Upload
casey-van-iten
View
28
Download
0
Tags:
Embed Size (px)
Citation preview
CONLON: A REAL ESTATE COMPANY/CHRISTIE’S INTERNATIONAL REAL ESTATETHE BRAND THAT DEFINES LUXURY REAL ESTATE. WORLDWIDE.
In the spring of 2009, Sean Conlon, along with partners Benjie Burford, Rich Kasper and Tim Sheahan, brought together a team of top performing Chicago real estate agents to form the boutique brokerage, CONLON: A Real Estate Company (CONLON). The success CONLON has had during one of the worst economic times in decades was quickly noticed by both clients and peers.
CONLON has become Chicago’s number one boutique real estate brokerage by focusing on their clients through a culture of professionalism and market leadership. Our broker team is comprised of nearly 200 hand-selected agents with an average of over 11 years of experience each. They have the marketing and negotiating skills that produce the highest rates of success in arranging transactions for their clients. With four strategically placed offices in Chicago’s Gold Coast, Lincoln Park, Roscoe
Village and West Loop neighborhoods, CONLON readily serves all of Chicago and beyond. As one of the top brokerage firms in Chicago, the CONLON team never forgets that buying or selling a home is quintessentially one of the most important life decisions someone will make both personally and financially. Most recently, CONLON, along with commercial real estate veteran Steve Horvath, launched CONLON Commercial in 2012 which focuses on servicing clients’ commercial real estate needs in development, industrial, office and retail.
We continue to be one of Chicago’s fastest growing brokerages through our recent, exclusive affiliation with Christie’s International Real Estate (CIRE) which brings an unprecedented global reach for a Chicago brokerage along with a unique ability to service Chicago’s luxury residential market.
CONLON: A REAL ESTATE COMPANY
#1CHICAGO’S
#1 BOuTIquE REAL ESTATE BROKERAGE
TOP
8CHICAGO MARKET
SHARE OuT Of OVER 500 fIRMS
11+ YEARS
AVERAGE YEARS Of ExPERIENCE PER
AGENT
#1CHICAGO’S
PREMIER ANd MOST GLOBALLY
CONNECTEd BOuTIquE
REAL ESTATE BROKERAGE
TOP
8CHICAGO MARKET
SHARE OuT Of OVER 500 fIRMS
(INCLudING fIRMS uP TO 5 TIMES OuR SIzE)
11+ YEARS
AVERAGE YEARS Of ExPERIENCE
PER AGENT
Christie’s was established by James Christie nearly 250 years ago and conducted the greatest auctions of the 18th, 19th, and 20th centuries. Today, it is the world’s premier auction house and sets the standard for international art sales.
Christie’s has 53 offices in 32 countries and 10 salerooms in cities around the world including London, New York, Paris, Geneva, Milan, Amsterdam, dubai, and Hong Kong. Christie’s offers more than 450 sales annually.
As the auction house of choice for influential art connoisseurs and collectors, Christie’s is anticipating the future by expanding into emerging markets.
Christie’s International Real Estate brings the depth of expertise and excellence that are Christie’s defining characteristics to create the world’s foremost international real estate company.
Building on centuries of experience in art, Christie’s International Real Estate works with affiliated brokerages selected for their expertise in luxury real estate sales and their ability to meet strict standards of excellence. Making up their worldwide network is more than 130 Affiliates and 25,000 agents across 42 countries.
This unique combination offers an incomparable level of service and global visibility under one of the world’s most superb brands.
CHRISTIE’S AUCTION HOUSE & CHRISTIE’S INTERNATIONAL REAL ESTATE
#1WORLd’S
LEAdING ART BuSINESS
42 COuNTRIES
MORE THAN 130 REAL ESTATE
AffILIATES ANd 25,000 AGENTS
IN 42 COuNTRIES
$80 BILLION
AMOuNT IN REAL ESTATE SALES
fOR 2012
Christie’s clients who buy and sell works of art often request real estate services. By blending the auction house’s global perspective on art and lifestyle with the local expertise of their Affiliates, Christie’s International Real Estate brings exceptional service and knowledge to discerning buyers and sellers of luxury real estate.
