Malabar Group engages Beyond Squarefeet to manage K Mall, Kollam,KeralaThe renowned Malabar Gold Group, hires Beyond Squarefeet to re-orient, lease & manage their mall.

Calicut, Kerala, January 12, 2012 /India PRwire/ -- The renowned Malabar group have now ventured into the Mallbusiness and set up their first Mall 'K Mall', in Kollam, Kerala. They have now tied up with Beyond Squarefeet, aMall Management Company, for their 2,04,000 sq.ft Mall in Kollam, Kerala. Strategically located on Kollam's highstreet, on NH 47, K Mall is the only Mall in Kollam, Kerala, solely catering to a catchment of over 2.6 millionconsumers.

Beyond squarefeet has been appointed to Re-orient the mall, Market & lease the Mall & also to do the MallManagement Consultancy. Beyond squarefeet, has based on their research & findings, converted this Mall into an"Eater-tainment" hub, with emphasis on F&B, FEC & Miniplex. They have also created a unique tenant distributionto create customer delight and ensure equal footfalls on all floors. K Mall has a unique tenant mix of national andregional retailers across categories thus ensuring consistent footfalls and a profitable model for all partner brands.

K Mall is all set to be the ultimate eater-tainment destination in Kollam and is poised to be only Hub to Shop, Eat &entertain in Kollam with proposed attractions such as;

3 screen miniplex spread on 2 level15 kitchens Food Court.Double Decker Family Entertainment Centre ( FEC)

"Keeping in mind to local need & flavor, we have put in place a unique concept, which will now change the way theconsumers in Kollam will experience a Mall. We will bring in our international experience of Mall operations &Management in converting this into a hub of "Eater-tainment", Says Mr. Sanjay Prabhu, Mall Mechanic & ChiefManaging Officer, Beyond Squarefeet Mall Management. K Mall offers an impressive atrium with 100% atriumfacing stores, with wide frontages and ample car parking facility for consumers. The mall will offer exciting fun &food offerings, including a choice of several fine dining restaurants for the regular family, as well as cater to theaspirational & lifestyle shopper.

Speaking on the occasion, Mr. M. P. Ahammed, Chairman, Malabar group says "that our objective is to make Kmall a world class shopping destination equipped with most modern facilities and to create a unique shoppingexperience for our customers"

K Mall is partially operational with brands such as Reliance Trends, Malabar Gold, Reliance footprint, Bata, lee,Ray Ban, Navigator, Male republic, linen by burgoyne etc. already trading with several others in the pipeline.

Notes to Editor

About Malabar Group: Malabar Group of Companies is a Private Sector Organisation that offers services in Retail& Real Estate with Annual Total Turnover of 1000-2500 Crs. Head quartered in Kozikhode, Kerala, Malabarbuilders have built millions of squarefeet of residential and commercial constructions and are a part of the MalabarGroup of Companies, famous for its 'Malabar Gold' chain of jewellery houses, a brand which has earned millions ofloyal consumers all over the world.

About Beyond Squarefeet™: India's first mall advisor company which provides end-to-end solutions in thespecialized areas of Mall conceptualization to Mall Management, with extensive "hands-on" experience in Retail &Mall development. Beyond Squarefeet focuses on Mall Conceptualisation, Mall Positioning, Mall Marketing &Leasing, Facility & Mall management and Mall Re-orientation. The professional team of Beyond Squarefeet™ hasmanaged Mall Development & Operations of more than 30 million sq. ft. (3 Crore sq.ft), spread in various parts ofIndia. Some of the key current projects of Beyond Squarefeet are Neptune Magnet Mall (Mumbai), LonavalaSquare (Lonavala), Gokulam Galleria (Calicut, Kerala), LULU International Shopping Mall (Cochin, Kerala), CG

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Malls & CG Retail across Nepal, etc. A few of the past projects of Beyond Squarefeet include Bergamo (Chennai),Moments (Delhi), Parco (Doha, Qatar), among others.

For more information, please contact:

Ms. Shaheen BaigManager - Brand Enhancement(L) 022.42155314

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