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Oct14 1 @dr_herman #LavaCon Jumping into a Leadership-focused Content Strategy with Four Left Feet Dr. Liz Herman @dr_herman #LavaCon About the Speaker Long-time technical communicator Passionate about #techcomm, #km, #pm, #organizationalculture Healthcare program management background Presenting STC Summit 2014 Lightning Talk And fun

LavaCon 2014: Jumping into Leadership-Focused Content Strategy

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Page 1: LavaCon 2014: Jumping into Leadership-Focused Content Strategy

Oct‐14

1

@dr_herman #LavaCon

Jumping into a Leadership-focused Content Strategy

with Four Left Feet

Dr. Liz Herman

@dr_herman #LavaCon

About the Speaker

• Long-time technical communicator

• Passionate about #techcomm, #km, #pm, #organizationalculture

• Healthcare program management background

Presenting STC Summit 2014 Lightning Talk

• And fun

Page 2: LavaCon 2014: Jumping into Leadership-Focused Content Strategy

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@dr_herman #LavaCon

@dr_herman #LavaCon

Page 3: LavaCon 2014: Jumping into Leadership-Focused Content Strategy

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@dr_herman #LavaCon

@dr_herman #LavaCon

The Job

• Content management, content strategy, user experience *not* part of the job description

• All in the same stable

– Project/Program Management

– Customer Engagement

– Technical Communication

– Relationship Management

• First tasks

– Team communication

– Proposal Development

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@dr_herman #LavaCon

Immediate Challenges

• No content strategy

• Inadequate time to plan

• Unfamiliar processes

• Different organizational culture

• Limited credibility

• Relationship trust

@dr_herman #LavaCon

Pre-Content Strategy Planning

• The get-by plan

– Organize a kick-off meeting

– Locate and identify content repository

– Distribute task order statement of work

– Email and phone calls

– One size fits all approach

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@dr_herman #LavaCon

@dr_herman #LavaCon

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@dr_herman #LavaCon

@dr_herman #LavaCon

Moving Forward

Page 7: LavaCon 2014: Jumping into Leadership-Focused Content Strategy

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@dr_herman #LavaCon

Analysis

• What did we need?

– Tame the herd

– Viable distribution methods

– Understanding of decision makers, evaluators, implementers

– Understanding of areas of expertise

– A clear leader

– Consistent communication

– UX

@dr_herman #LavaCon

Planning (and Doing)

• Took charge

• What did we do? – Virtual Meetings

• All plus internal

• Team profiles/presentations

• Weekly, Bi-Weekly, Monthly

– SharePoint

• End-to-end capture

• Bid decisions

– Decision (RACI) Matrix

Page 8: LavaCon 2014: Jumping into Leadership-Focused Content Strategy

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@dr_herman #LavaCon

A Repeatable System

• Basic

– Templates

– Dedicated repositories

– Tagged content

– Standard processes

– Version control

– Repurposing

• Complex

– UX

@dr_herman #LavaCon

Was it Easy?

• No.

Page 9: LavaCon 2014: Jumping into Leadership-Focused Content Strategy

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@dr_herman #LavaCon

@dr_herman #LavaCon

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How did it turn out?

• WIP

• SMEs

• Collateral

• Continue to Plan

@dr_herman #LavaCon

@dr_herman #LavaCon

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@dr_herman #LavaCon

Thank you!

Dr. Liz Herman

• www.linkedin.com/in/lizhermanphd/