LwH 2016 Marketing Ideas€¦ · Create an infographic-based marketing campaign. Turn case studies and other data into powerful visual content. Tip 19 #lunchwithhaley Use specialty

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25 Innovative Sales, Marketing & Recruiting

Ideas for 2016

PRESENTED BY

Team Haley

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Agenda

• Ideas…

• More ideas…

• Even more ideas!

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Use remarketing to stay top-of-mind…and bring people BACK to your website!

Tip 1

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Use Google Adwordsto target your client and candidate lists.

Tip 2

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Proactively manage your online reputation…if you don't control your story, others will.

Tip 3

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If you want serious results from SEO and social media,

get serious about blogging.

Tip 4

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Turn skill marketing into a new service.

Tip 5

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Understand what you CAN (and CANNOT)

accomplish with Search Engine Optimization.

Tip 6

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Use Google Analytics to make smarter decisions.And get a better return on your marketing investments!

Tip 7

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Want better social marketing results?

Get a better social marketing strategy.

Tip 8

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Want more people to engage with your content?

Make your social media marketing more visual.

Tip 9

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Use trackable links to make all your marketing more measurable.

Tip 10

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Get your Google My Business set up correctly.

Tip 11

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Don't talk about yourself! Make yourself a workplace expert not just a workforce expert.

Tip 12

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Take a "less is more" approach to blog content.

Tip 13

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Ask yourself "who cares?" before you write or publish anything.

Tip 14

boringboringboringboringboringboringboringWOWboringboringbo

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Leverage your existing content across all channels.

Tip 15

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Make your website the HUB of your online marketing.

But don’t forget the other

access points!

Tip 16

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Longevity breeds confidence.Make the most of your big events!

Tip 17

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Say THANKS in a special way.

Tip 18

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Create an infographic-based marketing campaign.Turn case studies and other data into powerful visual content.

Tip 19

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Use specialty printing as a way to stand out.

Tip 20

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Want your sales team to be more productive?

Add direct marketing to your sales process.

Tip 21

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Use inbound marketing strategies to compliment your direct sales activities.

Tip 22

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Make your candidate experience a “WOW.”

Tip 23

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Want more response from your website?

• Double the number of calls to action on your website.

• Use social to drive people you don't know to your site.

• Use email to drive people you do know there.

Tip 24

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Take a lesson from “Undercover Boss,”shop your company…or pretend to be a first-time visitor to your website.

Tip 25

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Make the MOST of your marketing investments!

BONUS TIP

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Any questions?

[email protected]

@haleymarketing

www.facebook.com/HaleyMarketing/

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Coming Next:

Social Pro DemonstrationTuesday, January 19 at 2 PM EST

For Managers:

Ten Tactical Tips to Boost Sales Performance

Guest Speaker: Scott LoveThursday, February 11 at 2 PM EST

Reserve your seat: www.lunchwithhaley.com

Documents

LwH 2016 Marketing Ideas€¦ · Create an infographic-based marketing campaign. Turn case studies and other data into powerful visual content. Tip 19 #lunchwithhaley Use specialty