1. Front covers

2. K e r r a n g H a v e u s e d 3 p r im a r y c o lo u r s b la c k , y e llo w a n d b lu e . T h is a d d s c o n t r a s t t o t h e m a g a z in e a n d m a k e s it e a s ily v is ib le , e s p e c ia lly w it h t h e u s e o f a b r ig h t y e llo w m a s t -h e a d t h a t r e a lly d r a w s t h e r e a d e r s e y e to t it le B R IN G M E T H E H O R IZ O N . K e r r a n g H a v e u s e d 3 p r im a r y c o lo u r s b la c k , y e llo w a n d b lu e . T h is a d d s c o n t r a s t t o t h e m a g a z in e a n d m a k e s it e a s ily v is ib le , e s p e c ia lly w it h t h e u s e o f a b r ig h t y e llo w m a s t -h e a d t h a t r e a lly d r a w s t h e r e a d e r s e y e t o t it le B R IN G M E T H E H O R IZ O N . A ll o f t h e a r t is t s fe a t u r e d o n t h e fr o n t o f t h is m u s ic m a g a z in e a r e m a k in g a d ir e c t m o d e o f a d d r e s s to t h e a u d ie n c e w it h t h e u s e o f e y e c o n t a c t . T h is g iv e s t h e id e a t h a t y o u a r e in a w a y c o n n e c te d t o a n d e q u a l t o t h e a r t is t s fe a t u r e d o f t h e m u s ic m a g a z in e a n d t h e y a r e a d d r e s s in g y o u s p e c ific a lly . K a r r a n g ! H a v e a ls o p o s it io n e d t h e le a d s in g e r r ig h t a t t h e fr o n t o f t h e m a g a z in e s o s u g g e s t t h e im p o r t a n c e o f t h e a r t is t , u n lik e t h e o t h e r s h e is s a t d o w n a n d t h e r e fo r e c o m e s a c r o s s m o r e c a s u a l a n d o n a o n e to o n e w it h t h e r e a d e r . T h e s t r a p lin e , ju s t a b o v e t h e h e a d in g , s a y s T H IS T IM E IT S P E R S O N A L ! t h is g iv e s t h e a u d ie n c e t h e s e n s e t h a t t h e m a g a z in e a r t ic le is p e r s o n a l to t h e m b u t a ls o fe a t u r e s in t e r t e x t u a lit y a s it s a q u o t e a n d u s e d a s a d e s c r ip t io n o f t h e a r t ic le . A lt h o u g h t h e t e x t is q u it e b r ig h t ly c o lo u r e d a n d e y e c a t c h in g t h e a r t is t s a r e p o r t r a y e d in lo w lig h t in g , g r e y m o s t ly . T h is g iv e s a s e n s e o f t h e m u s ic g e n r e t h e b a n d b e lo n g s t o a n d t h is e n fo r c e s n o t o n ly t h e m u s ic s id e b u t t h e fa s h io n s id e o f t h e ir m u s ic g e n r e . K e r r a n g ! h a s u s e d b u z z w o r d s s u c h a s W IN a n d E X C L U S IV E ! t o d r a w a t t e n t io n t o t h e m a g a z in e a n d e x c it e t h e r e a d e r a n d a u d ie n c e . T h e s e w o r d s a r e u s e d t o p r o m o t e t h e m a g a z in e c o n t e n t , t h e y a r e s h o r t a n d s n a p p y s o c a n b e s e e n a n d r e a d e a s ily . T h e y h a v e a ls o b e e n w r it t e n in c a p it a l le tt e r s t o e n fo r c e t h e id e a t h a t it is a b ig t h in g . W in s u g g e s t s t o t h e a u d ie n c e t h a t t h e y a r e c a p a b le o f a c h ie v in g s o m e t h in g ju s t b e b u y in g t h is m a g a z in e . A n d E X L U S IV E ! s u g g e s t s to t h e a u d ie n c e t h a t t h e a r t ic le fe a t u r e d in t h is m a g a z in e is u n iq u e a n d c a n n o t b e fo u n d fr o m a n y o t h e r s o u r c e o n c e a g a in e n g a g in g t h e r e a d e r . T h is m u s ic m a g a z in e h a s u s e d a s u b -im a g e t o a t t r a c t t h e a u d ie n c e t h e c o n t e n t in s id e o f t h e m a g a z in e , t h is w ill p r o b a b ly b e m o r e a p p e a lin g to a t e e n a g e a u d ie n c e b e c a u s e g e n e r a lly t h e y a r e m o r e in t e r e s t e d in im a g e s a n d le a r n in g t h r o u g h w h a t t h e y c a n s e e t h a t r e a d in g la r g e a m o u n t s o f t e x t . B e c a u s e o f t h is t h e a u d ie n c e is g iv e n a n in s ig h t in t o t h e m a g a z in e a n d t h e c o n t e n t t h e r e fo r e e n c o u r a g in g t h e m to r e a d m o r e a n d le a r n t h e c o n c lu s io n to t h e s u b -h e a d in g c o n t e n t . The title of the magazine Kerrang! is at the very top of the page this ensures that it will be seen even when stacked on a shelf it is covered by the artists but that suggests that the title does not have to be seen to be recognised by the audience because of brand recognition. However a banner is used at the very top of the page so that if the magazine is stacked behind another that eye catching text can be seen by whoever is browsing the shelves. The use of anchorage at the bottom of the page gives a further incentive to the audience to buy this magazine. It uses the buzz word PLUS! which suggests that the magazine is offering additional information, and the idea that the audience is getting more for their money when they buy this magazine. After the buzz word Kerrang! have used a large list of artists featured in the magazine, this opens up the potential of people liking at least one of those artists and the possibility that they could discover a new artist. Kerrang! have also used some more common yet necessary conventions of music magazines such as the use of a barcode, which is necessary for larger shops to sell this magazine, however they have placed it at the bottom right corner to reduce how easily seen it is. Its the last the last thing on the page to be seen which is beneficial because it isnt very aesthetically pleasing. 