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M E D I A K I TY O U R C O M P L E T E G U I D E T O

A D V E R T I S I N G W I T H D N A M A G A Z I N E P R I N T A N D D I G I TA L

P A R T N E R S H I P S & C A M P A I G N S S T R AT E G I S T D A V I D S H O E M A K E RM : + 6 1 4 1 2 1 5 6 6 0 5

E : D A V I D @ D N A M A G A Z I N E . C O M . A US K Y P E : D A V I D J S H O E M A K E R

2 020

P L AT F O R M S A N D R E A C H

P R I N TGlobal Distribution: 45,700+

Global Readership: 135,000

Australia: 14,000

US & Canada: 15,000

UK: 2,000

Rest Of World: 1,200

O N L I N EPage Views: 1.5 million per month

Time On Site: 2:12

Average Page Views: 3.87

Registered DNA members: 100k+

E-Newsletter Subscribers: 58k+

S O C I A L M E D I AFacebook: 604k+ likes

Twitter: 56k+ followers

Instagram: 290k+ followers

I P A D & A P P

App Downloads: 134,000+

DNA Digital Edition: 12,000+

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T H E D N A R E A D E R

D E M O G R A P H I C

94% are males who identify as same-sex attracted

67% aged between 18-35

33% aged between 36+

67% live in the inner-city

63% are tertiary educated

57% live in double-income households with average HHI $121,000

B E H A V I O U R S

86% act after seeing ads in LGBT media

67% research product further online

43% discuss, recommend and purchase

W H Y L G B T M E D I A ?

60% read LGBT media that most straight people have never heard of

82% attend LGBT events

76% visit LGBT websites

69% read LGBT magazines

86% of LGBT people engaged with some form of LGBT-oriented media in the past week

S O U R C E S :Pink Media 2014 Research – AU respondents, DNA Readers survey 2012 – All respondents

1 I N 3 A U S T R A L I A N

G AY M E N R E A D D N A

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P R I N T E D I T O R I A L C A L E N D A R

# 2 4 4 M A Y M O D E R N M A N

Material Deadline: April 6On Sale: April 27

# 2 4 5 J U N E H E A L T H Y B O D I E S

Material Deadline: May 4On Sale: May 25

# 2 4 6 J U L Y H O U S E A N D H O M E

Material Deadline: June 8On sale: June 24

#24 7 A U G U S T W E L O V E O Z

Material Deadline: July 6On Sale: July 27

# 2 48 S E P T EMB ERS E X I E S T M E N A L I V EMaterial Deadline: August 3 On

Sale: August 24

# 2 49 OCTOB ERT H E N E X T G E N

Material Deadline: Sept 7On Sale: Sept 28

# 2 5 0 N O V E M B E R2 0 T H A N N I V E R S A R Y S P E C I A L

E D I T I O NMaterial Deadline: Oct 5

On Sale: Oct 26

# 2 5 1 D E C E M B E R S W I M W E A R E D I T I O N

Material Deadline: Nov 2On Sale: Nov 23

# 2 5 2 J A N U A R Y 2 0 2 1 N E X T BI G TH I N GMaterial Deadline: Nov 30

On Sale: Dec 21

# 2 5 3 F E B R U A R Y M A R D I G R A S / P A R T I E S

Material Deadline: Jan 4On Sale: January 25

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DNA Pool Party.

M A G A Z I N E S P E C S & R AT E S

F U L L P A G E D P S F U L L P A G E

H A L F P A G E H O R I Z O N TA L H A L F P A G E V E R T I C A L

T H I R D P A G E V I R T I C A L Q U A R T E R P A G E

S TA N D A R D P O S I T I O N S

Double Page Spread: $6,890

Type Size: 414mm Wide X 241mm High

Trim Size: 440mm Wide X 275mm High

Bleed Size: 450mm Wide X 285mm High

*5mm Bleed All Around

Full Page: $3,890

Type Size: 190mm Wide X 241mm High

Trim Size: 220mm Wide X 275mm High

Bleed Size: 230mm Wide X 285mm High

*5mm Bleed All Around

Half Page: $2,250

Horizontal:190mm Wide X 118mm High

Vertical: 92.5mm Wide X 241mm High

(No Bleed Required As Within Type Area)

