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Creating an Ethos workshop at the Manhattan Cocktail Classic, May 2012, NYC
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Creating an Ethos
A Missing Part of the Formula for Success
Presented by:Dushan ZaricSaturday, May 12th, 2012
Sunday, May 6, 2012
This presentation is available at:
http://www.slideshare.net/dzaric
Sunday, May 6, 2012
New Bar-Restaurant anywhere in the world
General Formula:
Sunday, May 6, 2012
New Bar-Restaurant anywhere in the world
General Formula:
LOCATIONSunday, May 6, 2012
New Bar-Restaurant anywhere in the world
General Formula:
CONCEPT Sunday, May 6, 2012
New Bar-Restaurant anywhere in the world
General Formula:
SERVICE Sunday, May 6, 2012
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION
+
Sunday, May 6, 2012
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION CONCEPT
+ +
Sunday, May 6, 2012
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION CONCEPT SERVICE
+ + =
Sunday, May 6, 2012
New Bar-Restaurant anywhere in the world
General Formula:
LOCATION CONCEPT SERVICE
+ + =
$$$Sunday, May 6, 2012
Marketing & PR
Sunday, May 6, 2012
Most restaurants still fail....
Sunday, May 6, 2012
"beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."
Sunday, May 6, 2012
Cornell University and Michigan State University
Study of restaurants in three local markets over a 10-year period:
Sunday, May 6, 2012
YEAR 1 - 27% of restaurant startups failed;
YEAR 4 - 50% of those restaurants were no longer in business;
YEAR 5 - 60% had gone south.
YEAR 10 - 70% had failed.Sunday, May 6, 2012
30% Success Ratein 10 years
Sunday, May 6, 2012
Simon Sinek’s
Sunday, May 6, 2012
The Golden Circle
Sunday, May 6, 2012
WHY:What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning?
And why should anyone care? Sunday, May 6, 2012
WHY
HOW
WHAT
Sunday, May 6, 2012
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
Sunday, May 6, 2012
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
Sunday, May 6, 2012
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
Sunday, May 6, 2012
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
Sunday, May 6, 2012
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
Sunday, May 6, 2012
ETHOS
The characteristic spirit of a culture, era, or community as seen in its beliefs and
aspirations.
Sunday, May 6, 2012
YOUR STAFF
Sunday, May 6, 2012
“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)
Sunday, May 6, 2012
Sunday, May 6, 2012
?Sunday, May 6, 2012
THANK YOU VERY MUCH
http://www.slideshare.net/dzaric
Sunday, May 6, 2012
