Lord Mayor’s Introduction - IPART · How to Read this Plan ... Baulkham Hills Holroyd Migrant RC ... Coca Cola Amital Community Relations Commission Council - Holroyd

Parramatta Twenty25PART III: Behind the Destinations

A City for Everyone:

Great Places and Spaces

December 2006

How to Read this Plan Parramatta Twenty25 has been broken up in to three separate documents, each building on the other, providing more information on the future of Parramatta and how we are going to get there. PART I: Provides an overview of the destinations towards which we aspire and the strategies required to get there. PART II: Provides greater detail on the strategies and how they are to be delivered. It describes the measures that will be used to identify if we are heading on the right track. PART III: Provides a summary of the major challenges we face for each destination, our current status and the priorities identified by the community. In addition a number of supporting documents have been prepared to assist in the development of Parramatta Twenty25. These include: Process Paper Environmental, Social and Economic Position Papers Social, Environment and Economic Wellbeing Strategies Future Directions Paper Dreaming Parramatta Consultation Throughout this Plan the following terms will be used: Parramatta and the city are used interchangeably to

mean the entirety of the Parramatta local government area, including all of its suburbs

CBD refers to the Central Business District in the suburb of Parramatta, which is the administrative, economic and geographic centre of the Parramatta local government area.

Refer to Explanation of terms for other terms used in this report.

Position Papers

Future Directions Paper

Social, Environmental, and Economic Strategies

Parramatta Twenty25 Part III: Behind the Destinations 4

Contents

CREATING A DREAM.......................................5

ACKNOWLEDGEMENTS .................................6

EXPLANATION OF TERMS .............................8

Building on the Past, Preparing for the Future..9

DREAMING PARRAMATTA..........................12

OUR UNIQUE FEATURES AND IDENTITY 13

THE CHALLENGES AHEAD..........................14

TODAYS REALITY .........................................16 Unique qualities ...............................................16 Strengths ..........................................................16 Most important things about your neighbourhood .................................................16 Key issues ........................................................16 Development Issues .........................................17 Weaknesses......................................................17 Resident Satisfaction........................................17

Parramatta as a Place.........................................18

A NEW PATH FORWARD...............................19

BEHIND THE DESTINATIONS......................20

Destination 1: Land and water that is protected, respected and sustained......................................21

Destination 2: A society that is healthy and compassionate .....................................................23

Destination 3: Businesses that are dynamic, prosperous and socially responsible ..................25

Destination 4: Neighbourhoods that are liveable and distinctive .....................................................27

Destination 5: A community that is diverse and cohesive................................................................29

Destination 6: People and places that are linked by sustainable transport and communication networks ..............................................................31

Destination 7: A city that is innovative and inspirational ......................................................323

Community Priorities.........................................35


Creating A Dream


Acknowledgements This report acknowledges the Dharug Nation as the traditional owners and custodians of the land. Parramatta Twenty25 has been developed through an extensive series of workshops, forums and meetings with residents of Parramatta, businesses, government agencies, service providers and numerous other individuals who have a stake on the future of this City. Parramatta Twenty25 was coordinated by Parramatta City Councils Outcomes and Place Unit, and has involved staff from across the entire organisation. Design and Production: CampbellBarnett - design partners Photographs: Photographs used throughout this publication are from Parramatta Image library and Council staff. Several photographs and artists work are incorporated in this publication from:

Richard Perwers Photography David Wallace of David Wallace

Photography M. Abboud

The following organisations, groups and agencies have played an important role in contributing to Parramatta Twenty25 and will continue to work together on the future of Parramatta: ACON Western Sydney AIDS Council of NSW Western Sydney Branch Attorney Generals Department Australian Business Limited Australian Chinese Community Association Baulkham Hills Holroyd Migrant RC Baxter Healthcare Pty Ltd Bus & Coach Assoc. Private bus cos. Bushcare groups (reps) Business Advisory Services Cassia Community Centre CDM Communications Centrelink Champion Legal Clean up Australia Coca Cola Amital Community Members Community Relations Commission Council - Holroyd Council -Auburn Council -Bankstown Council -Baulkham Hills Council -Blacktown Council -Fairfield Council -Hornsby Council -Ryde CP Carer Respite Centre Cumberland Homecare Cumberland Womens Health Centre Cyclist Action Movement WEST (CAMWEST)

Department of Ageing Disability and Home Care Metro West Regional Office - SSDO Department of Commerce Department of Community Services (DOCS) Department of Education, Employment and Training Department of Environment and Conservation EPA Department of Environment and Conservation NPWS Department of Environment and Conservation Resource NSW Department of Housing Department of Infrastructure, Planning and Natural Resources Department of Primary Industries - Fisheries Department of State and Regional Development Department of Tourism, Sport & Recreation Department of Energy, Utilities and Sustainability (DEUS) Department of Immigration, Multiculturalism and Aboriginal Affairs (DIMIA) Dundas Area Neighbourhood Centre Inc Early Education Inc Friends of the Parramatta Riverside Theatre Gilgai Aboriginal Centre Granville Multicultural Community Centre Granville Neighbourhood Centre Greater Western Sydney Economic Development Board GROW Harris Park Community Centre Hewitt House Neighbourhood Centre Inc Historic Houses - Elizabeth Farm Holroyd Parramatta Migrant Services Inc Home Support & Community Services Information Cultural Exchange (ICE) Integral Energy Karabi Community and Development Services Inc


Keep Australia Beautiful Library Building and Planning Consultant Macquarie University Maritime (waterways) Matthews Folbigg Solicitors Merck Sharp and Dohme Ministry of Arts Ministry of Transport Moore Stephens PMN, Accountants Multicultural HACC Access Project Worker National Trust Nature Conservation Council Nicholii Cottage Neighbourhood Centre Inc Northcott Society NSW Heritage Office NSW Police NSW Premiers Department Office of State Revenue Office of Western Sydney Park Committees (reps) Parramatta & District Law Society Parramatta Chamber of Commerce Parramatta Community Health Centre Parramatta Historical Society Parramatta Leagues Club Parramatta Park Trust Parramatta Stadium Trust Parramatta Task Force Property Council Public Library Services Raine & Horne Commercial Parramatta Red Cross Roads and Traffic Authority (RTA) Schools across Parramatta LGA Scuba Warehouse Shell Refining (Australia) Pty Ltd Smith Family Sports Federation STARTTS State Library State Transit authority

