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January 23, 2013
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Search “Madison College”
• American Marketing Association (AMA) Michol Banes, President Elect AMA, Senior Marketing Associate, Baker Tilly Virchow Krause, LLP
• American Society of Quality (ASQ), Tedd Snyder, Community Liaison, Lean Six Sigma Master Blackbelt/Consultant
• Greater Madison Chamber of Commerce, Bob Ansheles, Director of Membership and Marketing
• Society of Human Resource Management (GMA SHRM), Michele Thoren, Human Resource Manager at Cintas and Director of Workforce Readiness Wisconsin Manufacturers and Commerce, Jim Morgan, President of the WMC Foundation and Vice President of WMC
• World Trade Center Wisconsin , Ted Kiel, Director of Operations
Guest Panel
American Marketing Association (AMA)Michol Banes, President Elect AMA
Organizational Highlights
Mission/Purpose The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide. Our principle role is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training, and support marketing practice and thought leadership around the globe.
Resources available to Managers
Monthly educational meeting and networkingAnnual educational conference in MadisonOnline resource library (templates, best practices, whitepapers, and more)Monthly national publicationsLocal job postings
Annual Membership Student $97, Full $260
MeetingSchedule/Location
Second Tuesday Lunch program11:30 a.m. – 1:00 p.m., Alliant Energy Center
Website/URL www.amamadison.org
Contact Information President: Tracy Grzybowski, [email protected] Elect: Michol Banes, [email protected]
American Marketing Association (AMA)
Back to basics – strategy before technologies
• Rapid pace of change in technology is forcing strategy to once again become the most important piece of planning process
• Research needed prior to implementing new technologies
Big data
• Gathering – more and more data available from various technologies used in day-to-day marketing (website, search, PPC, email)
• Analyzing – increased need to analyze the data that is generated for meaningful information
• Implementing – main area of question for most marketers
Increasing impact of social marketing (Facebook, LinkedIn, Twitter, etc.)
• Sharing, Listening, Engaging , and Monitoring
AMA-Trends and Topics
American Society of Quality (ASQ)Tedd Snyder, Community Liaison
Organizational Highlights
Mission/Purpose The purpose of this group is to provide networking opportunities and sharing in the use of quality tools, methods, and approaches that will help create high performance workplaces.
Resources available to Managers Monthly meetings (September – June) focusing on quality trends, tours, and industries representedNetworking eventsASQ certification training and examinationsLocal job postings
Annual Membership Student $28, Associate $85, Full $143
Meeting Schedule/Location Second Tuesday 5:30-7:30 p.m., Quality Inn and Suites, Fitchburg, $25 (dinner + presentation)/$5 (presentation only)
Website/URL www.asq-madison.org
Contact Information www.asq-madison.org
Other Leadership opportunities, annual scholarship
American Society of Quality (ASQ)
ASQ Certifications• Biomedical Auditor
• Calibration Technician
• HACCP Auditor
• Lean Certification (AME/SME/Shingo Prize/ASQ Partnership)
• Manager of Quality/Organizational Excellence)
• Master Black Belt
• Pharmaceutical GMP Professional
• Quality Auditor
• Quality Engineer
• Six Sigma Green Belt
• Six Sigma Black Belt
• Software Quality Engineer
• Quality Improvement Associate
• Quality Inspector
• Quality Process Analyst
• Quality Technician
• Reliability Engineer
Future of Quality Study (2011)
• Global responsibility
• Consumer awareness
• Globalization
• Rate of change
• Workforce of the future
• Aging population
• 21st century quality
• Innovation
Others
• Sustainability
• Lean concepts
ASQ-Trends and Topics
Greater Madison Chamber of Commerce
Bob Ansheles, Director of Membership and Marketing
Organizational Highlights
Mission/Purpose To be INTREPID….
INnovative
enTREPreneurial
IDentifiable
Resources available to Managers Business connections, education, advocacy
Annual Membership $250 and up
Meeting Schedule/Location Ongoing; More than 40 programs a year.
Website/URL www.greatermadisonchamber.com
Contact Information Bob Ansheles, Director Membership [email protected]
Other Kevin Little, Director Economic [email protected]
Greater Madison Chamber of Commerce
• ChamberCare Insurance Program
• www.GreaterMadisonChamber.com
• Ask Sam Business Resources
• @TheCHamber Weekly E-mail Newsletter
• Membership Directory
• UW-Small Business Development Center Discount
• $50 Referral Credit
• Office Depot Discount Program
• Chamber Member Mailing List
• Chamber Member Window Decal
Member Services
• Behind the Business
• Let’s Have Coffee
• Breakfast Blender
• Annual Dinner
• Annual Business Expo and Small Business Conference
• Ask the Expert Webinar Series
• Big Night Out
• Connect@Lunch
• Eggs and Issues
• Leadership Greater Madison
• Civitas
Programs and Events
• Business Advocacy on Issues Impacting the greater Madison Area
• Direct Givers Conduit
• Small Business Advisory Council
Public Policy
Chamber Ceremonies:
• Open House
• Ribbon Cutting
• Grand Opening
• Small Business Advisory Council
• Chamber Ambassadors
• Marketing and Sponsorship Opportunities
• Enhanced Online Business Directory
Business Development
Recent survey of Greater Madison Chamber of Commerce members shows:
• 71% plan to grow in the next three years
• 65% had positive revenue growth between 2009-2011.
• Majority would recommend the region as a good place to do business
-Trends and Topics
Society of Human Resource Management (GMA SHRM)
Michele Thoren, Human Resource Manager at Cintas and Director of Workforce
Readiness
January 23, 2013
GMA SHRMOrganizational Highlights
Mission/Purpose To serve the needs of the human resources professional and to advance the human resources profession in the greater Madison area.