3. Sub heading/buzz word- RATED! is in a different font and is highlighted with a black box in order to grab the attention of potential consumers, these buzz words. The additional information below the headline reads NEW interviews, UNSEEN photographs, the STORY behind every song. This suggests a large amount of content This image captures the potential consumers attention because its using the direct mode of address. The image also gives gothic connotations to the article and clashes with the light coloured background and colour scheme. The image is black and white that could also convey the idea of Kurt Cobains death. This image also gives the audience an idea of what kind of music may be featured in the magazine and alternatively offers a sub image for those who perhaps do not like Nirvana. This technique allows the magazine to appeal to a larger market demographic. Sub heading/buzz word- this sub heading is promoting the contents of the magazine. It follows the same colour scheme at the rest of the cover but is considerably larger making it more eye catching. Also the word use BEST suggests there is nothing better than this and that by not purchasing this magazine people are missing out. Barcode-A common convention used on the front cover in order for the consumer to purchase the media product. The heading of the magazine is the largest text on the magazine which suggests its the most important and main selling point of the magazine. It fits in with the colour scheme but also goes well with the image of Kurt Cobain because it uses dull colours and a standard font. Because Kurt Cobain is grey and so is the text NIRVANA suggests that he was what made the band and without him the band is also dead. Buzz words- the use of the words NEW and UNSEEN are in capitals which attracts readers attention and makes the audience feel involved and makes them believe theyre getting insider knowledge by purchasing this magazine. A sub image is used to advertise the contents of the magazine; it allows the audience an insight into the contents of the magazine. The use of a young stereotypically beautiful woman as the sub-image gives the magazine a further incentive for men to pick up and read this magazine. She is using a direct mode of address which can be seen as provocative to men and provides a model women almost like a role model for women to aspire to be like i.e. slim, long natural hair and tanned skin. The mast head uses a large simple font; the colour scheme is in red and white which contrasts, this is different from the conventions of most other music magazines which use 3 main colours giving the magazine a simple, plain quality making it easy to read. It is quite simple and mature aesthetically which suggests this magazine is made for an older audience. This masthead is iconic of Q magazine and therefore enforces the idea of brand 4. This music magazine follows a red and black colour scheme, these are contrasting colours that work well together and highlights certain aspects of the magazine cover. For example some things on the cover are easier to see such as the title 'Q' this is because it has been highlighted in red. The model, Cheryl Cole, is also matching the colour scheme of the magazine because she has a pale, white skin tone and is wearing bright red lip stick. This colour scheme gives connotations of passion and danger to the reader or person browsing the magazine. And gives the audience the idea that Cheryl Cole is dangerous but also has a strong sexual appeal to a male audience. The title of the magazine is also in front of the artists white perhaps shows the importance of the magazines title, and that the title is most important aspect of the magazine. This makes the magazine easily identified when in a shop or on a shelf. The banner at the very top of the page says 'THE UK'S BIGGEST MUSIC MAGAZINE' because this is at the top of the page it means that it is easily visible when on a shelf in a store, and will reel an audience in. The strap line on this magazine uses intertextuality with a play on words 3 words. This is the name of one of Cheryl Cole's albums and and headline says Cheryl Cole Rocks also 3 words. This music magazine uses a plug, which almost looks like a stick on the cover of the magazine. This is draw the attention of the audience to the fact that this magazine has an article on John Lennon. This opens the magazine to a larger audience because if someone doesn't like Cheryl Cole's music they might however be a fan of John Lennon. The anchorage of this magazine uses says ROCKS this in capitals and the primary colour red of this magazine. This shows that it is important and meant to be seen easily by the reader at a glance a reader will see Cheryl Cole and Rocks on the magazine. 