Sydney Ferries Sydney Graduate School of Management Sydney Harbour Catchment Authority Sydney Olympic Park Authority Sydney Transit Authority Sydney Turf Club Sydney Water Corporation Sydney West Marketing TAFE - South Western Sydney Institute - Granville College The Asia Business Connection The Cup Professionals Tingha Palace Toongabbie historical Society University of Western Sydney Upper Parramatta River Catchment Management Trust (UPRCT) Wesley Lodge Motel Western Sydney Area Health Service Western Sydney Area Multicultural Health Unit Western Sydney Business Connection Western Sydney Community Forum - HACC Development Officer Western Sydney Regional Office, Westfield Shopping Centre WSROC WYCA

A special acknowledgement need to go to the residents that participated in the numerous events, surveys and forums held throughout the development of Parramatta Twenty25. Together these people have helped shape the future of Parramatta


Explanation of Terms Affordable..re housing, this term refers to the widely accepted measure defining affordable housing as (mortgage or rent) that which costs less than 30% of the gross income of households in the lowest 40% of wage earners. Accessible. this term is use in a broad sense; it relates to ensuring inclusiveness through physical access (eg disabled accessible); availability (eg the ratio of supply to need), and socio-economic (eg service costs do not preclude low-income earners) Child. refers to anyone between the ages 0 12 years Community. refers principally to the geographic area of Parramatta, for which the Plan is developed. It is inclusive of residents, visitors and workers. Implicit in this is an acknowledgement of communities defined by, or identified as belonging to a specific community by virtue of shared values and/or interests. It recognises that individuals can belong to multiple communities simultaneously

Culture. is broad in scope and refers principally to a way of life, the interconnections between people and between people and place. It includes a values dimension (eg relationships; shared memories, experiences and identity; cultural, religious and historic backgrounds; values and aspirations; what is important to pass onto future generations) and a material dimension that relates to space, place, facilities, creative pursuits, products and expression. (LGSA Cultural Planning Guidelines) City also used to mean the entirety of the Parramatta local government area, including all of its suburbs CBD.. refers to the Central Business District in the suburb of Parramatta, which is the administrative, economic and geographic centre of the Parramatta local government area. Disability.... refers to capacity and is inclusive of physical, mental and emotional capacity Environment . Unless more specifically referred to as the built environment, natural environment or social environment, this term is used in the broadest sense to referring to all three aspects

Health. refers to health and general well-being in the broadest sense. In relation to health services, the term is inclusive of mental, emotional and physical health Parramatta.. used to mean the entirety of the Parramatta local government area, including all of its suburbs Sustainable. refers to meeting the diversity of needs of the present without compromising the ability of future generations to meet their need; it applies to environmental, economic, social and cultural aspects of sustainability Vulnerable. refers to those people who are, or at risk of becoming marginal, isolated, displaced or further disadvantaged within the community Young person. anyone between the ages of 12 24 years


How the Plan Began Parramatta Twenty25 is about the future. Although its development has been led by Parramatta City Council, it is not a plan for one organisation or group. It is about the aspirations of Parramattas diverse communities, as well as of the people who visit and work here, and represents a collaborative effort by government, business and the community. The objectives of Parramatta Twenty25 are to: identify and take into account community

issues, aspirations, expectations and opportunities

balance competing priorities to provide a blueprint for joint action between government, the community, business and other partners

ensure social, economic and environmental issues are incorporated into decision making

establish and communicate a clear vision for Parramatta

identify the desired destination for Parramatta in 20 years and the means of getting there

guide the delivery of services and projects to meet local needs

be flexible and robust to respond to the changing circumstances that will face us in the future.

Building on the Past, Preparing for the Future Dynamic and effective planning is a basic survival strategy for the 21st Century. With the rapid changes that are occurring in Parramatta it is no longer appropriate to let these forces shape our destiny. While we need to better understand and analyse these emerging complexities, it is not possible to predict the future. Instead, Parramatta Twenty25 aims to bring to life possible futures and provide insights as to how we may respond. It is based on understanding the answers to three more fundamental questions:

What is probable? What is possible? What is preferred?

The process for preparing Parramatta Twenty25 is based on a simple five-step process known as the Oregon Model. It has been developed over an 18 month period and builds on the previous Strategic Planning that has taken place for the City. It incorporates the findings of a great deal of research, including over 400 local, state and national policies and plans.

It is also based on extensive consultation with residents and stakeholders through a consultation process called Dreaming Parramatta. A number of supporting documents have been prepared to assist in the development of Parramatta Twenty25. These include: Process Paper Environmental, Social and Economic

Position Papers Social, Environment and Economic

Wellbeing Strategies Suburb Profiles Future Directions Paper Dreaming Parramatta Consultation Resident and workers surveys These documents are the foundation for Parramatta Twenty25, which weaves the research and consultation together to balance complex, and often competing, priorities. The relationship between these documents is illustrated on the following two pages.


Position Papers

To help in preparing Parramatta Twenty25, Position Papers have been prepared for each of the Triple Bottom Line areas - environment, social and economic.

The Position Papers answer the following questions:

what are we currently like?

what are the issues we need to address?

what are the challenges we face?

While the Position Papers outline the challenges and opportunities that lie before us and the wellbeing strategies identify the ideal strategies, the next task is to bring these factors together to balance these complex, and often competing, priorities. A Future Directions Paper has been prepared with the aim of challenging our assumptions, our values and ideals and promote open discussion on the future.

Future Directions Paper

A part of the project has been the ongoing consultation and challenge by the Community and key stakeholders. This has been through targeted workshops, community forums and resident and workers surveys. The consultation process was known as Dreaming Parramatta.

Dreaming Parramatta

Suburb Profiles

Suburb Profiles are snapshots of information about a local area. Each profile includes descriptions about:

the local history

what the area looks like, including features like creeks, roads, housing and industrial areas

who lives here

some key community facilities and services like libraries, schools and parks

the main challenges and opportunities in the local area

Social, Economic &

Environmental Strategies

The social, environmental and economic strategies provide an assessment of an ideal vision and strategies across the triple bottom line.

