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This a copy of the consumer research we discussed in our last webinar.
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Welcome
• introductions• Lets discuss changing consumer habits and the
impact on our clients. • Review LPi & Guarantee Digital Bundles• Look at Upsell Options
Agenda
• locally based Digital Marketing & Services agency founded in 2011
• strategic partnership with Liturgical Publications Inc.
• Core focus is providing online media solutions to help our customers grow their business
• we partner with both local Merchants and...• Local Media Companies who wish to launch a
Digital Agency of their own. Clients include the Pittsburgh Post, Buffalo News, The Toledo Blade and Newspaper Groups like Pioneer & SNG.
• Fortunate to now have clients in 13 Markets across the US!
about Guarantee Digital
Double-click to enter text
Double-click to enter title
meet our staff....
Lucy
So, what are Consumers doing online these days?
• Whole lotta Googlin' Going On! • Living the Perfect Social Media Life Online • Watching a Ton of Video• In Mobile Action Mode
• More than 50% do it once a day! • 93% Shopping in Store and within 20 miles of
home• 95% Never Go Past One of their Search Result. • Key Question every Merchant must ask: • Are we are on Page one? • Where is our competition?
SEARCH & DISCOVER
89%Just
"GOOGLE" IT
Social Media Drives More Repeat & Referral Business! • FB: Adults 55+ Fastest Growing Segment• FB: Average # of Friends = 217• All Social Networks: 51% Female/49% Male• Social Means Business - Top sites for acquiring new
customers: • 57% LinkedIn• 54% Facebook• 48% Twitter
Digital Word of Mouth1 Billion Consumers on Facebook
Source: HubSpot
Ratings & Reviews
70%Trust Online Consumer Recommendations
• Over Half of Shoppers Agree that a 3 Star Rating is the lowest rating they would accept
• 55% of Consumers Share their Purchases & Experience via Social Networks
• For the first time in Human History...Word of Mouth is a Digitally Archived Medium!
• YouTube #2 Search Engine• More Video uploaded to YouTube in 60 Days than
all Three Major Networks in 60 Years! • Social Video - 900% increase in Video Sharing in
2012• Tell the Story of your Business with Sight, Sound
& eMotion!
Everyone's Watching!
2 Billion
Video Views A Day on YouTube!
• 59% Visited a Business• 54% Looked up Merchant's website • 36% Made in Store Purchase• 90% of Consumers will read a text message
within three minutes of receiving it• Mobile coupons 10X more likely to be opened
MOBILE ACTION MODE
61%Called the Business
• Smart Phone penetration over 50% of all mobile phones
• 2013: More Searches conduced on Mobile Devices than Desktop Computers
• 85% of Merchant sites NOT Smart Phone friendly
The Mobile Future
Projected Increase in Inbound Calls next
17 Months+ 107%
The Zero Moment of
Truth
They have fundamentally changed the Rules of Marketing and the way Merchants need to approach Connecting with them to earn their business. Our friends at Google call this....
Clearly, The Consumer is now in Charge!
The Traditional Model
The New Zero Moment of Turth
" You'd never set up an 800# for your business with nobody to answer the Phone. The Internet is that 800# and its been set up for you even though you didn't ask for it! People are "calling" you with their web searches everyday. If People search for your product or services and you don't "answer" that search...who do you think will?"
- Jim Lecisnki, Managing Director Google
What does ZMOT mean for Merchants?
• You only get one chance to make a great first impression
• You have to be ready for when Consumers come looking for you on whatever device they are using.
• You have to be aware and respond and learn from what Consumers are saying about your business online.
• With Mobile...the MOTS - Moments of Truths - are merging...when consumers can search, decide, buy and share all at once!
How to Get Our Clients Ready for
their Moment of Truth
Guarantee Digital Services include:
We get you ready for your Zero Moment of Truth• Optimized Business Listings• Web & Mobile Site Design • SEO, SEM Services• Social Media Management & Loyalty Clubs to
drive more repeat & referral business • Video Production and Optimization • Reputation Management • Precision Display & Email Targeting
Questions? Contact Daryl @ 414-234-8529or [email protected]
visit us online at www.guaranteedigital.com
Get ZMOT at
www.zeromomentoftruth.com