5. Contents Page 6. On the contents page of this music magazine they have decided to include the title of the magazine. This enforces brand recognition and consistency throughout the magazine. It is written in red which contrasts with the background this makes it more eye grabbing and far easier for the reader to see highlighting the importance of the tile of the magazine. The main image of this contents page is featured directly in the middle of the page so that it is large and easily seen by a viewer. The photograph does not look like the artists were prepared for it to be taken or modelling for the image which suggests that perhaps the article is backstage or behind the scenes. This also suggests the band wasn't meant to be reported whilst doing this and the photo was captured by an amateur reporter which further suggests that this article is unique and can only be seen in this magazine. The cover lines or section titles on this page categorise the sections of the magazine in 5 different categories This breaks up the page and make the magazine easier to read, it also allows the readers to flick through the magazine to the pages that they want to visit without having to search through every page. Graphic features such as arrows are used to show the reader where to turn the page to, this is almost interactive with the reader and has an aesthetically pleasing effect on the magazine. Advertising has been used in this magazine to show a way of obtaining further content from NME magazines. It also says Subscribe today and save over 45 this is in capital letters which suggests that this is a big deal and very important. Its written in bright yellow text to draw attention from the reader, this will attract the audience to the deal because it says that they can save money, and if they enjoy the magazine so far they can buy more. The colour red has been used to highlight the most important parts of the magazine. It has been used to highlight page numbers the title and the whole band index, which features a lot of bands to suggests a large amount of content in the magazine. This colour has been used to exaggerate content. 7. This contents page features the main image to the right of the page, this has been done to leave room on the left for content, which makes sense because naturally we read from left to right. The lead singer in the image can easily be identified because he is wearing sun glasses which are a stereotypically a cool fashion item. The idea that the sun glasses primary function is for fashion purposes is enforced by the fact that in the image it is not sunny. The contents page follows the a house style and colour theme, this matches the rest of the magazine and enforces brand recognition and consistency throughout the magazine. The feature down the left hand side of the page says OASIS SPECIAL! this is written in gold font and separates its self from the rest of the magazines house style to show importance. Gold gives connotations of wealth, importance and achievement and therefore suggests that this article is important and shows achievement. The magazine logo shows continuity of design and familiarises the reader with the magazine. On the main image the text reads He's just showing off. the use of a colloquial common expression makes the reader feel like they can connect to the magazine and shows almost a friendly bond between the dialogue of the magazine article. The continuity of the colours red, black and white are usually associated with the rock and indie music genre enforcing the music genre the magazine belongs to. 8. Aspects of this contents page contrast, for example the colour scheme consists of red, balck, white and yellow which all stand off each other this makes the page easy to read by making certain aspects of it stand off the page. The title to the contents page is in a banner which makes it sit off the page and draws the attention of the audience . Another aspect of the magazine that clashes and contrasts is the use of a formal neat layout with no canted imagery and the use of the main photograph which shows a messy, mix of people and gives connotations of the rock/punk music