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INTRODUCTION OF PEL COMPANY
PE L is one of the oldest manufacturing unit of home appliance
in
Pakistan. I t manufactures A.C, deep freezer, Refrigerator.
The products manufactured by PEL have been of high started
quality through out the years. PEL was established with
Technology
Collaboration of AEG Germany in 1956, 1980 PEL expanded into
consumer domestic market with introduction of window by PEL
A.C.
into October 1978 PEL was taken by sagol family. According A
then
PEL is Now a company on the goes on.
The head o f HR depa r tmen t i s c a l l ed HR manage r . I t
ha s 180 emp loyees work ing in i t .
Among which 27 a re do ing c l e r i ca l j ob .
PEL has continued on the path of recovery and the business in
both
its divisions power and home appliances have grown. Efforts
for
improvement in productivity, quality of our products and
diversif ication have yielded positive results and the company
has
earned a net profit after tax of Rs.94.100 million (last year
59.000
million). Since the company had suffered losses in the past,
which
had eroded its equity leaving huge bank borrowings, the dept
servic ing remains a major burden on i ts operat ions.
Simultaneously
increasing business volumes requiring additional working
capital
have not allowed the much needed ease in its cash flows which
could
offer a smoothness in its operations.
Business in Power Division is propel l ing posi t ively and is
expected
to grow further in the ensuring years. PEL is exploring export
market
for our Power division products, Crystal brand Refrigerator
launched
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in 1998 has developed into a major source of our consistent
growth.
This trend is expected to continue in the following years. On
the
other hand air-conditioner sales have not reached desirable
levels due
to some serious weakness in import procedures and smuggled
goods,
shrinkage in the size of market and working capital
constraints
Pel Company History
.
Pak Electron was setup in 1956 as a Public Limited Company with
the object ofinitially producing transformers, switchgears, and
electric motors. AEG experts andPEL personnel carried out the
designing and production of this equipment jointly.
After the conclusion of joint venture agreement with AEG Saigol
Group acquired thePEL COMPANY in October 1978. The company floated
its shares to the generalpublic and was listed on Karachi Stock
Exchange (KSE) and Lahore Stock Exchange(LSE).
In 1980, Appliances Division was established and in 1981 its
starts the production ofWindow Type Air Conditioners with the
technical collaboration of GeneralCorporation of Japan. This air
conditioner was well received in the market for its
quality. Subsequently in 1987 the production of Refrigerators
and Deep Freezerswas started.
In 1993 the company has started the assembly of Compressors for
Refrigerators andDeep Freezers under technical collaboration with
Messrs. NECCHI COMPRESSORIof Italy.
It was in early 70s that PEL became known in overseas markets
due to its quality.The company started its export to countries like
Saudi Arabia, Abu Dhabi, Qatar etc.Later on PEL supplied electrical
equipments to various other countries in the MiddleEast, Far East
and Africa with great success.
Vision
To providing engineering goods and services through continuous
improvement
Mission Statement
To provide quality products & services to the complete
satisfaction of ourcustomers and maximize returns for all
stakeholders through optimal use ofresources, To focus on personal
development of our employees to meet future
challenges, To promote good governance, corporate values and a
safe workingenvironment with a strong sense of social
responsibility
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