Make-A-Wish® Australia grants the wishes of children with life-threatening medical conditionsto enrich the human experience with hope, strength and joy.

Lukas, 6, diagnosed with acute lymphoblastic leukaemia,wished to be a pirate for a day.

Business Partnership Benefits Matrix- June 2014

Use of Make-A-Wish Name & logo Diamond $500k +

Platinum $250-500k

Gold $150-250

Silver $75-150k

Bronze $25-75k

Use of the Make-A-Wish logo on partners internal communication channels

Use of the Make-A-Wish logo on basic external communication channels (including website, Facebook, Twitter, customer newsletters and annual report). EXCLUDING ON PRODUCT PACKAGING

Neg

Use of the Make-A-Wish logo - EXCLUDING ON PRODUCT PACKAGING, for partners campaign leveraging and promotional activities, in particular at point of sale. Neg NO

Use of the Make-A-Wish name or logo on partners retail product packaging for approved CRM initiatives Neg NO

Use of the Make-A-Wish name or logo on partners corporate stationery. Negotiable NO NO NO

Ability to use the Make-A-Wish logo in print publications or television advertisingNegotiable NO NO NO

Use of Wish Content Diamond $500k +

Platinum $250-500k

Gold $150-250

Silver $75-150k

Bronze $25-75k

Use of wish case studies for internal communication channels

Use of wish case study – EXCLUDING ON PRODUCT PACKAGING, for partner’s campaign leveraging and promotional activities, in particular at point of sale to promote partnership

NO NO

Provision of wish imagery (child’s photograph) – EXCLUDING ON PRODUCT PACKAGING, for partners leverage in promotional activity particularly at point of sale to promote partnership

Negotiable NO NO

Provision of wish imagery to be ‘the face’ of the campaign through promotional materials and external communication channels. NOT ON PRODUCTS FOR SALE. Negotiable NO NO NO

NOTES: A case study means a story and related image. All case studies must be PR approved even if they are being used for internal purposes only.

Partnership Benefits and recognition framework

Partnership Benefits and recognition frameworkPartnership Benefits and recognition framework

Media, Public Relations and AdvertisingDiamond$500k +

Platinum $250-500k

Gold $150-250k

Silver $75-150k

Bronze $25-75k

Quote from an appropriate Make-A-Wish representative for inclusion in approved partner materials

Partnership related press release drafted and issued by partner with approval granted from Make-A-Wish Neg Neg

Assistance developing a joint partnership PR schedule Neg NO NO

Media launch activity eg: Photo shoot, stunt etc (subject to a compelling media angle)

Neg NO NO

NOTES: Any media activity involving a stunt or photo shoot would be led & resourced by partner (including any costs incurred). Press releases, unless previously agreed, are to be written and co-ordinated by the partner with support for distribution from Make-A-Wish if & when deemed appropriate.

Exclusivity & First Right of RefusalDiamond$500k +

Platinum $250-500k

Gold $150-250k

Silver $75-150k

Bronze $25-75k

First right of refusal for partnership renewal NO NO

Exclusive sponsor of a Product or campaign Neg Neg NO NO

Category exclusivity as a Make-A-Wish partner Neg NO NO NO

NOTES: If category exclusivity is being offered, the category must be tightly defined and will exclude third party fundraising, staff fundraising and Workplace Giving

Celebrities, Ambassadors & VolunteersDiamond$500k +

Platinum $250-500k

Gold $150-250k

Silver $75-150k

Bronze $25-75k

Appearance of a Make-A-Wish Volunteer as a speaker at a partner event (internal or external)

Internal only

Make-A-Wish request a celebrity or ambassador to retweet partner campaign related messaging (subject to timing, availability and brand alignment)

Neg Neg Neg NO

Appearance of a Wish Ambassador as a speaker at a partner event (internal or external) – partner to fund travel costs

Neg up to 2

Neg up to 2

Neg once

Internal only

Appearance of Make-A-Wish National Patron, Robyn Moore, at a partner event (internal or external). Subject to availability.

Neg up to 2

Neg once

Neg once

NO

A tailored Thank You video that can be used to thank partner staff through internal communication channels

Neg once

Neg once

NO NO

NOTES: Production or photo shoot costs are at the partners expense, as are any travel related costs.Thank You videos would be arranged and produced by Make-A-Wish

Digital SupportDiamond$500k +

Platinum $250-500k

Gold $150-250k

Silver $75-150k

Bronze $25-75k

Inclusion of partners logo and hyperlink on Make-A-Wish website – Corporate Supporters section

Post mentioning partner on Make-A-Wish Facebook page (campaign related) NEG NO

Tweet mentioning partner on Make-A-Wish Twitter page

A partnership case study on Make-A-Wish website – Corporate Supporters sectionNeg NO NO

A rotating tile on the homepage of Make-A-Wish website homepageNeg NO NO

Partnership Benefits and recognition framework

Partnership Benefits and recognition framework

Make-A-Wish PublicationsDiamond$500k +

Platinum $250-500k

Gold $150-250k

Silver $75-150k

Bronze $25-75k

Partnership promoted to Volunteer network

National cause campaign promoted in Wishing Well NO

Ability to include partner’s special offers in Wishing Well mailing. Partner to fund costs

NEG NO NO

$1k-$10k Donation Packages – National Office Benefits$10k Package

$5k Package

$1k Package

Access to E-Badge to Display in Emails / Website

Inclusion in Make-A-Wish Newsletter Distribution List (Wishing Well & Wish Link)

Thank You Letter from Make-A-Wish

Certificate of Thanks to Display in the Office / Place of BusinessNo

Provision of a Make-A-Wish Case Study for use in internal channelsNo

Access to the Staff Engagement / Fundraising KitNeg

Social Media Post in one of Make-A-Wish’s Social Media Channels – local branch onlyNo No

Quote from Make-A-Wish Representative for use in Internal/External ChannelsNo No

$1k-$10k Donation Packages – Volunteer Branch Benefits$10k Package

$5k Package

$1k Package

Basic Local Branch Benefits (Ex: Branch Facebook post, Invitation to local events, etc.)

Tailored Higher Value Branch Benefits (Ex: Volunteer speaking at an event, paid tickets for local event / ball etc.)

No

High Value Tailored Benefits (Ex: Single point of contact at the volunteer branch, Wish Ambassador for an event, potential sponsor logo at a branch event, etc.)

No No

Partnership Benefits and recognition framework – $1-$10k partners

Partnership Benefits and recognition framework

Make-A-Wish : Toolkit of Partnership Enhancement Options

 Email Signature Feature (for MAW staff to use to promote a campaign)  

 Development of a social media campaign (eg: #hashtag conversation about a product)

 Certificates / Thank you letters

 Feature story on our website / BP page

 ’Latest News’ feature on our website homepage

 Wish Link Feature article

 Assistance with a PR opportunity / media stunt

 Celebrity or Ambassador involvement in a campaign

 Phone call from CEO

 Video Messages from CEO, MAW Staff, National Patrons, Ambassadors, Wish Ambassadors, Wish parent.  

 Tickets to Melb ball/ Shine and Dine event or Sponsorship opportunity

 Invite to networking event / meetings with other key partners

Wish engagement – where applicable. (eg: sass + bide shopping spree ‘styling’ session for a wish / captain Samuel opportunity.)

Channel Access – (benefit to both sides) Exposure in our newsletters / Appeals –exposure in their communications.

Wish video’s / Wish slideshows for presentations