Making business better Guernsey Chamber of Commerce in conjunction with Grant Thornton present the 2015 Breakfast Seminar Series #gt2015series

About Liquid Integrated PR and marketing communications consultancy Guernsey, Jersey, Birmingham The Chartered Institute of Public Relations Outstanding Public Relations Consultancy Values-led: integrity and authenticity weareliquid.com Marketing & PR Chamber breakfast

weareliquid.com Marketing & PR Chamber breakfast

What well look at A backgrounder re. marketing & PR An overview of how social/digital has changed/is changing the landscape Some specific examples from twitter and other tools and platforms Q & A weareliquid.com Marketing & PR Chamber breakfast

It aint weareliquid.com Marketing & PR Chamber breakfast

Marketing Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Chartered Institute of Marketing weareliquid.com Marketing & PR Chamber breakfast

Ow. weareliquid.com Marketing & PR Chamber breakfast

1 st Jan or 1 st April? weareliquid.com Marketing & PR Chamber breakfast

Public relations Public Relations is about reputation - the result of what you do, what you say and what others say about you. Chartered Institute of Public Relations weareliquid.com Marketing & PR Chamber breakfast

The noddy explanation Different from and better than your competitors Target audiences and stakeholders Awareness/perception think, feel, do Then work out the most effective and cost- effective way achieving objectives weareliquid.com Marketing & PR Chamber breakfast

The impact of digital/social Two-way street Disintermediation Context collapse Fuelling the knowledge/creative economy weareliquid.com Marketing & PR Chamber breakfast

Disintermediation Public relations, rather than purely media relations Dialogue, rather than monologue Enforced transparency weareliquid.com Marketing & PR Chamber breakfast

A quick chronology MySpace (2003) LinkedIn (2003) YouTube (2005) Twitter (2006) Google buys YouTube (2006) Facebook opens to the public (2006) Pinterest (2010) Instagram (2010) Snapchat (2011) Periscope & Meerkat (2015 ) weareliquid.com Marketing & PR Chamber breakfast

Five examples Twitter Google YouTube LinkedIn Lead Forensics weareliquid.com Marketing & PR Chamber breakfast

Twitter Micro-blogging 140 characters 100 million daily active users About a billion registered users 44% created an account, never tweeted Multi-directional interaction No #1? Katy Perry: 68 million followers weareliquid.com Marketing & PR Chamber breakfast

A personal twitter tale I fly with Flybe regularly I have an issue with their fares and delays I complain (politely, but frequently) Social media team usually responsive and human Until weareliquid.com Marketing & PR Chamber breakfast

weareliquid.com Marketing & PR Chamber breakfast I pressed someones buttons

Google The leading search engine Google+ Google AdWords Google Maps Google Earth Google Translate weareliquid.com Marketing & PR Chamber breakfast

Google weareliquid.com Marketing & PR Chamber breakfast

YouTube Owned by Google The second biggest search engine Home to video the fastest growing content category on the internet Insanely popular with youth weareliquid.com Marketing & PR Chamber breakfast

YouTube weareliquid.com Marketing & PR Chamber breakfast

LinkedIn Facebook for businessmen? 347 million users 2 new members per second Uses range from lead generation to job hunting weareliquid.com Marketing & PR Chamber breakfast

Lead Forensics Matches fixed IP addresses to a dynamic database of businesses And a lot more weareliquid.com Marketing & PR Chamber breakfast

LeadForensics weareliquid.com Marketing & PR Chamber breakfast

Some parting thoughts weareliquid.com Marketing & PR Chamber breakfast Social/digital will increase in dominance Mobile is the future Online/offline will blend/blur The old principles still apply

How does it all lock together? weareliquid.com Marketing & PR Chamber breakfast Your positioning Your stakeholders Your objectives What will be effective? What will be cost-effective?

Media relations weareliquid.com Marketing & PR Chamber breakfast

Some parting thoughts 2015 Minority Report Wearables Scaleability Plus a change, plus c'est la mme chose weareliquid.com Marketing & PR Chamber breakfast

Making business better Next Seminar: HR and Recruitment - Thursday 14 May 2015 Becky Machon The Focus Group Jenny Mitchell Situations Recruitment Agency #gt2015series

Documents

Making business better Guernsey Chamber of Commerce in conjunction with Grant Thornton present the 2015 Breakfast Seminar Series #gt2015series