Third Page Vertical: $1,700

60mm Wide X 241mm High

(No Bleed Required As Within Type Area)

Quarter Page: $1,320

92.5mm wide x 118mm high

(No bleed required as within type area)

P R E M I U M P O S I T I O N S

Full Page Outside Back Cover: $5,900

Full Page Inside Back Cover: $4,500

Double Page Inside Front: $7,380

Double Page Inside Back: $7,380

T E R M S A N D C O N D I T I O N S

• Advertising cannot be confirmed by telephone.

• An Advertising Confirmation sheet must be signed and

. returned to DNA.

• Payment in full required with booking for all new clients

• Credit application must be completed for all new clients.

• All prices exclude GST and agency commissions.

• Specified positions may attract a 10 percent surcharge.

• Discounts on multiple bookings: 3 months: 5% | 6 months: 10% | 2 months:

20% | 24 months: 30%

P R O V I D I N G A R T W O R K

All measurements are WIDTH BY HEIGHT and in MILLIMETRES (mm).

All rates are EX-GST. All artwork is to be supplied to your account manager in

PDF FORMAT at a MINIMUM OF 300dpi. Placement of advertising is at the

discretion of the publisher unless a preferred position has been negotiated. The

publisher reserves the right to decline poor quality, offensive or inappropriate

advertising artwork in which case any fees paid will be refunded, minus a

10 percent service fee. Digital artwork must be supplied as either PDF or

high quality CMYK TIFF at 300dpi. Files can be emailed, supplied on disc or

uploaded to DNA’s FTP server. Colour proof preferred. If advertising files are

larger than 10MB, please contact us for information about uploading your files

to our FTP server. All rates apply to print-ready digital artwork. If in-house

artwork is required an additional charge of $250 per hour plus GST will apply.

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12 DNA

Regulars14 FROM THE EDITOR

18 LOVING: THE STUFF WE’RE INTO NOW.

20 BURNTTOAST: READERS’ LETTERS.

22 THE MONTH IN A MINUTE.

24 THE DEPLORABLES: THEY SAID WHAT?

30 MUSIC: SAM SMITH, BJORK AND MORE.

36 INSTA-STUD: MAX EMERSON,

38 BOOKS: 2018 CALENDARS.

40 HEALTH: SUNSCREEN FOODS!

41 GAY CHEF: JORDAN’S BEEF CHEEKS.

42 STRAIGHT MATE: CHRISTIAN BYERS

44 STYLE: A GIFT GUIDE FOR HIM

82 DEAR DIVA’S ADVICE.

DNA Samples26 SHARON WEST

28 DJS MICKEY AND VICTORIA

34 THE MERRY MILLIONAIRE

DNA Profile48 SCOTT HUNTINGTON

50 DHRUV SINGHAI

Features16 AUSTRALIA DECIDES

How the marriage equality postal survey results panned out.

60 GROOMING SUMMER STUNNERSMen’s grooming expert Will Fennell offers his top tips for looking your best this summer – from “expression relaxation” to oils and faking the perfect tan.

62 ARMIE HAMMERAfter playing action heros and spies, Armie Hammer has finally reached Hollywood A-list status via a compelling gay role.

63 CALL ME BY YOUR NAMEThe hottest gay romance this summer, unfortunately, won’t be yours! And once you’ve seen this stunning film you’ll probably agree.

80 THE LOST CITY OF PETRAThis ancient city is more than a colossal archaeological site and a readymade set for Hollywood movies.

Fashion62 GOING AUSSIE IN NEW YORK

Introducing the latest Australian swimwear brand, Grayson Boyd. Inspired by ’70s beach culture and an Aussie playfulness.

66 SUMMER STORMWe’re in for the hottest, wettest, steamiest summer on record judging by the explosion of vivid colours and cuts designed to accentuate every bulge and curve in men’s swimwear.

