M S U - W O R L D U S A B I L I T Y D A Y | 1 0 N O V E M B E R 2 0 1 1

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Terence McKinney, UX Manager | Global News Operations | General Motors Communications

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• NNg engaged in 1999

• First experience was for Employee Portal

• Communications championed efforts

Beginnings of UX at GM

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GM UX Group

• Decision to insource.

• Adopted similar NNg testing methodology.

• Formal sessions.

• Ability to record sessions .

• Clients watch remotely.

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Formal UX Lab

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UX Challenges At Large

• More demand than resources.

• Hundreds of COTS applications.

• Lack of intranet wide metrics/analytics.

• Merging cloud analytics into overall equation.

• Sharepoint 2010.

• Security considerations.

• Legal considerations.

Simple improvements

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Widget area(Highly customizable)

2. News Categories Function: Each news feature is assigned category(s). Categories are created based on Country/Language. Multiple can be assigned

1. Breaking NewsFunction: If no release, it remains hidden

3. Featured NewsFunction: Up to 2 features are allowed. If none are selected, it remains hidden.

5. HeadlinesFunction: Lists each news feature sorted by published date; number of items specified shown is determined by country/language

4. Do More Area Function: Publisher can select from the following: RSS, Send a friend, Sign up for email, Newsletter.

Business Friendly Simulations

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Working Team for Media

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The Socrates UX Team

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Need & Opportunity

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Goals and Objectives

• A social platform

• Employees involved to help select/develop the tool

• Establish guidelines

• Provide discussion for private and public work groups

• Measurement to monitor and understand the nature of conversations

• Meet security requirements

• Leverage Beta group to virally spread news and best practices

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Audience

• Primary target: 64,000 salaried workers globally.

• Open to authorized people with a “GMID”

• Includes all salary and hourly employees, contract workers and some suppliers and joint venture employees.

• Hourly employees can access from home with their own PC.

• Sponsored contractors with a GMID

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Socrates: GM Intranet

• The GM Employee Portal

• First designed in 1999.

• Daily news, leadership messages and Social media

• 37 countries/regions

• A dozen languages

• Serving 225,000 employees worldwide

• Includes HR applications (paystub, benefits admin)

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OverDrive on Socrates

• Just a link today

• Paired with Social Media Policies

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User Experience

Began as a pilot with 1,800 employees and became available to all employees in January 2011.

Cloud based service, but fully GM secure.

Accessible from anywhere

Employees with GM issued computers have Single-Sign-On.

First time users required to read and accept the Terms of Service which include GM’s Social Media Policy and ILM guidelines.

Users with access to the GM network can view the company stream.

To comment, users must be registered.

Full names are always disclosed.

No mobile app yet.

Inactive posts are auto deleted after 180 days

Attachments are not allowed yet

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The Name

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Introducing to GM

• A Welcome video.• A User Guide.• "What Legal Wants You to Know“.• Story on Daily news• Feature on Socrates• eNewsline Daily email based news

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Overdrive Screen

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User Features

• Picture (or avatar) and profile• View conversations through :

– Home Stream - messages from users you are following– @Mentions Stream – when you in mentioned a message, it will

appear in the @mentions stream and you will get an e-mail– Flagged Stream - displays all public messages you have flagged for

follow-up– Sent Stream - displays all messages you have sent to the community– Company Stream - displays all public messages from all users in your

community– Recommended Stream- recent messages that you may find interesting

• Custom Streams and Filters - allow you to follow particular tags, users, or groups of users to help organize relevant information

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Admin Tools

View top trending conversations over a selected span of time

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The Numbers

Grown from a pilot group of 1,700 to 17,200. ¼ of GM’s global salaried workforce. 5,400 messages. 15,000 comments. 13,000 “likes.” More than 500 private and public work groups. Over 1.9 million connections.

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What’s Being Discussed

Technical issues for IT support Company business performance Engineering HR concerns User Experience simulations

Nothing silly so far

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My Profile

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My Profile Settings

Email me at cheryl.mccarron@gm.com when someone:

OverDrive

@gm.com

OverDrive

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Coming Soon…

• OverDrive Town Halls

• Secured Town Halls

• Attachments

• Mobile app

• Socrates Employee Portal:

– Phase II: Adding company stream on Socrates

– Phase III add personalization so that employees see their streams

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OverDrive on Mobile Devices

• Not app yet for mobile. Access is through Socrates with GMID login.

• Security concerns about non company mobile devices

• Logout after certain time and other issues being developed.

• Our Lotus Notes “traveller” has company password policies imposed on personal devices. (Fun killer on personal iPad).

• Optional is to use web based mail w no install on personal device. Downside: no alerts or reminders.

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Real Examples

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Global Engineering

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Employee Discouts

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Even Snow Emergencies!

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Reaching Across Global Locations

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Marketing Opportunities

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Online Vehicle Shopping

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Routine Business Questions

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In employee surveys, OverDrive is one of the most often sighted signs of the new GM

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Thank YouQuestions?