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2017 Haley Marketing Group 1
The Road Map:A Step-by-Step Guide to
Social Media Success
HaleyMarketing
HaleyMarketing#LunchWithHaley
2017 Haley Marketing Group 2
HaleyMarketingHaleyMarketing
HaleyMarketing#LunchWithHaley
HaleyMarketingHaleyMarketing
2017 Haley Marketing Group 3
HaleyMarketing#LunchWithHaley
The Road Map:A Step-by-Step Guide to
Social Media Success
HaleyMarketingHaleyMarketing
2017 Haley Marketing Group 4
HaleyMarketing
DEFINESMART GOALS
#LunchWithHaley
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SpecificMeasurable
Achievable
Realistic
Time-Bound
What are SMART Goals?
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ConceptualizeYour Strategy
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2017 Haley Marketing Group 5
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OutlineYour Tactics
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TheRoad Map
#LunchWithHaley
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“The goal is not to be good at social media. The goal is to be good at business because of social media.” Jay Baer
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HaleyMarketing
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#LunchWithHaley
HaleyMarketing
HaleyMarketing
HaleyMarketing
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“The goal is not to be good at social media. The goal is to be good at business because of social media.” Jay Baer
#LunchWithHaley
2017 Haley Marketing Group 7
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The Two Goals ofEVERY Staffing Agency
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Applications
#LunchWithHaley
Job Orders
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What Drives Applications?Job Board Visits
Form SubmissionsTelephone Calls to the Office
Emails to Recruiters Website Visits
Becoming an Employer of Choice Establishing a Referral Program
Attracting New Candidates Activating Passive CandidatesReactivating Past Candidates
Showcasing Brand Identity
#LunchWithHaley
HaleyMarketingHaleyMarketing
What Drives Job Orders?Contact Form SubmissionsTelephone Calls to the Office1-1 Contact with Hiring ManagersWebsite Visits Becoming a Trusted ResourceEstablishing CredibilityBecoming a Thought LeaderReactivate Past Clients through Skill MarketingActivating New ClientsCreating Brand Awareness
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The Tactics: How Do We Use Social Media to
Support Our Strategies?#LunchWithHaley
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Tactics toGenerate MORE
Applications
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Job Board Visits - Twitter
#LunchWithHaley
Job Board Visits - Facebook
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Facebook Jobs
Facebook Groups
ReRecruiting
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Form Submissions
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Blogging for Placements
Emails and Phone Calls
Calls to Action in Content
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2017 Haley Marketing Group 11
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Website Traffic From Social Media
Become an Employer of Choice…Through Social Media?
Comparing July 1, 2016 – June 16, 2017 to the same time frame one year prior, traffic from Facebook
yielded:
● 171% increase in Facebook followers
● 198.84% increase in website sessions
● 300.14% increase in website pageviews
● 33.90% increase in pages/session
● 5,532.35% increase in traffic to Available Jobs
● 475.00% increase in traffic to blog articles
● 29 reviews (38 total) on Facebook and increased the average score to 4.2 of 5 stars.
#LunchWithHaley
Attracting New Candidates
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2017 Haley Marketing Group 12
Activating Passive Candidates
#LunchWithHaley
HaleyMarketing
Reactivating Past Candidates
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Showcasing Brand Identity
2017 Haley Marketing Group 13
Tactics toGenerate MOREJob Orders
#LunchWithHaley
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Contact Form Submissions
1-1 Contact with Hiring Managers
#LunchWithHaley
2017 Haley Marketing Group 14
Blogging for Job Orders
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Becoming a Trusted Resource
#LunchWithHaley
Reactivate Past Clients through Skill Marketing
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2017 Haley Marketing Group 15
Now What?
#LunchWithHaley
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Check the Data.Did You Reach Your Goals?
#LunchWithHaley
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Identify Wins and Losses and Relaunch Another Initiative
#LunchWithHaley
Sexy sells
Any questions?
1.888.696.2900
@BradBialy @haleymarketing
www.facebook.com/HaleyMarketing/
HaleyMarketing
2017 Haley Marketing Group 17
Coming Next:
The All-Inclusive Staffing WebsiteTuesday, October 17, 2017 at 2 p.m. EDT
Staffing World 2017 RecapThursday, November 16 at 2 PM EDT
Reserve your seat: www.lunchwithhaley.com
