Magazine 2020stamats.com/BOMA/2020_BOMA_MediaPlanner.pdf · property manager, it’s inconceivable (we hope) that things could ever get that bad. But, that’s ex-actly what can happen—and

Paul HagenAccount Executive

(319) 861-5165Fax: (319) [email protected]

615 Fifth Street SEPO Box 1888Cedar Rapids, IA 52406-1888

2020MEDIA PLANNER

Magazine

Magazine

BOMA Magazine is the official publication of the

Building Owners and Managers Association

(BOMA) International.

BOMA Magazine’s readers own or manage more than 80% of all prime commercial properties and facilities in North America and include building owners, managers, developers, asset managers, corporate facility managers and government real estate officials.

FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205 Magazine

Source: 2015 BOMA Magazine Readers Survey

READERSHIPBOMA Magazine readers are the decision-makers representing every building type.

People read BOMA Magazine: 65% of respondents have read at least four out of

the last six issues they received

39% have read all six issues

50% spend 30 minutes or more reading an issue

40% save the issue for six months or more

70% share a copy of their issue with colleagues

Readers are very involved with purchase decisions:

78% recommend product services

68% prepare budgets

67% research products/services

61% make final decisions on purchases

Respondents took action as a result of seeing ads in BOMA Magazine:

68% visited an advertiser’s website

63% discussed/passed an ad on to another person

44% visited an advertiser during a trade show

37% purchased a product or service

32% filed an ad for future reference

29% recommended a product or service

20% contacted an advertiser

Respondents were asked to rate the importance of 28 products/systems/services. The areas listed below received the highest combined rating of “important” and “very important:”

Fire/Life Safety (76%)Lighting (76%)Energy Management Systems/Building Controls (72%)HVAC (71%)Contract, Facility & Professional Services (70%)Parking (69%)Disaster Preparation/Recovery (67%)Elevators/Escalators (64%)Building Automation/Controls (62%)Roofing (61%)Landscaping (61%)Security (60%)Doors & Entrances (58%)Exterior Façades (58%)Plumbing & Washrooms (58%)Signage (56%)Electrical Equipment/Power Quality (53%)Paint & Wallcoverings (52%)

2 FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205


Primary Job Functions of BOMA Magazine Subscribers

• Property Management

• Asset Management

• Facility Management

• Government Agency

• Development/Construction

• Ownership/Investment/REIT

• Leasing/Brokerage

Source: 2015 BOMA Magazine Readers Survey

Property Types of BOMA Magazine Subscribers

• High-Rise Commercial Office

• Low-Rise Commercial Office

• Suburban Buildings/Office Park

• Industrial

• Mixed-Use Properties

• Medical Office Buildings/Hospitals

• Government Buildings

Readership: Active Participation

Manage office spaces over 100,000 sq. ft. 85%

Manage more than one building 78%

Have been a BOMA member for 10+ years 73%

Four-year degree or higher 66%

Manage properties in suburban areas 36%

Company spends $1 million+ on building products 63%

More than 18,000 BOMA members and commercial real estate professionals read BOMA Magazine.

CIRCULATION

10.5 Billion Square Feet Represented BOMA Magazine is a magazine published six times per year: January/February, March/April, May/June, July/August, September/October and November/December. The magazine is both mailed to subscribers and available online. A special email announcement is sent out for each new issue. It is circulated to the more than 18,000 BOMA International members and subscribers, who represent a marketplace of more than 10 billion square feet. Readers include building owners; managers; developers; asset managers; corporate facility managers; leasing professionals; and federal, state and provincial government officials.



Trends, Stats & Facts

Keeps pace with the latest trends and research affecting commercial real estate, including technology and cybersecurity; building amenities; sustainability and wellness; and performance benchmarking.

Green Scene

Offers a range of news, information, trends and research on everything “green.” Covering a range of topics from greening existing buildings to sustainability case studies to low-cost energy efficiency strategies, “Green Scene” will offer the latest information on energy and sustainability.

Building Character

New this year, this series will delve into a range of critical industry soft skills, from effective negotiation to public speaking.