Resources available to HR Managers
Compensation SurveySeminarsMonthly NewsletterMembership DirectoryEducation and DevelopmentWorkforce Readiness and DiversityVolunteer OpportunitiesWebsite
Annual Membership $95 first year/$80 to renew
Website/URL www.gmashrm.org
Contact Information Website or [email protected]
Organizational Goals
• Community Outreach
• Member Engagement
• Operational Excellence
• Effective Use of Technology
GMA SHRM-Trends and TopicsSocial Media
• Establishing company policies
• Using as an effective recruiting tool
Election and how it affects HR
• The election itself representing diversity
• Healthcare changes
• Unions
Employee Engagement
• Getting and retaining talent
HR Seat at the table
• Making sure HR gets heard
Wisconsin Manufacturers and CommerceJim Morgan, President of the WMC
Foundation and Vice President of WMC
Organizational Highlights
Mission/Purpose To make Wisconsin the most competitive state
in the nation.
(education, environment, health care, human
resources, taxation, transportation, workforce)
Resources available to Managers Lobbying, business information, educational programs
Annual Membership Based on employment
Meeting Schedule/Location
Website/URL www.wmc.org
Contact Information Jim Morgan, Vice President, WMCPresident, WMC Foundation [email protected]
Other
Wisconsin Manufacturers and Commerce
Uncertainty Rules the Day
Economy
Politics
Health Care
Workforce
Elections
Globally
-Trends and Topics
Uncertainty Rules the Day
Economy
Recovery is just around the corner, I think
? x ? x ? = ??????
No faith
Bipolar
Wisconsin Manufacturers & Commerce
Uncertainty Rules the Day
Politics
Hypersensitive
My way or no way
Was: Good policy is good politics
Is: Good politics trumps good policy
Wisconsin Manufacturers & Commerce
Uncertainty Rules the Day
Health Care
Will it stay or will it go?
What’s legal?, What’s right?
What’s competitive?
What’s next?!?!
Repeal, fix or clarify
Wisconsin Manufacturers & Commerce
Uncertainty Rules the Day
Workforce
Availability
Mismatch
Paradigm shift
Redefine “success”
Image
Wisconsin Manufacturers & Commerce
Uncertainty Rules the Day
Elections
Pendulum swings
Frequency
Tactics
Recalls
FATIGUE!
Wisconsin Manufacturers & Commerce
Uncertainty Rules the Day
Globally
Power of China
But . . . .
Numbers in India
Uncertainty of EU
Brazil is #6
Wisconsin Manufacturers & Commerce
Uncertainty Rules the Day
Plus
Technology
Competitors
Educated consumers
Wisconsin Manufacturers & Commerce
World Trade Center Wisconsin Ted Kiel, Director of Operations
Organizational Highlights
Mission/Purpose The World Trade Center office in Wisconsin is a strategic partner to companies across the state in their international activities, facilitating global networking opportunities by leveraging its over 300 offices around the world, contactintroductions, market intelligence, education, trade missions, business services, and savings on necessary costs of doing business.
Resources available to Managers Market intelligence, business to business matchmaking, strategic trade education seminars
Annual Membership $300-900 depending on company size
Meeting Schedule/Location
Website/URL www.wistrade.org
Contact Information +1 414.274.3840
Other
World Trade Center Wisconsin
• Growth is exponential
• More readily available information
• Better global logistics
• Now small companies have the tools to source / sell abroad
• More centers of excellent outside of USA
• What is good for the local consumer, not necessarily good for local companies
Globalization in Wisconsin
• GSP: $251 billion – #20 in nation
• Exports: $22.1 billion – #19 in nation
• Imports: $21.9 billion – #23 in nation
• 9 fortune 500 companies – #17 in nation
• Johnson Controls, Northwestern Mutual, Manpower, Kohls, Oshkosh corp., American Family, Rockwell Automation, Bemis, Harley Davidson
Key WI Trade Statistics - 2011
• Our core competency has shifted
• Less manufacturing, more technology
• Most growth outside of US – Manufacturing now close to customer
• Headquarters not moving –Logistics, Billing, Legal, etc still local
• Key Industries
• Engines / Motors, Medical Devices, Cranes, Mining, Water
• Wisconsin Products Abroad
More Than Just Stats
• Multi-function education background
• Ex: Marketing + IB Research + Cross Cultural Communications
• What specific skills are needed in your field?
• Find networking events and ask important questions
• Skills needed in every field?
• Communication
• Attention to detail
• Ability to work in a multi-cultural environment
Skills needed to succeed in 2013
Bartley’s cultural componentsLanguage
Geography
EconomicsPolitics
History
©Faleiro 2013
• It may take effort to find mutual understanding
• Take time before you judge someone as lazy or rude
• No one wants the burden of representing an entire culture
• Trust is very important in new relationships
• Time works differently in other places
• Show you are making an effort to be sensitive
• Do not abandon your company’s objectives and values
Cross Cultural Communication
• US Department of Commerce
• Fact sheets, databases, one on one support
• Wisconsin economic development corporation
• Resources for Business start – ups, local fact sheets
• US Export Assistance Center
• Export marketing, trade finance support
• EX-IM Bank
• Free finance seminars, Access to capital, support in getting paid
Local Resources for Companies
• Madison College Career and Employment Center
• Contacts of contacts when they know you are not asking for time–intensive favors
• Linked-in Groups
• Networking / volunteer associations: Rotary, Kiwanis , etc
Resources for Individuals
