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Making a case for DVB-MABR 10 July 2020

Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

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Page 1: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

Making a case for DVB-MABR

10 July 2020

Page 2: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

Panelists

Christophe BurdinatCM-I MABR Chairman

Williams TovarSolution pre-sales Manager

Julien LemotheuxStandardization Expert

Xavier LeclercqVP Business Developement

Page 3: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

• What is MABR ?

• Business cases :

• MABR at DVB

Agenda

OTT over Satellite Next Gen IPTV

Scaling ABR Delivery

CDN Backhauling

Williams Tovar

Williams Tovar

Julien Lemotheux

Xavier Leclercq

Page 4: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

What is MABR ?

Page 5: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

Video Streaming: Unicast ABRCDN Origin/Packager

OLTDSLAMCMTS

OLTDSLAMCMTS

H-GW

OLTDSLAMCMTS

CDN Node

Unicast (live, on demand)

Multicast (live)

H-GW

H-GW

H-GW

H-GW

H-GW

H-GW H-GW

Access Network

Live

Live

VOD

LiveLive

VOD

Live

Live

STB

STB

STB

STB STB

STB

STB

STBIP Core

Network

Origin/PackagerServer

Page 6: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

6

Motivations

Source: Streaming Video Alliance“The Viability of Multicast ABR in Future Streaming Architectures” -April 2019

Source: British TelecomTraffic levels on a UK mobile network on two consecutive days showing the bandwidth consumption peak on the second day when England played Wales in the Euro 2016 tournament.

Multicast versus Unicast

ABR content to all screens

Page 7: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

Multicast ABR

H-GWSTB

CDN Origin/Packager

OLTDSLAMCMTSOLT

DSLAMCMTS

H-GW

OLTDSLAMCMTS

Multicast Server

IP Core NetworkSTB

H-GW

H-GW

H-GW

H-GW

H-GW H-GW

Access Network

MultiCast ABR server

Live

Live

VOD

LiveLive

VOD

Live

Live

STB

STB

STB STB

STB

STB

STB

CDN Central

Unicast (live, on demand)

Multicast (live)

Origin/PackagerServer

Multicast Agent

Page 8: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

Business cases

Page 9: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

OTT over Satellite

TranscoderOrigin/

Packager

multicast Server

Extend to Multiscreen

Sat. Receiver incl.Multicast Gateway

Satellite Modulator

Extend to B2B services

Sat. Public GW incl. Multicast Gateway

PiD for OTT

Reduced Cost vs BroadbandDeliver OTT in places with no

Broadband

Today: • Direct To Home for TV Sets• 70% of Consumers Watch TV/Video from Smartphones

Satellite Gateway (MPE)

MPEG-TS Multiplexer

OTT Head End

DASHHLS

CMAF

IP Multicast (Flute/Route)

MPEG-TS

DRM

Encoder

Challenges : Devices Integration (legacy vs OTT)

Open and Future Proof Networks

Page 10: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

Next gen IPTV

IPTV Transcoders

CAS

Multiplexer

CAS

IPTV

Home GWTelco STB

Specific Head-end

Reach only telco STBWith IPTV chipset and CAS

Innovation implies expensive and time consuming custom developments

Multicast

Unicast

Page 11: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

Next gen IPTV Multicast

Unicast

OTT Transcoder

DRM

Origin/Packager

DRM

multicast Server

Multicast GW

DVB-MABR with Multicast GW in STB

Home GW

One head-end, one service platform for all devices

Optimize STB cost thanks to OTT chipset and DRM

Take advantages of the OTT and IPTV ecosystems(scalability, latency, innovation, integration with non live)

Challenges : Compatibility with deployed devices (integration in STB, multicast over

wifi on the Home gateway…) and our suppliers DRM instead of CAS (accountability, parental control) Service platform sizing (more devices, DRM licenses delivery, delivery of

information provided in IPTV streams…)

Page 12: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

Next gen IPTV

OTT Transcoder

DRM

Origin/Packager

DRM

multicast Server

Multicast GW

DVB-MABR with Multicast GW in Home Gateway

Reach all ABR devices

Improve Quality of Experience on OTT devices thanks to the managed network

Allow to reduce the delivery cost of live streams on high audience channels for OTT devices

Multicast

Unicast

Allow to reduce environmental impact of Live delivery on OTT devices

Challenges : Integration in the Home Gateway HTTPs certificate to be hosted in Home Gateway Targeted ad delivery to be optimized