They detail:

an ideal vision for the environment, social or economic area

a list of issues to be addressed to achieve the vision

desired destination for each theme

strategies to achieve the destination

These documents have been used as the basis for the Strategies developed in Parramatta Twenty25

Documents Prepared in the Development of Parramatta Twenty25

http://www.parracity.nsw.gov.au/dreamingparramatta/process_going.html#dpaper#dpaper


Position Papers

Suburb Profiles

Social, Environmental, and Economic Strategies

Future Directions Paper Describes facilities in and

features of each suburb

Describes the current social,

environment and economic status and challenges

Outlines the ideal vision and

strategies for the city

Discusses the challenges and

decisions required to achieve the

desired vision for the city

Provides a set of balanced strategies to

achieve the desired realistic vision for the city

Existing Plans and Policies

Stakeholder and Resident Panel Consultation

Dreaming Parramatta

Forums with stakeholders and

residents to explore priorities for the

future

Detailed consultation with stakeholders

and residents

Parramatta Twenty25


Dreaming Parramatta

In order to capture the aspirations of the community and key stakeholders, a consultation process called Dreaming Parramatta was undertaken. The purpose of the consultation was to allow people to dream about what future they desire and the mechanisms to assist in delivery of the dream. Various processes were held to explore what Parramatta will look like if we continue to do the same as we are currently doing (Probable future); what Parramatta can look like in 20 years with action (Possible future) and what the community and stakeholder would ideally like to move toward (Preferred future). While there were a broad range of views presented, some of which were in conflict, the consultation provided significant direction on the priorities and needs for the future. The Future

590 people from Councils Residents Panel voiced their aspirations

Over 8000 residents responded to a survey on issues around future development in Parramatta

540 residents responded to a survey on Councils service provision

123 different government, business, community and other stakeholder groups assisted in the creation of strategies to address the community aspirations.

55 residents participated in a day long Community Forum

36 representatives from State Government departments, community organisations and neighbouring Local Governments participated in a half day stakeholder forum

152 Service Providers identified current and future needs for Parramatta

700 Residents Panel members identified the priority destinations and strategies for the future

300 People who work in the LGA identified their priorities

A mass media and awareness campaign was held promoting the future destinations for Parramatta

Local targeted events were held across the LGA

179 school children identified their priority destinations

400 residents were targeted at the Guildford celebrate your place event

hard to reach groups were targeted through churches, local shops and community organisations

Parramatta Twenty25 was formally placed on public exhibition

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Our Unique Features and Identity Parramatta is a unique place in the geographic heart of Sydney. Aboriginal people have occupied the fertile river valley for over 30,000 years. One of the local clans was named Burramatta, believed to mean place where eels lie down, and it is from this clan that Parramatta derives its name. The city continues to mark the place where the freshwater meets the salt water, and where eels and fish come to breed. Parramatta is a city of firsts. It was the first viable settlement and grew the first viable food suply for the fledgling colony. Our history is represented in the numerous heritage items that are of both local and national significance which continue to mark Parramattas place in time. Parramatta is a culturally-rich city that is proud of its past and celebrates its present diversity. Home to a large and culturally diverse population and workforce, it has grown to become a strong economic centre with an animated CBD at its heart. It is surrounded by distinctive neighbourhoods and serviced by robust transport, communications and other infrastructure.

Parramatta has extraordinary natural environmental assets. Continuing the theme of Parramatta as a meeting place, the Hawkesbury Sandstone Plateau in the north meets the Cumberland Plain shales along the river. This creates transition soils that support a high diversity of rare and threatened ecological communities and species. Central to this are the waterways that weave their way through the suburbs, all flowing to the iconic Parramatta River. These are the positive features which give Parramatta its own unique identity - that of a City which is vibrant, cosmopolitan and prosperous while conserving and communicating its wealth of natural and cultural heritage. It is also this identity which is the key to the development of a strong and compelling vision and future for the City.

Our Identity Place: Parramattas setting

and natural environment

People: Parramattas

culturally diverse population and workforce

History: Parramattas

national heritage significance

Economy: Parramattas strong

economic sector

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The Challenges Ahead

There are an enormous number of factors that will influence the future of Parramatta. These range from international issues such as armed conflict, the globalisation of the economy and global warming, to more local factors such as population increases and changes to industrial relations laws. These variable factors will provide significant challenges if we are to deliver a sustainable future for Parramatta. Parramattas population is steadily increasing with 130,926 residents in 1981, 151,860 in 2005 and a predicted population of up to 190,000 by 2026. To cater for this population change Parramatta must take its share of the expected 400,000 new houses required across the Sydney metropolitan area. This equates to between 700 and 1000 new dwellings per year in Parramatta. This will occur largely through the redevelopment of existing housing and will create pressure on parks, libraries, schools and other community facilities. To understand which areas are best able to accommodate a proportion of Sydneys population growth (and which areas are not), Parramatta City Council is preparing a local plan known as the Residential Development Strategy (RDS). The RDS is a strategic document that sets the direction for the future character and density of residential areas.

The RDS broadly identifies: areas that can sustain population growth areas that cannot sustain population

growth how a greater range of housing types can

be made available in the future public infrastructure and funding options changes to local residential building

controls.

One of the key challenges is to ensure new residential development and population growth is undertaken in a sustainable manner. The RDS will influence population distribution, accessibility, housing affordability, environmental quality, travel patterns, transport choices, residential quality and the look and feel of residential areas. The built environment of the city is developing at a rapid pace, with many major developments underway. Transport and communications infrastructure needs to keep pace with growth, while not impacting on the environment. Continued reliance on cars as the major transport mechanism will put pressure on the social and natural environment through declining air quality and associated health problems. Ensuring that land use patterns encourage public transport is a significant challenge.

Trends at a national, state and regional level show a decline in the health of our biodiversity, waterways and soils. It is evident that Australians are not living sustainably and that the environment is suffering. While it is impossible to return the environment to its original condition, understanding the long term capacity of the natural environment is needed.

Population growth and, in some communities, increasing affluence are resulting in a huge expansion in the consumption of energy and materials. With the uncertain impacts that climate change may impose on the environment, society and economy, Parramatta will need to address its consumption and source of energy.

