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MagicInk Interactive has been a pioneer in shaping the digital signage industry. As the industry began embracingdigital media, MagicInk Interactive was an early adapter, providing a platform for both hardware and softwarepackages to deliver custom content. MagicInk Interactive has evolved into a full service digital agency.
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Be Seen, Be Heard
In a few short years, digital signage has evolved from a
nascent technology with a highly fragmented ecosystem, into
a thriving well-organized $7 billion industry with an expected 40% cumulative annual growth rate. For those in this business, these numbers portray exciting times.
Intel Retail Solutions
SHAPING AN INDUSTRYMagicInk Interactive has been a pioneer in shaping the digital signage industry. Formed in 2009, MagicInk Interactive organically emerged by expanding the services of ADSPACEink. As the industry began embracing digital media, MagicInk Interactive was an early adapter, providing a platform for both hardware and software packages to deliver custom content. MagicInk Interactive has evolved into a full service digital agency.
Industry | Future Trends | Sales Support | Adidas Case Study | Innovations | Our Services | Our Clients | Testimonials | Contact Us
MagicInk Interactive installs first touch screen application in Macys Herald Sq. NY and Union Sq. SF
Large format printing isthe top performing service
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ADSPACEink was formed as a print and design resource
MagicInk Interactive was formed in response to the digital and interactive need to deliver content
Ability to digitally print on fabric with large format printing machines
Industry shift to digital displays, brands and stores implement basic digital signage
Interactive capabilities introduced to digital signage, allowing consumers to drive their own experience
MagicInk Interactive becomes a full service agency developing content and strategies to deliver messages across all mediums
NAVIGATING FUTURE TRENDS Interaction with mobile devices is expected to have the greatest impact on digital signage in the next two years.
25% will spend between $101,000 & $1 million
75% will be increasing their budgets
16% will spend more than $1 million
Data gathered by Digital Signage Future Trends Report, 2011.
Projected Digital Signage Budgets
Top reasons for investing in Digital Signage
1. Customer Experience
2. Branding
3. Ad revenue
Identifying trends are key for marketers to ensure the brand message is effectively penetrating the market.
By 2015, it is projected that there will be 22 million digital signs worldwide.
(Integrated Solution for Retailers, Jan. 2012)
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A KEY COMPONENT TO RETAILERS
Why should retailers care?
Digital signage is a sales tool.
70% of shoppers make the decision of what product and brand to buy at the POS. The most logical placement for this information is where a customer will make this decision. (The New Era in Digital Signage, Integrated Solutions for Retailers, December 21, 2011)
Retailers need to incorporate fresh, creative content into the shopping experience to meet customers expectations.
People want to receive information in a way that makes them feel empowered, not sold to.
Return on Investment Metrics
Traffic data from zones within a store featuring screens can be correlated with POS data to establish relationships
Track effectiveness of individual campaigns
Interactive systems collect information on consumers such as email, demographics and distribution through social media, shopping habits, etc.
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The solution fits perfectly with
the mobile shopper of today,
who demands high quality imagery, in-depth interaction and
full product line visibility.
ADIDAS: adiVerse CASE STUDY
Adidas Digital Signage Boosts Sales by 40%
Issue:
Solution:
Not enough space to display all product
Customers leaving store empty handed because could not find product they wanted
Sales associates spending too much time off floor looking for shoes not in stock
Customers expect more from their physical store shopping experience as the online experience improved
Created virtual wall to enable shoppers to select from whole product line and use intelligent search tools to narrow the selection based on customer preferences
Created an experience that brings flexibility of web into an interactive retail environment
Chris Aubrey, Director of Commercial Experience, Adidas.
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INNOVATIONS IN DIGITAL SIGNAGE
Multiple zonesEnables various content messages to be delivered simultaneously.For example: A social media ticker for live tweets, branded advertising and
way-finding can all run on the same screen and be managed independently of one another. Screen can also be programmed to switch between partial and full view for advertising purposes.
Multiple touch pointsUp to 10 individual touch points can use system at any given time, creating individual zones at the point of interaction.
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OUR SERVICES
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Creative3D Photography
Photo ShootsVideo Shoots
Video Editing & DesignMotion GraphicsGraphic Design
Flash Animation & Development
CLIENTS
2(x)ist
American Eagle
Avon
Baci
Ben Sherman
Calvin Klein
CBRE Group
GMI USA Corp.
