Luxury Retail a Presentation

8/12/2019 Luxury Retail a Presentation

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Amit

AnkitAnjusha

Bushra

Rati

Vickey

Retail Management


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LUXURY RETAIL


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Luxury

Related to -

Status,

Ego and Psychogenic needs; (mental needs)

it is not necessary for survival


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LUXURY

Defining Luxury

The emotionalism of luxury

Purchase of luxury items gives the buyer an immense amount of

joy which surpasses the economic value of the product.

Luxury brands live in peoples hearts & minds

Luxury brands have range

Can be teamed with many products

Luxury brands have permanence

Dont go out of style/are classic

Characteristics


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Luxury Goods

Associated with-

high quality,

craftsmanship,

uniqueness,

creativity,

exclusivity andinnovation


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What Consumer Get

Psychological Benefits

esteem,

prestige sense of a high status

that reminds them and others that they belong to

an exclusive group who can afford theseexpensive goods.


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The overall sales of luxury goods in the year2009 is expected to be more than US$150 billionand Asia contributes 10% to it.


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The concept of luxury is now not confined toonly to Europe and US, the Asian subcontinent

contributes major to it, with India and China asthe newly emerging markets.


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A trip to the mall can mean stocking up onthousands of dollars worth of designergoodies before eating a three-course meal

at one of its fine dining establishments


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Fine Living Top 10: Luxury Malls


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10 The Grand Canal

Shoppe's offer visitorsworld-class diningand elegant shoppingin a unique, inspiredsurrounding.

The Grand CanalShoppe's areguaranteed a trulyEuropean shoppingexperience.

The Grand Canal Shoppe's

Las Vegas, USA


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9

With a focus on big-name fashion housessuch as Alexander

McQueen, Bulgariand Chanel --complemented byweekly fashion shows

Galleries Lafayette

Paris, France


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8 Blue water in the British

county of Kent combineshigh-end internationaldesigner outlets

(such as A/X Exchange,Lacoste and Storm)

Theresplenty else to keepshoppers entertained too,

such as a multiplex cinema,a luxurious fitness centerand an extensive food court

Blue water

Kent, England


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7 Ranked the No. 1

shopping center in theUnited States, BalHarbour Shops in Miami.

Stores with an outlet inthe complex include-

Tiffany & Co.,Vilebrequin, Yves SaintLaurent, Jimmy Choo,

Just Cavalli, HarryWinston, Fendi, EmilioPucci, Escada, Bulgari,and Saks Fifth Avenue

Bal Harbour Shops

Miami, USA


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6 Having all the usual

designer store suspects --Harvey Nichols, D&G,Gianfranco Ferre, and

Ermenegildo Zegna, The Landmark boasts the

113-room LandmarkMandarin Oriental Hotel

as well as the chicOriental Spa.

The Landmark

Hong Kong, China


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5 Armed with their Black

Amex, shoppers here areable to flit in and out of100 designer stores such

as Tommy Hilfiger, YvesRocher and Diesel.

The three-story wonder isbuilt underground nearRed Square and is, quite

simply, one of thegrandest malls in theworld.

Okhotny Ryad Shopping Center

Moscow, Russia


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4

The bustling buildingshere combine luxuryshopping and fine

dining with office andresidential space

With outlets includingCole Haan, Dean &

Deluca and Sisley, themall also features anEquinox Fitness Club.

The Shops At Columbus Circle

New York, USA


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3 The Walk also houses

outlets by designers suchas Louis Vuitton, CalvinKlein), Emporio Armani,

Mulberry, and Links ofLondon.

The mall also providesresidents and visitors tothe capital with a

complete shopping andleisure experience.

The Walk

Edinburgh, Scotland


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2 With the DFL Group

finishing construction atthe end of 2007, TheEmporio shopping mall

in New Delhi Consist of 90 high-end

Indian and internationalstores, such as Kimaya,

Ensemble, Ashish N Soni,Rajesh Pratap Singh, andAbraham & Thakore

The Emporio

New Delhi, India


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1 Packed with designer boutiques,

including Harvey Nichols,Debenhams, Bois & Chiffon,Reiss, Missoni, and Marc Jacobs

The mall also encapsulates

several world-class restaurantsand bars, including Lebanesecuisine at Karam, brasserie-stylefood at St Maxims, seafood atSalmontini, international fare atSezzam, and fondue at Aprs

Mall Of The Emirates

Dubai


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LUXURY

The Luxury retailing in india


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Reasons for emergence of luxuryretail in India.

Hike in the salary .

High Standard of living .

Luxury becoming a status symbol. stylish appearance

increased durability

better performance & advanced features

Luxury in India has become more access ible.