There is also considerable uncertainty about the future of the water supply. Major changes to daily water usage are likely to be required to meet the challenges of a drier future. From a business perspective, Parramatta faces considerable competition from surrounding business centres for investment. The city needs to attract, retain and develop its major sources of employment and encourage the relocation of shops, offices and government departments to Parramatta. Parramatta must continue to position itself as one of Sydneys premier locations for business.


It must enhance its lead in research, innovation and education if these activities are to benefit the citys economy in the long term. Although there is a generally a low average rate of unemployment, joblessness is unevenly distributed across Parramatta. In addition, the average annual income in the city is less than the basic award wage. Changes to the structure of the workforce will affect the capacity for businesses to expand and to continue to have access to a large pool of labour. Skills shortages, an ageing workforce and the increasing numbers of workers employed on a casual basis will all affect the relationship between businesses and employees. The health of our community is another challenge for the future. A decrease in the amount of time that people spend in physical and cultural activity has the potential to lead to an increase in health issues in our community. It may also result in fewer people knowing their neighbours, which will in turn affect the levels of connection people have in their neighbourhoods. New technology is likely to give government, the community and business fresh opportunities for more efficient and sustainable methods of managing resources and delivering services. There will be a challenge for all service providers to keep up with rapid changes in technology which help to meet the

needs of the community. There will also be a challenge to ensure that local infrastructure keeps pace with the growing uptake in technology. The ability for government, business and community sector to collaborate will also have a significant impact on achieving our vision for the future. There is currently a need for greater coordination between all stakeholders and a stronger emphasis on community engagement and participation. These are not predictions of the future, rather an assessment of what may happen if we continue down the same path. Many of these challenges appear to be daunting obstacles to the creation of healthy, caring, friendly and sustainable communities. However, research undertaken through Parramatta Twenty25 shows that there are many opportunities for addressing these challenges through a planned and collaborative response. While we may not be able to predict the future, through careful planning it is possible to be prepared for the unforeseen and to adapt to the changes with a common vision always in sight.

For more detailed information on the challenges facing Parramatta, please refer to the Social, Environment and Economic

Position Papers

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safety

environment

transport diversity

employment

education

health

sport

neighbourhoods

heritage

housing

culture

business

Todays Reality

Unique qualities Parramattas unique qualities were identified by residents and stakeholders as its significant Aboriginal, colonial and

culturally diverse history central location within Sydney rivers and waterways diversity of people large variety of activities.

Strengths When asked about the strengths that Parramatta has to build upon, residents and stakeholders identified: the diversity of people natural environment, particularly open

space and waterways central location economic vitality and potential cultural diversity community involvement and cooperation

Most important things about your neighbourhood Residents identified the following as things they liked about their neighbourhoods: parks and open spaces close to public transport look and feel of neighbourhoods shops close by being able to walk to places people of different ages being able to live

in my area being able to work close to home.

Key issues Residents and stakeholders identified the following as key issues facing Parramatta in the next 20 years: population growth and increases in

housing density traffic and transport pressures on services employment opportunities cultural diversity social issues, including the aging

population, increased homelessness and lack of social services generally

environmental issues, including water management and pollution.

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Development Issues Residents identified the following important issues relating to the future development of Parramatta: erosion of neighbourhood character

driven by increases in density and changes to building types

loss of heritage values and character of older areas

congestion on roads is growing and increasing densities will add to this

Infrastructure cannot cope with increased densities and growth

loss of amenity in particular privacy and overshadowing from new development

diminishing opportunities for children to play in backyards

neighbourhoods should be planned to promote good health and enjoyment of the environment

must balance growth in new housing against loss of bushland and green spaces on the edges of Sydney

areas identified for additional housing must have good access to public transport, shops and parks

public transport needs to be improved in terms of frequency

need to improve the public domain.

Weaknesses Residents and stakeholders identified the following as the most significant weaknesses that Parramatta needs to address: traffic and transport built environment, particularly design,

zoning, overdevelopment and poor planning

governance, particularly leadership and consultation

ensuring ongoing economic vitality social issues, including safety, crime,

unemployment and homelessness

Resident Satisfaction Residents were asked about their satisfaction with some of the services being provided by Parramatta City Council. Some of these results include: 68% believe that it is easy to move

around Parramatta by foot 36% use cycleways 74% feel safe in the area where they live 74% are satisfied with Councils waste

services 44% are satisfied with cleanliness of

streets 67% are satisfied with the management

of bushland 58% believe Council provides enough

recreation and leisure services, festivals and events

76% are satisfied with the number of parks and public spaces

50% believe Parramatta is recognised for being interesting and attractive


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%Affordable to live

Values its natural environment

Going places

Values its heritage

Friendly

Jobs are freely available

A healthy place

Easy to get around

Innovative and creative

All people, lifestyles and culture

Great parks, sporting facilities & bushland

Attractive and interesting to be in

People pull together as a community

Good community services

Uses technology to learn and get ahead

Centre of business and government

Feels like a real city

Clean, healthy and not polluted

Feels safe

Good schools & learning opportunities

Workers Parramatta Residents Parramatta Ideal 2005/06

Parramatta as a PlaceSurveys of residents and workers in Parramatta were undertaken in which participants were asked to what extent they feel each word or phrase describes the place of Parramatta and what their ideal would be. The results indicate the key areas for improvement for both residents and workers (biggest gap between their ideal and perception) are:

good schools and learning opportunities

attractive and interesting to be in clean, healthy and not polluted

In addition a key area for workers was:

feels safe people pull together as a community

Residents felt that Parramatta was going places, east to get around and is the centre of business and government. They were also close to their idea in Parramatta being innovative and creative.


A New Path Forward While it may not be possible to predict what future challenges lie ahead, it is possible to consider how our preferred future might look, sound and feel. In 20 years time residents and stakeholders feel that Parramatta should have: a healthy natural environment,

particularly waterways and green spaces fast, reliable and efficient public transport

which offers real alternatives an efficient transport system that

connects places smart and sustainable urban environment sustainable, attractive and well located

housing prosperity based on strong employment,

lifelong education and a dynamic use of technology

a place which celebrates its heritage, culture, identity and community spirit

adequate, appropriate, affordable and flexible community facilities

a safe place in which everyone can live without fear

a recognised hub of arts and culture appropriate infrastructure and facilities.