Legislative & Codes Updates

Features the latest information on U.S. legislative and regulatory issues at the national, state and local levels affecting commercial real estate professionals and updates on the most current building code changes and updates.

Legal-Ease

Tracks current legal issues property professionals need to know about, including legal implications and considerations in areas such as leasing, tenant improvements, accessibility and insurance.

BOMA Magazine Editorial Mission – To be the leading source for news and information on legislative, regulatory and codes activities; trends and forecasts; and emerging technologies impacting commercial real estate.

Each issue of BOMA Magazine contains news and information to help commercial real estate professionals stay on top of their game.

Don’t you just hate when this hap-pens to you? Your tenant has vacated and now you launch into the cleanup. You know, the stan-dard stuff, like the removal of enough dirt to total $300,000 in disposal costs. Wait. What?

That’s right. Chances are, if you’re an office property manager, it’s inconceivable (we hope) that things could ever get that bad. But, that’s ex-actly what can happen—and did—at one industrial property. Just ask Carlie Stogis.

The Rosemont, Illinois-based general manager for JLL was dealing with a tenant that offered indoor dirt-bike trails. Well, at least the trails were indoors until ATVs started crashing through the walls. To make matters worse, the tenant breezed through its two months of free rent with no insur-ance or bank credit and ultimately vacated without saying a word. (Please note: Stogis wasn’t involved in the background checks.) When the exhaust smoke cleared, the cleanup bill tallied $8 per square foot (psf)—on a lease rate of only $3 psf.

It’s a simple fact that industrial properties take

more of a beating than office assets, a truth that, one might think, would be reflected in the lan-guage of the lease. But, not all leases are created equal, and they are subject—even after signing—to interpretation and, ultimately, the willingness and ability of the tenant to play along. At the end of the day—or, more appropriately, at the end of a lease—a triple-net arrangement provides no greater protection against a tenant’s laziness.

Leases also are subject to situational varia-tions. Yes, “broom clean” is the norm, but as Stogis points out, “That can be a pretty gray area and subject to interpretation.” For a manager repre-senting a third-party logistics company, it’s even dicier, and the language from lease to lease “varies significantly, and it doesn’t always come down to the tenant having to pick up the costs,” adds Sto-gis. Especially when they skip out.

TIME & TIMINGBut, that doesn’t mean it’s any easier for direct owners either. “We really want our tenants to

34 BOMA MAGAZINE MARCH | APRIL 2019

BY JOHN SALUSTRI

BUILDING CHARACTER

THE MYTH OF “BROOM CLEAN” IN INDUSTRIAL ASSETS

After a 10-plus-year lease, a small operator in a 42,787-square-foot Liberty Property asset left this behind for Lisa Krumwiede and her team to solve.

Attendees hear predictions on the future of technology.

LEGAL-EASE

W hile no commercial landlord wants a problem tenant—and most commercial ten-

ants want to avoid problems, too—it’s not unusual for issues to arise. Keep in mind the following dos and don’ts to help address issues that may occur during the course of a tenancy.

DO INVEST THE TIME AND MONEY IN GETTING THE LEASE DONE RIGHT.An essential first step in a new tenancy is documenting the terms of the landlord-tenant relationship in the lease. Both sides should commit time and money to getting the lease done right. However, when push comes to shove, lease pro-visions governing the day-to-day interactions between the parties—such as rent payment, use restrictions and assign-ment—often get more attention than the doomsday sce-narios that no one foresees at the start of the lease: casualty, condemnation and default. A lease should be clear about the rights and obligations of both parties and what happens if the obligations are not satisfied. A default must exist before you get to the remedy. If the lease language is ambiguous about who is responsible for a given cost, then a perfect remedy provision won’t help, since you’ll spend all your time arguing about whether a default even exists.

DON’T BE TOO FLEXIBLE.While a good relationship with a tenant is an invaluable asset, it should not replace the default and remedy language in the lease. The lease probably includes “no waiver” lan-guage, providing that waiver of a given provision does not imply future waivers, and this language protects the land-lord by providing some important flexibility on enforcement of the lease. However, permitting tenant actions in violation of the lease can be a dangerous precedent. Remember that other tenants are watching, and a permissive landlord may see more tenants test the waters.

