!

6. KAVERI AMMA -THE REAL HR STRATEGIST

She understood both Gita and Mohan and made them encounter “right situations” so that

they all reach a consensus of remaining in India.

Similar to Kaveri Amma, all the managers needs to be strategists. They should know

their people, place them rightly to get the glimpses of success.

Mohan of course has even showed glimpse of strategist by allocating job to villagers

according to their capabilities while making reservoir.

7. CONCLUSION

Swades is a movie which depicts the typical trend of Indian youth. “Learn from India and

leave India to earn” -This is the attitude of most of the young Indians.Management

lessons learned should be applied in allIndian minds to bring in a change in attitude in

them.

“Apni chaukhat ka diya giving light to neighbors' house not good Sirji”

We need to be more responsible and responsive on what is happening around us. So

Swades is an invitation and a challenge to all young managers of India –“Can we change

India by using our management concepts?”