This unique combination of worldwide expertise and regional connections has established Christie’s International Real Estate as the leading network of brokers dedicated to the marketing and sale of luxury residential properties.
The natural overlay of fine art and luxury real estate was highlighted in these recent sales:
n The Blairsden Estate in Peapack, New Jersey was sold along with a collection of furniture, tapestries, old master paintings, silver, and porcelain from the estate.
n The New York City apartments of Huguette Clark, were sold as well as jewelry from her estate, including the iconic Clark Pink diamond.
n Kaiuso, a historic garden estate outside Kyoto, Japan, listed at ¥8 billion, sold to an art auction attendee’s client.
n A Picasso painting owned by composer Andrew Lloyd Webber was sold at Christie’s in London, and the composer’s Trump Tower duplex in New York was sold by Christie’s International Real Estate.
BLENDING ART AND REAL ESTATE
BuYERS ANd SELLERS Of
AuCTION HOuSE WORKS Of ART
OfTEN REquEST LuxuRY REAL
ESTATE SERVICES
THE AuCTION HOuSE’S GLOBAL
POSITION ANd THE LOCAL ExPERTISE
Of AffILIATES BRINGS THE
WORLd’S fINEST PROPERTIES TO THE WORLd’S
MOST dISCERNING BuYERS
A commitment to the business philosophy established by Christie’s in 1766 defines the Christie’s International Real Estate approach — founded on trust, integrity, discretion, and excellence.
Christie’s International Real Estate strengthens its reputation by the rigorous selection of local brokerages as its affiliates. As an authority in the high-end housing market, CIRE recognized CONLON: A Real Estate Company’s substantial growth in luxury sales along with parallels in CONLON’s model to its own. Christie’s International Real Estate soon approached CONLON offering it to become their exclusive affiliate in Chicago.
With an affiliate status, CONLON gains access to CIRE’s global marketing programs, worldwide network of other affiliates & agents in over 40 countries, and the expertise of the Christie’s International Real Estate regional management teams.
Together, CONLON: A Real Estate Company and Christie’s International Real Estate bring Chicago’s most desired homes to the world’s most discerning property buyers.
THE SYNERGY BETWEEN CONLON: A REAL ESTATE COMPANY & CHRISTIE’S INTERNATIONAL REAL ESTATE
CHRISTIE’S INTERNATIONAL
REAL ESTATE RECOGNIzEd
CONLON’S SuBSTANTIAL GROWTH IN
LuxuRY SALES
CONLON WAS OffEREd TO BE THE ExCLuSIVE
AffILIATE IN CHICAGO
CONLON GAINS ACCESS TO
CIRE’S GLOBAL MARKETING
PROGRAMS ANd WORLdWIdE REAL ESTATE NETWORK
As one of Chicagoland’s premier properties, your listing will be marketed as part of CONLON Luxury — our boutique property collection. CONLON offers a wide variety of services when selling your luxury home:
LISTING EXPECTATIONS
n A CONLON/Christie’s International Real Estate sign on the property.
n A sign name rider with the broker’s direct phone number.
n Professional photos of your property to be taken and used online.
n Your listing to be as a Luxury Listing on www.ConlonRealEstate.com as well as on the Christie’s International Real Estate online network.
n Broker’s opens for local agents to tour the home. (If discretion is preferred by the seller, home may be shown by private viewings only.)
n Hosted open houses once your home is ready. (If discretion is preferred by the seller, home may be shown by private viewings only.)
n Custom, color property brochures to be created for your listing.
n Just listed direct mail pieces featuring your property to be sent out in the neighborhood and to a select mailing list.
n Custom e-mail campaigns to be sent to all brokers in our company, to agents in the area, and to potential buyers & past clients.
