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Fife 1
Sydni Fife
Professor Adam Widener
DM391 Junior Project
Final Foresters4Kids Digital Analysis
10 May 2020
Foresters 4 Kids was originally designed as an on-campus fundraiser for Riley Children’s
Hospital that would include food, dancing, prizes, and other games and activities. However, due
to the COVID-19 pandemic, all on-campus class sessions and events were cancelled. We had
already made connections with Riley Children’s Foundation, so it was decided that we were still
going to partner with them. The purpose of Foresters 4 Kids was to allow us to use our God-
given abilities and talents to reach the community and raise funds for Riley. This could still be
possible even during quarantine. The challenge was adapting our original plans to the new
environmental circumstances.
My official role in this project
was Fundraising Chairman,
although I had a hand in many
different areas. At the end of
the digital campaign, a total
donation of $1, 162 was made
to Riley, and we were able to reach many people with our content.
Fife 2
I promoted our digital campaign the first week of April. One of my
biggest strengths took Friday when I posted my story of Conner West.
It was the first feature Friday and got the most traction of any of my
content. This story had a unique advantage because it appealed to not
only the community at HU, but also the Huntington community.
Community members were brought to our Forester Digital Network
Facebook page which they might not have visited otherwise.
Fife 3
A weakness that I noticed with my content was beginning the week with a graphic. I feel
that it was a good post that might have done better if it was posted later in the week rather than
on Monday. There was some engagement with it but not as
much as it could have. If I could do my week over, I would
start with a video or something more interactive.
An opportunity that I experienced during our month of promotions
was getting assigned to the first week. I had the chance to introduce our
cause to the public and make it my own. The girls who promoted after me
followed my lead regarding what types of content was posted on what
days of the week and in what format they were posted. I got to try different
mediums (i.e. video, graphics, text) and see what attracted viewers. My
Tuesday promo was a video of myself talking about the fundraiser, how to
donate, and our top prize, not realizing how well it would do on social media.
The opportunity to experiment and think
outside the box was very freeing.
Fife 4
Even though I do see going on the first week of April as an opportunity, I do think that it could
also be considered a threat. Our campaign was completely new to the public, and it could have
possibly flopped on that first week. With this in mind, I had to think about my content
strategically and contemplate how I as an audience member would react to posts about Foresters
4 Kids. It obviously did not stop the progress we made over the course of the month, but it was
definitely an added challenge.
Overall, I thoroughly enjoyed being a part of this project. Trying to make a difference
with three other women in such difficult circumstances was a struggle. We all have different
work ethics and personality traits that didn’t always mesh well, but I thrive on stress and
challenging situations so it made me work harder. All of the hard work and challenges were
worth it in the end. I learned a lot about myself as a team member and gained experience in the
areas of fundraising and community relations which will make me more marketable during my
post-graduation job search.