MacBook Air First Look 1

All-new, more portable design • The most portable 13-inch MacBook Air ever—10 percent thinner and

17 percent less volume than the previous generation, and weighs just 2.75 pounds

• Available in three gorgeous finishes—silver, space gray, and gold • It’s the greenest Mac ever with an enclosure made with 100 percent

recycled aluminum*

Brilliant 13-inch Retina display • With over 4 million pixels, text looks razor sharp, and 48 percent more

color makes everything look rich and vibrant • Display glass goes right to the edge, making the borders 50 percent

thinner, so you can focus on what’s on screen

Touch ID • Touch ID sensor is seamlessly integrated into the power button so

MacBook Air unlocks with the touch of a finger • Log into apps, unlock files, and pay securely on the web using

Apple Pay

Apple T2 Security Chip

• Includes a Secure Enclave coprocessor that provides the foundation for secure boot and encrypted storage, so your information stays safe

• Powers “Hey Siri” so you can request help, hands-free

Apple-designed keyboard • Full-size keyboard with butterfly mechanism for four times more

stability than traditional scissor mechanism • Individually backlit keys for easy typing in low-light environments

Force Touch trackpad • Larger glass trackpad has 20 percent more surface area • Access helpful tools and information with pressure-sensing

capabilities and haptic feedback

Immersive sound, better microphones • Wide stereo sound with twice the bass and 25 percent more volume • Three-microphone array for better noise cancelling, and more

accuracy for Siri and Dictation

Performance to power your daily activities • New eighth-generation Intel Core i5 processor • Configurable up to 1.5TB, fast SSD storage speeds up everyday tasks,

like launching apps, and provides plenty of space for all your documents and files

Powerful, versatile connectivity • Two Thunderbolt 3 (USB-C) ports enable charging, data transfer, and

video out on a single connector • Connect one 5K external display or up to two 4K displays

All-day battery life • Up to 12 hours of wireless web • Up to 13 hours of iTunes movie playback

macOS Mojave • Features Dark Mode, Stacks, Group FaceTime, and Apple apps

Essential additions • Apple Leather Sleeve, Thunderbolt 3 and USB-C accessories,

AppleCare+ for Mac

Key messages

MacBook Air First Look The new thinner, lighter MacBook Air features a brilliant 13-inch Retina display, Touch ID, latest generation keyboard, Force Touch trackpad, and all-day battery life. With the latest dual-core Intel Core processor, up to 16GB of memory, and fast PCIe-based SSD storage, MacBook Air is ready to power through your daily tasks including email, web surfing, photo editing, and FaceTime calls. Now available in three finishes—silver, space gray, and gold—its iconic wedge design is made with 100 percent recycled aluminum. MacBook Air is the perfectly portable, do-it-all notebook.

Apple Retail price (U.S.) $1199 $1399

Display 13.3-inch (diagonal), 2560-by-1600 resolution LED-backlit Retina display, 400 nits

Processor 1.6GHz dual-core 8th-generationIntel Core i5Turbo Boost up to 3.6GHz

Memory 8GB 2133MHz LPDDR3

Storage 128GB PCIe-based SSD 256GB PCIe-based SSD

Note: The previous generation MacBook Air with 1.8GHz dual-core Intel Core i5 processor and 128GB SSD at $999 (U.S.) is still available.

* Recycled material claim applies to the enclosure and is based on auditing done by UL LLC.

MacBook Air First Look 2

For informational purposes only. Not for customer use. © 2019 Apple Inc. All rights reserved. Product and company names mentioned herein may be trademarks of their respective companies.Product specifications are subject to change without notice. March 2019

Design

Feel how thin and light MacBook Air is

• Close MacBook Air and point out the sleek design. Ask customers if they own a MacBook Air or other notebook and help them understand the differences.

• Have your customer hold MacBook Air. • Point out the versatile Thunderbolt 3 ports used for charging MacBook Air as well as

attaching accessories like displays and other USB-C devices.

Retina display

See crisp and clear text, and rich and vibrant images

• Open Mail or Safari and show the Retina display. • Point out how icons and text look like a printed page. Show details in photos

• Open Photos and point out how crisp the images look—even thumbnails. • Double-click a photo and highlight the detail. Use the arrow keys to page through

more images. • Point out that the display goes to the edge so it’s easier to focus on what’s on screen.

Speakers and microphones

Hear the more immersive stereo sound

• In iTunes, play a song or movie trailer full screen so your customers experience the wide, immersive sound.

• Point out the separation between the left and right sides, and how the sound feels like it’s coming right from the center.

• Let customers know that the speakers in MacBook Air have twice the bass and are 25 percent louder compared with the previous MacBook Air.

• Note the three-microphone array for better noise cancelling, and more accuracy for Siri and Dictation.

Keyboard

Experience comfortable and precise typing

• Open a Pages document and have your customer type a few sentences. • Mention the precision movement of the keys and the comfortable and

responsive feel. • Mention that the keyboard is backlit, so it’s easy to use in low light.

Force Touch trackpad

Feel the uniform response

• Explain that the entire trackpad is a button • Have customers click in different places and highlight that it feels the same, no

matter where they click. Force click for more information

• Open Safari and navigate to a web page. • Force click (click, then press deeper) on a word and get its definition. • Force click on an address and point out the Map preview.

Quick demos Use these demos to show customers key product features, then invite them to try for themselves.