HL Group
Hugo Boss
Jet Blue
Kenneth Cole
Lord & Taylor/Black Brown 1826
Michael Kors
Mikimoto
Morgans Hotel Group
Museum of Math
Nautica
Nicole Miller
Oved Apparel
Peerless
Randa
Robert Graham
Sean John
Spiegel
Steve Madden
Tag Heuer
Texas Tourism
Tommy Hilfiger
Tough Mudder
United Legwear
Victorinox/Swiss Army
Weatherproof
Westfield Mall
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CLIENTS: FASHION
Hugo BossBrand video design, in store and
showroom display development,
video editing and motion graphics.
Micro Tile Magic Wall
Video Design / Motion Graphics
Steve MaddenRear projection technology and gesture
motion application.
Corporate Showroom
Kenneth ColeLED wall in store development of live
stream from fashion show with social
media overlay, display installations in
SOHO and Grand Central locations.
SOHO Store Displays
RandaVideo shoot and development, video editing and production.
Brand Video
2(x)istInteractive showroom projection display.
Showroom Display
WeatherproofTablet application, photo and video shooting development and editing.
Mens Womens Tablet Application
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CLIENTS: RETAIL
Sean John | Macys Herald SquareTouch screen installation in Herald Square, NY and Union Square, SF.
Touch Screen Installation
Black Brown 1826Lord & TaylorPhoto shoots, video shoots, website
design, development and maintenance.
Behind The Scenes Video
Official Website
Victorinox/Swiss Army | Macys Herald SquareMacys Herald Square in store display, video design and development.
Macys Display
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Mikimoto | Art BaselArt Basel installation, video design and development.
Video Design and Art Basel Installation
Steve MaddenFifth AvenueOnline content distribution system
on custum configured, ultra thin
bezel displays.
Fifth Avenue
Hugo Boss Macys Herald SquareShirt wall integrated with custom
configuration of ultra-thin bezel
LCD screens.
In Store Display
CLIENTS: CORPORATE
AvonContent dist. system, gesture & touch tech. integration and creative development.
Touch Screen and Motion Graphics
CB Richard EllisInstalled and development of a multi-
zone touch screen sales tool display.
Interactive Sales Tool
Jet BlueInteractive game installation, development and intergration in storefront window.
Interactive Competition
Texas TourismDesigned, developed and installed
interactive gaming systems in multiple
locations for a 6 month U.S. tour to
promote tourism in Texas.
Interactive Game Kiosk
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Tag HeuerThe Tag Lab10 interactive touch-
screen watchmakers tables designed
to facilitate a series of bench tests
that serve as training tools for the
sales force. Traveling installation on a
five city tour: New York, Chicago, Los
Angeles, Houston and Atlanta.
Touch Screen Tables
Sun and MoonUltra thin bezel displays with a 10 point touch frame for an interactive sales tool.
Displays
MagicInk Interactive continues to be an integral digital
partner to Hugo Boss.They bring innovative solutions to
the table and the quality of work is unmatched.
Ward Simmons, VP Marketing & PR The Americas, Hugo Boss
Working with MagicInk has been an absolute pleasure- the quality of
work is impeccable and the customer service is far superior than
competing companies inthe market. MagicInk provides us with a level
of ease and comfort when making modifications to our digital displays.
They are always a phone call away and stay in constant communication,
which is invaluable to our fast-paced business needs.
Christine Fink,Marketing Manager,Steve Madden
We appreciate MagicInks quick response and
attention to detail. They truly go above and
beyond. When something needs to be resolved
the MagicInk team are the people who can do it.
Terri Vaccarino, SVP Client Services, Sun & Moon Marketing on behalf of C.B. Richard Ellis
TESTIMONIALS
Industry | Future Trends | Sales Support | Adidas Case Study | Innovations | Our Services | Our Clients | Testimonials | Contact Us
CONTACT
Eddie KreinikPresident [email protected](212) 244-4350 ext 12
Eric DonnellyDirector of Operations [email protected](212) 244-4350 ext 18
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263 West 38th, 3rd FloorNew York, NY 10018
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