Advertising AgenciesWhere do you fit in?

By: Michael McCoy, Travis Reed, MAdison Guernsey

Do you consider yourself creative?

Are you visually artistic?

Thinking hurts my brain...

Duh!

I struggle with my stick-figures.

I’m a Pictionary master!

Do you like working more with people or computers?

Nothing gets me going like the sweet hum of a 4.0GHz Dual Core processor, with 5GB DDR3 interface high performance memory! Real business is

done through face-to-face communication.

Are you moreconsumer- or client-oriented?

Both, but consumers know what they want!

How do you get into the mind of a 54-year-old woman?

Cut her head open and look!

With a nice glass of chardonnay and some Barry Manilow tapes.

What are your shopping habits like?

I’m a shopaholic and a bargain hunter, but I never really buy anything.

I spend more money in a day than Kim Kardashian!

What is your writing style like?

I’m poetic about ketchup, kitchen appliances and tennis shoes.

I’m a sorority girl who loves tweeting about what I had for breakfast and what shoes I am going to wear at my sorority’s function.

I occasionally doodle in class.

Are you a good leader?I was the co-captain

of my highschool chess team.

Of course, just ask my 3,642 followers.

Are you questioning my authority?

Do you like working with small groups, or big groups?

How much responsibility are you willing to bear on your shoulders?

I am willing to take full responsibility for the success or failure of my team.

I can only heard so many sheep... Go big or go home!

How much money do you want to make?

The quality of work my group produces is more important than the number of zeros in my paycheck.

I could always use a third summer home in Tuscany!

Both, but clients are the ones paying the bills!

I am willing to take some responsibility, including the creative process of my team.

Designer

Account Planner

Media Planner

Media Buyer Art Director Creative Director Account Management

Producer

Social MediaStrategist

Copywriter+ Develops concepts and ideas for advertising and marketing materials and campaigns.

+ Writes a wide variety of communications for print, TV, radio, and the Internet.

+ Generates ideas with other members of the creative team.

Average Salary: $42,213

+ Creates and implements a social media strategy for an agency’s campaign.

+Responsible for finding the brands target audience online and engaging with them by building a tight-knit community.

+ Monitors brand mentions, competition and analytics; rewards brand advocates to increase word of mouth marketing.

Average Salary: $55,327

+ Manages creative projects from conception to completions.

+ Responsible for delivering projects on time and on budget.

+ Works with creative teams on assigning team members and defining tasks and project needs.

+ Develops and overseas budgets and schedules.

Average Salary: $163,298

+ Manages accounts of advertising clients.

+ Helps clients develop advertising strategies; media plans; and solutions to creative, logistical, and technical problems.

+ Responsible for estimating and monitoring project timelines. Involved in new business development.

Average Salary: $89,742

+ Responsible for the creative strategies and direction of advertising and marketing materials and campaigns.

+ Supervises the work of art directors, copywriters, and designers.

+ Evaluates and ensures the quality of creative content for new-business and client pitches.

Average Salary: $98,832

+ Sets a stylistic and artistic direction of advertising and marketing materials and campaigns in print, TV, and on the internet.

+ Oversees the work of designers, illustrators, photographers, and others.

+ Often collaborates with a copywriter in developing creative ideas.

Average Salary: $93,945

+ Purchases and places print, radio, TV, and online advertising.

+ Negotiates rates with media outlets and recommends media buying opportunities. + Also conducts post-buy media analysis and tracks and reports on results.

Average Salary: $56,367

+ Develops, executes, and monitors media plans for advertising clients. + Analyzes the audiences, content, and rating of a wide range of media outlets.

+ Within specified budgets, selects the media outlets, target audiences, scheduling, and geographic emphasis, which enable clients to achieve their advertising and marketing objectives.

Average Salary: $48,520

+ Acts as the bridge between the consumers and the agency’s account, creative, and media teams. + Gains insights into customer attitudes and needs through quantitative research; qualitative research including focus groups; and competitive analysis.

+ Translate customer insights into advertising, brand, and creative strategies.

Average Salary: $61,138

+ Creates layouts and designs of logos, packaging, advertising, marketing collateral, and other published materials in print and online.

+ Selects and arranges photos, type, illustrations, and color.

+ Collaborates with Copywriters and Art Directors on concepts.

Average Salary: $47,523

Resources:- Morrison, Deborah. Robbs, Brett. Idea Industry. One Club Publishing. 2008.- KeneXa Corporation. March 2012. [www.salary.com]- Simply Hired Inc. March 2012. [www.simplyhired.com]- The Paladin Companies. 2012. [www.paladinstaff.com]- Graphics and design by Michael McCoy

Disclaimer:This should not serve as a career decison-making tool. There are hundreds of various jobs in the advertising industry, and it’s up to you to figure out which position bestfits your skills, traits and personality.

I put the team on my back!