genre. The main image depicts the typical rock/punk music genre gig/festival lifestyle, this is also reflected in the audience who follow the same fashion and music genre theme. This magazine has used capital letters to emphasise certain words, this also creates a sense of urgency that aims to make the audience feel like they need to read on, a plain font has also been used so the viewer can easy read and browse through the magazine. The language used in the magazine is colloquial and very casual almost in the way the way the reader would talk to friends which creates a bond between the reader and the magazine. The editor of the magazine has wrote a small section on the contents page, this creates a more personal and direct appeal and is emphasised with the use of a signature The textual content is all on the right hand side, because the reader will naturally start at the top left, the text is the last thing they are supposed to see on the page which draws attention to the main image and emphasises it importance. 9. Double Page Spread 10. Instead of following the conventions of most magazine articles the first letter has not been entered in drop cap but has instead been highlighted with a red dot to draw attention to the start of the article. This shows some intertextuality because it shares the colour of the singers hair and also fits in with the caption Hayley never gets lost in the crowd... The double page spread has included the tile of the magazine at the top left corner, this is the first place the reader will look for text further promoting the magazine and also shows a continuity of design throughout the magazine. A web address has been included at the bottom of the page to offer additional and alternative means of finding out more and offering further content. The caption at the top left says Hayley never gets lost in the crowd... this plays on the fact the the singer has bright red hair but also gives connotations of the music that the artist preforms and how the genre stands out. The artist featured on the double page spread is wearing provocative clothing, directly addressing the audience and posing in a vulnerable way this demonstrates Laura Mulvey's theory of the male gaze. She will been seen by men sexually and seductively and will appear to women as a role model and someone to aspire to be like 11. The main image of the vaccines on this double page spread covers most of the page, this enforces and highlights the importance of the artists, and shows that they are a popular band to the audience. The artists featured on this page are all using a direct mode of address which gives the idea that the article is been target directly at the audience it also creates a connection between the artists and the audience A bright blue font has been used to highlight certain aspects of the magazine, the most important parts, and draw the readers eye towards them. Blue is also a neutral colour and therefore can appeal to both a male and female audience. The rest of the magazine uses dark and more gritty colours which further emphasises the areas highlighted in blue. The subheading of this article says the biggest guitar band of 2011 this suggests the bands importance and fame, this is also further enforced by the use of mise en scene with guitars in the artists hands. The image has a filter on it to create retro connotations, this is enforced by the clothing fashion the artists are wearing. This has been done to make the band appear as classic performers but also to advertise the retro fashion trend. 12. The title of this double page spread is uneven and canted, it also appears to be written in the style of a ransom note, this gives connotations of the rock/punk music culture and how its supposed to be scary and a little threatening. This is further enforced by the look of the artist, Lily Allen. She has black died hair and is wearing a red shirt with the sleeves rolled up with dark eye liner on which is a common trait of the punk/rock music genre. The double page spread uses 3 primary colours red, black and white which all contrast to make the article stand off the page. Black and white are used to show the content and red is used to highlight more important aspects of the magazine such as the artist herself with the red shirt and her name in the text. The two largest features on the page are the artist and the title of the article. This is done to draw the attention of the reader to the title which is also a quote from the artist on the right, I believe this is the main point that the article is trying to get across. The artist is making a direct mode of address to the audience, this makes the article more direct to the audience and creates a friendly bond between the article and the reader.