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magazine Media Pack 2019 Olivia Gibbs Weight lost – 5st 1lb

magazine Media Pack 2019 - Slimming World · Slimming World’s social media following amounts to over 2,000,000. The hashtag #SlimmingWorld averages 1,000,000 opportunities to be

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Page 1: magazine Media Pack 2019 - Slimming World · Slimming World’s social media following amounts to over 2,000,000. The hashtag #SlimmingWorld averages 1,000,000 opportunities to be

magazine

Media Pack 2019

Olivia GibbsWeight lost – 5st 1lb

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About Slimming World

A unique approach to weight loss

Our members

Slimming World Magazine

Our magazine readers

Our editorial approach

Magazine opportunities for your brand

Digital magazine opportunities for your brand

Booking deadlines

Rate card/Get in touch

Contents

Slimming World, Free, Healthy Extra, Extra Easy SP, n, Speed Foods, P Foods, Syn and Syns are registered trademarks of Miles-Bramwell Executive services trading as Slimming World.

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AboutSlimming World In 1969 Slimming World launched a healthy, flexible

eating plan based on normal everyday foods to help

people lose weight without ever going hungry, and

a group support system that would motivate, inspire

and empower slimmers to make changes for life.

Since then, Slimming World has grown organically

to become the UK’s favourite way to lose weight.

Today, around 900,000 members attend 19,000 local

community groups run by trained Slimming World

Consultants across the UK and Ireland, and a further

50,000 people are members of SlimmingWorld Online.

Slimming World Online is perfect for anybody who

wants to lose weight, but can’t make it to one of

our groups. Our online programme is based on the

same tried-and-tested principles and philosophy as

our groups: our no-hunger Food Optimising eating

plan, our lifestyle activity programme Body Magic,

and empowering support, based on the same

behaviour-change principles that inform IMAGE

Therapy in group.

Caroline Palmieri Weight lost – 3st 12½lbs

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Slimming World Magazine is now the best-selling

slimming title and No1 women’s glossy in the UK,

with a combined print and digital circulation of 588,250.

Slimming World publishes and sells around 1.3 million

recipe books each year.

In 2015, in response to requests from members who

wanted more convenient food choices when lack of time

could lead to them choosing less-healthy options and

going off track, Slimming World launched a range

of frozen meals, soups and sauces in partnership with

Iceland Foods.

Slimming World is recognised as effective by the

National Institute for Health and Care Excellence (NICE)

and works with the NHS, royal colleges and key public

health organisations and universities to further

understanding of the psychology behind obesity and

weight management, and to help more people to achieve

their dream weight.

AboutSlimming World

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The company has experienced consistent growth of

approximately 20% per year for the past five years,

taking the brand to a clear leadership position in the

UK and Ireland.

Slimming World’s social media following amounts to over

2,000,000.

The hashtag #SlimmingWorld averages 1,000,000

opportunities to be seen every day.

Slimming World social media channels see a 12%

engagement rate (universal average being 0.5-1 %).

handles Twitter @SlimmingWorld

Insta @SlimmingWorld

Facebook: https://www.facebook.com/slimmingworld

AboutSlimming World

Our

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A unique approachto weight loss

Based on a deep understanding of the psychology of

slimmers, we believe the burden carried by overweight

people is two-fold. There is excess weight, but there is a far

heavier burden to be lifted – that of guilt, self-criticism

and poor self-esteem.

We help people to shed the misery of excess weight,

supporting members to lead happier, more fulfilling

and healthier lives. Through an understanding and

compassionate approach we help members to develop

the motivation, confidence and mutual support they need

in order to make healthy and highly effective lifestyle

changes for life.

Slimming World members lose weight through a multi-

component approach of:

� New healthy eating habits formed through our

Food Optimising eating plan.

� Regular moderate exercise developed through our

Body Magic programme.

� Powerfully motivating group support to encourage

long-term behaviour change through a unique

approach that we call IMAGE Therapy.

Andrew Smith Weight lost – 7st 1½lbs

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From teenagers to grandparents, more people in the UK choose

to attend a Slimming World group each week than any other

weight loss group.

Members who commit and regularly attend at least nine out of 12

Slimming World group sessions lose 7.5%* of their body weight

in three months.

