How to Prepare for a Successful Book Launch

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How to Prepare for a Successful Book Launch. By Sally Bosco. Be visible and provide value to your readers. Questions to consider: What is your value? Who needs your value the most? Where do those who need your value congregate in large numbers? - PowerPoint PPT Presentation

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  • How to Prepare for a Successful Book Launch By Sally Bosco

  • Be visible and providevalue to your readers.Questions to consider:What is your value?Who needs your value the most?Where do those who need your value congregate in large numbers?How can you create a consistent experience for your readers/audience?

  • Six months prior to publication: Social media basics:Web page, Blog, Facebook, Twitter, Goodreads, Amazon author page http://sallybosco.com Author platform:Author identity and cohesive messageAuthor promo basics:Blurbs, logline, bio, headshot

  • Six months prior to publication 2: Organization:The evil spreadsheets, desktop foldersLearn from successful authors:Reverse-engineer books that are similar to yours.Find your target audience:What existing audience do you have?Draft communication approach.Begin interacting with your target audience.Give readers something of value.Make your book discoverable.

  • Six months prior to publication 3: Prepare blog posts:While youre writing your book, write blog posts drafts.Keep a running list of possible blog topics.Blog tours list:Compile a list of possible sites. Research possible paid advertising:Book Bub, Net Galley

  • Six months prior to publication 4: Book reviews:KEEP A SPREADSHEET! * Compile lists:Reviewers and book bloggers who fit your subject matter.Trade publications written for those with an interest in your niche.Reviewers who have reviewed your books in the past.Places that do pre-publication reviews. Create a sample book review query. *

    Review Request: YA Contemporary-Cevins Deadly Sin

    Dear :

    I very much enjoyed your review of Happy Families by Tanita S. Davis. Since its along the same lines, I thought you might enjoy my young adult novel, Cevins Deadly Sin. Please see info below.

    Who knew that a little pair of red lace panties could get him into so much trouble

    Summary: Cevins Deadly Sin is the story of a hetero, teen cross-dresser: his struggles with first love, self-identity and bullying during his senior year in a small, Florida town.

    Cevin thinks that moving to Tilapia, Florida is the worst thing that ever happened to himuntil he falls for Tessa. She may be the one person who can accept his cross-dressing, but her brother Hunts goal is to make Cevins life a living hell. When Hunt outs him at school, Cevin has to figure out how to come to terms with his own identity in order to keep Tessa and quite possibly save his own life.

    This book was my thesis for an MFA in Writing Popular Fiction from Seton Hill University.

    Significance: Cevins Deadly Sin is one of the only depictions of a hetero teen cross-dresser in YA literature. It portrays an otherwise normal teen boy and his struggles in learning how to turn his outsider status at school into an asset.

    The core issues: dealing with bullying learning how to turn being an outsider into an asset tolerance of gender non-conforming people accepting others as they are accepting yourself and your own individuality

    About me: My other published novels are: AltDeath.com, Shadow Cat (written as Zoe LaPage) and the Werecat Chronicles.

    Book info:Author: Sally BoscoTitle: Cevins Deadly SinPublisher: Queer Teen Press - http://www.queerteen-press.com/ Email: sallybosco@mac.comAuthor URL: http://SallyBosco.comAmazon link: http://tinyurl.com/cevinprintISBN for print: 978-1-49487-435-3Price: $12.50ISBN for ebook: 978-1-61152-510-6Price: $7.99Length: 97,473 words / 296 pagesGenre: Young adult contemporary LGBTQAge Range: 12 and upRelease Date: 02/19/2014Formats available: Print, HTML, PDF, mobi (Kindle), and Epub

    Id be happy to send you a copy in the format of your choosing.

    Thank you so much for your consideration,

    Sally Bosco

  • Six months prior to publication 5: Press/media kit (all virtual/electronic): * Decide upon a format.Compile the relevant info for your press kit.1st page - Press release about you and your book. Focus on what makes your book unique.2nd page - More info about your book (theme, summary, why this book is relevant, core issues)3rd page - Your bio, headshot and list of other books. Include awards, distinctions, links to relevant blog posts and favorable reviews.4th page - Interview questions and answersEvery page should have your name, email and URL

    ST. PETERSBURG, FL

    June 6, 2014 Local author, Sally Bosco, announces the debut of her young adult novel, Cevins Deadly Sin. Its the story of a hetero, teen cross-dresser: his struggles with first love, self-identity and bullying during his senior year in a small, Florida town.

    Cevins Deadly Sin is one of the only depictions of a hetero teen cross-dresser in YA literature.

    I wrote Cevins Deadly Sin because I became aware of the fact that its still culturally acceptable to ridicule people who dress in a gender non-conforming way. Cross-dresser teens dont quite fit in with the trans kids or gay kids, and as a result they are left on their own to cope. I wanted to give these teens a book that would show them in a positive light and help them to survive high school. But above all, Cevins Deadly Sin is the story of an outsider, and anyone who has ever felt different from everyone else will be able to relate to this book.