DO PAY UPFRONT ATTENTION TO LIKELY PROBLEM AREAS.Be aware of issues with specific tenants that could be red flags, and pay close attention to how such issues are docu-mented in the lease. For instance, if you suspect that a poten-tial tenant will generate more traffic than usual in and to the premises, think through how this may affect parking, elec-tricity usage and after-hours services. The boilerplate lease form language may need to be revised to eliminate as much gray area as possible.

DON’T ADDRESS LEASE DEFAULTS INFORMALLY.It’s not enough to tell a tenant that rent is late or that the tenant’s signage is prohibited. Defaults come in all shapes and sizes, and a typical lease outlines different default crite-ria and remedy provisions for monetary and non-monetary defaults. Even within those categories, there are likely to be specific provisions for default and notice related to insur-ance, the security deposit, improvements and so on. Written notice should be provided to the tenant clearly identifying the nature of the default and referencing the specific lease provi-sions that are being violated. The goal is for the violation to be promptly remedied, and a notice letter is often sufficient to accomplish this. However, it’s essential to create a paper trail so that, if compliance is not achieved or if the default repeats or continues, the landlord can prove that notice was provided. It is essential that the landlord provide notice consistent with the requirements in the lease.

DO LOOK FOR THE WIN-WIN.Even if the tenancy did not go as planned and the tenant has defaulted, leaving the landlord to conclude that removing the tenant is the best move, be aware that there are ways to nego-tiate an exit short of eviction. If this conclusion is the result of a monetary default, the landlord should consider whether renegotiating the term, rent and premises may be better for both parties. Such an agreement could result in financial benefit to the landlord without the potential uncertainty of a formal eviction process.

Landlords and tenants can do their best to reduce potential issues from the start of a new lease, but the gamble remains. By keeping these tips in mind, the landlord may be able to avoid tenant eviction or better navigate the eviction process should it become necessary. B

ABOUT THE AUTHOR: Katherine Noonan is a member of the Real Estate Development and Complex Transactions Group at Ballard Spahr LLP in Washington, D.C.

BY KATHERINE M. NOONAN, ESQ.

DOS AND DON’TS OF DEALING WITH PROBLEM TENANTS

18 BOMA MAGAZINE MARCH | APRIL 2017

For more guidance, check out BOMA International’s Commercial Lease: Guide to Sustainable and Energy Efficient Leasing for High-Performance Buildings, available at store.boma.org.

CONTENT Sustainability Means Business Preparing for Climate Change Engineering Green Operations

Magazine

IS YOUR BUILDING INSTA-WORTHY?Leveraging Eye-Catching FeaturesTHE INDUSTRY EVENT OF THE YEAR

A Sneak Peek at BOMA 2019BOMA 360 EXPANDS GLOBALLYTorre Anseli Brings the Program to Mexico City

MAY | JUNE 2019

BOMA’S GREEN GUIDE

BO_0519_COVER.indd 1

5/15/19 11:54 AM

Magazine

BOMA 2019: WHAT A SHOW!

Highlights from Salt Lake City

STOP WORRYING & EMBRACE CHANGE

How to Cope in the Age of Disruption

CRE EXCELLENCE 2019

This Year’s Regional TOBY® Award Winners

JULY | AUGUST 2019

CRE’s Next Big Issues

The Future Is Here—and

Disruption Is the Keyword

BO_0719_COVER.indd 1

7/31/19 3:57 PM

Magazine

ASK A PROPERTY PROAnswering the Tough Questions

RISING STARSMeet the New Generation of Industry Leaders

CHILDCARE IN THE BUILDINGThe Next Big Amenity

MARCH | APRIL 2019

ROBOTTHE FRIENDLY

INVASIONHow Technology Is Changing the Industry

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BOMA Magazine offers you the opportunity to present your solution directly to commercial real estate professionals seeking options to keep their properties at top performance.