Allow multicast delivery of Live streams for 3rd party app

Page 13: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

Scaling ABR delivery

All screens: STB, tablets, Smartphones, TV

Content is mobile, available everywhere

Delinearized; Start-Over, Timeshift, nPVR, VOD

Designed for personalized content

Concentrate all the innovations today

ABR is the natural future of Video Delivery

Adaptive Bit Rate (ABR) streaming is gaining ground

But ABR still doesn’t yet replace broadcast for Live TV

Two problems to solve:

1. Unicast Scalability issue

and demand still growing

2. Quality of Experience is not

as good as in Broadcast

Problems coming from unicast distribution, not from ABR format itself

Page 14: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

Home Gateway Transcoder Origin/Packager

ContentMulticast

ServerDRM

Multiscreen devices

1 Unicast video Stream per User with ABR

1 Video Stream for any number of users with MABR

IP Network

CDN Caches

Why• Network Operators are introducing services across all screens like Liberty

Global, or specifically on connected TV like Bouygues Telecom • Leads to high peaks of demand for Live ABR content served by the CDN• On-net CDN capacity is usually licensed on peak bandwidth, MABR avoids

peaks due to live demands• MABR is a more efficient approach with a reduced carbon footprint• With multicast, higher bit-rates can be delivered and latency is reduced

Scaling ABR delivery

Challenges• Integration of the Multicast Gateway in the Home Gateway

Deployments• Some network operators have built business cases based on

savings on networks and CDN licenses.

• Customers on Cable, Fibre, SAT consume MABR streams today

Multicast GW

MABR

MABR

MABR

MABR

MABR

Page 15: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

CDN Backhauling/Satellite

…*

MediaCast Broadband

Satellite Gateway (GSE)

PoP 1 Operator 2

PoPn Operator 1

PoP1 Operator jPoPy Operator j

FiberADSLCable

4G/5G

Transcoder Origin/PackagerContent

DRM

OTT Head-end Core/CDN Network

SatelliteReceiver

Multicast Gateway

DASHHLS

CMAF

Multicast Server

PoP1 Operator 1

Unicast Unicast

Sat. Operator helps Telecom Operators to Overcome Core+CDN network limitations

…*PoPm Operator 2

…*

…* Sat. Operator can deliver multiple Telecom Operator Networks

IP Multicast (Flute/Route)

IP Multicast (Flute/Route) Unicast

Telecom Operator can deliver anywhere

Challenges : Integration with Telecom PoP

Today: • Poor/non existent Core/Access/CDN Network• Growing Demand on OTT/ABR

Interoperability!!

Page 16: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

CDN Backhauling For 5G networks

MediaCast Broadband

Multicast Gateway

gNBTranscoder Origin/

PackagerContent

DRMDASHHLS

CMAF

Multicast Server

OTT Head-end

Core Network

IP Multicast (Flute/Route)

Unicast Unicast

IP Multicast (Flute/Route)

Optimize/Scale Core/CDN network

Deployment MEC Caches at the Edge

CDN

Core

Fixed Wireless Access Subs

Mobile Access Subs

MEC Cache

5G paves the way for bandwidth hungry Applications

High Bandwidth Radio Network

… Potential issues with CDN and Core Network scalability

Delivers the promise of 5G: • Low latency & • Higher bit rates for demanding applications

Challenges : Potentially important number of MEC

caches deployment

Interoperability!!

Page 17: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

MABR at DVB

Page 18: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

Phase I:- March 2018: First version of the DVB-MABR Bluebook A176, including the reference architecture- March 2020: Latest version of DVB-MABR Bluebook A176- Publication as an ETSI Standard expected soon

MABR at DVB

Access to the specificationhttps://dvb.org/?standard=adaptive-media-streaming-over-ip-multicast

Webinar: Multicast ABR opens the door to a new DVB erahttps://dvb.org/webinar/webinar-multicast-abr-from-dvb/

Page 19: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

Phase II:• Since May 2020, DVB is discussing enhancements, new features and new

commercial requirements.

• Many topics are cross-cutting with other DVB specifications:• Target advertisement• Native IP delivery, service discovery & metadata

MABR at DVB

Page 20: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

Q / A

Page 21: Making a case for DVB-MABR...Problems coming from unicast distribution, not from ABR format itself Transcoder Origin/ Home Gateway Packager Content Multicast DRM Server Multiscreen

Thank you !