Embed Size (px)
Citation preview
How do we define it?
When did it begin/old or new?
The Positives...
The Negatives...
Bringing it together...
The future...
What do you think?
?’s
MONEY
GRABBING
GLOBALIZER
GLOBALIZATION
PROTESTER
Dumbed down
http://www.dailymotion.com/video/x9hrap_instant-culture-y-
globalisation_fun
Defined
What do you see?
Dr. George Lambie’s perspective
Interviewed: Wednesday 28/10/09
Korten Friedman
Vs
Pros and Cons
Pros and Cons debated
“Global income is more than $31 trillion a year, but 1.2 billion people of the world's population earn less than
$1 a day.”
“80% of the global population earns only 20% of global income, and within many countries there is a large gap
between rich and poor.”
Welcome to Bangalore.... ‘silicone valley’
Who’s in control?
38,000 people in 44 nations = The Pew Global Attitudes Project
2009 global brand leagueTop 10 Brand Origin Sector Brand value ($m)
Do you see a trend?
Top 100 in order of appearance
United States 51
Finland 1
Japan 7
Germany 11
France 8
Republic of Korea 2
Sweden 2
Switzerland 5
UK 4
Canada 2
Italy 4
Netherlands 2
Spain 1
Big Eastern global players
Japan Republic of Korea
Our global brand experience
I’ve been to the year 3000......
How do you see the future?
Information accreditation• Agerbeck, B. (2005) The World is Flat by Tom Friedman [WWW] loosetooth.com. Available from:
http://www.loosetooth.com/Viscom/gf/worldisflat.htm [Accessed 28/10/09]
• Bob Iger CEO (2009) The Walt Disney Company summit. In: Hammersmith Apollo. Personal. Keynote presentation. 15th July, 2:00 hrs.
• Daft, R. (2008) New Era of Management, 9th ed. Canada: South-Western.
• Dr. George Lambie (2009) The balance of globalisation. In: George’s office. Interview. 28th
October, 2:30 hrs.
• Emerald Group (2007) From beast to beauty: The culture makeover at Walt Disney, Strategic direction. Emerald Group Publishing Limited.
• ESA (2009) 50 years of Earth Observation [WWW] European Space Agency. Available from: http://www.esa.int/esaMI/Space_Year_2007/SEMP4FEVL2F_0.html [Accessed 17/10/09]
• Friedman, T. (2005) The World Is Flat: A Brief History of the Twenty-First Century. US: Farrar, Straus and Giroux.
• GMN (2009) Chindia rising [WWW] Global Marketing Network. Available from: http://www.gmnhome.com/pagebuilder.asp?id=415 [Accessed 17/10/09]
• Korten, D. (1998) When corporations rule the world. US: Emerald.
• Nike (2009) Corporate Responsibilities [WWW] Nike. Available from: http://www.nikebiz.com/responsibility/ [Accessed 1/11/09]
• No Sweat (2003) Nike Briefing 2003 [WWW] Clean Clothes Campaign. Available from: http://www.nosweat.org.uk/story/2007/01/14/nike-briefing-2003 [Accessed 2/11/09]
• Outlook India (2003) The Pew Global Attitudes Project [WWW] Outlook.com. Available from: http://www.outlookindia.com/article.aspx?220538 [Accessed: 01/05/09]