On The CoverLucas wears Cocksox Slingshot brief from cocksox.com. Photography by Christian Scott.

LUCAS WEARS COCKSOX GALA SWIM BRIEF FROM COCKSOX.COM

CONTENT #215

D N A F O R TA B L E T S

2 6 6 , 0 0 0 +D N A A P P S

D O W N L O A D E DW O R L D W I D E .

DNA is available on tablet and mobile devices. Advertisers can

create custom, interactive artwork for maximum cut-through. Contact us

and ask about the options for interactive features that can be applied to

your advertising, including the features below:

L I N K SHyperlinks, page jumps, email available.

Benefit: drive traffic straight to your website.

G a l l e r i e sAdditional photographs can be added within ads with 6 gallery settings to choose from.

Benefit: showcase more products and services to your potential customers.

M U LT I - M E D I AVideo, audio and youtube elements can be added.

Benefit: give readers a 360 experience of your brand to drive action and engagement.

S P L A S H P A G EThe splash page is a cut-through way to promote your brand to

over 130,000 readers who have the DNA app.

Benefit: shows up every time the app is opened.

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D N A O N L I N E A N D S O C I A L M E D I A

W E B S I T E D I G I TA L ( E D M ) N E W S L E T T E R W E B S I T E

Leaderboard

Price $25 cpm

728 Pixels Wide x 90 Pixels High

40-80Kbs JPEG

Tower

Price $25 cpm

300 Pixels Wide x 600 Pixels High

40-80Kbs JPEG

MREC

Price $15 cpm

300 Pixels Wide x 250 Pixels High

40-80Kbs JPEG

Mobile Leaderboard

Price $25 cpm

320 Pixels Wide x 50 Pixels High

40-80Kbs JPEG

CPM (cost per thousand impressions)

D I G I T A L N E W S L E T T E R

Tile:

Price $1,250 per week.

Pixels: 1320 wide x 1100 high

40-80Kbs JPEG or GIF

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# 1 O N L I N E F O R A U D I E N C E E N G A G E M E N T

F A C E B O O K I N S TA G R A M

P A R T N E R W I T H U S

C O N T E N T M A R K E T I N G

By matching the form and function of the platform upon which

it appears, we seamlessly bring our advertising partners into our

print pages and online platforms by creating unique content that

delivers your marketing message and matches our DNA. Our

custom content is designed solely to plant a seed and draw our

audience’s attention to your brand, product or service.

M A R K E T B A S E D A C T I V I T Y

Geo-targeted activity can be arranged with both website and DNA

E-Newsletters (EDMs) offering regionally based campaigns within

our loyal global audience.

W E B S I T E A N D S O C I A L M E D I A D I G I T A L E X A M P L E :

D A I LY B R I E FV I D E O C O N T E N T

A R T I C L E S

P R I N T M A G A Z I N E E X A M P L E :

T H E A L P H A P L A N & L U N C H M E N S S W I M W E A R

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FITNESS / with Justin Dulihanty

36 DNA

# 1 WEIGHT TRAININGWeight training should be the basis of the physical component to your summer body, but there must be some rules to get the best results. A well-structured program will up-regulate muscle building and fat burning hormones as well as disturb (in a good way) the metabolism. • Perform big-bang-for-buck compound lifts like squats, deadlifts, bench press and pull ups.• Use a short rest period in between each exercise, no more than 60 seconds, as this will ensure the metabolism is adequately disturbed and greater amounts of growth hormone are secreted for more fat loss.• Use a circuit-style training system, alternating upper and lower body exercises.

#2 CARDIO Use a steady state form of cardio. Pick a stationary bike, treadmill or power walk outdoors, preferably up and down hills. For even better fat oxidation do this first thing in the morning on an empty stomach.

#3 KNOW YOUR CALORIES When it comes to losing weight or increasing lean muscle mass, calories (energy) are the mother of all factors – period! Everyone has different energy requirements. This is based on the amount of lean muscle you have, the physical nature of your work/lifestyle, and how often you train. It’s highly recommended that you identify your starting calorie requirement as too little calories for the day may prevent you from burning body fat and too many calories will make you put on body fat. The best place to start would be to use the Harris Benedict equation or seek medical advice to establish how many calories your body needs.

