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VIDEO MADE EASYThe Ultimate Guide to
REAL ESTATE VIDEO MARKETING
Who is John Adams and why should you listen to me:
■ Successful Real Estate Agent 40 yrs■ Successful Investor & Entrepreneur■ Licensed GA Broker since 1977 ■ Never had a complaint: GREC■ Never arrested / never bankrupt■ Best selling author: GA Real Estate■ Eagle Scout. I am trustworthy!
The #1 Rule of Sales
People do business with
people they know, like, & trust!
RobertoGoizueta
Chairman, CEOCoca-Cola Company1987-1999New CokeCoke ClassicMarketing Genius
Here’s what I did this morning!
Video Rules the InternetIn 2019, video has become over 74% of all online traffic, according to Cisco.
This mind-blowing statistic alone justifies video production as an unconditional requirement that real estate professionals must leverage to remain relevant and trustworthy.
VIDEO MADE EASYoutline
1. Why is Video Important?2. What Tools (& $$) Do I Need?3. Why You Hate Seeing YOU on video!4. What Kinds of Video to Create?5. 10 Real Estate Video Tips6. Why You Should CHANGE Your Ways7. How to Position Yourself for 2020
1. Why is Video Important ?
We are HARD-WIRED!
Everyone LOVES Video
Real estate listings with videos receive 403% more inquiries than those without video.
BUYERS DEMAND VIDEO
Though 61 percent of home buyers found video to be a useful feature for a real estate website to offer, only 11 percent of sellers reported their agent having used video to market their home.
SELLERS DEMAND VIDEO
85% of all sellers want to work with an agent who uses video as part of their overall marketing efforts.
VIDEO FUELS SEOVideos have repeatedly proven their ability to 1) boost the online visibility of brands, 2) drive more traffic, and 3) increase website rankings in the eyes of search engines.
How VIDEO FUELS SEO
■ GOOGLE is the #1 search engine in the WORLD with a 90% share of all searches.
How VIDEO FUELS SEO
■ YOUTUBE is the #2 search engine in the WORLD.
■ Bing & Yahoo do not exist!
GOOGLINESS?■ Google Rule THE WORLD■ Google Own YouTube■ Google LOVE YouTube■ Google NOT Love Facebook, etc.■ If YOU Love YouTube, then
■ GOOGLE LOVE YOU!
“John Adams Real Estate”
1234
56789
Bottom of Page One: SEO
How Did I Do It?I consistently
created lots of short & relevant video, and posted it on
YouTube
Create LOTs of VIDEO1. Create relevant video content2. Post it regularly on YouTube (1/wk)3. Repurpose on Facebook, Instagram4. Ask for subscribers on YouTubes5. Create a mailing list & farm list6. Become the DIGITAL MAYOR!7. ASK FOR THE BUSINESS!
VIDEOIDEA #1
Relevant VIDEO Topics1. People LOVE Lists - Top 3 Ways To …2. Get ideas at PINTEREST.com3. Use Your Own Ideas to Fill In List4. Make a LARGE OUTLINE on 8.5x115. Tape it near camera lens6. Shoot the video & post to YouTube7. Repurpose to Facebook, Twitter,
Pinterest, LinkedIn, SnapChat, Instagram & YOUR WEB SITE
Pinterest Posts
VIDEOIDEA #2
SUBDIVISION UPDATES
1. Find a SUBDIVISION that YOU like.2. Pull a NEIGHBORHOOD CMA3. Stand in front of the ENTRANCE sign4. Shoot a 2 minute market update
a. ACTIVE LISTINGSb. PENDING (Under Contract)c. SOLD in past 12 months
5. FINISH with your contact info6. Ask for the BUSINESS
Subdivision Idea #1
2. What TOOLS do you NEED?
● Camera● Microphone● Stabilizer Rig● Tripod● Gorilla Tripod● Selfie Stick
The camera you ALREADY OWN is extremely powerful
LED Clip-on
Ring Light
$5
A webcam is helpful
$49.99 at Amazon
$49.99 at Amazon
LAPEL USB MICROPHONE
$5
Snowball USB MICROPHONE
$50
Video Stabilizer Rig - About $7
$7
VideoRig with
LIGHT and Mic
$8
$12
SHOTGUN MIC with COLD SHOE MOUNT to fit VIDEO RIG
Tripod
$23 to$999
$23 at Amazon
Octopusmini
Tripod
$5
Octopusmini
Tripod
$5
USBSelfieStick and
Tripod
$7
Your Primary Video Platform
Worlds #2 Search Engine
The YouTube EDITOR
Is short on FEATURESIn NOT intuitive (for me)Is not easy to use (for me)
Won’t export to mp4 file formatDoes not delete interior clips wellDoes not allow audio editingOnly works on YouTube Player
My recommendation fornarrated slideshows over 10 minutes. Free, plus excellent
editing feature set.
