LOYALTY SYSTEMS AND PROGRAMS

DATABASE CONSULTANTS AUSTRALIA (DCA)

DCA is a pioneering, data-driven company with its headquarters in Melbourne and offices in Sydney, Gold Coast, Bangkok and Boston.

Established in 1993, DCEstablished in 1993, DCA is a market leader in innovative data management, data quality governance and bespoke software development.

We specialise in providing business-critical customer management applications for corporate and government clientele and international organisations.

DCA LOYALTY - DATA-DRIVEN AND POWERED BY A SINGLE CUSTOMER VIEWDCA, a market leader in data management solutions, specialises in Loyalty Systems and Programs and provides the following services and solutions with our DCALoyalty product:

• Creating custom Loyalty System and• Creating custom Loyalty System and Applications• Setting up of your dedicated Loyalty database fully hosted at DCA’s West MMelbourne office• Web Pos Solution via PC or Mobile to enable store-driven, real-time loyalty tr transactions• A custom Points engine that allows stores to offer a points-based system wwhere customers can earn and redeem loyalty pointsr i i in real-time• Gamification loyalty systems• Customer branded website allowing customers to manage their own details, view transaction history and more• Store website integration for customer management, report generation and on-demand statistics on the performance of the Loyalty program performance of the Loyalty program• Ongoing administration management of your Customer Database• Development of Custom Reports to enable the assessment of Loyalty PProgram performance• The ability to run in-store promotions including double and triple points, new mmember bonuses, product promotions and more.promotions and more.promotions and more.LOYALTY MARKETING PROGRAMS

DCA also provide Loyalty Marketing Services based on your needs, including but not limited to:sed analytics.

• Creating custom Loyalty System and Applications.• Email marketing and campaign development, including fully responsive mmobility solutions.obility solutions.• Mobile and SMS marketing.• Mobile and SMS marketing.• Marketing Strategy and Consulting.• Single Customer View creation.• Marketing Automation (B2C and B2B): website behaviour, tracking and aautomation (focusing on the customer journey).utomation (focusing on the • Social Media Marketing.

DEDICATED CUSTOMER SERVICE TEAM

Clients have the option to leverage DCClients have the option to leverage DCA’s Melbourne based Customer Service Representatives who can be trained on your brand specifics to help and assist with loyalty queries from your Store(s) by both phone and email. These include some of the following activities:

• Points questions• Customer information• Report questions• • Website questions• Promotion questions• Card and application form management• Processing of credit card transactions and cheques

PCI DSS ACCREDITATION

DCA is PCI DSS certified. DCA’s standard service includes the weekly processing of all cheque and credit card payments on the client’s behalf.

Contact us on +61 (0)3 9320 9000 or visit data.com.au5/355 Spencer St, West Melbourne VIC 3003

LOYALTY SYSTEMS AND PROGRAMS

CLIENT CASE STUDIES & TESTIMONIALSservices.data.com.au/clients

HOME TIMBER AND HARDWARE GROUP

“We required a sophisticated but user-friendly loyalty system that offered a full circle of service to our customers, our stores and head office personnel. DCDCA was well positioned to meet our brief given their deep skills across data management and application development, with the added benefit of an in-house datadriven marketing agency to meet our ongoing strategic and day to day tactical needs”

Ann Sanfey, Loyalty Manager for HTHG

Contact us on +61 (0)3 9320 9000 or visit data.com.au5/355 Spencer St, West Melbourne VIC 3003

Customer Loyalty Activity

POS Real Time Transactions

Online Real Time Transactions

Data Management Platform: Data - Cleansing - Enhancement - Validating - Matching

Loyalty Database Single Customer View

Marketing Solutions - Email - Promotions - SMS/Mobile - Direct Mail - Call Centre - Data Entry

DCA Reports & Analytics

Client Website

Loyalty Members( Client )

Data

LOYALTY SYSTEM DATA MANAGEMENT/FLOW