A study of more than 2,000 Slimming World members** found

that since joining:

� 78% now buy more fruit and vegetables

� 74% eat less fatty food

� 61% eat less sugary foods

� 58% eat less convenience food and fewer takeaways

Our members are mostly likely to do their main grocery shop*** at:

Tesco (26%), Aldi (19%), Asda (16%), Sainsbury’s (12%),

Morrisons (10.5%), Lidl (6%), and Waitrose (2.5%).

And 4% of members do their main grocery shop online.

Ourmembers

*Pallister, C., Avery, A., Stubbs, R.J. and Lavin, J.H. (2009). Influence of Slimming World’s lifestyle programme on diet, activity behaviour and health of participants and their families. Journal of Human Nutrition and Dietetics, 24(4): 351-358. **Pallister, C., Avery, A., Stubbs, R.J. and Lavin, J.H. (2009). Influence of Slimming World’s lifestyle programme on diet, activity behaviour and health of participants and their families. Journal of Human Nutrition and Dietetics, 24(4): 351-358. ***A survey of 916 members in July 2016.

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Slimming World Magazine launched on to the newsstand

in January 1998 and within six months became the UK

market leader.

Copy sales are split between members who buy the

magazine at their group in the UK or Ireland (70%)

and non-members who buy the magazine from the

newsstand (30%).

Slimming World Magazine is published seven times a year.

Cover price is £2.95, or £1.95 to members in group.

The magazine was awarded the PPA Customer Magazine

of the Year 2018 and BSME 2017 Editor of the Year in

the Health & Fitness category and was the winner of the

British Health Journalism award 2016.

588,250*

It's still the best-selling slimming title in the UK and the

magazine now has a higher combined print and digital

circulation than any women's glossy at:

*581,753 print/6,497 digital: ABC July-Dec 2018

Slimming World Magazine

About

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Our magazine

Our readership

reach

profile 89% are female

62% ABC1

24% are aged between 15 and 34

42% are aged between 35 and 54

32% are aged between 55 and 74

108 minutes’ mean time spent reading an issue

92% have been prompted to buy a recommended

food product

Over a third of readers try out four or more

recipes from the magazine

*Source: PAMco 4 2018 (Oct 2017-Sept 2018). **NRS Oct 2016 to Sept 2017/magazine reader survey.

1,377,000*

Bev Cowell Weight lost – 2st 13lbs

Mark Cowell Weight lost – 9st 8½lbs

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Our editorialapproach

Slimming World Magazine is packed with inspiration and

practical advice to help people achieve their weight-loss goals.

There’s a seven-day eating plan with a shopping list, and plenty

of food-learning features that complement the inspiration

members share in group every week.

Motivation-boosting advice, practical strategies and useful

product picks to help members form a plan to achieve the

weight losses they really want.

We also profile ‘new’ and ‘best of’ products that fit with our

eating plan on our Food News pages. These practical shopping

pages are some of the most popular in the magazine.

Every issue features gorgeous, glossy photoshoots of real slimmers

who’ve transformed their looks and their lives by eating the Slimming World

way to maxmise readers’ motivation

Keiyshia Sullivan Weight lost – 6st 1lb

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Fabulous food

Slimming World’s mission is to transform the way

members and readers eat, cook and shop. Slimming

World is all about what you can eat – not what you

can’t, and our fantastic food section is certain to

tempt readers into the kitchen!

Every recipe in the magazine has been road-tested by

professional home economists and checked by our

expert Slimming World food team. So readers can trust

every issue will be bursting with mealtime inspiration,

focusing on Free Foods – and truly boosting their

weight loss.

From easy everyday meals to relaxed weekend

entertaining, seasonal food to sensational supermarket

finds, our food section shows how fast, filling and

family friendly Slimming World’s eating plans can be!

We use top photographers and stylists for all food

shoots to ensure the quality of our recipes and

photography is on a par with leading food magazines.

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Looks, lifestyle and more!

And there’s so much more to discover. The magazine

team’s mission has been to create a seasonal package

of support that inspires and informs readers at every

stage of their weight loss journey, and helps them

to feel great about themselves every step of the way.

formen

Are you happiest on the footie pitch or in the gym? Research by The British Psychological Society found creative people tend to be better suited to outdoor activities, while logical people are more likely to stick to a structured gym regime. So, rather than following the latest fitness fad, finding an activity that suits your personality could help your Body Magic motivation last!