# 4 SLEEP YOURSELF LEANJust four consecutive nights of poor quality sleep will make you insulin resistant, putting your body in a fat storing state. Deep, good quality sleep allows your body to secrete fat burning hormones and improves how you metabolise and store nutrients. Along with this, acute lack of sleep will also massively affect recovery and performance so you won’t be able to train at the right intensities. • Aim to be in bed at the same time every night.

• Sleep in a pitch black room with no light whatsoever.• Don’t use electronic devices such as TVs or smart phones an hour before bed. (I recommend a book or magazine like DNA.)• Do not drink caffeinated drinks six hours before bed if you know they affect you – especially pre-workouts for those who train in the evening.

#5 USE THE 90% RULEThe 90% Rule is something that my business partner (Dylan) and I at The Alpha Plan swear by. It allows you to still enjoy your social life and enjoy a wine and meal out each week. Simply put, if you stick to your plan 90% of the week you can enjoy flexibility in your diet and lifestyle for the other 10% and still get incredible results.

#6 MANAGE YOUR STRESSStress will literally dissolve muscle and pile on slabs of fat tissue, specifically on the stomach. The nature of the stress hormone cortisol is very destructive and is only beneficial (body composition speaking) post-workout to switch on muscle building pathways. General day-to-day stress affects everyone at some point, and everyone has different ways of self-soothing. Find what works for you and notice what triggers your stress.

# 7 CONSISTENCY Our bodies work best with consistency. Once you begin a plan give your body time to adjust. We like to call it the FOCUS principle: Focus on One Course Until Successful. Too often I see people give up before allowing their body time to adjust PHOTOGRAPHY

STUDIO CHRISTIAN SCOTT

10 WAYS TO

BUILD A SUMMER

BODYEVERY MAN WANTS

THE ULTIMATE SUMMER BODY BUT VERY FEW

ACHIEVE IT AND EVEN FEWER KEEP

IT ALL YEAR ROUND. PERSONAL TRAINER JUSTIN DULIHANTY

SHOWS US HIS TOP 10 TIPS TO ACHIEVING THE

SUMMER BODY.

Every rep of every set has to be performed with absolute intent. Give your body what it deserves and give it a spanking!

Get ahead and see results.

Join T he Alpha Plan (thealphaplan.com)

Get t wo-weeks f ree f or being a DNA reader.

Use the code DNA201.

DNA 37

to the new training stimulus or nutrition and lifestyle changes. If you’ve been following a plan and are frustrated with your lack of results, reach out to the us at Alpha Plan (www.thealphaplan.com)

#8 TRAIN LIKE YOU GIVE A SHIT You may be going through the mechanical motions of moving a weight from point A to point B and putting in time at the gym but your attendance doesn’t automatically mean you’ll achieve a summer body. The truth is, you have to bust your arse at the gym. Every rep of every set has to be performed with absolute intent. Give your body what it deserves and give it a spanking!

#9 OWN YOUR DECISION TO CHANGE Take a minute to really think about what is making you uncomfortable with taking your shirt off this summer. Do you have an event coming up? Is it what others will think? Do you think you’ll be judged? Find out what is making you feel uneasy or what self-talk is going on in your head. Write it down. This will help give you clarity on what your emotional motivator is – and then own the shit out of it!

# 10 FIND A SYSTEM It’s important that the coach or trainer you hire has a proven track record of producing results. Below are a few questions that I encourage you ask when finding someone to guide you to your ultimate body. • What qualifications do they have?• Can they provide evidence of results they’ve achieved with other clients?• What areas of fitness do they specialise in?• What’s their number one reason for being a trainer/coach? Some trainers will be taken aback by such questions, and won’t be expecting it. If they’re a trainer who has a proven track record they will be happy to provide all relevant info.

JUSTIN WEARS LUNCH

SWIMWEAR.