The BOMA audience closely follows and consumes content that helps with solving the toughest problems they face. Showcase your products and services, and drive reader interest in your solution by sharing unique features and benefits.

Advertiser Benefits: · Your product, service or software solution placed on the pages of BOMA Magazine.

· Added value: Your Property Manager Solutions page(s) will be replicated in the digital issue on BOMA.org.

· You receive a PDF file of your pages for your own use/distribution.

· Design and editing of your materials by the BOMA Magazine production team increases your featured solution’s impact.

· Option for your solution feature to be written by a member of the BOMA content team (additional charges apply.)

Get your solution featured in BOMA Magazine

RATES 1 page $7.000

2 pages $10,500

SPECIFICATIONSFor the 1-page option, advertisers should submit approximately 400-500 words and 1-2 photos/images.

For the 2-page option, submit 600-800 words and 3-4 photos/images.

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SPONSORED PROPERTY MANAGER SOLUTIONS

Get Maximum Exposure and Impact:Get ahead of your competition with this proven marketing strategy. Call or email for details:

Paul Hagen, Account Executive 319-861-5165 | [email protected]

Magazine

Cover Story Features Legal-

Ease

Trends, Stats & Facts

Building Character

Green Scene

Property Manager Solutions

Deadlines

JANUARY/FEBRUARY Human-Friendly Offices

Looking Ahead to the Next Decade

(What’s Hot, What’s Not)

Getting Your Gym or Fitness

Center into Shape

Renovation Legal Issues

Mobile Vendors and Maximizing Curbsides and Parking Areas

Avoiding BurnoutThe Latest in

Energy-Efficient Lighting

Potential Topic: Property Management

Software

Advertising: 12/2/19Materials: 12/9/19

MARCH/APRIL The Secrets of Co-Working Providers

The Growing Burden of Taxes

CRE’s Rising Stars

Leasing Problems

Managing Marijuana

Warehouses

Becoming a Master Negotiator

Smart Bathrooms (Leveraging Green IoT)

Potential Topic: Parcel and Mail

Solutions


MAY/JUNE (GREEN GUIDE)

The Rise of ESG Principles (Environmental,

Social & Governance)

Modern Air Conditioning

Sustainable Renovations and

Buildouts

Performance-Based

Contracting

Trends in Elevators

Managing Up

Sustainable Water and

Waste Practices

Potential Topic: HVAC

Enhancements


JULY/AUGUST What Makes a Tenant Renew

Developing Top Talent

Congrats, TOBY Winners (And

What It Takes to Win a TOBY)

Managing an Eviction

Wellness on a Budget

Public Speaking Without the Fear

Mitigating the Heat Island

Effect

Potential Topic: Window and Door

Upgrades


SEPTEMBER/OCTOBERContrarian Success Stories (When Going

Against Common Wisdom Pays Off)

The Next Generation of

Building Engineers

Comprehensive Fire Safety

Life Safety and Security Issues Placemakings Effective Time

Management

Green Corporate

Facilities andCampuses

Potential Topic: Security

Enhancements


NOVEMBER/DECEMBER Managing a Work-Life Balance

Building a Dynamic & Diverse Workforce

CRE Companies Do Flex Office

Mitigating Risk When Taking on a Co-Working

Client

The Suburbs Are Hip Again

Conflict Resolution

Successful Submetering

Potential Topic: Designing a Lobby

Advertising: 10/2/20 Materials: 10/9/20

Each issue also will feature the following departments: From the Chair, Up to Code (codes advocacy), In the States (local advocacy), On the Hill (federal advocacy), Get to Know (leadership profiles), BOMA 360 (building case studies), News & Notes (industry news) and either an Eye on Education or Conference Connection column as needed. May/June will feature a Cornerstone Partner Showcase section.Editorial Contact: Jessica Bates ([email protected])

BOMA 2020EDITORIAL CALENDAR



27%

18%

16%

21%

12%

6%

29+19+16+19+12+5 15%

26%

16%

14%

12%

17%

13+26+15+15+13+18 20%

12%

29%

14%

16%

9%

20+11+32+11+18+8 63%

11%

9%

5%

5%

3%

2%

1%

Booth Space at the 2020 BOMA International Conference & Expo

The BOMA International Conference & Expo will be held June 27-30, 2020, in Philadelphia at the Pennsylvania Convention Center.