Residents and stakeholders were also concerned about how Parramatta achieves its vision. They thought that we need to: build community skills and encourage

participation work in partnership with community and

government value diversity and encourage inclusion ensure appropriate funding and direction ongoing consultation and participation in

creating the future.

For further detail on the Dreaming

Parramatta consultation, please refer to the various consultation reports prepared.

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Behind the

Destinations


Destination 1: Land and water that is protected, respected and sustained

Giving priority to the Parramatta River and its creeks and foreshore This includes the waterways, bushland, geology, soils and their associated plants, animals and other living organisms that rely on them. The natural environment is critically important to the future of Parramatta, both in ensuring a high quality of life for local communities and as part of the global ecosystem. Protecting the land on which we live, and the plants and animals it supports, is an essential first step in achieving a sustainable future for Parramatta. Residents and stakeholders have highlighted the importance of managing our waterways and repeatedly identified Parramatta River as a unique and identifying part of the City. Parramatta and Duck Rivers, and their many tributaries including Ponds, Toongabbie, Vineyard, Subiaco and Duck Creeks, are defining features in the landscape. Our waterways are particularly important to Parramattas histories, Aboriginal and colonial, as well as the maintenance of overall catchment health. In protecting, respecting and sustaining land and water, we will give priority to our rivers, creeks and foreshores

Current Status Parramatta contains a high diversity of

ecological communities including 12 plant species and 13 animal species of state or national significance. Many of these are in a state of decline

stream health shows that only 13% of stream sites sampled were in good or very good condition

130kg copper per year flows down Toongabbie Creek

4000 tonnes of sediment come from the upper Parramatta River per year

Parramatta Facts 326 hectares of remnant vegetation 11 different ecological communities 622 plant species 213 animal species 65 kilometres of natural waterways

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Worker and Resident Priorities No. Workers Residents Strategy LW1 1 1 Protect and rehabilitate high priority waterways and

manage major impacts on medium and low priority waterways

LW2 2 2 Protect and rehabilitate core bushland areas and manage major impacts on corridors and remnant bushland

LW3 3 3 Reduce human impacts on Parramattas unique diversity of plants and animals

LW4 4 4 Protect and manage significant natural landscape features and soil types

How will we know when we are reaching our Destination?

the health of our waterways is improving our land is fit for human occupation there is an increase in vegetation cover that

improves the land, stabilises the soil and cleanses the water

the community values its natural heritage

INDICATORS waterways condition (SIGNAL index) proportion of vegetation cover across the

City levels of water consumption percentage of known contaminated land

that is remediated

Key Issues and Challenges continued impact of development and

stormwater runoff on water quality and stream habitat

erosion and loss of topsoil weed invasion and nutrients in bushland disconnection between environments such

as bushland reserves long term viability of remaining natural

areas (bushland and waterways corridors)

We need Sustainability of clean air, water whilst contributing to global wellbeing. Residents Panel Member

We need to be environmentally friendly, clean and beautiful with little gardens. Each culture contributing towards this. Residents Panel Member

The water areas (lake and rivers) are magnificent and also unique. Participant at Dreaming Parramatta Forum


Destination 2: A society that is healthy and compassionate Giving priority to high quality regional services

This includes the basic social services and support we provide to our community such as health, housing, education and training. All people have times in their lives when they are in need of assistance and support. For example, children, young people and older people require specific services and facilities to meet their needs. Many other residents experience problems with their physical and mental health, which limits their participation in employment, education and community life. Parramatta has a large number of residents who have come from other countries. These residents often benefit from assistance in settling into the local community. One of the main benefits of compassionate communities is that people are better able to care for each other when they work together, and people who feel empowered to participate and resolve community common concerns experience better health outcomes.

Current Status home ownership has continued to increase Parramatta has a major medical precinct

which caters for the broader Western Sydney region

Parramatta is the key service centre for temporary protection visa holders

25% of people in Parramatta have part time jobs

in 2005, one in four households received rental assistance

people on low incomes pay more than 30% of their income in rent, struggle to meet other living costs and are amongst the most vulnerable in the community

Parramatta Facts

almost 85% of Parramattas residents are employed in the service sector

16% of the population have tertiary and postgraduate qualifications

Parramatta has 39 Public schools and 19 Private Schools

the Parramatta campus of the University of Western Sydney has approximately 8000 full time and 400 part time students

Granville TAFE is the 2nd largest in the State and has over 18,000 students enrolled

in 2005 there were 53,000 people in Parramatta who receive pensions

in 2001 there were more than 5,800 single parent households

in 2001 more than 22,000 people were 60 years and older

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Worker and Resident Priorities No. Workers Residents Strategy HC1 4 1 Fulfill Parramattas regional responsibilities by providing high level

services to western Sydney HC2 3 2 Improve the health of Parramattas community by encouraging

healthy lifestyles HC3 1 3 Develop a range of education opportunities to meet the needs of

Parramattas community HC4 2 6 Develop affordable housing and accommodation to meet the needs

of Parramattas residents HC5 6 5 Improve the quality of life of people who are requiring support HC6 5 4 Assist people to gain employment by providing access to skills

development and other support

Parramatta should be able to provide services to those who need them. Participant at Dreaming Parramatta Forum

Parramattas people are a positive mix of hopefuls looking for opportunity and identity. Stakeholder

One of Parramattas strengths is its Passionate and positive community. Residents Panel Member

Key Issues and Challenges levels of disadvantage vary considerably

between suburbs across the LGA provision of services to a changing

demographic (ageing population) Parramatta has an increasing number of

people who are homeless encouraging good physical and mental health

are key challenges resulting from changes in lifestyles and urban living

ensuring housing is affordable and appropriate to household types

reducing number of volunteers who provide community support

need for government and community organisations to work together to deliver services

How will we know when we are reaching

our Destination? there are sufficient services and support for

people in need of assistance the health of people in the community

improves there are good schooling and learning

opportunities

INDICATORS Wellbeing Index job opportunities accessible for vulnerable

people proportion of public health services vs

private trends in Waiting Lists for housing trends in Waiting Lists for key services people aged 25-64 with vocational or higher

education


Destination 3: Businesses that are dynamic, prosperous and socially responsible Giving priority to the CBD and those businesses that contribute to enhancing our local community

This includes large and small businesses and industries along with other local economic activities both within the CBD and surrounding suburbs. It includes the factors which improve the economic vitality of Parramatta including construction and development, tourism, educational institutions, health and other government organisations. Parramattas economy is based upon an interconnected network of town centres, industrial estates, business parks and research centres, with a lively CBD at its heart. The CBD has long been identified as a major centre within the greater metropolitan area of Sydney. Its position is reinforced by the NSW State Governments Metropolitan Strategy, in which Parramatta has been identified as one of three regional centres for cultural, shopping and business services.