WORK OUT WHAT’S BEST

Wellbeing advice and strategies to help you smash your goals

THE SHOWER ESSENTIALSMolton Brown Distinguished Treats Cracker, £20 Pull open the stylish Christmas cracker packaging to find four of Molton Brown’s most man-friendly shower gels, including the famous Re-Charge Black Pepper wash.

Grooming expert Lee Kynaston shares his top picks for your Christmas wish list

THE SKINCARE SETBulldog Skincare Kit for Men, £15 This refreshing new selection features all the basics of a sound great-skin regime – face wash, face scrub and moisturiser – in a handy washbag.

THE FESTIVE FRAGRANCEIssey Miyake L’Eau Super Majeure D’issey, £47 for 50ml EDTRich, leathery and woody, with a sensual vanilla base, designer Issey Miyake’s latest creation is a real neck-nuzzler of a seasonal scent!

THE SHAVING KITHarry’s Truman Set, £14For a cost-effective shave set that’s as stylish as it is practical, check out this handsome four-piece collection from 2018’s coolest boutique razor brand.

THE GROOMING GADGETRemington Lithium Barba Beard Trimmer, £39.99 Featuring a long-lasting lithium battery, this robust and reliable electric trimmer is facial hair’s best friend – styling everything from stubble to a full hipster beard.

5 GOOD-LOOKING GIFT IDEAS

Men can take around six years to tackle their weight*, but once they do, they may have an edge in the slimming stakes, reports a new study**. Researchers found men lost more weight and body fat than women over the same period. Men also lost more fat from their middles (storing excess fat here can lead to poorer health) and showed greater health improvements.

Men can take arou

MAN POWER

of us report reaching for unhealthy foods or eating too much due to stress, according to a recent YouGov survey. If your coping mechanisms are slowing your weight loss plans, your Slimming World group can help you find healthier ways to de-stress and take back control. Ô

The secret of change is to focus all of

your energy not on fighting

the old, but on building

the newSocrates, philosopher

SLIMMING WORLD MAGAZINE 97

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Summer’s ending and we’re all getting back into our routines,

so now is a great time to pick up some new, winning weight

loss habits. Here are seven shortcuts perfect for busy schedules

Illustration: Robert Sae-Heng

Stay one step ahead

‘Prepping in the evening means I’m all set up for a great day of Food

Optimising. I make Slimming World quiche to have with a salad for

lunch the next couple of days, and I get the ingredients for Diet cola

chicken ready to throw in the slow cooker before I go to work.’

Victoria Marshall, Devon, lost 3st 11lbs

Draw up a meal plan

‘You’ll reap rewards from devoting a little

time at the weekend to planning and buying

your meals for the week. Look for easy

recipes that don’t have a long list of

ingredients and are quick to prepare.’

Carolyn Pallister, Slimming World’s public

health manager and dietitian

Our recipes on page 9 are a great place to start

Have a going out strategy

‘Before a night out, I decide exactly how many Syns I’m going to

have and what I’m going to use them on – that way I really enjoy

my evening. Plus, if I’m going out to a restaurant, I look at the menu

online in advance and choose what I’m going to eat. Then I don’t get

tempted when friends encourage me to push the boat out.’

Jodie Rigby-Mee, Warwickshire, lost 6st

Max your mornings

‘As a mum of seven, I make plans to fit in exercise when I can – which,

for me, means making sure I get everyone organised and out of the

house early enough to walk to school. I clock up around six miles

a day, while pushing my youngest two in a buggy. It costs nothing,

saves on fuel, and gets everyone wide awake for the day ahead.’

Dena Harrison, Greater London, lost 10st 5lbs

Put it on ice

‘I do have days when the thought of cooking

from scratch is too much. To stay on track,

I keep my freezer stocked with batch-cooked

dinners and a couple of Slimming World

ready meals, from Iceland, as a standby.’

