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M. McCorquodale University of Michigan Electrical Engineering & Computer Science
Mobius Integrated Systems Corporation
Ann Arbor, MI January, 2001
Michael McCorquodaleGeneral Manager and Manager of MEMS DevelopmentSolid State Electronics LaboratoryCenter for Wireless Integrated MicrosystemsDepartment of Electrical Engineering and Computer ScienceUniversity of MichiganAnn Arbor, Michigan [email protected](313) 205-3489
M. McCorquodale University of Michigan Electrical Engineering & Computer Science
Mobius Integrated Systems Corporation
The Purpose of Mobius
Mobius Integrated Systems Utilizes Emerging and Available Technology to Deliver True System-On-A-Chip Solutions to the Embedded Systems Market
The Automobile Instrumentation Cluster (AIC) is an example of an embedded system:
Inside the car, a system senses speed, rpms, etc. and then actuates gauges depending on specificcalculations made on the acquired data
What is an embedded system?
M. McCorquodale University of Michigan Electrical Engineering & Computer Science
Mobius Integrated Systems Corporation
Components of Embedded Systems and Current Implementation
So what’s the problem? Packaging costs high Power too high Size too large Engineering resources
spent designing board Functionality low Applications limited
Antenna
MicroprocessorWirelessInterface
Frequency Reference
Sensor/Actuator Interface
Sensor
Actuator
Quartz Crystal Resonator(Frequency Reference)
Sensor/Actuator Interface
WirelessInterface
Board Level Implementation
Microprocessor
Sensors/Actuators
M. McCorquodale University of Michigan Electrical Engineering & Computer Science
Mobius Integrated Systems Corporation
The Mobius Solution
Single Chip Implementation
(SOC)
Mobius
Antenna
MicroprocessorWirelessInterface
Frequency Reference
Sensor/Actuator Interface
Sensor
Actuator
Quartz Crystal Resonator(Frequency Reference)
Sensor/Actuator Interface
WirelessInterface
Board Level Implementation
Microprocessor
Sensors/Actuators
M. McCorquodale University of Michigan Electrical Engineering & Computer Science
Mobius Integrated Systems Corporation
Realizing The Mobius Solution
SOC Implementation Packaging costs reduced: Fewer Circuits Power reduced: Less Input/Output Size Reduced: Fewer Circuits, Fewer Pins Less Engineering resources on board: Simpler System Possibilities for increased functionality Possibilities for new applications
Single Chip Implementation or System-On-a-Chip
(SOC)
How is it Done? Integrating existing technology: RF + Analog + Digital New application in existing technology: Si Wireless Utilizing emerging technology: MEMS Support Emerging Standards: Bluetooth Vision: SOC solutions require competency in all
technologies
True-System-On-a-Chip
Recognizing MEMS as an enabling
technology
M. McCorquodale University of Michigan Electrical Engineering & Computer Science
Mobius Integrated Systems Corporation
SOC Market
System-On-A-Chip (SOC) Market: – Total Available Market: Currently $5 Billion– Projected to be $17 Billion by 2002– Currently SOC 30% of Integrated Circuit (IC) Market– Projected to be 70% of IC Market by 2003
Potential Markets– Initial Target Segment: Automotive Electronics– Scaling in Additional Markets: biomedical, environmental
monitoring, industrial, manufacturing, communications, wireless, instrumentation, and testing
M. McCorquodale University of Michigan Electrical Engineering & Computer Science
Mobius Integrated Systems Corporation
The Mobius Team
FoundersMichael McCorquodale–General Manager and Manager of MEMS Development–PhD Candidate: Wireless IC and MEMS Research–ASIC Development with Hughes Space and Communications
Matt Guthaus–Manager of Digital Circuit Development–PhD Candidate: Low-Power Microarchitecture Research–Microcontroller Development with National Semiconductor
Keith Kraver–Manager of Analog Circuit Development–PhD Candidate: Low-Power, Low-Voltage, Mixed-Signal IC Research–Analog Circuit Development with National Semiconductor
Dr. Richard Brown–Technical Advisor–Associate Chair Electrical Engineering Division, University of Michigan
M. McCorquodale University of Michigan Electrical Engineering & Computer Science
Mobius Integrated Systems Corporation
Strengths and Weaknesses
Strengths• Strong Technical Foundation
• Top PhD Students, Top Faculty, Top Institutions, Top Research
• Interdisciplinary Group and Innovative Approach to TSOC Development
• Vision: Recognizing Emerging Technology, Leveraging Knowledge of Existing Technology
• Hustle: Young, Motivated, Experienced Team, Well Recognized
Weaknesses • Formal Business Experience
Solution: Recruited 6 Top Michigan MBA Students for Business Plan Development This Term
• Strong Competitors: Established Semiconductor CompaniesSolution: Competitors Must Retool, Competitors Must Combine Disparate Resources, New Org Structure for TSOC Development
M. McCorquodale University of Michigan Electrical Engineering & Computer Science
Mobius Integrated Systems Corporation
Funding and Timeline
Capital Sought• $10MM First Round for Initial Product Delivery
Expenditures• Core Development, Management, Sales Team• Office Space, Computer Hardware, Software, CAD Tools• Manufacturing and Testing
Development Phases• 1st Six Months: Specification and System Analysis,
Establish Relationships with Embedded System Companies
• Next Year: Product Development, ASIC Electronic Designs Become Available, MARKETING & SALES
• Next Six Months: Product Fabrication, Test, Initial Offering
M. McCorquodale University of Michigan Electrical Engineering & Computer Science
Mobius Integrated Systems Corporation
Why Invest in Mobius?
Why Invest in Mobius? Strong, Scalable, Needed Technology with Significant Added Value Motivated, Experienced, Talented Team Tremendously Expanding Market Applications in Broad Spectrum of Markets Opportunity to Capitalize on Emerging Applications First Mover Opportunity
Current Strategy Full Business Plan Development in Progress: Due Diligence Seeking Start-Up Capital From Angel Investors and Venture Capitalists Looking for Investors to Fill Gaps: Management, Partnerships, etc. Assembling Advisory Board Specifying Initial Product Offerings