Place your products and your company in front of an eager audience of prospective buyers, including executive-level building and property managers, facility managers, owners and investors, asset managers and other top real estate professionals. A booth at the 2020 BOMA International Expo allows you to…

Reserve your booth now.

Contact Vicki Cummins at (888) 777-6956 or [email protected] to secure your space or for questions, or visit www.bomaconference.org.

The premier education and networking event for commercial real estate.

BOMA INTERNATIONAL CONFERENCE & EXPO

2019 Attendee Demographics

Building/Property Manager

Facility Manager

Asset Manager

Building Engineer/Maintenance

Building Owner/Investor

Developer/Builder

Architect/Designer

Leasing Agent/Broker

$10 million or more

$5 million-$9.999 million

$1 million-$4.999 million

$500,000-$999,999

$100,000-$499,999

Less than $100,000

ATTENDEE OCCUPATIONS

ANNUAL SPENDING ON BUILDING PRODUCTS & SERVICES

1

2-5

6-10

11-20

21-50

51 or more

2 million or more

1 to 1.999 million

600,000 to 999,999

300,000 to 599,999

100,000 to 299,999

Less than 100,000

SQUARE FOOTAGE PERSONALLY MANAGED

• Showcase your products and services in front of more than 1,800 customers and prospects.

• Forge profitable relationships with senior executives and decision makers who have buying power.

• Explore current trends and issues affecting your cus-tomers today—BOMA’s world-class education program covers it all.

• Keep your rivals at bay. Your competitors will be here—don’t let all the sales go to them.

NUMBER OF BUILDINGS MANAGED

7

63+11+9+5+5+3+2+1


BOMA.org

· The official website of the Building Owners and Managers Association (BOMA) International.

· The website averages more than 30,000 unique visitors per month. The average visitor has 2.34 page views and spends an average of 3:08 minutes on the site.

· BOMA.org is one of the most utilized websites for property professionals for up-to-date information on the commercial real estate market.

· BOMA.org was created using “responsive design,” which means the site dynamically conforms to the size of the device from which it is viewed. Since ads do not dynamically resize for different devices (tablets, smart phones, etc.), they will not appear when the site is viewed from those types of devices.

BOMA’s online communications reach BOMA members and numerous industry stakeholders and influencers.

SOURCE: GOOGLE ANALYTICS

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Banner Ads

1 Leaderboard $990 per 10,000 impressions

2 Medium Rectangle $700 per 10,000 impressions

3 Interior Medium $700 per 10,000 impressions Rectangle

BOMA ONLINE 2020

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3

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ONLINE DISPLAY AD SPECIFICATIONSLeaderboard .........................728 x 90 pixels

Medium Rectangle................300 x 250 pixels


BOMA’s online communications reach BOMA members and numerous industry stakeholders and influencers.

Case Studies and Whitepapers Post your case studies and whitepapers on BOMA.org under Research & Resources. Use our Resource Center to give your whitepaper or case study exposure to the more than 30,000 unique visitors using the BOMA.org website each month. Case studies and whitepapers must be educa-tional in nature and are subject to approval.

$900 for a 1-year listing

SPECIFICATIONS

PDF of the case study or whitepaper, a 150-word description and a logo.Online opportunities are subject to availability.

BOMA ONLINE 2020

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Audience Extension (Google Ad Network)

Audience extension is a powerful way to stay engaged with the BOMA audience, regardless of where they are on the web. We can display your banner ad to people who have previously visited BOMA.org as they browse the Google Ad Network.

