Flight MH370 Disappearance: Malaysian Airlines Attempt to Reestablish Credibility

Rowdy Laughlin, Brett Green, Shuting Wei

Introduction- Purpose of Study: To examine how Malaysian

Airlines attempts to reestablish their credibility follow flight disappearance

- By examining public statements made by company, we will be able to come to a consensus about the attempts made by Malaysian Airlines to reestablish credibility

Ethos- Aristotle’s 3 means of Persuasion

- 3 Sub Parts: - Good moral character, Good sense, Goodwill

- Past research has investigated ethos in public speeches, advertisements & campaigns

MH370 Disappearance- Takeoff: March 8, 2014 12:41AM local time- ETA: 6:30AM- 227 passengers and 12 crew members- Last seen on military radar at 2:14AM

Title: MH370 Disappearance

Procedure- Artifacts studied come from Malaysia Airlines

website, 38 statements total

- Constant Comparative AnalysisTitle: Procedure

Themes ContinuedMalaysia Airlines contacted families that search would no longer continue via text message

Expressing Sympathy for Families- Constant reminder to families of how apologetic they are for what has

transpired

Help from Other Nations- Considering it an “International Effort”

Title: Themes Continued

Flight MH370 Disappearance: Malaysian Airlines Attempt to Reestablish Credibility

Brett J. Green, Rowdy Laughlin, Shuting Wei

“Mors et vita in manibus lingua.” - Death and Life in the Hands of the Tongue.