LUCY ZHANG · San Francisco, CA 94133 415 - 816 - 2658 | [email protected] | misasoup.net/design LUC HAG designer | programmer PORTFOLIO SAMPLES

LUCY ZHANG San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/designdesigner | programmer

EDUCATION

Boston UniversityBachelor of Fine Arts, Graphic DesignMinors: Computer Science, Japanese Language & Literature

WORK EXPERIENCE

Insight Global @ Facebook, San Francisco, CACommunication DesignerApril 2020 – Present

» Designing policy-related communications across Facebook products and services.

» Producing on-brand visuals to support compelling storytelling.

» Creating iconography and infographics to effectively communicate complex ideas.

McKesson, San Francisco, CAGraphic DesignerJune 2017 – January 2020

» Refreshed the brand look-and-feel to meet standards expected of a Fortune 7 company.

» Set new standards for white papers & reports by developing the enterprise’s visual design system for print & digital media.

» Designed on-brand creative deliverables for executive meetings, internal campaigns, and leadership conferences.

» Designed and developed internal-facing web pages and microsites.

» Maintained and optimized the enterprise’s Marketo email templates.

VIZ Media, San Francisco, CAGraphic Design InternJanuary 2017 – June 2017

» Assisted senior designers with book layouts, promotional materials, and package designs of world-renowned anime and manga series.

» Streamlined localization process by prepping key artwork and carrying out proof revisions.

» Reduced project turnarounds by automating tedious tasks using scripts.

» Created B-to-B & B-to-C marketing materials. » Prepared files and plates for press printing.

Mugar Greene Scholars, Boston, MAGraphic DesignerSeptember 2014 – May 2016

» Designed posters, animations, and blog content for library events and holidays.

PROJECTS

McKesson Brand RefreshRefreshed the visual design system of a top (#7) Fortune 500 company and produced 150+ pages of print & digital design templates for the enterprise.

McKesson Virtual Vision CenterDesigned and produced an interactive digital experience detailing McKesson’s business segments and brand story.

McKesson Marketo Template Mobile OptimizationOptimized components of a modular email template to be mobile-responsive and consistent on all email clients.

McKesson Tone of Voice GuidelinesDesigned a 50-page booklet with guidelines and curated examples of the company’s new writing style.

BFA Senior Thesis: The BakuDeveloped an augmented reality exhibit of a mythical creature implemented with computer vision features.

SKILLS

Design: Sketch, Adobe XD, Photoshop, Illustrator, InDesign, Dreamweaver, Lightroom Classic, After Effects, Keynote, PowerPoint, Branding & Identity, Visual Design Systems, Typography, Animation, Motion Graphics, Infographics

Programming: Java, Python, HTML, CSS, Javascript, jQueryLanguages: English, Chinese (Cantonese), Japanese

CAREER OBJECTIVE

A designer in love with programming—my ideal role would allow me to utilize both skillsets, with a focus in design systems, branding, and front-end development.

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San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/design

LUCY ZHANGdesigner | programmer

PORTFOLIO SAMPLES

2014 – 2019

Branding

Print

Interactive

Full portfolio available online at:misasoup.net/design






MCKESSON VOICE GUIDELINES

Print

50-page booklet with guidelines, tips, and curated examples of McKesson’s new brand voice. Average Flesch-Kincaid readability scores across the enterprise have improved nearly 20 points since its release.





MCKESSON VIRTUAL VISION CENTER

Interactive, UX/UI

Interactive experience detailing McKesson’s brand history and key business segments. This experience was created out of a need for a digital version of McKesson’s in-person Vision Center tours for potential customers and new employees. I designed and produced high-fidelity interactive prototypes in Keynote for final development in BrightSign.





MCKESSON BRAND REFRESH

Print, Visual Design Systems

Look-and-feel refresh for a Fortune 7 brand. I revamped the visual design system and produced 150+ pages of print & digital design templates for the enterprise.





CORPORATE RESPONSIBILITY REPORT

Print

35-page annual report focused on topics that impact the company, the environment, and society. Working with copywriters, I created a report that embraced McKesson’s refreshed look-and-feel and new brand voice.

Check out the full report here:misasoup.net/mck-crr-fy18



http://misasoup.net/mck-crr-fy18



MCKESSON.COM NAVIGATION BAR

Web & Mobile, UX/UI

Redesign proposal for the main navigation bar of the McKesson global site. The aim was to create a new look that was not only on-brand but also met UX/UI and accessibility standards. Animated prototypes were created in Adobe XD.





PRESIDENT’S CLUB

Print, Web, Branding

20-page travel guide booklet with insert card and registration webpage for President’s Club—an annual overseas networking event for McKesson’s top 200 sales performers and select executives.





ENTERPRISE POWERPOINTS

Infographic, Digital

Infographic slides and documents designed in Microsoft Powerpoint for use through-out the enterprise. Having on-brand documents and infographics that content-users could edit on their own simiplied revision process and enabled sustainable, iterable designs that were less reliant on designers.





BONE MARROW DRIVE CAMPAIGN

Print, Web, Branding

A series of flyers, cards, stickers, and digital graphics for McKesson’s Bone Marrow Drive campaign. The campaign ran during the holiday season, however, the design had to be non-denomination as per company policy. The drive hit its 5,000 donor milestone after the campaign launch.





INNOVATION HANGAR

Print, Branding

Rack card and staff badges for a new non-profit museum focusing on innovation, art, and history.





THE BAKU

Interactive Installation

My BFA senior thesis project combining my interest in Japanese mythology with my love for interactive design. This augmented reality exhibit was the culmination of a year’s worth of research and experimentation with design and programming.





T S Z I L 7 O

Interactive Installation

A self-portrait exploring texture and color. Inspired by Tetris, there are over 120 movable pieces, each unique and mounted with parts of symbolic imagery.





RAINING CATS...

Digital Printmaking

A series of three prints representing the chaos of my life as a struggling college student. From the top-left, proceeding clockwise: Falling, Tangled, and Sinking.



Documents

LUCY ZHANG · San Francisco, CA 94133 415 - 816 - 2658 | [email protected] | misasoup.net/design LUC HAG designer | programmer PORTFOLIO SAMPLES