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1. Content and Management Content Type? How Often? Target Audience ? Above all else, Who will be responsible for posting content and engaging the community?
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Makerere University Social Media Strategy Outline
Web Workshop 30th Nov 2011
This is simply the social media aspect, which feeds into a broader Web Management Strategy
6 Key areas1.Content and Management 2.Goals 3.Platforms 4.Supporting Individual Units/Services 5.Putting guidelines in place6.Standard Naming adaptation
1. Content and ManagementAbove all else, Who will be responsible for posting content and engaging the community?
2. Goals
• Goals can help you evaluate whether your efforts over time have been effective
• May be General e.g “Build stronger connections with the alumni”
• Specific “Increase incoming internet traffic by 50% by next graduation”
3. Platforms • Existing
Unit/Site Facebook Twitter
Mak.ac.ug /Makerere /makerereu
Caes.mak.ac.ug /pages/College-of-Agricultural-and-Environmental-Sciences/257576257600276
/jaimek10/mucaes
Bams.mak.ac.ug /bams.makerere /cobams_muk
Cis.mak.ac.ug /pages/College-of-Computing-and-Information-Sciences/162497980482913
/cocismak
Cees.mak.ac.ug /pages/Makerere-University-College-of-Education-and-External-Studies/175937065801026
/MakCees
Cedat.mak.ac.ug /cedat.mak.ac.ug /cedat1
Chs.mak.ac.ug /pages/Makerere-University-College-of-Health-Sciences/113057998709162
/makererechs
Chuss.mak.ac.ug /pages/College-of-Humanities-and-Social-Sciences-Official-Page/210102592358708
Cns.mak.ac.ug
Covab.mak.ac.ug
Law.mak.ac.ug /pages/Makerere-University-School-Of-Law/176796505715705 /LawMuk
Others
• Goal is to “tease” then refer traffic to your site
4. Supporting Individual Units/Services
• Exposing power of social media-Training sessions
• How to tap student power-Interns? Volunteers?
• Sustaining online support-Continuity is key
5. Putting Guidelines in Place
• Useful for ensuring consistency NOT impinging growth or hampering creativity
• Avoid deterring adventurous types
6. Standard Naming adaptation
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7. Collaboration across Campus
• Always share best practices, you aren’t an island!
Remember, at the end of the We do it all for Mak. We build for the future