No watermarks, no time limit.
How to Make a GREAT VIDEO without YOU being in it
Use Screencast-O-Matic to
create a narrated video of your
Google Slideshow
VIDEOIDEA #3
Now let’s talk about
Video Email is POWERFUL
But Will VIDEO EMAIL
Work For Me?
We are HARD-WIRED!
But I don’t like the way
I look on video!!!
That’s the way you look
all the time!!!
Free at UseLoom.com
My recommendation forVIDEO EMAIL & short videos
Loom for GmailLOOM is a CHROME browser extension that creates shareable video as soon as you finish making your recording.
Loom for everything else
LOOM for DESKTOP is a desktop app, and a powerful video recorder, now for both Mac & Windows. Works with all email platforms.
LOOM MONTHLY PRICING
Free at UseLoom.com
1. Sign up at UseLoom.com2. Install the Chrome Extension
3. Enable Gmail Integration
There are 2 ways you can make your LOOM video display as an animated preview in your email:1. Share via Gmail integration2. Share via Linked GIF
Drive more views by sharing your LOOM video as an animated
thumbnail in the body of your email.
FINALLYHow to POSITION
Yourself in TODAY’s MARKET
“in this world
nothing can be said to
be certain, except
death and taxes.”
“When you are finished changing,
you’re finished”- Benjamin Franklin
An Introduction to ourSPONSORfor today
An Introduction to eXp Realty
Who We AreHow We Made it to Today
eXplosive Growth
Agent count rockets to more than 27,000 agents across 50 U.S. states andCanada, the United Kingdom and Australia
Agent Count
Year
As of March, 2020
Beliefs that shape our culture
eXp Realty Core Values
Collaboration
Innovation
Community Service
Sustainability
Transparency
Integrity
Agile
Fun
Make positive change in our company and local community
Be a good financial steward of the environment, the organization and our families
Get things out from behind the curtain
We are all on the same field
Be a good neighbor to create a sustainable legacy
Don’t take yourself too seriously
Force chaos and change to survive and grow
The best way to predict the future is to invent it
Do the right thing
Our Business Model:
INNOVATION!
Innovation Is Always Happening
Brick & Mortar Locations Anytime, Anywhere
Traditional real estate brokerages
Founded 1888 – Bankrupt 2012
The Real Estate Office
For two decades, people have been debating when it might be possible to create a full service real estate brokerage online.
Today, twenty years after the introduction of the internet in real estate, agents have evolved into a tech-savvy mobile sales force that has a decreasing dependency on location.
in the CLOUD
Four Disruptors
1. Cloud-based Real Estate Company2. Revolutionary Lead Generation3. Agent Owned Company (Public Stock)4. Unparalleled Revenue Sharing
One Brokerage, Not a Franchise 5 Keys
Cloud Campus EnvironmentNo Desk Fees and Work From Anywhere
Live Training40+ Hours Weekly Online Training
Real-time SupportSpecialized Support Teams Ready to Help
International CollaborationExpansive Referral Networks and Education
Powerful Equity OpportunitiesRevenue Share and Stock Equity Programs
eXp Realty is one international company changing the industry
Costly OverheadFranchise and Desk Fees
Locally ConfinedSmaller Referral Network
Inconsistent Growth IncentivesMinimal Opportunities for Ownership
Limited Technology & SupportFew Tools and Support Resources
Typical Franchise
● No desk fees or franchise fees
● Work from anywhere
● Cut overhead brick-and-mortar costs
● No expensive leases means eXp can invest in agent support and technology
● Paperless transactions
● Get instant access to a remarkable level of professional training and support
Cloud Campus Environment
Our Business Model
CloudCampus
LiveTraining
Real-TimeSupport
InternationalCollaboration
EquityOpportunities
● More than 50 hours of top level live training each week
● Learn from industry experts and topproducers about:
○ Sales and listings○ Lead generation○ Social media○ CRM and technology tools
● Tap into an archive of video recorded sessions
Live Training
Our Business Model
CloudCampus
LiveTraining
Real-TimeSupport
InternationalCollaboration
EquityOpportunities
Real-Time Support
● Quick, on-demand support services
● Live support from eXp Realty’s agent services, technology and finance experts
● Transaction specialists available wherever an agent or team is located
● Support teams online and available weekdays from 9 a.m. - 8 p.m. ET
Direct personal support from John Adams and Hans Trupp CCIM.
