Brand Identity –Recognisable by the colour scheme and Font used

Cover Lines –These cover lines are effective in attracting the readers attention with their bold font. However I think the ones that cover the persons legs are less effective as they distract from the image in the background.

Attractive strapline; targets readers and is concise in explaining what it is about.

Lacks any pugs. The date is also vague, which could confuse a potential customer.

The image used is effective as it is in your face and remains slightly mysterious, may entice readers to find out more. However I think the colour scheme is too bland and may be ignored when placed on a rack of other colourful magazines. It also lacks the colour you would expect for a magazine intended for young people to be inspired by religion.