How can you use Digital to elongate the launch of your product and convert interest in to sales?

Phase 1 Launch: Objective to build awareness and demand by touching as many prospects as possible as quickly as possible, creating buzz and product consideration

Phase 2 Capture: Objective to capture the demand created in phase one and convert it into sales

Phase 3 Learn: Objective to start lowering cost per acquisition while maintaining or even increasing sales over the long term

Online can assist throughout the 3 phases, from capturing buzz with targeted creative to remarketing to close potential sales

Making Launch a Success