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Focused Low Cost Strategy
Presented by – Mahak Dhoot
“Competitive strategy is about being different. It means deliberately choosing to perform activities differently or to perform different activities than rivals to deliver a unique mix of value.”
Competitive Strategy
Focused Low-Cost Strategy
Based on low cost
Concentrate on a narrow customer segment
Offering niche customers a product customized to their needs Which
hat is unique?
Low Cost Hotels
Budget Hotels
Signifies – :
Simplicity, Convenience, Informality, Style, Warmth, Modernity, Affordability
Details of Budget Hotels
Competitive pricing technique
Located in cities with business traffic
Created a good backend industry
Outsourcing of Food and Beverages as margins are lessMinimum staff
Ginger Hotel-Simple, unique, reasonable, basic and innovative
Self controlled AC rooms LCD TV’s Wi-Fi internet Satellite channels Electronic Locks Mini fridge Doctor on call Branded toiletries 24-hour running hot and cold waterTea-Coffee maker Cyber Café Gymnasium 100% Power backupInternet booking Secure Parking Full length mirror
Facilities such as
Targeting
Demographics
• Middle Class• High Tech Youths
Geographical
• Tourism takes place all the year round• Cities and towns which have
consistent flow of business traffic
Demographics
• Middle Class• High Tech Youths
Geographical
• Tourism takes place all the year round• Cities and towns which have
consistent flow of business traffic
Target Market
Smart Concepts of Ginger HotelSmart Sleep
Good and better to sleep bedAdvanced pressure point reliefs in beds
Smart Space rooms Rooms are designed with comfort and practicality in mind
Safe zone 24-hour security Close-circuit TV maintains records Swipe card locks