Lucy Williams, Suffolk, lost 8st 2lbs

You can freeze many of our recipes, simply

look for the ✱ symbol

Fake your takeout

‘If I’m going out for the evening, I make

sure I have something ready to eat when

I get in. Knowing I have some tasty

home-made Chicken tikka masala from

Slimming World’s Fakeaways cookbook

waiting for me means, however long

I stay out, I find it easy to steer clear of the

chippy or curry house on the way home.’

Zoe Cherry, Caerphilly, lost 4st 11½lbs

Enjoy time for you

‘No matter how busy you are, make attending group an appointment

you always keep. You’ll get lots of practical advice from other

members and spend time with friends, too. If taking time out every

week feels selfish, remind yourself it’s anything but: when you feel

your best, your nearest and dearest will feel the benefits, too, while

you celebrate the in-control, happy and slimmer new you!’

Alexandra Clark, Slimming World nutritionist

success strategies

SLIMMING WORLD MAGAZINE 45

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foodnews

Strawberries

Delicious on their own –

or with fat-free natural

fromage frais beaten with

vanilla extract and a pinch

of sweetener – they’re

a true taste of summer.

Take them to a new level

by serving them roughly

sliced with grilled chicken

and asparagus, or add to

rice salad with chopped

cucumber and mint.

‘I get a second meal out of my Free chilli! I use it

to stuff pepper halves, top with my Healthy Extra

portion of reduced-fat Cheddar and bake until the

peppers are tender. They’re lovely with a Speed Food salad.’

Slimming World member Lauren Brown, 22, has lost 1st 10lbs

MY FOOD HACK

Share your food ideas on social media: #SWMagazineMakes

5 FREE FOOD

FINDSSave your Syns for later –

these buys are all Free!

Morrisons Market St

Butternut Crinkle Fries,

Free; £1 for 300g. V

✱ You’ll find these products in the

freezer cabinets – look out for the

symbol across the Food News pages

Birds Eye

Chickpea &

Spinach Mix

with Lentils &

Cauliflower, Free;

£2 for 450g, Asda,

Morrisons, Ocado

and Tesco.

✱ V

Dole Tropical

Mix, Free;

£2.29 for

400g, Asda.

✱ V

Frylight

BBQ & Grill,

Free; £1.75 for

190ml, Iceland.

V

Iceland 2 Whole Sea Bass with

Lemon & Smoked Wood Chips,

Free; £6 for 416g. ✱

A new leaf...

On hot summer days Speed Food

is extra appealing – and these

leaves are our salad heroes!

Romaine Its long, flat leaves make a great

wrap for fajitas (left), and they keep their

crispy texture when chopped. Mix with

diced cucumber, celery, tomato, sweetcorn

and red onion, and toss it all in fat-free

vinaigrette for a flavoursome side.

Chinese leaf Actually a cabbage, it’s your

go-to for crunchy Asian salads. Shred,

then add carrot matchsticks, chopped

coriander leaves and cooked prawns, and

toss with soy sauce and crushed garlic.

Rocket Its distinctive taste goes a treat

with fresh peaches and lean ham for a

posh-looking salad in seconds. Or stir into

cooked dried pasta for an instant pep up.

We’ve searched the shelves to bring you three pages of tasty inspiration

NIGELLA SEEDS

Love our mango

chutney on p55?

Here are more easy

ways to use those nigella seeds:

SAUTÉ with onions and cooked

potato slices in low-calorie

cooking spray to serve with curry.

SCATTER over carrots

before oven roasting.

TOAST in a hot pan,

then sprinkle onto soup.

Tesco Nigella Seeds, Free;

85p for 45g. V

SLIMMING WORLD MAGAZINE 69

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Neil Middleton Weight lost – 10st

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STILL AS TASTY & LOW IN FAT AS

WE’VE ALWAYS BEEN

18 DELICIOUS VARIETIES UNDER 260 CALORIES AND LESS THAN 2% FAT.

00653567_SYM slimming world 297x215.indd 1 17/12/2018 14:17

HOT SAVINGSMorphy Richards is offering Slimming World magazine readers the chance to buy the Soup Maker, model number 501018, at the special discounted price of £39.99 – a hearty saving of 60 per cent on the RRP of £99.99 – with free standard postage. UK only.

● For more information, to order your Soup Maker or to find out about other great discounts, visit morphyrichards.co.uk/slimmingworld or call 0844 871 0960, quoting promotional code SW1860. This offer is available in the UK only until 14 December 2017 and while stocks last. RRP correct at time of going to press.