HIGH-ENd HOMES PRICEd ABOVE
$1 MILLION ARE MARKETEd
AS PART Of CONLON LuxuRY:
A BOuTIquE COLLECTION
THROuGH THE SALE Of THEIR
HOMES, CLIENTS CAN ExPECT ExEMPLARY
SERVICE, TRuST ANd dISCRETION
…continued on next page
LISTING EXPECTATIONSn No lockbox to be put on your home nor will keys be given out for showings.
n All showings to be accompanied by a CONLON broker who knows the property.
n Agents who show the property to potential buyers to receive follow up e-mails or calls for feedback.
n Listing activity to be directly communicated to you, the seller.
n CONLON agent to help schedule and attend appraisal of your home.
n CONLON agent to help schedule and attend inspection of your home.
n CONLON agent to conduct negotiation between buyer’s agent & seller.
n Contracts to be processed by CONLON’s own administration.
n CONLON administration to hold buyer’s earnest money in an escrow account.
n CONLON agent to communicate with lender throughout the buyer’s loan process.
n CONLON agent to communicate with buyer’s and seller’s attorneys.
n CONLON agent to walk buyers through the home on the day of the closing.
HIGH-ENd HOMES PRICEd ABOVE
$1 MILLION ARE MARKETEd
AS PART Of CONLON LuxuRY:
A BOuTIquE COLLECTION
THROuGH THE SALE Of THEIR
HOMES, CLIENTS CAN ExPECT ExEMPLARY
SERVICE, TRuST ANd dISCRETION
CONTINUED
Through CONLON & CIRE network’s surveys and studies of major global cities, we are able to chart trends and understand how luxury sales are influenced by both local and non-local buyers. Other data reports, like the “Profile of Home Buyers and Sellers” put out by the National Association of REALTORS®, gives us insight as to the marketing venues where people found the home they purchased. Based on the most recent data, CONLON directly corresponds its marketing focus by investing nearly 75% of our marketing dollars on internet marketing ensuring the broadest market exposure for your property. furthermore, by spending over 25% on traditional marketing, we cover all the bases where buyers are looking.
MARKETING WHERE BUYERS AREWHERE BUYERS FOUND THE HOME THEY PURCHASED
CONLON: A REAL
ESTATE COMPANY/CHRISTIE’S
INTERNATIONAL REAL ESTATE
CHARTS TRENdS TO uNdERSTANd BuYER BEHAVIOR
CONLON’S ONLINE MARKETING
dOLLAR fOCuS dIRECTLY
CORRELATES TO WHERE RECENT BuYERS fOuNd THE HOME THEY
PuRCHASEd42% ON WEBSITE & INTERNET AdVERTISING
34% THROuGH THEIR AGENT
10% fROM A YARd OR OPEN HOuSE SIGN
6% THROuGH fRIENdS & RELATIVES
6% fROM A HOME BuILdER OR SELLER
1% IN A NEWSPAPER
LESS THAN 1% fROM OTHER SOuRCES
Luxury properties priced in excess of $1 million receive special placement
in our featured Luxury Listings section on www.ConlonRealEstate.com.
utilizing high-quality photography, your listing will prominently be displayed
on CONLON’s website with a comprehensive details page including key
property information, an interactive amenities map, and links to Virtual
Home Tours, street views, neighborhoods, social media, and detailed listing
agent information.
Additionally, with our closely managed internet distribution, SEO and
Google adwords strategies, CONLON continues to ensure that your home
is effectively marketed online. from our website, listings are syndicated
to hundreds of other websites including the Christie’s International
Real Estate website which receives nearly 84,000 unique visitors every
month—including many high net worth clients from the Christie’s auction
house website.
WWW.CONLONREALESTATE.COM
HOMES PRICEd ABOVE
$1 MILLION fEATuREd AS
LuxuRY LISTINGS
HIGH-quALITY PHOTOS ARE
TAKEN ANd uSEd TO PROMINENTLY dISPLAY HOMES ON CONLON’S
WEBSITE
MANAGEd INTERNET
dISTRIBuTION MEANS HOMES
ARE AdVERTISEd ExTENSIVELY
WHERE BuYERS ARE LOOKING
As a luxury listing, your home will be on www.christiesrealestate.com. The website attracts more than one million visitors worldwide every year and, as the preferred portal for buyers and sellers across the globe, consistently ranks among the top results for luxury real estate on major search engines. Access to an affluent audience is further enhanced by prominent real estate promotions on www.christies.com, which shows a selection of our properties and brings auction house clients to view our listings through a single click.
displaying the world’s finest properties in excess of $1 million, the site has active listings in 19 languages and more than 40 countries. using compelling
web advertisements, the site currently showcases several hundred properties valued at more than $10 million and attracts thousands of qualified visitors to the website each month.