Current Status Parramattas central location, access to

the Greater Sydney Region, size and transport linkages are key strengths

retail and Wholesale, Finance, Legal and Business Services, Manufacturing, and Health are key sectors and comprise 70% of all business types

unprecedented levels of investment and development are creating large numbers of new business and employment opportunities

average Unemployment remains low, but masks variances elsewhere in the LGA

Parramattas resident workforce have high levels of skill and experience but only 20% actually work in the LGA

Parramatta Facts in 2006 the Gross Regional Product was

estimated at $8.9 billion ($58,600 per capita) total visitor spending per annum was estimated

at $77.5 million 97% of businesses employing less than 10

persons the commercial vacancy rates in 2006 were

around 9% in 2006 the total area of commercial space was

601,424 m2

in 2006 the unemployment rate (% of Labour Force) was 4.0%

in 2004 there are 23,520 business entities registered in Parramatta

in 2005 total value of residential building approvals was $163 million

Parramatta has Australias second largest legal precinct, with 25 law courts and over 250 firms

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Worker and Resident Priorities No. Workers Residents Strategy B1 3 2 Plan for and promote the clustering of specific business

and industry sectors in commercially appropriate locations

B2 2 3 Ensure that business is supported through education, training and research

B3 4 4 Develop and promote Parramatta as THE place to visit. B4 1 1 Encourage ethical businesses which act responsibly

towards the community and natural environment

Old roads and ugly areas wont promote sexy commerce. Residents Panel Member

We need an increase in working population with civic and government and businesses locating to Parramatta. Participant at Dreaming Parramatta Forum

Key Issues and Challenges engaging with residents and the business

community (internal and external to Parramatta) to promote opportunities.

building stronger partnerships with other development agencies

to keep refreshing our marketing efforts to remain attractive and competitive

careful planning and development of land resources to balance commercial and residential uses

addressing CBD security and safety, image and perception, and road congestion issues.

promoting cleaner industry and improved corporate social responsibility

national skills shortages could impact on growth potential

We should be balancing needs of residents and businesses, not at the expense of the environment. Stakeholder How will we know when we

are reaching our Destination? businesses are stable and maintain a long term

presence in the City more businesses are contributing to community

services increasing proportions of jobs for the resident

workforce

INDICATORS commercial vacancy rates retail and commercial rental rates proportion of businesses contributing to

community services local jobs per resident workforce population distribution of income, average, top 25% and

bottom 25% unemployment rates industry output


Destination 4: Neighbourhoods that are liveable and distinctive

Giving priority to Safety, leisure and attractive public spaces

This includes buildings and structures such as homes and shops that make up a suburb. It also includes private and public spaces such as parks, streets and open space and how all these aspects relate to the natural and social environment. Parramatta is made up of neighbourhoods with very diverse population characteristics, set with varied landscapes and distinctive built forms. From North Parramatta and Harris Park at the core of the city, the culturally diverse populations of Granville, Eastwood and Guildford, to the valued natural environment of Winston Hills in the north-west, Parramattas neighbourhoods each have their own character. While creating liveable neighbourhoods is about much more than the built environment, consultation has confirmed that Parramattas residents are particularly concerned about increasing densities and inappropriate development. The ongoing renewal of buildings and spaces requires government to work with developers, businesses and private owners to improve neighbourhoods in a way that integrates the built environment with its physical and social setting.

Current Status The population forecast in 2026 is

somewhere between 155,000 and 190,000 Population increase comes from the mobile

age group (20-30 years old) moving into Parramatta

In 2004 there was the equivalent of 55,987 tonnes waste produced by residents per year

There has been a growth in indoor recreation and health centres and a decline in sports participation by young people

Criminal activity has decreased over the last 5 years

Parramatta Facts Average number of people occupying a dwelling in

2001 was 2.68 people, down from 2.85 in 1986 of the 15 middle ring local government areas,

Parramatta provided the second highest level of new housing over the last five years (3,509 new dwellings)

Parramattas population is steadily increasing with 130,926 residents in 1981, 143,143 residents in 2001 and a predicted population of up to 196,780 by 2031

in 2001 10% of dwellings were for people with social housing needs

in 2005 units made up 27% of dwellings There was the equivalent of 2,629,085 tonnes

carbon dioxide (greenhouse gas) released in 1998. in 2003/04 a total of 54,929 tonnes of waste was

produced by residents 5.96 hectares of land is required to support the

activities of each individual in Parramatta (our ecological footprint)

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Worker and Resident Priorities No. Workers Residents Strategy N1 3 5 Plan for the concentrated growth of housing around transport and

activity nodes rather than dispersed growth throughout the LGA N2 7 8 Encourage business to locate and prosper in neighbourhood centres N3 1 1 Reduce incidents of crime and ensure that Parramatta is perceived as

a safe place by day and by night N4 5 4 Improve the integration of the natural and built environments. N5 2 2 Create clean and attractive streets and public places particularly

around neighbourhood centres N6 6 7 Reduce the consumption of non-renewable and scarce resources N7 4 3 Provide local opportunities for recreation, leisure and sport N8 9 9 Reduce the risk to the community due to natural or human made

disasters N9 8 6 Create a strong sense of neighbourhood identity

Resist pressure to destroy beauty and go high rise, senseless to pack heaps of people in at the cost of quality living. Residents Panel Member

Ensure that such growth that occurs does not reduce the sense of community. Residents Panel Member

The built environment is crucial with balance needed with the ecosystem. Residents Panel Member

