Lucky Halim Portfolio 2013

Lucky Halim

Portfolio 2013

Lucky Halim

Portfolio 2013

Hello, my name is Lucky Halim.

I just graduated from Binus School of Design.

I’m a visual communication designer.

let’s starthope you like it...

CV & Portfoliothis is my

06 20

19 61

PERSONA{ personality and role }

PROJECT{ portfolio }

1 2

TABLEOFCONTENTS

Chapter 1

Chapter 2

Chapter 3

*

Table of Contents04 |

62

82

PLAY{ exploration }

3

PORTFOLIO2013

Lucky Halim

Table of Contents 05|

November 23, 1991

I fell into this world.

Living the life, walking along with the time.

Eat. Sleep. Dream. Pray. Love.

Think. Learn. Question. Work. Play. Design.

Past. Present. Future.

*

1chapter

{ }

v i s u a l

c o m m u n i c a t i o nas a

d e s i g n e r

SONA

PER

there is always a

beginningand an

endingbut an ending means

a new beginning

Chapter 1: Persona08 |

totality, hardworker, on time,

well prepared

books, photography, pattern,

science, technology, geometry,

music, comedy

forgetful, anxiety

solution: make notes and

prepare well

liar, too hot weather, traffic jam

{ Strength }

{ Like }

{ Weakness }

{ Dislike }

{ P E R K E N A L K A N }

PERSONALDETAIL

SOCIAL MEDIA

NAME

Lucky Halim

Jakarta, November 23, 1991

Jl. Banyo 1 blok A no. 7,Kelapa Gading, North Jakarta

BIRTH

ADDRESS

0899 872 1404MOBILE

[email protected]

Lucky Halim luckyhalim

@luckyhalim luckyhalim

Lucky Halim luckyhalim

luckyhalim bahasavisual

1995

1997

2003

2006

2009

RuthKindergarten

Tunas Karya 1Primary School

Tarakanita 4Junior High School

Fons Vitae 1 (Marsudirini)Senior High School

Bina Nusantara UniversityVisual Communication Design

1997

2003

2006

2009

2013

FORMALEDUCATION

Cum Laude

2013

GRADUATED


Programming MemberFons Vitae 1 Computer Club

Internship Graphic DesignerAR&Co. (Augmented Reality & Co.)

2006 - 2008

2007 - 2008

2007 - 2009

2011 - 2012

2011 - present

September 2013

November 2013

MemberFons Vitae 1 Science Club

Tutorial Writerilmugrafis.com

Binusian Ambassador - MentorBinus Student Learning Community (BSLC)

Junior StaffJOY Community

ORGANIZATION

WORKING

EXPERIENCES

EXPERIENCES

Education & Experience 13|

COMITTEEEXPERIENCES

2010

2011

2012

2013

Sixth NEO - Liaison Officer

PMB KMK Binus - Documentation

KMK Weekend - Publication

Fresh ‘n Brite 2010 - Volunteer

“Matakami” Exhibition - Documentation

MRG Exhibition - Documentation

“Fotonesia” Seminar - Documentation

Retreat PLB “Slide To Unlock“ - Publication

Fresh ‘n Brite 2011 - Volunteer

Retreat SHDR “I’m Waiting for You“ - Documentation

Retreat SHDR Trust Me - Publication

JOY Anniversary 2012 - Publication & Documentation

Plaza Desain “Osmosis“ - Design division

Purpose Driven Life Campaign - Publication

Safari Track Event - Publication


FEATUREDAWARD &EXHIBITION

Climax MagazineArt Contributor (2012)

abduzeedo.comDaily Inspiration 1091 & 1094 (2012)

luc.devroye.orgXonar Font

Kreavi Berbagi10 Best Designs (2013)

Fresh ‘n Brite 2013at Kota Kasablanka

MataKami Exhibitionat Binus Anggrek Campus (2011)

MRG ExhibitionAt Binus Syahdan Campus (2011)

Photography ExhibitionAt Binus Syahdan Campus (2012)

Award & Exhibition 15|

{ Graphic Reproduction Method 1 Class }

{ screen printed on t-shirts }

V I S UA L * CO M M UN I C AT I O N* D E SI G N

W hy not?