    Sally Bosco received her MFA in Writing Popular Fiction from Seton Hill University. This was her thesis novel for that program, taking her six years to write from concept to final book.

    Set in the fictional town of Tilapia, Florida, Cevins Deadly Sin is a contemporary young adult novel about a closeted, hetero teen cross-dresser. Cevin thinks that moving to a small town is the worst thing that ever happened to himuntil he falls for Tessa. She may be the one person who can accept his cross-dressing, but her brother Hunts goal is to make Cevins life a living hell. When Hunt outs him at school, Cevin has to figure out how to come to terms with his own identity in order to keep Tessa and quite possibly save his own life.

    Contact:Sally BoscoEmail:sallybosco@mac.com

    URL: http://sallybosco.com

    Facebook: HYPERLINK "https://www.facebook.com/sally.bosco.3" https://www.facebook.com/sally.bosco.3

    Twitter: HYPERLINK "https://twitter.com/SallyBosco" https://twitter.com/SallyBosco

    Author: Sally Bosco

    Title: Cevins Deadly Sin

    Genre: Young adultcontemporary LGBTQ

    Publisher: Queer Teen PressHYPERLINK "http://www.queerteen-press.com/"http://www.queerteen-press.com/

    Amazon link: HYPERLINK "http://tinyurl.com/cevinprint" http://tinyurl.com/cevinprint

    AboutSally Bosco:Sally Bosco has a fascination with gender: the perceptions we have, the attitudes people have toward those who dont fit into the usual categories, and the feelings we have about our own genders. She loves writing young adult fiction because she strongly relates to teenage angst, the search for self-identity and the feelings of being an outsider.

    Her published novels include HYPERLINK "http://www.amazon.com/Death-Divided-AltDeath-Series-ebook/dp/B00BI7BLXE/ref=sr_1_2?s=digital-text&ie=UTF8&qid=1370712809&sr=1-2&keywords=death+"Death Divided, HYPERLINK "http://www.amazon.com/The-Werecat-Chronicles-Sally-Bosco/dp/0615496202/ref=tmm_pap_title_0?ie=UTF8&qid=1344719428&sr=8-1"The Werecat Chronicles, HYPERLINK "http://www.amazon.com/Shadow-Paranormal-Erotic-Romance-ebo"Shadow Cat(written as Zoe LaPage), and her newest book, HYPERLINK "http://www.queerteen-press.com/index.php?main_page=product_info&cPath=25&products_id=122"Cevins Deadly Sin. She has been published in numerous magazines and anthologies and has an MFA degree in Writing Popular Fiction from HYPERLINK "http://www.setonhill.edu/academics/graduate_programs/fiction"Seton Hill University. For more information, please visit HYPERLINK "http://sallybosco.com"http://sallybosco.com.

    FOR IMMEDIATE RELEASE:

    CEVINS DEADLY SIN

    LOCAL AUTHOR LAUNCHES TEEN CROSS-DRESSER, ANTI-BULLYING NOVEL

    About Cevins Deadly Sin:

    Who knew that a little pair of red lace panties could get him into so much trouble

    Theme: Cevins Deadly Sin is the story of a closeted, hetero teen cross-dresser. In most ways hes a normal kid, yet he has that one difference he has to hide. It makes him feel that no one will accept him for his true self. This story explores the feelings of being an outsider, of having that one thing you have to conceal from the world. He has to gather all of his internal resources in order to overcome the bullying he faces at school.

    For teens, fitting in seems like the most important thing in the world. Those who are different can be made to feel like outcastsnot realizing that as you get older these differences can become an asset. Cevins Deadly Sin encourages people to celebrate their differences, that each persons true self is unique and beautiful. The world is bigger than it appears to be in high school, and you dont have to fit inyou just have to be you. Life on the fringes is a fine place to be.

    Summary: Cevins worst nightmare comes true when he and his mom move to a small Florida town. In Tilapia high fashion is a flannel shirt with the sleeves chopped off, and the only entertainment is the Friday night football games. Cevin wants nothing more than to blend in and get through the year so he can graduate and leave the small town forever.

    When he meets Tessa, an introverted Goth girl, his plans to remain dethatched and not have a life are forever turned upside down. Shes friendly to him and hes at first suspicious, but her poetic nature draws her to him. He starts to believe she might be the only one who could accept him for what he is. His challenge is getting up the nerve to tell her about his cross-dressing.

    Cevin, though, has a larger problem: two of the local bullies have discovered his proclivity for wearing womens clothing. One of them turns out to be Tessas brother, who threatens to out him if he doesnt stop seeing his beloved sister. Cevin will do nothing of the kind, and when their bullying escalates, Cevin has to figure out how to survive their viciousness while still seeing Tessa and preserving his own identity.

