The font is meant to stand out and it has a silly font with have connotations of being a childish theme.

This advert has connotations of being fun and exploding with humour.

There’s a synergy between facebook and Madagascar, its also showing the website is a well known site from all around the world.

The flags signifies that the film and the site is a well known site.

They have the production company ‘ DreamWorks’ its small but stands out because its above the big title.

There are loads of little links that have funny animations to entertain the targeted audience.

They have loads of different links to all the characters to get a inside view of the film.