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Making it Real: 'Mock Media' in Exercises
Christopher J. Kramer Argonne National Laboratory
Mock Media Overview
Test players' emergency
information response capabilities
Work closely with exercise directors to meet goals
Support evaluators
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Mock Media Overview
Simulate news media and social media coverage
Cover “story” as if real event Produce real-time stories Assess player responses
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Mock Media Overview
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Argonne Mock Media Support
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More than 120 exercises since 1993 –Chemical Stockpile Emergency Preparedness Program –Radiological Emergency Preparedness Program –DOE/NNSA
About Mock Media Who are they?
– Field reporters, videographers, photographers – Remotely-located reporters – Simulation Cell – Anchor desk – Multi-lingual
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About Mock Media
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About Mock Media Where do they come from?
– Former reporters, broadcasters, public information officers, communication professionals
– Experienced in covering breaking news stories and providing emergency public information
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About Mock Media What do they do?
– Phone inquiries • Based on evolving exercise play • Written injects prepared during exercise design phase
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About Mock Media What do they do?
– Field play • Accident scenes, decon sites, shelters, reception centers,
hospitals, emergency operations centers, government offices • Briefings, on-camera interviews
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About Mock Media What do they do?
– News Conferences • Questions, requests for follow-up interviews, media packets • Streamed live over secure line to anywhere and anyone
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About Mock Media
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About Mock Media
What do they do?
– Produce print and broadcast news stories & social media posts • Injected into play during exercise • What media would tell public in emergency • Stories highlight gaps, inconsistencies, confusion • Players monitor and analyze stories and reports • Players correct, clarify or provide more information
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About Mock Media
Print Stories
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About Mock Media
Radio Stories
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About Mock Media
Social Media Posts
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About Mock Media
What information do they use?
– Anything provided by players – Information available to public – Other relevant, related topics
What information don’t they use? – Scenario – "Made-up"
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Interacting with Mock Media Phone calls and field play
– Use actual phone numbers available to media or public – Reporter contact information included in communication
directory – Mock media do not play in front of real media
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Interacting with Mock Media
Disseminating news stories
– ENN (Exercise News Network): exercisenewsnetwork.com • Print, radio and video news stories & social media posts
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Interacting with Mock Media
Disseminating news stories
– ENN (Exercise News Network): exercisenewsnetwork.com • Print, radio and video news stories & social media posts
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Interacting with Mock Media
Disseminating news stories
– ENN (Exercise News Network): exercisenewsnetwork.com • Print, radio and video news stories & social media posts
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Mock Media Post-Exercise Not evaluators Support evaluation process
– Issues – Accomplishments – Recommendations – Player feedback
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Mock Media Other Possible Duties
Can create and provide a
video record of the exercise for your agency
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So... What’s in it for me?
Safe, secure environment
to practice crisis communication and media relations skills
Test Joint Information System / Center abilities
Safe way to train the boss and tech experts
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Questions? Contact: Christopher J Kramer Argonne National Laboratory United States [email protected]
Produced by Argonne National Laboratory, at U.S. Department of Energy Office of Science laboratory, operated by UChicago Argonne, LLC, under contract DE-AC02-06CH11357. The U.S. Government retains for itself and others acting on its behalf a nonexclusive, royaltyfree license in this video, with the rights to reproduce, to prepare derivative works, and to display publicly.
