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The Majestic Way
Communication is the heart and soul of a business. We craft amazing content and weave it into a series of individual episodes which we call A Journey.
Episode by episode, this Journey is sent to your contact list: a tapestry of insightful emails that adds value to people’s lives. And our Majestic software sends them out. If you don’t have a contact list, we’ll help you build one.
Then it gets REALLY interesting. Firstly we ask your database for referrals. Then we use a magical system called Bridge-Marketing to connect you to other businesses. They elevate your reputation and send even more customers your way.
No sales pushy stuff which is why our results are 2000% above industry average.
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we are
We craft amazing Journeys for clients.
OfficesLondon | Cape Town |Johannesburg | The World
Words hold Great Power!They can Inspire and Influence
They can Make or Break Relationships
They are Majestic. Look after them.
- Scott Cundill
Journeys build relationships… and when it comes to Journeys, we are the master craftsmen.
Once you start sending out Journeys, all other marketing communication will seem rather ordinary.
Every email that we write. Every form that we build. Each and every word ismeticulously fashioned to generate thehighest possible response rate.
- Scott Cundill
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Examples of Journey’s
Meet our Team
Contact us
Scott Cundill
Kimmi Stewien
Ettiene Klopper
Ruaan van der Walt
Warren Haas
Patrick Geyer
Shirree Leone
Nicky Cundill
Tech entrepreneur, salesprofessional and publishedauthor.
Been in the CRM andMarketing Automation spacefor 15 years.
Pioneered the Majesticmethodology, co-founded& built the business.
Represents his country in Shaolin kung-fu and holds two bronze medals at the World Champs
10 years’ experience asdigital marketing andcommunication strategist& campaign manager atMajestic3 SA.
Previously worked in the Hospitality Industry for over a decade and from there built a successful training business from the ground up.
Excels at customer relations,team building and operationsmanagement.
Loves people! Hates phones (except for texting and Googling of course)
6 years experience in visual communication, graphic design and layout. Comes from a technical background with strong skills in HTML and CSS.
A creative thinker with the rare ability to merge both creative and analytical thinking into complex problem solving.
Passionate about philosophy, ancient cultures, the human psyche and drumming around the camp fire.
Half German, half English and schooled in Dubai. Maths wizard.
Discovered that his teacher was hiding all the test answers within HTML code. So he wrote a program to extract them (as you do at age 11). Was about to license the application to other grades as part of a channel strategy, but his conscience won over.
Has been programming ever since.
Is regularly spotted drinking cocktails at networking events.
Previous owner of a furniturestorage business and over20 years in the financial field.
Manages all financialaspects of the company fromaccounts to payroll and somuch more.
She likes to organise theoccasional party (and this is all we are allowed to publically say on the subject)…
From IT systems administrator at Standard Bank to senior software developer, co-founder & architect at Majestic3 SA.
Strong project management skills, significant coding experience, expertise in PHP, SQL, Java, Javascript, C#, CSS, HTML and Python.
Loves particle physics, paragliding and AI.
20 years dev and system administration experience.
Former Head of Development for a TBWA company.
15 years in CRM / Marketing Automation.
Responsible for delivering a stable system with an impeccable track record used by 300+ clients today.
Loves to run very long distances.
Highly successful marketing communication strategist and content marketing guru.
Renowned for delivering 20%+ response rates and 300%+ more web traffic for her customers.
Owner of 2 businesses, host of own TV show, been in the comms/CRM space for 8+ years.
Artistic background, passionate about jewellery, serial author of short stories.
Chief Executive Officer
Chief Operations Officer Caretaker Catalyst Chief Accounts Officer
Chief Technical Officer -Research & Development
Chief Technical Officer -Technical Operations
Chief Marketing Officer
The Journeyto 10,000 customers...
begins with aPERFECTLY worded Email
Italians! We love their food as much as they do. We Journey to the rolling green hills of Val Sabbia where Francesco Stagnoli makes cheese so good that once it was traded as a currency. We visit the warm and sunny south to meet Allessandro Mele who is the high priest of what can only be described as ‘an olive oil religion.’ Si! Made in Italy tells stories of Italian food & wine legends… and delivers their product to your door.
Renewable energy and carbon credits. Complicated stuff for any company. Sure, SPG could have written a myriad of empty messages about saving the planet. Instead, they focussed on just one thing: enlightening their target market to the perils of supply chain water risk. Makes perfect sense.
A traditional Law firm who needs to win new clients. The problem: people only need a lawyer… well, when they need a lawyer. The solution: Create a Journey that, episode by episode, teaches their audience something new. In this case, Du-tian stops the government from shutting down your website. Best we get our website legally compliant then!
Michelle owns Women International Magazine. However, she no longer refers to herself as a magazine owner. Michelle is now “a woman who flaunts stories of female greatness.” She is an example of how we take an ‘ordinary business owner’ and position her in a completely different way.
Lawbite said “Farewell you soulless, mindless old newsletter!” Now they send out bi-monthly chapter summaries of the Business Law for Dummies book, authored by their founder. We also co-wrote an e-book with them called “Are Robot Lawyers the Future?” Good question.
Ooohhh…. Journeys work oh so well for sales reps, who never have time to write amazing content for each and every prospect. So we wrote it (and sent it) for the Hellmann sales team. Their Journey received a 16% response rate and resulted in millions of extra revenue. All the sales reps needed to do was FaF (Fire & Forget). FaF is an important part of one’s day.
Now this clever little technique generates astonishing results. Why should each episode in a Journey come from the same person? A secret trick is to introduce the founder / owner of the business in a very clever way. Crafting a great Journey is not just about the content, it is about who each piece of content comes from and the timing of each episode. It’s an art people.
Insert your story here...
James Knight is now known as the ‘man who uses colours to help people reach their dreams.’ We grabbed his database of 70,000 subscribers and started them on highly personalised and beautifully insightful Journeys of aspirational content. These particular Journeys evoke a very personal, storytelling motif and click throughs (which we measure ever so carefully) went through the roof.
Rent a room from friends instead of strangers. MyFriendsRoom is AirBnB with a difference. We set up automated journeys that trigger when guests or hosts register on the site… the secret was to find a differentiator. Clare designs a beautiful flip-book that brings a listing to life… and sweetens it with great referrals.
An app that puts a qualified nutritionist in your pocket. People don’t really like to share their personal health data with a stranger, so we created a content Journey written by a well-known nutritionist and author of five books. When the trust was built, a beautiful responsive form captured the data which was then used to qualify the leads and offer them the perfect product.
Majestic
we stumbled upon asecret email methodology.
So we built a software system
A few years ago
It worked so beautifully that other marketing
around it and gave it a name:
Our highly trained Guideswill hold-your-handto bring Majestic to life
in your business.
Majestic.
got jealous.