W hen there’s a chill in the air, what could be better than a big bowl of tasty soup that warms you up – and helps slim you down?Cooking soup from scratch is a delicious way to turn weight-loss-boosting Speed Free veggies into a slimming lunch or supper. And the Morphy Richards Soup Maker makes it a doddle to whizz up your favourite low-Syn winter warmers. Simply prep your ingredients, pop them in the stainless-steel jug and then put your feet up while the rest of the work is done for you – all in less than 30 minutes! And it’s not

just time you’ll be saving. Soup is a brilliant budget-friendly way of using up leftover cooked skinless chicken or any veg you’ve got in the fridge. And with a generous 1.6-litre capacity, it can make enough for up to six people – or you can batch cook your favourite and fill the freezer.This handy gadget also has a countdown timer that lets you check your soup’s progress. And the ‘blend’ functions mean you can choose your desired texture, whether it’s smooth tomato or chunky veg. So, discover the Morphy Richards Soup Maker – for fresh, fuss-free meals that’ll save you Syns, too!

Serve up quick and easy Syn-free soup with the Morphy Richards Soup Maker – maximum satisfaction, minimum fuss

Souper hero

SLIMMING WORLD 31

advertisement promotion

READER OFFER!Save 60% on a Morphy Richards Soup Maker

Morphy_Adv_jg_v7.indd 31

15/09/2017 12:51

Peri-peri chicken & chipsEVERYDAY EASY

Serves 4Ready in about 1 hour

2 level tbsp Nando’s Medium

Peri-Peri Sauce

1 tbsp tomato purée

2 tbsp lemon juice

1 garlic clove, crushed

4 skinless chicken legs

1kg floury potatoes, such as King Edward or Maris Piper, peeled and cut into thin chips

Frylight

For the coleslaw:

1 large red pepper, deseeded

and cut into strips

1 large yellow pepper, deseeded

and cut into strips

¼ red cabbage, shredded

¼ white cabbage, shredded

4 tbsp fat-free natural yogurt

Juice of 3 limes

1 Preheat your oven to 190°C/fan

170°C/gas 5 and line a large baking

tin with baking paper. Mix together

the peri-peri sauce, tomato purée,

lemon juice and garlic. Rub the

mixture all over the chicken legs,

season and place in the prepared

tin. Roast for 10 minutes.

2 Remove the tin from the oven and

spread the chips around the chicken.

Season the chips, spray with Frylight

and cook for a further 40 minutes,

turning the chips halfway.

3 Meanwhile, mix together all the

coleslaw ingredients. Divide the

chicken, chips and slaw between

4 plates to serve.

Syns per serving: ½

COOK’S NOTEIf you prefer your food less spicy,

use 2 level tbsp Nando’s Mild

Peri-Peri Sauce

6

in association with

Lightened-up

recipes for

a delicious

night in

22 fakeaway favourites

● Beef Bovril is available at major supermarkets. RRP £3.49 for a 250g jar. Follow Bovril on Facebook and Instagram for more recipe inspiration

Bring real, big flavour to your family favourites with Bovril...while keeping your weight loss right on track

Beef it up

T he comforts of a warming mug of Beef Bovril have been famous for generations. Did you know, though, that the beef extract paste makes a tasty and convenient

cooking ingredient, too?Made in Britain since 1886, Beef Bovril is

packed with flavour and completely Syn free on the Slimming World plan – meaning it’s a quick and easy way to beef up weeknight recipes without derailing your Food Optimising day.

Just a spoonful of this multitasking marvel brings a tasty twist to everything from flasks

of soup to meaty casseroles – you can even stir it through roasted veg for a slimming-friendly side dish that packs a savoury punch. Or try it in our Classic spaghetti Bolognese and Steak hotpot (right) for pub-style richness at home.

And, with our handy money-off coupon, you can save pennies as well as Syns! So pop a jar in your shopping basket and add a little extra oomph to your favourite dishes – while still staying bang on plan.