I always wonder how can I contribute

something to this world during my life,

although only a bit. During my school days

until high school, I’m not good enough in

study, even when I got good grades (rarely

happen actually), I just did that to fulfill my

obligations as a school student. At the 3 rd year

of senior high, I just realize that I have interest

in graphic design. Time run faster when I

experimented with design than when I did my

homeworks. I realize, this is my passion.

After I realize that, I chose to be a Visual

Communication Designer.

why I chose to be a

and I believe I can contribute something to this world with design.

Visual Communication Designer 19|

p. 26 29 JAVA Musikindo Rebranding

p. 22 25 “Fobia Spesifik” Book

p. 30 31 Xonar Typeface

p. 32 35 “Dapur Lokal” Festival

p. 36 39 D.I. Yogyakarta Interactive

p. 40 43 DAMRI Website Redesign

p. 44 51 JOY Poster

p. 52 61 Internship Projects (AR&Co)

2chapter

Since I study Visual Communication Design

at Binus School of Design, I’ve done so many

projects, from student work, freelance work,

internship, organization, etc. The projects

are vary from editorial design, branding,

typography, campaign, illustration, new media,

and many more.

This is some of my design works.

*

PROJECT

In today’s era, health has become an important

part and fairly considered, but public concern

about health still more limited to physical

health, yet human beings not only have

physical, but also has psychological health that

needs to be taken care of.

Fear is one of the basic human emotions

besides happy, sad and angry. Fear is

important for each person, because fear is a

fundamental mechanism to defend and protect

yourself from dangerous thing or situation.

Phobia is different from ordinary fear and

anxiety. Phobia is an irrational and excessive

fear, which is an anxiety disorder problem.

*

“Fobia Spesifik” BookTYPE

CATEGORY

TOOLS

:

:

:

Student work (8th semester, University Final Project)

Publication, Illustration, Digital Painting

pencil, paper, Wacom Bamboo Small, Adobe CS

PROJECT

01

Chapter 2: Project22 |

Front Cover and Slipcase

Book Size: 17x23 cm

76 pages

Paper: Coronado Infinite White Stipple

118gsm and Splendorgel Extra White 340gsm

(Splendorgel only for the slipcase)

This book was exhibited on Fresh ‘n Brite

Design Festival 2013 “Play Hard”, November

29 - December 1 at Kota Kasablanka. Fresh

‘n Brite is an annual exhibition, held by Binus

School of Design. Fresh ‘n Brite only show the

best final projects (grade A) of Binus School

of Design (Visual Communication Design and

Interior Design major).

Fresh ‘n Brite 2013P l a y H a r d

“Fobia Spesifik” Book 25|

JAVA Musikindo known as a music event

organizer which is quite large and has a lot of

experience in organizing a music concert event

for local and foreign artists. Java Musikindo

established by Adrie Subono in 1994.

JAVA Musikindo has the goal of showing “live

entertainment” to support the increasing

needs of entertainment in Indonesia.

The form of JAVA Musikindo logo inspired

from “sound” symbol. The meaning of the

logo is totality, up to date and general (does

not favor a particular genre of music).

*

JAVA Musikindo RebrandingTYPE

CATEGORY

TOOLS

:

:

:

Student work (5th semester, University Final Project)

Branding & Identity

pencil, paper, Adobe Illustrator

PROJECT

02


x

3,5x

9x

6x

10,5x

4x

Logo Grid

JAVA Musikindo Rebranding 27|


The purpose of a Graphic Standard Manual

(GSM) or Brand Identity Manual is not only to

set forth guideline that guide you in applying

the logo to all media, but also to know more

about the company and the brand essence.

JAVA Musikindo Rebranding 29|

52.3 mm

Xonar is a typeface which i created during

Typography 2 course (3rd semester). This

typeface is a modification from “ITC Avant

Garde Demi”, using a geometric module

and some adjustments. I use this type for my

personal logo.