Bol lywood is an inf luencer


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LUXURY

Luxury Products & Services

Cars:

Jaguar, Mercedes Benz, Lamborghini, Rolls Royce, Bentley, Ferrari, Bugatti

Couture: VersaceIndian couture designers: Rohit Bal, Tarun Tahiliani May not include prt designs

Hotels & resortsAmar Vilas (Oberoi), Four Seasons


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LUXURY


Accessories

Footwear: Jimmy Choo

Handbags: Louis Vuitton, Aigner, Leiber, Hermes, Prada

Small leather goods: Dunhill

Watches: Piaget, Tag Heur

Eyewear: Armani, D&G, Chanel


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LUXURY


Perfumes: Channel

Jewellery & Gems: Cartier, Tiffany

Writing instruments: Mont Blanc

Luggage: Louis Vuitton

Liquor: Henessy (vodka), Blue Label, rare wines Art

Not Luxury: Mango


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LUXURY

The Sachdev GroupPriya Chatwal & Charu Sachdev

Brands: Lanvin, Alberta Ferretti, Jean-Paul Gaultier, Moschino,

Stella McCartney

Promoters of Luxury in India

Genesis Colors

Sanjay Kapoor of Satya Paul fameBrands: Aigner, Canali, Kenzo, Paul Smith, Just Cavalli

Murjani Group

Gucci, Jimmy Choo, Calvin Klein, Bottega Veneta

Brandhouse Retail (S.Kumar Group)Escada, Dunhill

JVs in the pipeline

DLF with Armani

Hermes with Neelam Khanna (PRS Oberoi clan)

Reliance Retail

TSG International Marketing Pvt Ltd


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LUXURY

Emporio

The first Indian luxury destination:

Officially inaugurated: Sunday, 30th Aug

Developer: DLF

130 luxury brands

Apparel: Dolce & Gabana, Canali, Louis Vuitton, Chistian Dior

Jewellery: Cartier, Harry Winston,

Leather Goods: Tods

Men: Paul Smith, Armani

Watches: Piaget, Chopard, Jaegar

Indian designers: Rohit Bal, Tarun Tahiliani, JJ Valaya


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LUXURY

The story in India

Luxury is not new to India but the modern form is yet to evolve

Branding

Lasting customers relationsSignature look

Virgin market


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LUXURY

The story in India

Ermenegildo ZegnaFirst store opened at Crossroads in 1999. Closed in 2005

A 3000sqft store opened at Taj, Mumbai in 2007

Third store to come up at Emporio

Jimmy Choo

Launched India store through Murjani Group in Sep08

Located at Nariman Point, Mumbai

Worn by Aishwarya Rai, Preity Zinta

Internationally launching sunglasses, fragrances & handbags

LVs association goes back to the Maharajas for luggage

First store opened in 2003 at Oberoi Hotel, New Delhi

Second store opened in Mumbai in 2004

Now opened at Emporio

Louis Vuitton

uxury ar e pen


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uxury ar e penAllocation
http://www.omretail.com/india/images/MarketSpend-Luxury-Retail-India.PNG


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LUXURY

Limitations of luxury in India

Lack of appropriate space

Adjacencies importantnightmare McDonalds

Started with use of hotel space

Makeshift space in malls/markets

Emporioperhaps the first luxury mall in India

Expensive real estate

Lack of trained manpower

Specialized programs in Institutes

Lack of Indian products & brands

FDI restrictions


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LUXURY


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LUXURY

Scope for Indian brands

Can you think of an Indian luxury brand?

Acquiring Western brands: Tata acquires Jaguar from Ford in the UK

Oberoi hotels: Rajvilas, Udaivislas, Amarvilas

Indias strengths: excellence in craftsmanship, heritage, business potential

Some suggested areas: hotels & hospitality, spas, jewellery, meditation

(Mahesh Yogi), art, Indian fashion


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Challenges to overcome

Limited scope

-Though Indian has become brandconscious and are ready to invest inluxury goods yet the scope ofinternational luxury retail is limited, as

there is still a percentage of people whodo not see luxury retail as a necessity.


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Lack of retail space

-Except for five star hotels Indian retailspace has still failed to match internationalstandards. For an international brand tofind a large retail store space is still adream, as apart from high rentals,

shortage of retail space still exists.


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Lack of High Fashion Street

-There is no street that is coming up as ahigh fashion street. Like New Yorkss FifthAvenue and Londons fashion streets,India has a long way to go before it cancompete in both space and name, to call its

retailing spaces as fashion streets.


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Providing services

-When consumer is ready to spent hugeamount of money in buying a luxuryproduct he would not like to compromiseon the quality and services provided bythe brand. Being a foreign brand satisfying

the consumer becomes little difficult.

LUXURY


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LUXURY

Thank You

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Luxury Retail a Presentation