GROUP MEMBERSMommnah asad (roll# 03)

Marriam butt (roll# 21)Ali aleem (roll# 55)

Hafiz M. waqas (roll#57)Ali atta (roll# 59)

“Through the 1970s I developed my Theoretical orientation, which wasHeavily influenced by the work of

Max Weber and his ideas on Rationalization, bureaucracy as the

Paradigm of the rationalization process

By the 1980s, I began to put Weber's Theory of rationalization togetherWith my interest in the expansion

Of the fast-food restaurants

By this time McDonald's and its clonesIn the fast-food industry were spreading

Throughout the society. I was both Struck and alarmed by this trend and,

In 1983, I published an essay entitled

MacDonaldization

MacDonaldization is defined as the

process by which the principles of

the fast-food restaurant are coming

to dominate more and more sectors

of American society, as well as the

rest of the world.

Dimensions of MacDonaldization

EfficiencyCalculability

PredictabilityControl

Irrationality of rationality

EFFICIENCY: the effort to discover the best possible means to whatever end

is desired.

CALCULABILITY: the emphasis on quantity, often to the detriment of

quality.

PREDICTABILITY: the idea that goods or services will be essentially the same

from one time or place to another.

CONTROL: domination by technologies over employees and customers.

IRRATIONALITY OF RATIONALITY: various unreasonable things

associated with rationality and macDonaldization, especially

dehumanization in which employees are forced to work in dehumanizing

jobs and customers are forced to eat in dehumanizing settings and

circumstances.

MacDonaldization of society

MacDonald's and, more importantly,

the principles that lie its bases are

affecting increasingly more sectors of

society and more parts of the world.

The image is of a society and a world

in which it is increasingly hard to find

non-MacDonaldized settings.

THANK YOU