Reasons to Use Audience Extension

· Drive sales activity and generate leadsIncrease registrations

· Promote your brand and build awareness

· Large scale reach to potential customers where they are on the web

· Measure response and engagement with your current ad creative

WEB UNIT PIXEL SIZEPER THOUSAND IMPRESSIONS

Leaderboard 728 x 90 $40Medium Rectangle 300 x 250 $401/2 Page Ad 300 x 600 $50

SPECIFICATIONS

Non Animated Image ad formats: JPEG, JPG, PNG, GIF File Size: 150 KB or smaller. Animated ad formats: .GIF File Size: 150KB or smaller. Animation length: must be 30 seconds or shorter. Animation looping: the animations must stop after 30 seconds. Animated GIF ads must be 5 fps or slower. Destination URL required. Redirect URLs not accepted unless it contains part of the destination URL.

MagazineFOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205

BOMA International Insider is emailed biweekly to more than 20,000 subscribers. It focuses on industry news, trends, information on educational programs and more.

BOMA International Insider SPECIFICATIONS

Banner, 728 x 90 pixels in jpeg or gif format, 72 dpi, 20k maximum file size. Please provide linking URL.

E-Newsletters

BOMA ONLINE 2020

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2020 Insider Schedule

MATERIALS DUE RUN DATE

1/2/20 1/9/20

1/16/20 1/23/20

2/6/20 2/13/20

2/27/20 3/5/20

3/12/20 3/19/20

3/26/20 4/2/20

4/2/20 4/9/20

4/16/20 4/23/20

4/30/20 5/7/20

5/14/20 5/21/20

5/28/20 6/4/20

7/2/20 7/9/20

7/16/20 7/23/20

7/30/20 8/6/20

8/13/20 8/20/20

8/20/20 8/27/20

8/27/20 9/3/20

9/3/20 9/10/20

9/24/20 10/1/20

10/1/20 10/8/20

10/15/20 10/22/20

10/29/20 11/5/20

11/26/20 12/3/20

Position 1: $3,000

Position 2: $2,200

Position 3: $1,200

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MagazineFOR MORE INFORMATION, CONTACT PAUL HAGEN

AT (866) 965-4205

The BOMA International Advocacy Update is emailed monthly to more than 16,000 BOMA members. This unique members-only communication offers the latest information on a host of advocacy-related topics and how BOMA is effecting positive change through its advocacy efforts.

Featured Sponsor:

$1,575

Advocacy Update SPECIFICATIONS

Featured Sponsor: 300x250 rectangle in jpeg or gif format, 72 dpi, 20k maximum file size. Please provide linking URL. This will be displayed on the bottom of the page.

BOMA Vlog SPECIFICATIONS

Rectangle, 300 x 250 pixels or Banner, 468 x 60 pixels in jpeg or gif format, 72 dpi, 20k maximum file size. Please provide linking URL. Pre-roll Video, 8 second length, preferred format is Quick Time (MOV) or Windows Media (WMV). Please provide linking URL.

BOMA Vlog is emailed monthly to more than 20,000 subscribers.This video blog featuring BOMA International President Henry Chamberlain and BOMA leadership reaches BOMA members and industry practitioners with the latest trends, research and tips to help excel in an evolving CRE landscape.

E-Newsletters

2020 Vlog Schedule


1/9/20 1/16/20

2/13/20 2/20/20

3/5/20 3/12/20

4/9/20 4/16/20

5/7/20 5/14/20

6/4/20 6/11/20

7/9/20 7/16/20

8/6/20 8/13/20

9/10/20 9/17/20

10/8/20 10/15/20

11/5/20 11/12/20

12/3/20 12/10/20

BOMA ONLINE 2020

Leaderboard:

$3,000

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2020 Advocacy Update Schedule


1/23/20 1/30/20

2/20/20 2/27/20

3/19/20 3/26/20

4/23/20 4/30/20

5/21/20 5/28/20

6/10/20 6/17/20

7/23/20 7/30/20

9/17/20 9/24/20

10/22/20 10/29/20

11/12/20 11/19/20

12/10/20 12/17/20

8 second pre-roll linked to your website:

$2,500

Featured Sponsor:

$1,575


E-Newsletters

The Conference Connect e-Newsletter promotes the BOMA International Conference & Expo to more than 30,000 past attendees, potential attendees and BOMA members from January until the date of the conference.