50p OFFTERMS AND CONDITIONS To the customer: This original coupon (not a photocopy) can be used in payment or part payment on all Bovril Jars and Squeezy formats up to a maximum value of £0.50. Only one original coupon can be used against each item purchased at participating UK stores only (excluding online). One coupon per person and per transaction only. Please do not attempt to redeem the coupon against any other product, as refusal to accept may cause embarrassment and delay at the checkout. This coupon cannot be used in conjunction with any other offer and cannot be exchanged for cash. This coupon may not be auctioned, sold, traded, transferred or assigned. Coupon void if altered, photocopied or reproduced (whole or part). Any such misuse may constitute a prosecutable offence. Coupon valid from 29.01.2018 to 30.06.2018. Coupon Code: 0004 01152. This coupon is not for resale or exchange.To the retailer: Promoter will redeem this coupon at its maximum value of £0.50 provided ONLY that it has been taken in payment or part payment on all Bovril Jars and Squeezy

formats. Only one coupon can be reimbursed per item purchased. One coupon per transaction and per person only at participating UK stores only (excluding online). Please submit coupons within 6 months of coupon expiry date. Promoter reserves the right to refuse payment for coupons if it has reason to believe that they have been accepted other than in accordance with our terms. Please submit coupons to Unilever UK Limited., c/o Valassis Ltd., PO Box 6199, Nuneaton CV11 9HQ. Valid in the UK only. Promoter: Unilever UK Limited, Unilever House, Springfield Drive, Leatherhead, Surrey KT22 7GR.

YOUR NEXT PURCHASE

Classic spaghetti BologneseEVERYDAY EASYServes 4✱ (sauce only)Ready in about 35 minutes

Low-calorie cooking spray300g lean beef mince (5% fat or less)1 onion, finely chopped2 carrots, peeled and diced1 courgette, diced150g closed-cup mushrooms, diced2 garlic cloves, finely chopped2 x 400g cans chopped tomatoes1 tbsp Beef Bovril¼ pack fresh basil leaves, torn, plus a few whole leaves to serve350g dried spaghettiMixed salad leaves tossed in fat-free vinaigrette, to serve

1 Spray a large, lidded, non-stick frying pan with low-calorie cooking spray and place over a medium-high heat. Stir-fry the mince for 4-5 minutes. Add the onion, carrots, courgette, mushrooms and garlic, and stir-fry for a further 3-4 minutes.2 Add the tomatoes, Bovril and torn basil leaves, season and stir. Bring to the boil, then reduce the heat to low. Cover and simmer for 15 minutes, stirring occasionally. Remove the lid and cook for a further 5 minutes.3 Meanwhile, cook the spaghetti according to the pack instructions, then drain and return to the pan. Stir in the sauce, then divide between 4 bowls. Scatter over a few whole basil leaves, add a twist of black pepper and serve with the salad on the side.

Syns per serving: FREE

Steak hotpotA LITTLE EFFORTServes 4Ready in about 3 hours

Low-calorie cooking spray3 large onions, halved and sliced2 carrots, peeled and thinly sliced4 garlic cloves, finely chopped8 large tomatoes, thinly sliced2 tsp dried mixed herbs4 beef braising steaks (about 900g in total), visible fat removed1 tbsp Beef Bovril dissolved in 200ml hot water4 floury potatoes, such as King Edward or Maris Piper, peeled and thinly sliced1 green cabbage, halved, cored and roughly chopped

1 Preheat your oven to 180°/ fan 160°/gas 4. Lightly spray the base of a medium, lidded casserole dish with low-calorie cooking spray. Layer a third of the onions over

the base, then top with half the carrots, garlic, tomatoes and herbs.2 Place the steaks on top in a single layer to fit snugly, then sprinkle over the remaining herbs. Top with the remaining carrots, garlic and tomatoes. Scatter over the remaining onions, pour over the Bovril and arrange the potato slices on top, overlapping slightly. Season, cover tightly and cook for 2 hours.3 Remove the lid, lightly spray the top with low-calorie cooking spray and cook, uncovered, for a further 20-25 minutes. Remove from the oven, cover and leave to rest for 10-15 minutes.4 Boil the cabbage for 6-8 minutes. Drain and serve with the hotpot.

Syns per serving: FREE

Slimming World, Food Optimising, Free, Syn free and Syns are registered trademarks of Miles-Bramwell Executive Services trading as Slimming World.

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