Dustin Chapman, Dolly Duffy, Kelsey Smith, Jacob Hanselman

ATHLETICS ASSESSMENT

ISSUE

The University of New Orleans is faced with wide scale budget deficits across many departments. This has led to the re-examination of the Athletic Department and the importance to remain in Division I.

SWOT

STRENGTHS Brand Name of New Orleans Louisiana’s Largest City Division I Facilities Tradition

SWOT

WEAKNESSES Administrative Leadership Dismal Student Support Insufficient Fundraising Budget Cuts

SWOT

OPPORTUNITIES Large Port City Tourist Destination Untapped Athletic Resources

SWOT

Threats Over-Saturated Market Additional Budget Cuts

DIAGNOSIS

Budget Examination $1 Million Deficit Each Year Post-Katrina $2 Million Deficit This Year $16.8 Million in Campus Wide Cuts Must Add 5 Teams to Remain Division I

DIAGNOSIS

Student Examination Reduce Student Population Post-Katrina Population Decline

Commuters Attendance and Revenues Student Referendum

DIAGNOSIS

Leadership Hierarchy Mike Bujol Resignation Lack of Information

SOLUTIONS

Guaranteed Games 60% Non-Conference Games Added Revenue Potential Publicity

SOLUTIONS

Restructure Department Hire AD Report to Intermediary Fundraising

New Fundraising Arm Target Alumni, Businesses, Wealthy

Constituents

SOLUTIONS

Refocus Recruiting Restrict Budget Focus on In-State and Surrounding Areas

In-State Recruits Require Less Scholarship Aid Trickle Down into Tickets and Publicity

RECOMMENDATION

Recommend Division III NCAA Waiver is Up

Add 5 sports Budget up to $7 Million

Division III $2.6 Million Estimated Expenses $2.89 Million Revenue (Student Fees and Foundation)

Develop Plan to Add Football

CONCLUSION

Division I Athletics has Focused on “Spectator First.”

We conclude the University of New Orleans becomes what its reality has become, an institution that “places greater emphasis on internal constituency than on the general public and its entertainment needs.”

STRENGTHSBrand NameLouisiana’s Largest

CityDivision I FacilitiesTradition

WEAKNESSESAdministrative

LeadershipDismal Student

SupportInsufficient

FundraisingBudget Cuts

OPPORTUNITIESLarge Port CityTourist Destination

Untapped Athletic Resources

THREATSOver-Saturated MarketAdditional Budget Cuts

The University of New Orleans is faced with wide scale budget deficits across many departments. This had lead to the re-examination of the Athletic Department and the importance to remain in

Division I.

UNIVERSITY of NEW ORLEANS ATHLETICS ASSESSMENT

Dolly Duffy Tim KellyJacob Hanselman Andrew McGinnis

DIAGNOSIS RECOMMENDATION

We conclude the University of New Orleans becomes what its reality has become, an institution that “places greater emphasis on internal constituency

than on the general public and its entertainment needs.”

NCAA WAIVER IS UP

Add 5 SportsBudget up to $7 Million

DIVISION III$2.6 Million Estimated Expenses$2.89 Million Revenue (Student Fees and Foundation)Develop Plan to Add Football

BUDGET EXAMINATION

$1 Million Deficit Each Year Post-Katrina$2 Million Deficit This Year$16.8 Million in Campus Wide CutsMust Add 5 Teams to Remain Division I

STUDENT EXAMINATION

Reduce Student Population Post-KatrinaPopulation Decline

CommutersAttendance and RevenuesStudent Referendum

LEADERSHIPHierarchyMike Bujol ResignationLack of Information

SWOT

ISSUE

SOLUTIONS

CONSLUSION

GUARANTEED GAMES60% Non-Conference GamesAdded RevenuePotential Publicity

RESTRUCTURE DEPARTME NT

Hire ADReport to IntermediaryFundraising

New Fundraising ArmTarget Alumni, Businesses, Wealthy Constituents

REFOCUS RECRUITING

Restrict BudgetFocus on In-State and Surrounding Areas

In-State Recruits Require Less Scholarship AidTrickle Down into Tickets and Publicity