Christie’s International Real Estate is actively involved in social media. discover exclusive property photo tours, auction house spotlights, events, videos, and news from the international Affiliate network on such social media platforms such as facebook, Twitter, Google+, Vimeo, YouTube, and more.
WWW.CHRISTIESREALESTATE.COM
NEARLY 84,000 uNIquE VISITORS
EACH MONTH
CROSS-MARKETING WITH THE AuCTION
HOuSE WEBSITE ENHANCES ACCESS
TO AN AffLuENT AudIENCE
dISPLAYING PROPERTIES IN 19 LANGuAGES ANd MORE THAN 40
COuNTRIES WITH SEVERAL HuNdREd
PROPERTIES VALuEd OVER $10 MILLION
THE CHRISTIE’S INTERNATIONAL REAL ESTATE IPAD APP IS AvAILABLE NOW FOR FREE AT WWW.CHRISTIESREALESTATE.COM/MAgAzINE OR vIA THE ITUNES APP STORE.
It is no surprise that the internet is the #1 resource where buyers are looking for their homes. In 2012 (the most recent survey), eight in 10 buyers searched online when looking for a home. for 41% of those homebuyers, searching the internet was their initial step in the home searching process. for these reasons, CONLON has invested its largest portion of marketing dollars into making your listing available where potential buyers are looking — ONLINE.
By listing your home with the area’s multiple listing service (MLS), we are able to share extensive information about your home with other brokers and online portals. In addition, our online partnership with the nation’s leading online
real estate marketing network has the potential to syndicate listings to 116 participating publishers reaching homebuyers on more than 800 websites.
Included websites where your listing will be found are the three largest real estate search engines: Trulia.com, zillow.com and Realtor.com. Second to the MLS, these three powerful real estate portals make up majority of online home searches. for this reason, CONLON invests additional marketing money to enhance and upgrade our listings on these sites.
ONLINE DISTRIBUTION
THE INTERNET IS THE #1 RESOuRCE fOR HOME BuYERS
OuR ONLINE PARTNER HAS
THE POTENTIAL TO SYNdICATE TO 116 PARTICIPATING
PuBLISHERS REACHING
MORE THAN 800 WEBSITES
HOMES WILL BE LISTEd ON THE
THREE LARGEST REAL ESTATE
SEARCH ENGINES: TRuLIA, zILLOW
ANd REALTOR.COM
Personal signage and marketing is an essential part of our sales strategy. upon signing with CONLON, we will immediately put in place a CONLON luxury for sale sign at the property. At the same time, we will begin planning open houses and broker’s opens to draw interest from homebuyers and/or the agents searching on their behalf.
We will work closely with you and keep you informed of weekly feedback. Information from homebuyers and their agents helps us focus on what potential buyers are looking for and gives us the ability, if needed, to adjust our plan of action in marketing your home.
PERSONAL SIGNAGE & MARKETING
A LuxuRY fOR SALE SIGN WILL IMMEdIATELY BE PLACEd AT THE PROPERTY ANd OPENS WILL BE
PLANNEd
AGENT & BuYER fEEdBACK IS KEPT ANd REPORTEd TO
HELP dRIVE THE MARKETING Of
EACH HOME
High-quality brochures and direct marketing, utilizing the photography of your home, are an effective and aesthetic way reach your home’s target audience. Our brochures feature a full-bleed cover and are printed on quality, heavy-coated paper to leave a positive lasting impression on buyers who are interested in your home. In addition, our professionally designed direct-mail postcards and direct-email marketing campaigns are an excellent way to reach brokers and potential homebuyers who may not have viewed your home online.
Select estates may also benefit from additional paid services including Christie’s International Real Estate’s Marketing Brochure Program. These property brochures are distributed to more than 350 cities in over 40 countries for prominent display in Christie’s salesrooms and Affiliated real estate brokerages around the world. The artfully designed brochures find an audience with influential homebuyers, investors, and other prime prospects through display at these venues.