Our Business Model
CloudCampus
LiveTraining
Real-TimeSupport
InternationalCollaboration
EquityOpportunities
Ownership Opportunities
● Enroll to be paid 5% of every transaction commission with stock at a 10% discount
● Earn shares on your first transaction● Earn shares when you fully cap● Earn shares when an agent you sponsor closes
their first transaction
● Up to $16,000 in stock upon the achievement of certain production and cultural goals within your anniversary year
SustainableEquity Plan
ICON Agent Award
Agent Equity Program
● Agents become shareholders at eXp Realty● NASDAQ: EXPI
Our Business Model
CloudCampus
LiveTraining
Real-TimeSupport
InternationalCollaboration
EquityOpportunit
ies
Up to 3.5% gross commission
Agents at eXp Realty can receive residual income from the productive agents they introduce into the company. Earn up to $2,800 annually for each agent you personally introduce to eXp.
Revenue share is paid by company dollars and doesn’t reduce agent commission.
Single Agent Revenue Share
Tier 1
Up to $2,800
Our Business Model
CloudCampus
LiveTraining
Real-TimeSupport
InternationalCollaboration
EquityOpportunit
ies
You can earn residual income from agents introduce to the company, 7 layers deep.
As an example: If you personally sponsor 10 productive* agents to eXp and each of them sponsors 10 productive agents, then you earn $348,000 annually in revenue sharing.
There is no limit to the amount an agent can earn. And revenue share is paid with company dollars, not from agent commissions.
Cascading Revenue Share
Tier 1 Tier 2
Up to $2,800
Up to $3,200
* A "productive" agent is defined as an agent who caps out at $16,000 in company revenue.
Up to 3.5% gross commission
Agents at eXp Realty can receive residual income from the productive agents they introduce into the company. Earn up to $2,800 annually for each agent you personally introduce to eXp.
Revenue share is paid by company dollars and doesn’t reduce agent commission.
Single Agent Revenue Share
Tier 1
Up to $2,800
Our Business Model
CloudCampus
LiveTraining
Real-TimeSupport
InternationalCollaboration
EquityOpportunit
ies
You can earn residual income from agents introduce to the company, 7 layers deep.
As an example: If you personally sponsor 10 productive* agents to eXp and each of them sponsors 10 productive agents, then you earn $348,000 annually in revenue sharing.
There is no limit to the amount an agent can earn. And revenue share is paid with company dollars, not from agent commissions.
Cascading Revenue Share
Tier 1 Tier 2
Up to $2,800
Up to $3,200
* A "productive" agent is defined as an agent who caps out at $16,000 in company revenue.
How to Unlock Cascading Revenue Share
Maximum Potential AnnualRevenue Share Per
Capping Agent
Personal QualifyingAgent Count Needed
Tier 1 Up to $2,800 1+
Tier 2 Up to $3,200 5+
Tier 3 Up to $2,000 10+
Tier 4 Up to $1,200 15+
Tier 5 Up to $800 20+
Tier 6 Up to $2,000 25+
Tier 7 Up to $4,000 40+ Our Business Model
CloudCampus
LiveTraining
Real-TimeSupport
InternationalCollaboration
EquityOpportunit
ies
1st Level 10 x $2,800 = $ 28,000 / YEAR
2nd Level 100 x $3,200 = $ 320,000 / YEAR
3rd Level ?4th Level ?5th Level ?6th Level ?7th Level ?
Revenue Share Example: Five Year PLAN
Ten Agents Who Each Sponsor Ten Agents
$348,000 per yearWith 110 Agents who cap
PLUS 3,000 shares of stock***********************************
Cap at $80,000 G.C.I.
How to Unlock Cascading Revenue Share
Maximum Potential AnnualRevenue Share Per
Capping Agent
Personal QualifyingAgent Count Needed
Tier 1 Up to $2,800 1+
Tier 2 Up to $3,200 5+
Tier 3 Up to $2,000 10+
Tier 4 Up to $1,200 15+
Tier 5 Up to $800 20+
Tier 6 Up to $2,000 25+
Tier 7 Up to $4,000 40+ Our Business Model
CloudCampus
LiveTraining
Real-TimeSupport
InternationalCollaboration
EquityOpportunit
ies
eXp WorldTransforming the Real Estate Experience
eXp World is the real estate office of the future, but available today. A cloud campus environment where agents can meet and learn together, no matter where they might be located.
Welcome to Our World
Explore the Community
Real-Time Support
Team Collaboration Information Sharing Daily Training
Specialized Departments
Large-Scale Meetings
Work Anywhere, Anytime
Jump in a meeting or learn on the go with eXp Realty agents everywhere.
Agents gain instant, live support from eXp’s agent services, technology and finance experts … all from wherever an agent or team is located.
eXp SolutionsTools for Productive Agents
eXp Solutions 5 Keys
The best tools and services to grow a real estate business
eXp EnterpriseBusiness Intelligence
SkySlopeTransaction Management
Workplace by FacebookPrivate Community
CRM & Lead Generation
Branding & Marketing
Enterprise gives agents greater visibility into metrics and business intelligence that’s crucial to their needs.
