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@ekaterina
Make Your Marketing Memorable With Visual Storytelling
Ekaterina Walter
Global Evangelist, Sprinklr
@ekaterina
@ekaterina@Ekaterina
@ekaterina
@ekaterina
@ekaterina
@ekaterina@Ekaterina
Thinking in pictures is our nature. Our verbal mind does not work without our visual mind.
@ekaterina
A picture is worth a thousand words
@ekaterina
Images speak to the heart
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Images transcend cultures and languages
@ekaterina
They speak louder than words
@ekaterina
208,300 photos are posted to Facebook
27,800 photos shared on Instagram
100 hour of video are uploaded to YouTube
Every Minute:
“Pics it or it didn’t happen”
@ekaterina
Average modern adult attention span is between 2.8 and 8
seconds.
94% more total views attracted by content containing
compelling images than without.
Viewers spend 100% more time on web pages with videos.
14% increase in page views is seen when press releases contain
a photograph. 48% when both photographs and videos are
included.
Viewers are 85% more likely to purchase a product after
watching a product video
Marketers’ Why?
@ekaterina
In the age of infobesity, visual storytelling is
a solution to leaving your own footprint on the hearts of others.
@ekaterina
Stay on Brand
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Think Creatively
Using cartoons increases newsletter
open rate to 45%vs. industry average
of 5-8%
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Drive traffic with Pinterest
Sephora’s Pinterestfollowers spend 15X
more than their Facebook fans
@ekaterina
Use Infographics
Publishers who use infographics grow in traffic an ave of
12% more than those who don’t
@ekaterina
Get more leads with Slideshare
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Add Value
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1Customize for every platform
@ekaterina
1Customize for every platform
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CGive a behind-the-scenes peek
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1Find Fun Occasions to Celebrate
Punchbowl.comHolidayinsights.com
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CFind Ways to Add Humor
H&R Block:http://www.hipster
taxcrisis.com
@ekaterina
CFind Ways to Add Humor
@ekaterina
Video Response is Powerful
@ekaterina
Make Marketing Personal
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@ekaterina
Relevancy Has a Deadline
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So…
@ekaterina
@ekaterina
So… I ask you this…
@ekaterina
What are you company’s best assets?
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Are you ready to push boundaries with your content strategy?
@ekaterina
And in the process inspire… and maybe entertain… others?
@ekaterina
@ekaterina
Don’t just create marketing campaigns.Build Tribes! Inspire Movements!
Thank You
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