BROCHURES & DIRECT MARKETING
uTILIzING LARGE HIGH quALITY
PHOTOS, CONLON BROCHuRES
ARE PRINTEd ON HEAVY-COATEd
PAPER TO LEAVE A POSITIVE LASTING
IMPRESSION
dIRECT-MAIL POSTCARdS ANd E-MAIL CAMPAIGNS
REACH BROKERS ANd POTENTIAL
BuYERS WHO MAY HAVE MISSEd YOuR LISTING
ONLINE
In addition to our extensive efforts to advertise online, CONLON covers the more traditional print advertising by placing periodical print advertisements in select publications. Our print advertisements are seen several times throughout the year in publications whose readership reaches a more affluent audience. Both property and brand advertisements drive consumers to call or visit CONLON’s website where your home is featured with extensive information about the listing.
Additionally, select estates may be chosen to advertise under the Christie’s name. These estates will benefit from invaluable exposure and association with a well-known and admired brand. Strategically targeted to reach the world’s most qualified potential buyers, Christie’s International Real Estate advertising initiatives receive prominent placement in leading periodicals such as The New York Times, The Wall Street Journal, financial Times, Country Life, Architectural digest, and Robb Report.
PRINT ADVERTISING
IN AddITION TO ExTENSIVE ONLINE
AdVERTISING PERIOdICAL PRINT AdVERTISEMENTS REACH AffLuENT
REAdERS IN A MORE
TRAdITIONAL WAY
PROPERTY ANd BRANd
AdVERTISEMENTS dRIVE CONSuMERS
TO CALL OR VISIT CONLON’S WEBSITE fOR
dETAILEd LISTING INfORMATION
SIGNIFICANT SALES
$4,200,000LINCOLN PARkCHICAgO, ILLINOIS
Christie’s International Real Estate and CONLON: A Real Estate Company, along with the entire affiliate network, are dedicated to successful real estate transactions. The following list of Significant Sales, as reported by Christie’s International Real Estate affiliated brokerages, is a small representation of the network’s recent and overall achievements. Notably, Christie’s International Real Estate has been the broker of choice for the most expensive sales worldwide for the past 5 years.
$88,000,000 New York , New York february 2012
$70,000,000 New York, New York June 2012
$35,000,000 San francisco, California March 2013
$31,350,000 Hong Kong, China November 2012
$27,000,000 Malibu, California April 2012
€16,000,000 Cannes, france december 2012
$19,900,000 Nantucket, Massachusetts January 2013
$17,500,000 Aspen, Colorado January 2013
GB£5,500,000 London, England July 2012
$8,950,000 Pebble Beach , California May 2013
RECENT SIGNIFICANT SALES
$1,185,000LOgAN SqUARECHICAgO, ILLINOIS
€6,000,000 Paris , france february 2013
$7,900,000 Napa, California June 2013
$6,000,000 Park City , utah March 2012
R17,900,000 Bishopscourt, South Africa March 2013
$4,200,000 Chicago, Illinois June 2012
$3,150,000 Mountain Village, Colorado October 2012
$3,025,000 Chicago, Illinois January 2013
$2,691,800 Chicago, Illinois September 2013
$2,495,000 Telluride, Colorado January 2012
$2,390,000 Chicago, Illinois March 2013
$2,300,000 Jackson, Wyoming August 2012
C$2,185,000 Ottawa, ON, Canada March 2013
$2,100,000 Chicago, Illinois June 2012
€1,400,000 Rome, Latium, Italy May 2012
$1,185,000 Chicago, Illinois december 2012
$1,100,000 fox Chapel, Pennsylvania March 2013
$1,060,000 Chicago, Illinois december 2012
$1,008,000 Boston , Massachusetts July 2012
$1,005,000 Coral Gables, florida October 2012
$1,000,000 Chicago, Illinois April 2013
$2,691,800LAKEVIEWCHICAGO, ILLINOIS
LINCOLN PARK2040 N Halsted StreetChicago, IL 60614
WEST LOOP1101 W Lake StreetChicago, IL 60607
NORTH SHORE565 Lincoln AvenueWinnetka, IL 60093
ROSCOE VILLAGE2044 W Roscoe StreetChicago, IL 60618
GOLD COAST1255 N State StreetChicago, IL 60610
WESTERN SUBURBS36 S Washington StreetHinsdale, IL 60521