*

Xonar TypefaceTYPE

CATEGORY

TOOLS

:

:

:

Student work (3rd semester)

Typography

pencil, paper, tracing paper, Adobe Illustrator

PROJECT

03


52.3 mm

Xonar Typeface 31 |

“Desa Sejahtera” is a social organization which

engaged in the welfare of rural communities,

particularly from the point of view of local

food, so that’s why this organization is

campaigning for “100% pangan lokal” (100%

local food). This point of view is taken because

food is one of the basic needs in life.

Form of the campaign is an innovative local

food festival. The festival consists of cooking

demonstrations, workshops, innovative cuisine

competitions and local food fairs.

“Dapur Lokal” logo is a stilation image of

“cobek” and “ulekan” (something like pestle

and mortar), Indonesian kitchen tools.

*

“Desa Sejahtera“ logo wasn’t created by me.

“Dapur Lokal” FestivalTYPE

CATEGORY

TOOLS

:

:

:

Student work (6th semester)

Social Campaign, Promotion, Photography

pencil, paper, DSLR camera, Adobe Creative Suite

PROJECT

04


Infographic

Size: 50x70 cm


The purpose of this festival is to build

awareness about local food, so people know

there are many alternatives of various local

foodstuffs and the advantages of using local

food products.

“Dapur Lokal” Festival 35|

Daerah Istimewa Yogyakarta (Yogyakarta

special region) is a region of Indonesia, located

in the south central part of Java Island and

bordering with Central Java Province and the

Indian Ocean.

This interactive infographic consists of six

parts to explore, namely “profil” (profile),

“geografis” (geographic), “bahasa”

(language), “penduduk” (population),

“agama” (religion) and “galeri” (gallery).

*

D.I. Yogyakarta InteractiveTYPE

CATEGORY

TOOLS

:

:

:


Interactive, UI/UX, Infographic

pencil, paper, Adobe Illustrator, Adobe Flash

PROJECT

05


Color Swatch:

#F8E000 #735014

#000000

Opening Page

Size: 1024x768 pixel

Main Menu


“regular readers look for the

same items in the same place

each times.”

(The Practical Guide to Information

Design by Ronnie Lipton)

Some examples of infographic pages



HOME Main Menu

Logo & Slogan

Pro�l

Zona Waktu

Koordinat

Luas Daerah

Pekerjaan

Jumlah

Hanacaraka

Boso Jowo

Tempat Ibadah

Agama

Geogra�s[Geographic]

Penduduk[Population]

Bahasa[Language]

Agama[Religion]

Galeri[Gallery]

Pro�l[Pro�le]

D.I. Yogyakarta Interactive 39|

DAMRI is a government transportation

corporate in Indonesia, which is stands for

“Djawatan Angkoetan Motor Repoeblik

Indonesia” (a motor transport department in

Indonesian republic). The main task of DAMRI

is to organize overland transportation with

buses, trucks, etc.

The challenges in redesigning this website is

to make this website easier to use, because

the old website hasn’t been good enough

hierarchically and some features in this site

doesn’t work.

*

DAMRI logo wasn’t created by me.

DAMRI Website RedesignTYPE

CATEGORY

TOOLS

:

:

:


Web Design, UI/UX

pencil, paper, Adobe Photoshop, Adobe Dreamweaver

PROJECT

06


www.damri.co.id

Beranda Daftar Formulir

ProfilBerita Kontak

Sejarah

Jadwal

Visi Misi Tujuan Nilai

Existing website screenshots

(2012)

Redesigned Website Sitemap

DAMRI Website Redesign 41|

New “Beranda” (Home) Page

New “Profil” (Profile) Page

Use tabbed panel system for the content


New “Berita” (News) Pages

New “Jadwal” (Schedule) Page

Use tabbed panel system for the content

New “Kontak” (Contact) Page

You can also contact DAMRI via Yahoo

Messenger or Social Media on any page

The grid system for the new

design was using 960 grid

system (from 960.gs). Lucida

Sans used for the text on this

website redesign project.