BOMA International Conference & Expo Digital Show Daily

Get in front of an eager and engaged audience with this always-popular email newsletter, sent each day during the BOMA International Conference & Expo to BOMA members, the BUILDINGS database and all registered attendees, that reports on conference activities.

$1,575

CONFERENCE CONNECT SPECIFICATIONS

Logo or product image in jpeg or gif format, 180 x 150 pixels, 72 dpi, 20k maximum file size. Please provide linking URL.

BOMA SHOW DAILY SPECIFICATIONS

Logo or product image in jpeg or gif format, 468 x 60 pixels, 72 dpi, 20k maximum file size. Please provide linking URL.

1

2

Position 1: $3,500

Position 2: $2,500

Position 3: $2,000

Position 4: $1,500

BOMA ONLINE 2020

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AD SIZE 1x 4x 8x

2 Page Spread $8,775 $8,285 $7,830

Full Page $5,540 $5,230 $4,940

1/2 Page Island $4,035 $3,815 $3,605

1/2 Page $3,815 $3,605 $3,405

1/3 Page $3,300 $3,120 $2,950

1/4 Page $2,645 $2,505 $2,365

PREMIUM POSITIONS

Inside Front Cover $6,130 $5,800 $5,470

Inside Back Cover $5,950 $5,625 $5,305

Outside Back Cover $6,865 $6,495 $6,125

Table of Contents $5,950 $5,625 $5,305

Chairman's Message $5,950 $5,625 $5,305

CLASSIFIED

1/6 Page $2,215 $2,095 $1,980

1/8 Page (Business Card) $1,930 $1,820 $1,720

Guaranteed Position: 15% extraAdvertising Inserts: Rates on request

SPONSORED PROPERTY MANAGER SOLUTIONS

1 Page $7,000

2 Pages $10,500

BOMA Magazine

Full Page1/3 Page Square

1/2 Page Horiz.

1/2 Page Vert.

1/4 Page1/2 V Page

1/6 Page

1/2 Page Island

1/8 Page Square 1/3

Page Vert.

2/3 Page

ISSUE SPACE CLOSING DATE

MATERIALS DUE

January/February 12/2/2019 12/9/2019

March/April 2/3/2020 2/10/2020

May/June 4/3/2020 4/10/2020

July/August 6/5/2020 6/12/2020

September/October 8/3/2020 8/10/2020

November/December 10/2/2020 10/9/2020

ADVERTISING RATES 2020

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MAILING AND SHIPPING INSTRUCTIONS:

Contracts, Insertion Orders, Printing Materials: Mail to BOMA Magazine, c/o Stamats Communications, Inc., 615 5th Street SE, Cedar Rapids, IA 52401, Attn: Candy Holub. Fax insertion orders to: (319) 364-4278. Inserts: Contact Candy Holub, Production Manager, at 800-553-8878, ext. 5025, for complete shipping instructions.

INSERTS:

Sizes: Untrimmed Size Trim Size1 Page Insert 9 ¼" x 11 3/16" 9" x 10 7/8"Spread Insert 18 ¼" x 11 3/16" 18" x 10 7/8"Trim at Head: 3/16"

Call Production Manager, Candy Holub, for pre-approval of inserts. Phone: 800-553-8878, ext. 5025.

General: Agency Commission: 15% of gross billing to recognized advertising agencies on space, color, special position. NOTE: NO CASH DISCOUNTS. NET 30 DAYS. A finance charge of 1.5% per month will be added to all past due accounts.

Publisher’s Copy Protective Clause: Advertiser and advertising agency assume liability for all content of advertisements printed, and also assume responsibility for any claims arising from there made against the publisher. Advertisers and advertising agencies agree to indemnify and protect the publisher from any claims or expenses resulting from the advertiser’s unauthorized use of any name, photograph, sketch or words protected by copyright or registered trademark. The publisher reserves the right to reject any advertising. Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severely liable for such monies as are due and payable to the publisher.