Key Issues and challenges need to cater for increased population

growth through increased housing (need up to 700 dwelling per year)

catering for increased density while managing social and environmental impacts

access to public transport, shops and parks to meet the changing development density and demographics

some areas of Parramatta are perceived to be unsafe, although there has been a marked decrease in criminal activity

reducing our use of resources such as energy, water, greenhouse gas emissions and waste

articulation of local identity need for greater housing choice to cater for

differing levels of affordability and household types.


residents are satisfied with the shops, open space and leisure facilities in their neighbourhoods

there is a decrease in the incidents of household and personal crime, and the perception of feeling safe is increased amongst residents and visitors

residents feel comfortable where they live neighbourhoods are clean and attractive

INDICATORS resident level of satisfaction with neighbourhood

amenities (shops, open space and leisure facilities)

urban housing intensification incidents of household and personal crime perceptions of feeling safe


Destination 5: A community that is diverse and cohesive Giving priority to the participation of all people in community and civic life

This includes people who live or have a sense of connection or common interest with Parramatta including those who live, visit or work here. Parramatta is and always will be a culturally-diverse city. The community is also diverse in terms of the age of residents and their socio-economic backgrounds. The challenge for Parramatta is to ensure that people can contribute both to the life of their local communities and to the wider society in which they live. It is important that this sense of community, belonging and interconnectedness is cherished and enhanced through the actions of government, businesses, community groups and individual citizens. Respect for the history and culture from which individuals come is actively valued with the Aboriginal heritage of the area being particularly recognised. The foundation of respect, a shared vision and inclusionary policies will further enhance a unified community.

Parramatta Facts residents come from more than 120 countries.

The main six countries of origin for migrants are China (5.6% of all residents), Lebanon (4.2%), UK (3.1%), India (2.3%), New Zealand (2.0%) and Korea (1.7%)

45% of the population speak languages other than English at home

1147 Aboriginal and Torres Strait Islanders reside in Parramatta

Parramatta is the second oldest European settlement in Australia and was the first viable colonial settlement

the oldest public building Old Government House) and oldest private building (Elizabeth Farm) are located in Parramatta

in 2001 the average age of residents was 35.8 with the largest group being between 20 and 34 years

there are a large number of people who identify as being homosexual, bisexual, transgender or intersex in Parramatta

Current Status Parramatta has historical buildings,

structures and locations of national significance

Parramatta has Aboriginal history and heritage sites from the pre-contact period

a range of items from a broad range of socio-economic groups and marginalised sections of society exists in Parramatta

Parramatta has an identity that welcomes and includes many different people

Parramatta has a higher percentage of people with sensory disabilities than in other local government areas

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Worker and Resident Priorities No. Workers Residents Strategy DC1 3 3 Acknowledge and respect the Aboriginal community as the

traditional custodians of Parramatta DC2 2 2 Protect and celebrate Parramattas rich multi-layered built

and cultural heritage DC3 1 1 Support and promote community groups which create

community interaction and cohesion

My vision is for Parramatta to be a multicultural society living in harmony and being an example to other cities. Residents Panel Member

I dream of a vibrant active city that values all people and seeks to ensure they can relate to each other well. Participant at Dreaming Parramatta Forum

In 20 years, Parramatta should be a place with culture that symbolises both past and present. Residents Panel Member


people in our City value and enjoy the Citys built and cultural heritage

people in our city appreciate each other and the citys cultural diversity

people living and working in Parramatta appreciate and acknowledge the traditional land owners

INDICATORS

perceptions of harmony contact with neighbours community involvement in public decision-

making rate of voluntary participation trends of racism reports social participation

Key Issues and Challenges access is varied between suburbs across the

LGA high movement of population impacting on

connection between people ensuring there is a greater sense of

community belonging and interconnectedness

cultural identity of Parramatta and how that is expressed

balancing colonial heritage of national significance, Aboriginal heritage of significance and strong multicultural history.

the external perception of Parramatta is different from the internal perception and reality


Destination 6: People and places that are linked by sustainable transport and communication networks Giving priority to responsive public transport, walking, cycling

This includes the mechanisms we use to interact and move about including transport and communication. The city is at the hub of significant train, bus, road and cycle networks. The challenge for the future is to make these connections more environmentally and socially sustainable. Though Parramatta is well serviced by public transport, the majority of workers and visitors come to the city by vehicle. Redevelopment of the Parramatta Interchange and Epping Station, as well as the construction of the Liverpool to Parramatta and Parramatta to Rouse Hill (North West) Transitways, will make the city more accessible via public transport. These major initiatives need to be complemented by additional and reinvigorated networks of bus, cycle and pedestrian routes which connect the places that people live, work and relax, both in and beyond Parramatta. With the growing boom in technology, we are slowly relying less on the physical need to move and interact, relying more on communication and other forms of remote connection. This will result in a fundamental shift in the way we move and connect with each other.

Current Status in Parramatta between 1991 and 2001,

the number of households that increased the number of cars they had by one or more was 11.8%

smog and brown haze are major air pollution problem as a result of emissions from motor vehicles and result in potential health problems

young people have a high level of acceptance and usage of digital technology including computer, phone and games

Parramatta Facts over 60% of people coming to Parramatta for

work, shopping or visits come by car Parramatta is the fourth busiest rail station on

the network in 2004 the average daily passenger numbers

through all train stations in Parramatta totalled 54,260

over 750 buses operate in the CBD every weekday

15% of dwellings in Parramatta do not have a car

in 2001 40.8% of households used a computer with 37.7% having internet access

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Worker and Resident Priorities No. Workers Residents Strategy TC1 4 4 Facilitate the sharing of information and ideas through

remote communications TC2 2 3 Manage road congestion and safety while reducing

reliance on car use as a primary means of transport

TC3 1 1 Increase the number of people using public transport, particularly for journeys to work

TC4 3 2 Increase the number of people walking and cycling, particularly for journeys within the neighbourhood

Car culture is embedded without good transport alternatives. Participant at Dreaming Parramatta Forum

Lack of public transport is isolating communities. Stakeholder

We need Vibrant neighbourhoods (medium density) walk-able suburbs pedestrian priority effective public transport. Stakeholder


the City is an affordable place to live people can access their workplaces easily transport is available for all More people are using public and passive forms of

transport rather than a private vehicle people have access to a variety of good quality

and reliable communication tools people can safely use a variety of transport modes