DAMRI Website Redesign 43|

“Jesus fOr Youth” (JOY) is a Catholic Youth

Community under “Komunitas Keluarga

Kudus Allah” (KKKA), under the auspices of

“Keuskupan Agung Jakarta” (Roman Catholic

Archdiocese of Jakarta). JOY Community

formed on October 31, 1998 in Fons Vitae 1

Senior High School with the vision to embrace

and nurture the faith of junior and senior high

school students.

There are so many event in JOY community

such as Praise ‘n Worship Rame2 (PWR),

Retreat, etc. Publication division has been

handling the promotion for JOY events.

*

JOY logo wasn’t created by me.

JOY PosterTYPE

CATEGORY

TOOLS

:

:

:

Organization Projects

Promotion, Advertising

pencil, paper, Wacom Bamboo Small, Adobe Creative Suite

PROJECT

07


PWR “First Love” - February 2011

It’s about how you love God at the first time.

Size: 21x29,7 cm

PWR “Independence” - August 2011

It’s talking about your free will in your life.

Size: 29,7x42 cm

PWR “True Independent” - August 2012

It’s about the key of true freedom.

Size: 29,7x42 cm


Retreat “Trust Me” - December 2012

It’s Jesus calling you.

Size: 29,7x42 cm

JOY Poster 47|

“Because YOU Love Me”

JOY 14th anniversary - November 2012

The basic concept of the illustration is “God

who provides”, the hand is a symbol of God

who provides what we need.


Purpose Driven Life (closing) - April 2013

(promotion for opening isn’t created by me)

Size: 30x30 cm

PWR “Change The Words, Change The World” - January 2013

It’s about how our words affect our world.

“Death and life are in the power of the tongue...” - Proverbs 18:21

Size: 42x31,5 cm

JOY Poster 49|

PWR “Be New” - July 2013

The plane symbolized music. We are what we hear.

Size: 30x30 cm


PWR “Grow Up” - September 2013

It’s about how we can grow up together in

a community, the sheep is a symbol of the

community itself, and God (symbolized as a

shepherd) lead the community.

Size: 42x29,7 cm

JOY Poster 51|

AR&Co is the South Asia’s largest augmented

reality & (AR) and innovative technology

company. AR&Co was founded in 2009 as a

member of WIR Group, focusing on the brand,

design and technology (especially augmented

reality). AR&Co has been competing globally,

as evidenced by several awards worldwide.

I was an intern at AR&Co from September

2012 to November 2012 (3 months), and

during my internship period, I learn a lot and

got new awesome experiences. These are 3 of

many projects I’ve done during my internship.

*

AR&Co logo wasn’t created by me.

Visit: http://www.ar-innovation.com/

Internship Projects (AR&Co)TYPE

CATEGORY

TOOLS

:

:

:

Internship (7th semester)

Various

pencil, paper, Adobe Creative Suite

PROJECT

08


Pilkada JakARta is a game application for

smartphones (Android 2.2 and up) that

uses Augmented Reality technology. This

application was made by AR&Co on the

occasion of the local election which held

on September 20, 2012. This application

can be downloaded on Google Play site

for free.

This is a “matching-card“

game, the mission is to find

2 matching cards from 9

cards. Player will win the

game if he/she can find the

two matching cards of his/

her favorite candidate within

the time limit. After they won

the game, they can make a

self-photo using the typical

attributes (augmented reality)

of their favorite candidate.

You can download this

application here:

bit.ly/1aRQOzB

Pilkada JakARta#01

Game Icon and Main Menu

Internship Projects (AR&Co) 53|

Once the design is done, the next

process is slicing and then submit them

to programming division.

Slicing is a process to divide a single

user interface layout into multiple

image files as digital assets.


Besides the game interface

design, a few items such

as apps icon, thumbnail,

featured image and AR

tracking also need to be

designed. Pilkada JakARta

got positive responses from

public, this application even

reported in several forums

and media, including kaskus,

lintas.me, yahoo, techinasia.

com, marketplus (marketplus.

co.id), and many more.

AR Photo Frame

White part is transparent


Cinemags Augmented Reality application

was made to welcome the latest James

Bond movie “Skyfall“, which was

released in November 2012 in Indonesia.