    When Cevins friendship with Tessa develops into something more, he realizes that shes a kindred soul who doesnt fit in. But Tessa has secrets, too, and Cevins friendship with her could lead him to the fulfillment of his dreams or to his own demise.

    Why this book is relevant: Cevins Deadly Sin explores the life of a hetero teen cross-dresser who is otherwise a normal kid. Too often in the media cross-dressers are portrayed as psychopaths and serial killers. There is very little fiction that depicts cross-dressers in a positive light. The open ridicule of gender non-conforming people is rampant in our society, and bullying of those who are different from the norm is a huge issue in our schools. Cevins Deadly Sin explores how to deal with bulling in a constructive way, turn being an outsider into an asset and accept yourself for what you are. Teacher kits and readers guides are available for in-school and readers group discussions.

    Our school libraries are not providing enough LGBTQ-themed literature for teens as cited in an article in School Library Journal, SLJ to Publish Dedicated Issue on Diversity, by Kathy Ishizuka. Cevins Deadly Sin helps to close the gap in providing positive role model fiction for this demographic.

    Core issues: dealing with bullying learning how to turn being an outsider into an asset tolerance of gender non-conforming people accepting others as they are accepting yourself for the gloriously individual being that you are

    Teacher kit and readers guides are available upon request.

    Author: Sally Bosco

    Title: Cevins Deadly Sin

    Genre: Young adult contemporary LGBTQ

    Publisher: Queer Teen Press HYPERLINK "http://www.queerteen-press.com/" http://www.queerteen-press.com/

    Amazon link: HYPERLINK "http://tinyurl.com/cevinprint" http://tinyurl.com/cevinprint

    ISBN for print:978-1-49487-435-3Price: $12.50

    ISBN for ebook:978-1-61152-510-6Price: $7.99

    Length: 97,473 words / 296 pages

    Wholesale and reseller orders available through Ingram, Baker and Taylor, or HotNote Books.

    Sally Bosco HYPERLINK "mailto:sallybosco@mac.com" sallybosco@mac.com HYPERLINK "http://sallybosco.com" http://sallybosco.com

    Shadow Cat

    Adult Paranormal Romance

    In search of the Werecat Code

    When Isabelle Renard moves to the Loire Valley to restore a five hundred-year-old fresco, she doesnt expect to fall in love with Jules Valdrome, a handsome and enigmatic Frenchman who turns out to be a shape-shifting werecat. She is bitten by a renegade vampire werecat and soon learns that the secret of breaking the curse is hidden within a fourteenth-century fresco by artist, Franios Clouet. His mysterious symbols point to an underground society of werecats dating back to the Egyptian cat goddesses.

    The Werecat Chronicles

    YA Paranormal Romance

    What would you do for love?

    Confused by heightened senses and a heat that overwhelms her body and mind, shy, sheltered Kenley discovers that shes a werecat. And not just any old werecatshes part of a royal lineage that goes back to the Egyptian cat goddesses. Shes eager to embrace her new heritage. After all, who wouldnt want the strength and agility of a cat and, well, a few other special abilities? But when she falls in love with Luis, the crown prince of an opposing faction of werecats, shes tempted to do the unspeakable to be with the boy she loves.

    Death Divided

    YA Horror, Paranormal Romance

    Cyberspace has fangs

    An online murder mystery club for teens discovers that they have a real murder to solve when one of their members is found dead under suspicious, perhaps even paranormal circumstances. The AltDeath Club knows that their friend Rachel didnt commit suicide. An energy vampire is prowling their isolated stretch of Northern Neck, Virginia. The AltDeathers must find the killer before they, too fall prey to the vampires foul trap. Tori St. James, her wheelchair-bound boyfriend, Matt, and the rest of the AltDeath Club uncover the truththat cyberspace has fangs.

    Other books by Sally Bosco:

    Sally Bosco Bio:

    Sally Bosco has a fascination with gender: the perceptions we have, the attitudes people have toward those who dont fit into the usual categories, and the feelings we have about our own genders. She is inexplicably drawn toward the Uncanny, the shades of gray between the light and dark, the area where your mind hovers as youre falling off to sleep. She loves writing young adult fiction because she strongly relates to teenage angst, the search for self-identity and the feelings of being an outsider.

    Her published novels include HYPERLINK "http://www.amazon.com/Death-Divided-AltDeath-Series-ebook/dp/B00BI7BLXE/ref"Death Divided andDeath Undone (written with Lynn Hansen), HYPERLINK "http://www.amazon.com/The-Werecat-Chronicles-Sally-Bosco/dp/0615496202/ref=tmm_pap_title_0?ie=UTF8&qid=134"The Werecat Chronicles, HYPERLINK "http://www.amazon.com/Shadow-Paranormal-Erotic-Romance-ebook/dp/B003XNTWC8/ref=sr_1_2?ie=UTF8&qid=1363719672&sr=8-2&keywords=zoe+lapage"Shadow Cat(written as Zoe LaPage), and her newest book,...