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Frankee Chapa of Maine Youth Leadership spoke to Social Media Breakfast Maine about the non-profit's social media strategies and challenges.
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Maine Youth LeadershipSocial Media Strategies & Challenges
Motivating Maine’s Future LeadersLeadership. Character.
Volunteerism.
MYL Overview• Annual 4 day leadership seminar • Schools are asked to nominate one sophomore
student• No cost to parents or students• Funded by donations, grants & sponsorships• Last Year:
▫ Participation: 108 Students from 97 Schools▫ 45 Staff Members: 30 were Alumni
• Current Goals:▫ Participation: 120 Students▫ Would need 50-60 Staff Members
www.facebook.com/maineyouthleadership
www.maineyouthleadership.org@MYLSeminar
Program & Purpose
• Focus on: ▫ Creating a no-judgment zone▫ Encouraging community engagement▫ Finding inspiration through local leaders
• Example Sessions & Workshops:▫ Mock Trials and Town Halls▫ Brand Camp▫ Discovering Personal Leadership Styles▫ “Game of Life” & the Economics of Education▫ Leadership Panels
www.facebook.com/maineyouthleadership
www.maineyouthleadership.org@MYLSeminar
“…I don't have to be loud or popular to be lead--if I take what I learned here back to
my school and lead by example, it will be just as important to the world.”
Social Media Activity
•Currently on:▫Facebook:
www.facebook.com/maineyouthleadership ▫Twitter
www.twitter.com/mylseminar
•Main Focus: Facebook▫“Public”Page▫ Alumni Groups
www.facebook.com/maineyouthleadership
www.maineyouthleadership.org@MYLSeminar
FB Username: MaineYouthLeadership Twitter: @MYLSeminar
Main Objectives: Promote & Engage
Promote MYL through Public Page▫Events▫Volunteer Opportunities▫Speakers▫Quotes▫Photos
“I have made some new friends and now realize that there are other people like
me in Maine.”
Main Objectives: Promote & Engage
•Engage through Group Pages▫Create a “Safe Space” to continue & start
conversations▫Maintain the “No Judgment Zone”▫Allow Students to Connect,
Organize & Engage Experiences at School Fundraising Social Events Volunteer Activities
www.facebook.com/maineyouthleadership
www.maineyouthleadership.org@MYLSeminar
“I realize, embarrassingly, that complaining about not getting a nail appointment, having to shower in flip flops, or walking across campus in the rain is so insignificant when others don't have concrete floors to walk on or clean water.”
FB Username: MaineYouthLeadership Twitter: @MYLSeminar
Challenges with Social Media (& Teens!)•Monitoring
▫Pay Attention to What Teens Post▫Multiple Groups tend to pop-up
•The “Trusted Adult”▫Comfort Level
Solution: Social Media Agreement
"For me, MYL was about finding myself more than anything. I'm going through a lot in my life right now and I've sort of lost who I am. I came here hoping to drop any fears of social situations I had and that's exactly what I did throughout the seminar."
FB Username: MaineYouthLeadership Twitter: @MYLSeminar
New Social Media Goals
• Increase Video•Event Organization•Better Fundraising Efforts•Keeping the Conversation Going After
Seminar
www.facebook.com/maineyouthleadership
www.maineyouthleadership.org@MYLSeminar
“10 years ago I missed my prom to go to Maine Youth Leadership.
Here I again am on my 28th birthday....Which event do you think had a bigger impact on my
life?”
Contact Info•www.maineyouthleadership.org•[email protected]
Frankee Chapa:•@FrankeeC•[email protected]
www.facebook.com/maineyouthleadership
www.maineyouthleadership.org@MYLSeminar