This application can be played on

smartphones (Android OS). This game

can be downloaded on Google Play site

and use the cover of November issue of

Cinemags magazine as a marker/tracking

Cinemags AR#02

Game Icon


Game frame

Bullets indicator and Reload button

The mission of this game is to shoot the

enemies (villain) as many as possible within the

time limit (60 seconds). Villains appear from

the windows of augmented reality building.

Player also have to be careful not to hit the

hostages. Bullets are limited,

but player can reload when

the bullets are out. Once the

game is over, player can share

their score through social

media such as Facebook and

Twitter or try to play again if

not satisfied with the score.


You need to get the James Bond “Skyfall“

Cinemags cover (November 2012 edition). Run

the app and track the Cinemags Magazine

cover to start the game.

You can download this game by following this

link: http://bit.ly/1cuH27I

If you don’t have the magazine cover, you can

found them on Cinemags’ facebook page.

“How To Play“ Tutorial

Featured on Cinemags Magazine

(November 2012 edition)


L.A. Lights Streetball is a streetball

basketball event, hosted by L.A. Lights

on 12-13 October 2012 at Istora Senayan,

Jakarta. This event was enlivened by

AR&Co with Basketball Interactive Wall

Game and Basketball Augmented Reality

Dribble & Freestyle Game. This game got

positive responses from the visitors.

This video was made to show the thrill

of interactive wall game, the goal is to

attract people to come to the next event

while promoting AR&Co itself.

LA Lights Streetball Video#03

00:04

00:07

00:12

00:15


00:17 00:28

00:23 00:47

00:24 00:54

00:25 01:00


Resolution: 1920 x 1080 px (HD) Video

Edited with Adobe Premiere Pro CS3

Link: http://youtu.be/3kAkyVmQWyo

You can also check other videos by

AR&Co on Youtube Channel “wirglobal“

01:07

01:12

01:17

01:28


3chapter

PLAY

I like to play around.

Don’t stop playing.

Play hard.

Know how to play, have fun and enjoy.

Who says play doesn’t serious?

Play seriously!

Do a purposeful play.

*

p. 64 71 Play 01: Photography

p. 72 77 Play 02: Illustration

p. 78 82 Play 03: Pattern

From the Greek “photos” (light) and

“graphos” (drawing), photography means

painting with light. For me, photography is one

field of visual arts that fun to explore. It is an

art of observing, expressing and storytelling.

: Photography

P L A0

Y1

Chapter 3: Play64 |

“Peek”

Exhibited on a photography exhibition

Binus Syahdan campus, 2012

“Come at Me“

Featured on Abduzeedo Daily Inspiration #1091

“Dapur Lokal”

Play 01: Photography 67|

“Natural Behavior”

“Stare”

Chapter 3: Play68 |

JOY Training Camp 2012

“Alone”

Chapter 3: Play70 |

“New Day”

“Temaram”

Play 01: Photography 71|

Illustration comes from Latin word “illustro”,

which means enlighten, irradiate or clear. An

illustration artworks is not only needs to be

aesthetically beautiful, but also should serve to

explain something or convey a message.

: Illustration

P L A0

Y2

Chapter 3: Play72 |

“Message On A Bottle”

“Star Experiment”

Featured on Abduzeedo Daily Inspiration #1094

“Problem Is Good”

Chapter 3: Play74 |

“Good Luck - Minion Fan Art”

(original character designed by Carter Goodrich)

Play 02: Illustration 75|

“Safari Track”

“Happy Chinese New Year 2013”

Chapter 3: Play76 |

“Self Visualization”

(student work 2nd semester)

Play 02: Illustration 77|

Pattern can be described as a repetitive

element (or elements), or a structure in a

consistent manner. It’s fun to explore an object

(shape, line, etc) as a repetitive element until it

forms a new object.

: Pattern

P L A0

Y3

Chapter 3: Play78 |

Play Hard Poster

Size: 60 x 90 cm

“Magical Green”

Play 03: Pattern 81|

“Ascending”

Chapter 3: Play82 |

thank youfor your time...

have a nice day!

THE ENDthis is

of my portfolio

have a nice day!

Copyright © 2013 Lucky Halim

Documents

Lucky Halim Portfolio 2013