Short Rates and Rebates: We encourage advertisers to plan all placements and promotional activities in advance in order to garner the best rates and positioning and to guarantee availability. As a courtesy, we extend frequency discounts to scheduled advertisers in advance of schedule completion. The discount is earned only upon fulfillment of the space commitment for the entire ad schedule. In the event that the frequency discount is not earned within a 12-month period, the rates will be adjusted to reflect the actual earned frequency and you will be invoiced for the difference.

Rate Protection Clause: A minimum of 60-days notice will be given preceding any rate increase. On effective date of new rates, earned frequency on space run to-date will apply to new rates.

Cancellation Dates: No cancellations after first of preceding month.

DIGITAL REQUIREMENTS:

Media: CD, CD-R, DVD, DVD-R or 100MB Mac or PC ZIP disk.

FTP: For FTP site access (the preferred file transfer method),contact Candy Holub at ([email protected]).

Software: Our production department is Mac-based and usescomputer-to-plate technology. We prefer press-ready PDF-X1a files(file must include bleed, trim marks and exact trim size: 9" x 10 7/8").We also accept native files created with the following software:Adobe InDesign Adobe Photoshop Adobe Illustrator

Images: Photographic images must meet the following guidelines:Resolution: 300dpiColor mode: CMYK or Grayscale (convert all RGB images to CMYK)File formats: We prefer high-resolution PDF. TIFF (Image Compression: None; Byte Order: Macintosh) or EPS (save Encoding as Binary, not as ASCII or JPEG). Low-res JPEG files will NOT be accepted.

Fonts: Use only Mac postscript fonts in your document. Do not use TrueType fonts. If your document was created using PC fonts, they will need to be substituted for Mac postscript fonts. If your document was created in an illustration program, please convert all fonts to paths to avoid font conflicts.

Trapping: All items in the document must be trapped to fit. We DO NOT provide trapping, and will not be responsible for undesirable results due to improper trapping.

Proofs: A color proof must accompany ALL ads. If a color proof is not included with the ad, we will not be responsible for undesirable printing results. Supply a high-resolution Kodak color proof or equivalent or PDF file. Ad color will not be guaranteed unless the above type of proof is supplied.

MECHANICAL REQUIREMENTS:

Printing Material: We use computer-to-plate technology, therefore, a $250 flat fee will be charged for any film negatives submitted.Printing: Web Offset.Binding: Binding: Saddle-stitched; Color: Black and White, 2-Color and 4-Color Screen: 150 lpi.4-color Density: Maximum 300%. Provided only one color is solid.Inking: Use Specifications for Web Offset on 50-60 lb. machine coated.Rotation of Colors: Black, cyan, magenta, yellow – Web.Material Storage: Printing material will be stored for 12 months and then destroyed unless advised otherwise

SPECIFICATIONS 2020

ADVERTISING DIMENSIONS:

Publication Trim Size: 9" x 10 7/8"

Specificationsfor Web Offset:

Non-BleedWidth Height

BleedWidth Height

2 Page spread n/a n/a 18 1/2" 11 1/8"

1 Page 8" 10 9 1/4" 11 1/8"

1/2 Page Island 5 1/2" 7 5/8" NA NA

1/2 Page Horizontal 8" 4 7/8" 9 1/4" 5 1/2"

1/2 Page Vertical 4" 10" 4 1/2” 11 1/8"

1/3 Page Square 5 3/8" 4 7/8" 5 3/4" 5 1/2"

1/3 Page Vertical 2 3/4" 10" 3 1/8" 11 1/8"

1/4 Page 4" 4 7/8" NA NA

1/6 Page 2 1/2" 4 7/8" NA NA

CLASSIFIED REQUIREMENTS:

Image or Logo: High-resolution PDF, TIFF or EPS file at 300 dpi

Text: 50 words of descriptive copy followed by a display URL

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Documents

Magazine 2020stamats.com/BOMA/2020_BOMA_MediaPlanner.pdf · property manager, it’s inconceivable (we hope) that things could ever get that bad. But, that’s ex-actly what can happen—and