INDICATORS mode of travel to work frequency and reliability of public transport

services reduction in car usage reduction in community transport waiting lists % who rate ease of traveling around the area as

adequate or better % implementation of cycle ways % implementation of footpaths % of homes with internet/phone access

Key Issues and Challenges reducing our reliance on cars and private

vehicles as a major transport mechanism aging population will necessitate a need for

improved accessibility such as footpaths computer literacy, particularly in older

people and new arrivals polarisation of people with access to

technology for personal use and skills development.

movement between and through neighbourhood areas that are safe and able to accommodate a variety of personal travel modes


Destination 7: A city that is innovative and inspirational Giving priority to innovative and creative industries

This includes the facilities, activities, events and services that are necessary to be creative and innovative through all forms of technology and the arts. Parramatta currently has a number of assets in its quest to become a creative and innovative city. These include the primary campus of the University of Western Sydney, Westmead biomedical research hub, Riverside Theatres, Parramatta Heritage Centre, Granville TAFE, SWITCH digital arts centre and some award-winning public art. The city must build on these assets to become a leading research, innovation and education centre if it is to be more creative in the long term. In particular, it must establish cultural assets that have a point of difference, reflect the needs of the community and complement rather than replicate the rest of Sydneys cultural resources.

Current Status Parramatta has fewer arts and cultural

facilities than other centres in the region and fewer than would be expected in a City of its size and role

the Arts has become an emerging role for Parramatta in the region

attendance at events and cultural venues were lower in Western Sydney compared to the rest of Sydney

attendance at the Riverside Theatres is increasing each year

the number of artists and workers in creative industries is growing annually

strong skill base in community cultural development exists in western Sydney

interest in digital and computer technologies is strong in Parramatta

the local uptake of computers and new technology remains strong and content like computer games and the internet have become a source of inspiration for emerging artists

Parramatta Facts 98,587 people visited Riverside Theatre in

2004/5 Public art is a requirement in new developments

in the city core area Council provides over $100,000 annually in grant

funds to communities involved in theatre, arts and events

797,554 people visited the libraries in 2004/5 The Centre for Cultural Research is based in

Parramatta The Millenium Research Centre attached to

Westmead Hospital is one of the largest research centres in Australia

The Artfiles Directory 2006 lists around 1300 individual artists in the Western Sydney region, spanning digital art, environmental arts, Indigenous arts, literature and writing, performance, screen and broadcasting and visual arts craft and design.

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Worker and Resident Priorities Strategy Workers Residents Strategy

II1 4 3 Fulfill Parramattas regional responsibilities by providing high level cultural facilities to Western Sydney

II2 2 4 Develop a range of creative industries and opportunities for artistic expression

II3 1 2 Provide an exciting and engaging range of events and entertainment opportunities

II4 3 1 Develop Parramatta as a leading city for research and development and technological innovation

We should work towards Solutions to problems that arise [being] more inventive and positive. Resident

I dream of a can do culture, and an enterprising environment, rather that the appearance of doing something. Participant at Dreaming Parramatta Forum

Parramatta has a wealth of artists, cultural practitioners waiting to be able to use their talents in the city. Stakeholder


our community enjoys and participates highly in

the citys arts and cultural activities most people like the look and the feel of the City Parramattas role in research and innovation is

visible

INDICATORS

satisfaction with the way the city looks and feels transition from education to work percentage who rate the variety and quality of

Arts and Cultural events as adequate or better

Key Issues and Challenges risk associated with innovation and creative

solutions perception of Western Sydney as a region

that has a low interest in the arts cost in the short and long term in new

cultural infrastructure application of technology as an artform

remain poorly understood by many people low number of incorporated arts

organisations addressing the shortage in flexible,

affordable, local and accessible multipurpose spaces for creative industries

loss of talented creative arts graduates technologies and new models for

communication, knowledge, learning and creativity

repositioning public engagement with contemporary visual arts and crafts, particularly with young audiences


Community Priorities To assist in better understanding the community priorities, a survey of residents, workers and students explored what value they placed on each of the destinations. They were asked to imagine if they had $100 of their own money to spend on the following destinations so as to achieve the vision for Parramatta - The Leading City at the Heart of Sydney, their ideal community. How would they allocate their $100? The results highlighted that the priorities were very similar, with only the last two destinations being in a different order. It is important to highlight that these priorities identify current perceptions of residents and workers. While the profile of the sample is representative of the broad community, it is important to recognise the following: the survey required a certain level of

English to complete survey was not translated into

languages other than English it does not take into account some

target groups, for example homeless persons or displaced persons

the study has been taken at one point in time.

Resident Workers Students Priority Priority Priority 1 1 1 4 4 2 5 5 4 3 3 3

6 7 7

2 2 5

7 6 6

Land and water that is protected, respected and sustained

A society that is healthy and compassionate

Businesses that are dynamic, prosperous and socially responsible

Neighbourhoods that are liveable and distinctive

A community that is diverse and cohesive

People and places that are linked by sustainable transport and communication networks

A city that is innovative and inspirational


Parramatta Twenty25 is the start of an ongoing process aimed at

ensuring decision making, policy and actions position Parramatta as

Parramatta First: the Leading City at the Heart of Sydney

How to Read this PlanCreating A DreamAcknowledgements Explanation of TermsBuilding on the Past, Preparing for the Future

Dreaming ParramattaOur Unique Features and IdentityThe Challenges AheadTodays RealityUnique qualitiesStrengthsMost important things about your neighbourhoodKey issuesDevelopment IssuesWeaknessesResident SatisfactionParramatta as a Place

A New Path ForwardBehind the DestinationsGiving priority to the Parramatta River and its creeks and foreshoreDestination 2: A society that is healthy and compassionateDestination 3: Businesses that are dynamic, prosperous and socially responsible Destination 4: Neighbourhoods that are liveable and distinctiveGiving priority to Safety, leisure and attractive public spaces Destination 5: A community that is diverse and cohesiveDestination 6: People and places that are linked by sustainable transport and communication networks Destination 7: A city that is innovative and inspirationalCommunity Priorities