● View agent details● See commission and cap
status● Review agent equity awards● Get real-time performance
reports
eXp Enterprise
Agent Solutions
Enterprise Skyslope WorkplaceCRM &
Lead GenMarketing & Branding
SkySlope
SkySlope allows agents to manage their transactions from beginning to close — totally paperless.
● Review transactions from any device
● Sign documents digitally● Run your business with
top-grade security features
Agent Solutions
Enterprise Skyslope WorkplaceCRM &
Lead GenMarketing & Branding
Workplace is an easy-to-use collaboration platform, a lot like Facebook, but built for the world of work.
● Discuss topics and projects● Share announcements● Communicate instantly with
your team and others acrossthe company
● Broadcast live video and view past recorded videos
Workplace by Facebook
Agent Solutions
Enterprise Skyslope WorkplaceCRM &
Lead GenMarketing & Branding
kvCORE CRM & Lead Generation Platform
Agents and teams use eXp Realty provided tools daily to drive more leads and deals. Manage customer interactions and share property information.
● Powerful lead generation platforms provided at no additional cost
● Integrate MLS listings with your own IDX WordPress website
● Optional in-house lead generation
program: Making It Rain!
Agent Solutions
Enterprise Skyslope WorkplaceCRM &
Lead GenMarketing & Branding
MAKING IT RAIN Lead Generation Done For You
Making It Rain is an optional lead-generation program that uses paid advertising campaigns to drive traffic to the agent’s kvCORE website:● FACEBOOK Pay Per Click● Google Adwords
Agent Solutions
Enterprise Skyslope WorkplaceCRM &
Lead GenMarketing & Branding
Marketing & Branding Your Business
eXp Realty provides templates to market your business. With the flexibility and creativity to co-brand your design in the way you feel works best. Business cards, brochures, signage and more!
Business Cards Brochures Signage
Agent Solutions
Enterprise Skyslope WorkplaceCRM &
Lead GenMarketing
& Branding
Joining eXpBecome a Shareholder
Join the Company Everyone is Talking About
“The Amazon of Real Estate.”
“eXp Realty Accelerates Its Already Significant Growth Throughout North America.”
“Team recruitment drives eXp’s strong agent growth in Q3.”
“eXp Realty Nameda Best Place to Work in Glassdoor’s 2018 Employees’ Choice Awards.”
“The Amazon Model of Zero Physical Infrastructure: Real Estate — You’re Next.”
“eXp Is Attempting To Disrupt The Real Estate Brokerage Status Quo.”
No desk fees, royalty fees or franchise fees
Commission & Cap● 80/20 commission split● $16,000 cap (@ $80K)
After that earn 100% commission for the remainder of anniversary year 1
1 $250 capped transaction fee. Once capped transaction fees total $5,000 then the capped transaction fee is reduced to $75.
Standard Costs ● $149 start-up fee● $50/month tech fee● $35/month eXp
University fee● $25 broker review 3
● $40 risk management fee 4
3 Per transaction.4 Per transaction and caps at $500.
Top Ten Reasons to join EXP
1. Great commission splits with a low annual cap - no franchise fee - true 80/20/0%, not 64/30/6%
2. Powerful kvCORE lead generation website for every agent with eXp
3. Making it Rain Lead Generation Program (lead generation on autopilot)
4. Fully-staffed Technology Team available for ALL of your marketing and technology questions
5. Customized, top-ranked WordPress websites allowing to you build YOUR brand
6. Coaching and Accountability Workshops - collaborate with top agents around the country
7. EXP Stock awarded to all eXp Realtors - everyone is an owner in the brokerage!
8. 40+ Hours of LIVE Training classes every week by top flight professionals
9. Opportunity for multiple revenue streams - commissions, stock, cascading revenue share
10. The Industry's Best Revenue Share Program - from Company Dollars, not from agent commissions
The Value Our Team Adds
The John Adams Team
● Lead Generation Set UpConsistent Business
● Help Setup CRM & ToolsSetup to Drive Your Business
● Proven Follow-up System3-3-3 Technique
● Premium Tech SupportThere to back you up
● Coaching & MentoringDaily Activities Success Plan
● Help with Agent Attraction Nationwide
Team Building: 5 Year Plan
Find Us @ Money99.com/EXP
Become an eXp Agent and a Shareholder
Pick up your phone and call JOHN ADAMS IREP at (404) + 373.6400 orHANS TRUPP CCIM at (912) + 269.7434
Or pick up your phone and call JOHN ADAMS IREP at (404) + 373.6400 orHANS TRUPP CCIM at (912) + 269.7434
John Adams Hans Trupp
Questions?Hand me your card!
